BUSINESS METRIC: Meaning, Examples, Dashboard, Reporting

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Business metrics are quantitative measurements of a company’s performance in specific areas of its business operations. Business metrics, which can be financial or non-financial, provide information about all aspects of a company’s operations. Companies can track a variety of business metrics, but the most common are revenue, profit margin, customer satisfaction, churn rate, and employee productivity. Businesses should select the metrics that are most relevant to their particular goals and objectives. In this guide, we’ll answer that question and many more as we discuss what a business metric is. Business metric reporting, dashboard, and examples.

What is a Business Metric?

A business metric is a quantifiable measurement used by businesses to track, monitor, and evaluate the success or failure of various business processes. The primary goal of using a business metric is to communicate an organization’s progress toward specific long-term and short-term goals. Cost tracking and cost management are frequently used metrics with the goal of cost tracking.

Effective business metric use frequently necessitates input from key stakeholders on which metrics are relevant to their lines of business. In their mission statements, some organizations outline business metrics. This requires buy-in from all levels of the organization. Others simply incorporate them into their overall workflows.

Understanding a Business Metric

Many aspects of business, including sales, marketing, finance, customer service, HR, IT infrastructure management (ITIM), recruiting, and training, use metrics to measure and monitor metrics. Revenue growth or loss over time are examples of business metrics.

Marketers monitor marketing and social media statistics such as campaign and program statistics, as well as sales performance indicators such as new opportunities and leads. When evaluating the overall performance of the company, executive officers consider financial indicators. To track a business metric, analytics and dashboard solutions are frequently used.

What Is the Importance of Business Metrics?

The following are the primary reasons for the importance of business metrics:

They aid in the evaluation of business goals-Business metrics are important because they aid in quantifying a company’s progress toward its overall objectives. Setting realistic goals and tracking progress over time becomes much easier with quantifiable data.

They increase operational efficiency in order to identify areas for improvement in their operations, businesses must track metrics. Businesses can learn where they need to make changes to become more efficient and productive by measuring key performance indicators.

Furthermore, they make it easier to attract investors-When seeking investment from venture capitalists or other sources, businesses must provide data demonstrating past performance and future potential. In this regard, business metrics can be extremely beneficial because they provide a clear picture of a company’s financial health and growth prospects.

They aid in the assessment of business risk. To make informed decisions about how to protect themselves, businesses must be aware of the risks they face. A business metric can assist companies in identifying potential risks and taking steps to mitigate them.

Business Metric Examples

Depending on your company and the areas you want to monitor, you may want to concentrate on specific business metrics. So, in this section, we’ll look at some of the most common examples of a business metric for industry verticals and departments, as well as a dashboard for each.

#1. Tracking sales metrics

Sales metrics are used to assess and analyze an individual’s, team’s, or company’s business effectiveness and activities over time, such as weekly, quarterly, or annually.

Analyzing sales analytics can help you figure out what’s working and what isn’t, as well as provide ideas for increasing revenue growth. There appear to be a few critical sales KPIs to monitor.

#2. Metrics to monitor in marketing

Because there are so many different ways for businesses to sell and publicize their services or products—direct mail, internet, webpages, social media—it’s critical to understand which mix works best.

Adopting key marketing metrics enables your advertising agency to evaluate the effectiveness of its approaches and channels in aiding your company’s performance.

#3. Tracking financial metrics

Financial professionals care most about KPIs that show the company’s financial performance. After all, a company’s financial health determines its survival.

As a result, the majority of economic metrics are concerned with elements such as revenue, working capital, account payables, and income and expenses; there are numerous financial indicators to track.

#4. Metrics to track in SaaS

Many important SaaS KPIs are also important promotional and sales metrics. Asset turnover ratio, advertising expenditure, customer lifetime value, and customer retention are all critical for SaaS companies, as the membership business model relies heavily on retaining customers rather than acquiring them.

#5. Metrics to monitor human resources

Human resource metrics can be used to assess employee satisfaction and effectiveness. These indicators frequently track measures of organizational attrition, development and engagement, corporate culture, and training expenses—all of which can assist you in recognizing workforce tendencies and behaviors and preventing issues such as exhaustion or inefficient apprenticeship programs.

#6. Inventory turnover rate

The inventory turnover rate is a critical financial indicator for industries and retail businesses alike. It counts how many times a company’s product is sold and replaced in a given period. The higher the proportion, the better, because it indicates that the company is keeping less inventory, which is expensive.

#7. Customer satisfaction

Customer satisfaction, like employee motivation, is critical to the success of a business. The CSAT index, also known as the customer satisfaction index, is one method for measuring customer satisfaction.

