BEST MARKETING ANALYTIC TOOLS: Top Free and Paid Options

It has been shown over and over again that having access to the best digital marketing analytics tools is essential for the success of marketing automation projects and strategies. Marketing analytics uses predictive data and data collection to help marketing teams keep up with changing consumer tastes and market trends while making the most of their efforts to reach the right people at the right time. And by utilizing marketing analytics tools, marketers may create the most appealing, successful marketing campaigns.

So in this article, we will cover some of the best marketing analytic tools to help any business make the best decisions for their marketing goals.

Marketing Analytic Tools

Marketing analytics is the process of collecting and analyzing marketing data to improve a website’s or app’s usability. It is only currently possible or practicable to do this with the use of tools. Teams may monitor channel activity, link activities to income, gain insights, and test new ideas by monitoring user behaviors within the product with the help of marketing analytics solutions like Mixpanel. Despite this, which products do marketers actually require, considering the range of suppliers and choices?

The major categories of marketing analytics tools teams need are shown below, along with details on how to connect them.

#1. Event-based tools

An event is defined as anything that has significance for the business. Users adding items to their shopping carts are conversion events that an e-commerce site that depends on revenue would take extremely seriously. In contrast, a news app that relies on advertising revenue may give more weight to clicks and view duration. The event-based tools that have the most versatility are also the most efficient. The more events, devices, and channels one product can track and the connectors it offers, the easier it is for teams to aggregate their data.

#2. Testing tools

Using testing tools, often known as A/B testing, teams can test different iterations of a feature or message. Teams that don’t take the time to test hypotheses and obtain real data are working in the dark, so testing is an essential phase in the development of a product. They may have suspicions, but unless their hypotheses are put to the test to determine whether they are accurate or not, it is difficult to say whether adding additional features will actually improve the product. Using specific testing methods, teams can A/B test messages to users. Teams can choose to send emails and in-app notifications on demand or schedule them to be sent as part of the user experience.

#3. Visual behavior tools

You can determine where people are staring at the screen the most by using visual behavior tools. They are usually compared to snooping on people to find out what content garners the greatest interest. Using data on visual behavior, teams can restructure the user interface of their products and improve the service. For instance, an online retailer can discover that many customers disregard its sizing chart, which results in a large number of returns. Before validating whether the change decreased the rate of returns, the team may utilize a heat map to decide where to position the chart for increased visibility.

#4. Marketing dashboard tools

Dashboard tools are more accessible and easier to use than systems that are made on the spot or from scratch. Without dashboards, teams usually rely on Excel spreadsheets, which could call for some basic coding knowledge, are prone to human error, cannot automatically update the data, and cannot send scheduled reports.

Marketing dashboard technologies like Mixpanel, Cife, and Klipfolio, as well as business intelligence (BI) solutions, aggregate data from several marketing systems and display it in a single dashboard. This integration of event, testing, and marketing analytics data into a single interface allows teams to monitor various systems and simply alter the data to uncover solutions.

What tools do you use for market analysis?

• Answer the public.
• Google.
• BuzzSumo
• Spyfu. 
• Latana.
• Statista.
• Typeform.
• Otter.ai.

What are examples of marketing analytics?

Predictive analytics is a tool that top businesses in every sector utilize to develop their business expansion plans.

Digital Marketing Analytic Tools

We’ve compiled a comprehensive list of digital marketing tools that can assist you, including some free and freemium choices for those on a tight budget, no matter what your goals are.

#1. Loomly

A great option for smaller social teams looking to collaborate on content development is Loomly’s “brand success platform.” The built-in calendars, deadlines, and processes make scheduling and content brainstorming straightforward. In addition, Loomly offers users recommendations for original material based on trending topics and Twitter conversations.

#2. Audience

Tools like Audiense take listening to a new level by helping firms identify and segment their social media consumers. This makes it easier to run highly targeted advertising campaigns and explore your consumers’ personalities. You’d be surprised at how much information you can learn by using social media to look at demographics, personality traits, and other issues. The Audiense platform is great for B2C companies looking to better understand their target market as well as B2B companies interested in prospecting because it primarily focuses on Twitter.

