DIGITAL MARKETING STRATEGIES: Best Easy framework, & Options with examples (Detailed guide)

Digital-marketing-strategies

We will be looking at the various parts of digital marketing strategies which include: what are digital marketing strategies.  Examples of digital marketing strategies, digital marketing strategies course, and lastly digital marketing strategies for B2B. These are all we will discuss in this post.

DIGITIAL MARKETING STRATEGIES

In modern times, marketing relies on technology to analyze the comprehensive performance of a marketing campaign. And help guide future strategies and decision-making.

Moreover, the best way to understand digital marketing strategies is to understand it as all business marketing involves online.

Hence, a digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time. Moreover, Via is the most suitable online channels to increase revenue and improve relationships with your audience for your business.

Meanwhile, going into the post we are going to be looking into the various digital marketing strategies. Which you can find suitable for your business.

WHAT ARE DIGITAL MARKETING STRATEGIES

Often time’s people hear about digital marketing without actually knowing what it means. Furthermore, today people ask such questions as what are digital marketing strategies. Well, here you have it. Digital marketing strategies are a set of organized actions you plan out to market your business online.

There are however many ways to use the digital marketing strategies approach.  Depending on the one you can work with. What digital marketing strategies are to most businesses in this modern time is irreplaceable.

In case you are still thinking of what digital marketing strategies can impact your business, here are a few lists of digital marketing strategies to your business:

It structures your actions

Developing a digital marketing strategy avoids the chaos of making blind guesses without having a plan. If you create a strategy, you will get a better understanding of how to combine various marketing channels.  And also, realize the full potential of your company.

It provides real data

During the analysis, and even after turning your strategy into action.  You will get a lot of organized data about what works well for your brand and what doesn’t. Therefore, with the benefit of that information, you’ll have a catalog of options for improving your business.

It motivates you to learn more

When you start to develop a digital marketing plan. You will need to think through every aspect of your business.

You also have to thoroughly analyze your audience, competitors, trends, and neighboring niches. In order to create a polished and up-to-date digital marketing strategy.

It helps to increase ROI

With a well-crafted plan, you will be able to detect your weaknesses, predict problems, and quickly react to them. Furthermore, you will as well save time, money, and effort.

It helps you reconsider your relationships with the audience

A digital marketing strategy gives you a fresh look at your communication with prospects and customers.

 When you make a business plan, you need to focus on your customers. Find ways to add more value to your relationships, and develop new ways to engage with your buyers.

EXAMPLES OF DIGITAL MARKETING STRATEGIES

There are several forms and examples of digital marketing. According to recent studies the various examples of digital marketing strategies. Have become, a priority to most businesses and their success.

The various examples of digital marketing strategies include:

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Marketing Automation
  • Digital Advertising
  • Content Marketing

The overall digital marketing strategy can be summed up into this framework.  Because all other or various examples of digital marketing strategies fall within the above mentions.

In using these examples of digital marketing strategies, it enables the customer to interact with the brand. Via different digital channels (organic search, social media, email) and also take actions via CTAs or calls-to-action on ad creative’s or website content.

DIGITAL MARKETING STRATEGIES COURSE

One of the best ways to teach yourself digital marketing is to follow an online digital marketing strategies course. Because a good course will definitely help you build the skills you need. To become a successful digital marketer fast and even boost your career.

Here is a list of available digital marketing strategies courses online. Both Free and Paid digital marketing training courses from reputable organizations.

The list of the digital marketing strategies courses. Which are listed includes different types and levels of courses suitable for beginners, intermediate and advanced users.

Reliablesoft Academy (Paid with Certification): Digital Marketing Strategies Course

Reliablesoft is a full-service digital marketing agency. It that provides  SEO and digital marketing services since 2002.

Moreover, the digital marketing course bundle has nine courses covering all major aspects of digital marketing.

Upon completion of the course and required exams. Note that you get a digital marketing certification to showcase on your CV and open up new career opportunities.

SEMRUSH Academy (Free with Certification): Digital Marketing Strategies Course

SEMRUSH is the company behind one of the most successful digital marketing tools. In other to serve their users and audience better.  Semrush has created an academy with a number of free digital marketing courses.

Their digital marketing strategies course disciplines including:

  • Content Marketing
  • PPC
  • Affiliate Marketing
  • Social Media Marketing
  • SEO

The course’s main language is English but many of the courses are also available in Spanish. Registration is free and upon completion of the course and the exams, you get a certification.

Google Digital Marketing Courses (Free with Certification)

Google has an online course platform (Digital Garage) offering free courses on a number of subjects related to career or business development.

One of their topics covers in detail Digital Marketing training. All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours.

The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.

Click Minded Digital Marketing Course (Free and Paid with Certification)

ClickMinded is a company co-founded by Tommy Griffith. Tommy is an SEO expert who has worked for companies like PayPal and Airbnb.

Their Digital marketing framework master class is free. However, in order to gain full access to the bundle, you have to pay $1997 (once-off fee). All courses come with a certificate and a 14-day money-back guarantee.

HubSpot Online Marketing Courses (Free with Certification)

Hubspot is one of the leading companies in the digital marketing industry with a range of tools. Which includes CRM, SEO tools, content marketing, and sales.

Hubspot’s Online Digital Marketing Courses cover the following topics:

  • Inbound Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Contextual Marketing

Registration for this course is Free and you get a certification upon completion of the course.