These are typically simple questions that seek feedback on a specific client experience: “On a scale of 1 to 10, how impressed would you be with X interaction?” with 1 indicating extreme dissatisfaction and 10 indicating extreme satisfaction.

To create a customer satisfaction index, businesses add up all the rankings and divide the total by the number of participants. Customers are more satisfied with the experience when the number is higher. The findings could be used to address future issues or to promote good practices.

#8. Average customer query resolving time

The average customer support resolution time is an important indicator for customer service teams because it shows how long it takes to resolve support issues. While reaction time is important, resolution time is a better indicator because quick resolution times usually mean quick answers.

#9. Return of assets

The return on assets (ROA) is a business metric that calculates the revenue per dollar invested in a company’s assets to determine its financial performance.

This is an especially important indicator for the financial system because bank assets are generally made up of borrowed money, making cash flow more difficult to examine than in other industries.

#10. Scrap

Measurement of scrap, or waste, is an important parameter for production teams. Scrap refers to the quantity of rejected or useless manufactured goods that occur as a result of manufacturing flaws.

#11. Customer lifetime value

This business metric represents the total revenue that a company can expect from a single customer. Businesses calculate the CLV in a variety of ways, but the most common method is to analyze previous customer data to obtain more accurate CLV statistics.

#12. Qualified Leads Per Month

As your company grows, you’ll be able to devote more time and energy to marketing and sales. You’ll soon be getting thousands of new leads each month. However, not every lead has the potential to become a customer.

This is why you should keep track of the number of qualified leads generated each month. This business indicator indicates whether you’re focusing on the right market with the best chances of gaining new customers. If your ascension rate is decreasing, it’s time to reconsider your marketing strategies and market offerings.

#13. Met & overdue milstone

Every business has goals and objectives. Maybe you want to triple your total sales in the next quarter, or maybe you’re getting ready to launch new products. All of these lofty goals are projects that can be divided into checkpoints to track progress.

By looking at the number of milestones that have been met and those that have been missed, you can get a quick picture of your team’s capability. If you are consistently missing deadlines, it is time to hire more help or realign your goals with reality.

Business Metric Dashboard

A dashboard, in the traditional sense, is a panel containing various instruments through which a vehicle driver or airline pilot applies controls and has a clear understanding of the performance of the engine and accessories. The term was borrowed by the business world to refer to a tool that displays the performance measurement of a set of objectives.

The output is typically displayed in a single window, screen, or page, allowing the user to see several metrics at a glance on a computer or mobile device. Also, this characteristic enables it to provide quick, actionable insights into what is going on in the business.

Depending on the project and the organization, the objectives may differ. As an example:

  • The performance of an ad agency’s paid campaigns can be measured.
  • A web development company may use a business metrics dashboard to track the progress of client work.

A business metric dashboard includes visual tools that make it simple to use for all stakeholders. A business metric dashboard is used by the following stakeholders:

  • Executives in the C-Suite
  • Investors in venture capital (VCs)
  • Investors
  • Employees

A useful dashboard provides a lot of information in a short amount of time and space. Visual tools highlight information in an understandable way. A few diagrams are used to track progress. There is no jargon to obscure the truth, only a clear, simple method to determine whether you are on the right track.

A business metrics dashboard brings out the best in all employees.

As a result, the advantages of using business metrics for employees by focusing attention on the key areas can be summarized as follows:

  • Increased concentration
  • enhanced performance
  • decreases time waste

Business Metric KPI Dashboard

A business is all about identifying a problem, solving it, and profiting as a result. A business metric KPI dashboard gives you an overview of what is important to your business and helps you focus on the big picture.

You can examine the important parameters, such as potential leads and how to convert them, market share, and various projections.

To expand your business, you must monitor new products and their market performance. With the data you collect, you can decide what to change and take highly targeted actions that improve business performance.

By using consumer insights gleaned from the business metrics KPI dashboard, you can improve your business to meet customer needs.

Having a business metric KPI dashboard allows you to make the most of the data you have. Many businesses have troves of information about their operations but are unable to use it to improve their bottom line due to a lack of business in their data.

Business Metric Reporting

Business metric reporting is a technique used by businesses to better understand their key performance indicators (KPIs), which can help them determine whether or not they will meet their targets within a given time frame. Professionals can compile a company’s metrics into a single report, allowing different departments to refer to a single document for information about the organization’s goals and progress. Also, if indicators fall outside a company’s normal range, management may identify areas for improvement, which project managers can communicate to their teams. This can assist them in ensuring that the company resumes normal production output.

What Is the Importance of Business Metric Reporting?