#3. HubSpot

A well-known supplier of CRM and inbound marketing software, HubSpot, has introduced an email marketing solution. HubSpot Email Marketing is integrated with all other HubSpot products, including the free-for-life CRM and hundreds of other well-liked marketing tools, in addition to being easy to use and having an outstanding deliverability rate. You can get started right away using the tool’s drag-and-drop email builder, contact lists, free plan with up to 2,000 monthly email sends, and pre-made layouts.

#4. Lemlist

Lemlist differs from the rest of our email marketing tools in that deliverability is given the most emphasis. Because it stresses the best times to distribute your messages (and how frequently) in order to achieve more opens and clicks, Lemlist is perfect for enhancing your existing campaigns.

Best Marketing Analytic Tools

The greatest marketing analytics tools are listed below, and you may want to integrate them in your marketing strategy:

#1. Google Analytics

Google provides this simple website statistics tool without charge. You can use it to track website traffic and learn more about your users’ origins, paths to your site, time spent there, and other details. Google Analytics can be used in conjunction with Google AdWords and Google Data Studio to analyze your marketing data in greater detail. However, it is challenging to define and analyze new conversions, and it does not provide a way to track specific user sessions and comprehend how users interact with your website.

#2. MixPanel

The goal of MixPanel is to track the events on your website, mobile app, or product. You can then keep an eye on user behavior on your mobile website or application. You can check an event’s trends, usage data, user count, and usage order after adding it to MixPanel. It also It offers A/B testing and funnels so that you can iterate on your mobile app. According to MixPanel, you should list the events you need to keep an eye on and concentrate on.

#3. Heap Analytics

Heap, an online and mobile analytics platform, is similar to MixPanel in terms of functionalities. With the aid of heap analytics, you can monitor each action that visitors to your website perform. You can use it to select the events you wish to view and analyze for your dashboard as well. It allows you to keep tabs on each user’s activity and classify them into groups in accordance with that behavior. There is a free alternative to two additional programs that require monthly subscription costs.

#4. Klipfolio

Klipfolio is a dashboard platform that enables users to create dynamic dashboards that may store marketing data from numerous tools and channels. It may be used to pull information from Facebook or Google Analytics, which is helpful for tracking your progress and viewing everything in a single dashboard. Instead of starting from scratch, you can use the dashboards that the system comes with.

#5. SEMrush

You can see what your competitors are doing by using a service called SEMrush for marketing analytics. It can assist you in outranking your competitors in search results and offers its consumers a simple way to keep an eye on their competitors’ social media accounts, brands, etc.

You may use it to keep an eye on your own brand as well. The SEMrush analytics reports feature reveals the AdWords keywords that your competitors are using. It can also be used to evaluate the competitiveness of the keywords that you want to include in your marketing campaigns.

Social Media Marketing Analytic Tools

Social media analytics software and solutions provide in-depth reporting and data on social media accounts. The social media, marketing, and communication teams utilize these social media management tools to assess which elements of a company’s marketing strategy are successful and which ones are not. The following are the main identifiers, sources, and reports for these analytics tools:

#1. HubSpot

You may relate social media performance to rising sales and business thanks to HubSpot’s analytics tools. Whether you create content directly through HubSpot, via other platforms, or while you’re on the go, you can report on the effectiveness of your social strategy across all channels. You can compare the effectiveness of several social media channels to determine the success of a campaign.

#2. Keyhole

If you want to expand the audience for your material, hashtag usage analytics are crucial. Tools like Keyhole provide real-time performance monitoring of sector- and campaign-specific hashtags on Twitter and Instagram. By doing this, businesses may promote at times of high traffic and discover which hashtags are most used by their followers.

#3. Google Analytics

Even though it’s not simply a social media analytics tool, Google Analytics is one of the best ways to monitor social media activities and may even assist you in calculating social ROI. You’ve probably already created an account on your website so you can monitor and analyze traffic. But did you know that you can also build and purchase reports created specifically for social media tracking?