Udemy Digital Marketing Course (Paid with Certification)

Udemy is one of the biggest online learning platforms. They offer courses on a number of subjects covering all areas of marketing from SEO to Google Ads and Sales.

One of the courses that cover Digital Marketing in detail is the udemy digital marketing course. The course comes with a digital marketing certification however, it’s not free.

The price is $199 but you can get it at a lower price if you are patient enough. Sign up with Udemy, add the course to your wish list and wait for the discount period.

Copyblogger Online Marketing Course (Free)

One of the most successful websites on Internet Marketing, especially when it comes to content writing is definitely Copyblogger.

Moreover, brian Clark is the author behind copy blogger and the creator of the most successful WordPress framework.  Furthermore, Brian’s free Internet Marketing course is a great resource to learn how to write great content.

Hence, this course is delivered through email and downloaded ebooks and it’s free. Moreover, all you have to do is register using your email address.

Digital Marketing Specialist Course

This Digital marketing course covers a number of Digital Marketing disciplines and tools.

It’s a course for beginners and includes:

  • Firstly, SEO
  • Secondly, Social Media
  • Thirdly, Pay-Per-Click (Facebook and Google Ads)
  • Fourthly, Conversion Optimization
  • Then,Web Analytics
  • Another, Content Marketing
  • Finally, Email Marketing and Mobile Marketing

The Digital Marketing Specialist course is a premium course and comes with a premium price of $1,499.

Udacity Digital Marketing Course (Paid with Certification)

Another premium digital marketing training course is Udacity’s Digital Marketing.This is definitely a good course for beginners but it’s not for everyone.

Paying $399 per month for a course subscription is a lot especially for freelancers or self-employed.  So this is more suitable to marketers working with big companies that can afford it.

Optinmonster Digital Marketing Training (Free)

Optinmonster is one of the most successful tools for increasing website conversions. In order to educate their users, they created a number of free courses.

That covers topics relating to email marketing and conversion optimization. Registration is free and the courses are easy to follow, suitable for both beginners and advanced users.

To help you decide which is the best digital marketing course for your needs, here is a comparison table showing the cost of each course.

eVendorCost
Reliablesoft$119
SEMRushFree
ClickMinded$1997
HubSpotFree
Udemy$199
SimpliLearn$1499
CopybloggerFree
Udacity $399 (per month)
Optinmonster

DIGITAL MARKETING STRATEGIES FOR B2B

The digital marketing strategies age has sure changed the way B2B communication is handled. That includes also how you can successfully market your products. With technology constantly evolving, digital marketing requires a more ‘fluid’ approach.

The influence of technology over how businesses run is not new. Moreover, it has always been that way. However, what differs today is the speed at which technology is changing.

With the ever-evolving development of new technology in this era.  Furthermore, it is also very essential to make sure you are communicating with customers in the way they expect.

Here are 6 successful strategies you will need to adapt to if you wish to reach today’s clients.

#1. Website: Digital marketing strategies B2B

Websites today are practically living and breathing entities that require nurturing. Therefore, you don’t only have to make sure it is showcasing your expertise. Most importantly, you also need to be sure it is as well providing solutions to potential clients. 

A B2B website must contain the following:

  • Firstly, Be suited to your target audience
  • Secondly, Be mobile responsive
  • Thirdly, Have calls-to-action to get pricing, schedule a demo, request a white paper, and so on
  • Fourthly, Showcase up-to-date testimonials
  • Next, Feature all your social media pages
  • Have usable industry information
  • Lastly, Be assessed and updated on a regular basis

B2B research tends to be a long process with little emotion. Your website will make the discovery process easier by outlining how you can resolve pain points better than the competition.

#2. SEO and Content: #1. Digital marketing strategies B2B

This helps search engines find you and raises you higher in the rankings. SEO is complicated, and it is in your best interests to either hire someone to assist in improving your SEO or work with a company that can do it for you.

Furthermore, they can provide and apply the most effective keyword phrases to help search engines find your site. Therefore, keep in mind that the B2B cycle tends to drag on.

 Furthermore, if you can lure clients back to your site with strong content. Then you are more likely to forge trust, which may, in turn, lead them to the end of the conversion funnel.

#3. SOCIAL MEDIA: Digital marketing strategies B2B

It might be tempting to avoid using social media as part of your B2B digital marketing strategy. However, it is labor-intensive and requires thought to ensure you are keeping visitors engaged and hooked.

For B2B, Instagram reigns supreme, but Facebook continues to offer value. Moreover, one of the easiest ways to use social media is to leverage your blog content.

Posts directing them to useful content provide relevant information while also assisting with your SEO efforts. You can also cross-promote across all your social media platforms.

#4. PPC CAMPAIGN

If your budget allows, consider including a pay-per-click campaign in your digital marketing efforts. Some platforms will also charge you for engagement or impressions or offer you the choice of how you wish to pay.

Moreover, they provide excellent segmentation to reach your exact target. And can be the number one tool to drive lead generations and raise brand awareness. 

#6. Redefining Targets

The ability to define target demographics with great precision means you can invest in campaigns that are far more effective. You can even refine your targets mid-campaign in most cases.

Free tools such as Google Analytics help you understand how effective you’re marketing is and how it is affecting your targets.

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