Business metric reporting is essential for professionals because it allows them to determine whether or not they are meeting their objectives. It can also assist businesses that want to maintain or increase output, as well as those seeking an organized way to track their goals, outcomes, and progress.

It is also critical to ensure that the metrics used are relevant to the professional, organization, or person’s goals. This is because tracking and reporting on the right metrics can help these organizations achieve their goals. Production teams value business metric reporting because it ultimately drives production.

Four Steps to Business Metric Reporting

The following steps will assist you in effectively reporting a business metric:

#1. Keep reported metrics simple to understand.

The number of metrics you use is the first major factor in keeping your reported metrics understandable. When writing a report, keeping the number of metrics low can help your audience understand the report’s goal and how the metrics’ values relate to the data you present in the report. Clients may be interested in seeing the methods you use because they may use similar metrics and want as much information as possible.

#2. Ensure metrics are relevant to the audience

When reporting metrics, tailor each report to the audience who will be receiving it. This includes keeping the information, including metrics, relevant to the report’s audience. A report for the chief information officer, for example, might include metrics such as an increase in calls to an information desk and a decrease in the number of people who ask questions during training. A report to a financial officer, on the other hand, is unlikely to require either metric. Instead, the financial officer may require a report on changes in department budgets and utilization.

#3. Make the metrics usable.

When writing a report, make sure to include actionable metrics for the audience. Actionable metrics are methods for decision-makers or professionals to influence a particular metric. For example, using a metric that shows the number of missed calls at an information desk can demonstrate to both information technology and human resources that the desk requires more personnel to efficiently handle the volume of incoming calls. This can also show them a potential way to attract more consumers.

#4. Use industry standards for business metric reporting.

Reporting on a business metric relevant to an organization’s or professional’s industry may help you write a report faster. This is due to the fact that you can devote more time to writing the report than to researching metrics. This can also help you write for newer organizations because you may find information about good metrics for that industry from these industry leaders and other databases. Furthermore, using industry standards may assist consumers who are new to an organization in understanding how it compares to others in the industry.

What are the 4 types of metrics?

According to the researchers, only four key metrics distinguish low, medium, and high performers: lead time, deployment frequency, mean time to restore (MTTR), and change fail percentage.

What is a business metric or KPI?

Business metrics, also known as KPIs (key performance indicators), provide a measurable value that demonstrates the progress of a company’s business goals. They are typically tracked using a KPI dashboard. Business metrics show whether a company has met its objectives within the time frame it set.

What makes a good business metric?

To create effective performance metrics, begin at the endpoint—the goals, objectives, or outcomes you want to achieve—and work backward. A good performance metric represents a strategic goal. It is also intended to assist the organization in determining whether or not it is on track to meet its objectives.

What are examples of metrics?

Some top-level operational metrics are derived from an examination of a company’s financial statements. Sales, earnings before interest and taxes (EBIT), net income, earnings per share, margins, efficiency ratios, liquidity ratios, leverage ratios, and rates of return are all important financial statement metrics.

What are the 5 key performance indicators?

The following are the five key performance indicators:

  • Increased revenue
  • Revenue is generated per client.
  • The profit margin
  • Rate of client retention
  • Customer fulfillment

What are key metrics?

A key metric, also known as a key performance indicator, or KPI, is a statistic that, by its value, indicates an organization’s or department’s overall health and performance. KPIs, or key performance indicators, are critical metrics linked to time-sensitive objectives.

How do you measure business success?

Here are a few methods for measuring business performance in your organization:

  • Examine your company’s financial statements.
  • Analyze customer satisfaction.
  • Average the number of new customers you receive.
  • Conduct performance evaluations.
  • Maintain market awareness.
  • Examine your expectations.


It can be stated that a business metric is critical in determining the success or failure of any business. They provide critical information that assists businesses in making informed decisions, improving performance, and tracking progress. A business metric can also help you identify areas for improvement. Business metrics, when used correctly, can be a powerful tool for ensuring the success of any business.

Business Metric FAQs

What are the 2 types of metrics?

It is divided into three types: product metrics, process metrics, and project metrics. Product metrics describe product attributes such as size, complexity, design features, performance, and quality level. Process metrics can be used to improve the development and maintenance of software.

What is an example of a KPI?

This well-known abbreviation stands for Specific, Measurable, Achievable, Realistic, and Time-bound. This is a good starting point when deciding whether a metric should be a key performance indicator. Examples of SMART KPIs include “revenue per region per month” and “new customers per quarter.”

What is a metric in marketing?

Marketing metrics are a quantifiable way to track performance and an important marketing measurement tool for determining the effectiveness of a campaign. The best marketing metrics differ greatly from campaign to campaign, but in general, they measure the impact of your campaign on audience actions.

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