#4. Sprout Social

What truly elevated Sprout Social on this list was its proficiency in monitoring and reporting on cross-channel social media analytics. You can compare all of the results from several networks at once using this platform, or you can go deeply into the reports and analytics of a single network.

With the use of Sprout Social’s extensive features and capabilities, you can track anything from Facebook impressions to Twitter link hits. The platform also provides options for customized and templated reports. This means that you will have several tools at your disposal for obtaining and understanding important social metrics.

#5. Cyfe

Cyfe, a business dashboard tool, is one of the best social media management analytics solutions. All of your data from all of your platforms and marketing tools can be synced together in one place. Analytics is a topic that goes beyond social media and includes website analytics, email analytics, monitoring, and sales analytics.

Cyfe stands out due to the vast array of integrations that may be featured in a single dashboard. Using the platform, you may sync and integrate information and analytics from 19 various social network accounts and other sources. This helps you to use data and make intelligent social media engagement decisions while relaxing in the comfort of a single panel, regardless of how many accounts you have open at once.

Free Marketing Analytic Tools

You may learn a lot about the market for your internet business by using any of these free marketing analytics tools. Select the best choices from the list by taking your time.

#1. Google Trends

Google Trends, which enables you to look up certain keywords, topics, and phrases that have been searched over a specified amount of time, is one of the best free-market research tools. The work entails analyzing a sample of Google searches to ascertain the percentage of searches that contain the entered keyword across all concurrent Google searches.

#2. Tableau Public

You can use Tableau Public, a free data visualization tool, to examine market research data with the aid of analytics and business intelligence. Using this method, you can acquire sophisticated data display quickly and easily. In addition, you may create a distributed dashboard that trends with attractive charts and tables. It creates a link with your files in order to obtain and transfer data into graphs.

#3. Google Analytics

Even though it is not a comprehensive tool for conducting market research, Google Analytics can give you information about how your customers behave when they are on your website. Which of your products obtains more views but fewer sales, or which social media site receives more feedback from your target market, will be clear from the data. In a nutshell, Google Analytics helps you analyze website traffic and gives you a complete picture of your users and their needs.

#4. Google Keyword Planner

The Google Keyword Planner is a great tool for basic keyword research. You can register for a free Google Adwords account to use the Google Keyword Planner. The main purpose of the tool is to look for words or phrases connected to your business. In conclusion, Google Keyword Planner gives you the ability to find fresh keyword ideas and get a full grasp of how your target audience searches for information about your sector.

#5. Ubersuggest

A simple tool for conducting keyword and content market research is Ubersuggest. You must type a phrase to get a lengthy list of related keywords. In version 6.0, you may utilize Ubersuggest’s dashboard for free to keep tabs on where your competitors’ websites are ranking.

#6. MakeMyPersona

MakeMyPersona is one of HubSpot’s tools for gathering market research. You can create buyer personas by answering a series of questions based on prior market research. Using this tool, you may certainly gain more knowledge about your market. MakeMyPersona will also help you better understand and cater to the needs of your ideal customers.

How Is Data Analytics Used in Marketing?

Data is used in marketing analytics to assess the success and efficacy of marketing initiatives. By incorporating marketing AI into your business plan, you may learn more about your customers, maximize your marketing goals, and increase your return on investment.

What Are the Components of Marketing Analytics?

Components of Market Analysis

• Market Capacity.
• Current market trends.
• Rate of Market Growth.
• Distribution Pathways.
• Earnings potential.
• Organizational Strategies.
• The market’s demand.
• Business Setting.

Conclusion 

This list should help you find the best marketing analytics solutions for your needs, we really hope. Whether you want something simple and user-friendly or one with a ton of functionality, we offer tools for everyone. Consider each of our top options, which are listed above, carefully before deciding which is best for your company’s goals. Enjoy your search!

Best Marketing Analytic Tools FAQs

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Marketing Analytic Tools: References

• Hubspot
• Ubersuggest