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Marketing automation is used to execute recurring actions, for which more or less complex technological tools are used, depending on the strategy that you want to speed up, for example, email marketing or social networks.
Marketing automation arises in response to the need for companies to carry out their digital strategies with efficiency and agility. New communication channels, such as “sales crm software” social networks, require instant, personal and direct action with users. The purpose of the so-called “marketing automation” is to meet this objective in the shortest possible time.
Benefits of Sales Automation
It is a very useful tool to organize and launch your digital strategy.
1. Time optimization
Automating actions saves a huge amount of work. Manually managing large databases is slow and not without errors. Thus, efficiency is one of the great advantages of this methodology.
2. Higher productivity
Companies that use “marketing automation” improve the efficiency of marketing actions and the productivity of their work teams.
3. Channel integration
Many marketing automation tools allow several communication channels to be integrated into the same platform. Thanks to this, consistency is gained in contact with users.
4. Smart digital strategy
The digital strategy benefits from marketing automation by being able to offer personalized content to users according to their interactions with the brand in the different communication channels. Thus, the effectiveness of the marketing strategy is enhanced.
5. Automation of inbound marketing
The inbound marketing strategy can be supported by automation to increase traffic to the website, generate leads and create actions to convert them into customers. Thanks to marketing automation, the right actions are put in place at the right time to guide potential customers.
As you can see, there are many benefits of using marketing automation software. However, it should be noted that this methodology should not be applied without further ado. To be truly effective, it must be integrated into your company’s digital strategy.
What Actions can be Automated?
Used properly, automation is a powerful tool with which it is possible to carry out a large number of actions that would be impossible to carry out manually.
1. Segment the target audience
Marketing automation tools are used to segment your database of leads quickly and efficiently. You can forget about manual, slow and expensive methods. Segmentation can be done according to the phase of the sales funnel of each user and thus better guide them in the conversion process.
2. Personalize communication
Through automation you can address your users personally, carrying out email marketing campaigns segmented by groups according to their preferences or needs. In addition, you can carry out remarketing campaigns to reconnect with those users that you have not heard from for a long time.
3. Schedule posts
The possibilities of creating and scheduling campaigns, publications on social networks or emails for the day and time you want is one of the great advantages of marketing automation. The time savings add to the effectiveness of the actions.
4. Monitor actions
The implementation of “marketing automation” in your digital strategy allows you to monitor all the actions organized by segments. Thus, you will be able to effectively monitor your campaigns, with the help of graphs and statistics that will provide you with vital information.
5. Boost your brand on multiple channels
With some marketing automation tools you can organize and control campaigns in all communication channels, such as social networks where you are present. In this way, it will be much easier to gain visibility and reach a greater number of potential customers