BEST CRM FOR SMALL BUSINESS: Top CRM for Sales, Consulting & Manufacturing Business

best crm for small business FREE sales consulting manufacturing

Finding your first few consumers is often the toughest initial barrier for small businesses. When a company experiences a sudden influx of consumers, it can be challenging and time-consuming to attend to both the needs of current customers and those of potential new ones. As they are so preoccupied with meeting deadlines and customer expectations, several small firms may not even have funnels in place. CRMs are useful for this purpose. CRM for small businesses aids businesses in streamlining their sales processes and expanding their clientele. This article explains and gives you the list of the free best CRM for small business sales you can go for to boost your small business. It also entails the best CRM for a small consulting and manufacturing business. Read along!

Best CRM for Small Business Sales

Customer relationship management (CRM) software is a sort of digital platform used by businesses to manage client interactions and other corporate processes including sales, customer support, marketing, and even operations. Unfortunately, not all customer relationship management programs are created equal. It’s important to note that not all customer relationship management systems are created equal. This is due to the fact that even the greatest CRM system may be designed with corporations in mind and not necessarily be the most user-friendly CRM system for small businesses (or pay for). Sales, expansion, and superior service can all be boosted with the use of customer relationship management (CRM) software. Many customer relationship management systems exist, each with its unique set of advantages. The following are the CRM for small business sales you can use to boost your small business:

#1. Salesforce

For small organizations, Salesforce is one of the best customer relationship management systems available. That’s because Salesforce is made up of a suite of tools meant to handle everything from simple text message marketing to more involved channels like email and online ads.


  • Completely hosted in the cloud
  • Compatible with other robust Salesforce applications and features


  • incline learning curve
  • There is no free version available.
  • It could take more time to set up than other customer relationship management systems.

#2. Bigin by Zoho CRM

Bigin is a CRM product from Zoho CRM that is specifically designed for small businesses and is pipeline-based. It provides the minimal necessities for establishing a good CRM system without the complicated functionality and steep learning curve that come with heavy-duty CRMs, making it ideal for small businesses and startups.


  • Designed specifically for mobile use
  • embedded telephony
  • Adaptable monitoring interfaces


  • There are app features that are exclusive to iOS and not Android.
  • Traditional CRM users may need some time to adjust to the interface’s minimalism.

#3. Hubspot CRM

One of the more popular customer relationship management systems, Hubspot’s free CRM provides customers with a wide range of fundamental functions, including contact management for up to a million contacts and even email marketing capabilities. Email is a crucial communication channel for many businesses, and Hubspot makes it easy to monitor when and if your contacts have opened your messages.


  • No limitation on data storage
  • A free plan is always free.
  • several connections to well-known productivity applications


  • The free edition has very few automated features.

#4. Pipedrive

Pipedrive is a great option if you’re searching for a user interface that’s both modern and easy to pick up and use. This CRM stands out in particular for enabling users to see the full sales process, from the initial contact with a potential client all the way through to the final signature on a contract.


  • Simple to navigate interface
  • Availability via chat and email at all hours
  • 275+ applications & integrations


  • There is no free version; only a 14-day trial is offered.
  • The Enterprise plan’s exclusive security options

#5. Semrush CRM

Semrush CRM is a free customer relationship management software designed for agencies and marketing teams by the creators of one of the best SEO and digital marketing platforms. This CRM is a great choice for rapidly expanding businesses since it enables seamless data integration across the sales pipeline, the sales funnel, and client project information.


  • Free
  • Enhanced Data on Customers and Potential Buyers
  • Simple communication between groups and customers


  • Created solely for organizations

#6. Insightly

As the name suggests, Insightly’s Business Intelligence (BI) services are the key selling point because they provide valuable insights into sales data and performance for small firms. A Chrome plugin is included with this CRM to facilitate the immediate input of customer information.


  • Full-featured system for managing projects at your fingertips
  • Managing leads and monitoring progress
  • Workflow automation in several steps


  • There is no trial or free version.
  • Enhanced functions are not part of the standard package.

#7. Keap

Keap is another all-in-one CRM solution made to grow with your company, famous for its email and marketing automation in particular. The average business may save 10 hours per week thanks to the use of predefined templates and customizable workflow automation.


  • Predetermined sales rhythms with automatic follow-up
  • Designed with the user in mind
  • Managing your contacts in depth


  • Keap Pro is the only version with lead scoring.
  • It may take some time to get used to the more complex features.
  • The most basic plan is quite expensive.

Free Best CRM for Small Business

For small businesses or startups on a tight budget, a free CRM system is a great way to test the waters and see if the platform is a good fit before shelling out the cash to make the purchase permanent. Here are free CRM for your small business:

#1. Freshsales

With Freshsales, sales teams have access to a comprehensive sales force automation system. It gives the salesperson everything they need to get qualified leads, has meaningful discussions, close deals using AI-powered insights, and maintain positive connections with customers.

By automating the sales process and increasing efficiency and productivity, Freshsales frees up more time for sales professionals to focus on what they do best: selling. Freddy AI helps salespeople forecast revenue, learn whether offers are worth pursuing, and choose the next steps based on historical data. With Freshsales, businesses can take the next step toward effective pipeline management. In addition, having native CPQ as an option simplifies the process of creating and disseminating quotes and other critical sales assets.

#2. HubSpot 

When it comes to the number of people they allow on their free CRM and the functionality they provide, HubSpot is right up there with Salesforce as one of the industry leaders. With HubSpot’s free customer relationship management (CRM), you can keep track of prospects, organize your sales process, streamline your processes, and keep detailed records of all your contacts with customers. It also includes inbound marketing and email marketing capabilities that are rather thorough. It is one of the best free CRM for your small business.

#3. Zoho CRM

With its intuitive design, adaptable modules, pragmatic automation, and integrated social media capabilities, Zoho CRM is a great choice for small businesses. A decent starting point for those on a tight budget is their free plan, which supports up to three users. The system will facilitate the establishment of a streamlined workflow, the administration of leads, and the beginning of operational rationalization. You may reach out to leads at the precise moment they are most likely to respond because of the app’s ability to sync with Twitter, Google+, and Facebook.

Best CRM for a Small Consulting Business

Do you have a small consulting business and you’re worried about how to boost it? Worry no more! Here are the best CRM for your small consulting business to help expand it:

#1. Zoho 

The customer relationship management software Zoho CRM is really effective. Its capabilities span a wide range and include powerful automation, thorough analytics, marketing automation, and many others. It’s designed to let you focus less on the program and more on the connections you’re making. Whether you’re just starting out or have years of experience running a consulting firm, Zoho CRM can help you manage your staff more effectively. It is one of the best CRM for a small consulting business.


  • Comprehensive in every way imaginable for a customer relationship management system
  • Compatible with a wide variety of different systems
  • Very adaptable to your specific requirements


  • There are a lot of options that can complicate the first setup.
  • More features are usually not free.
  • The rate of service is slower than usual.

#2. Capsule 

The capsule has a minimalistic design and is simple to operate. As an added bonus, it’s cheap. It has several useful functions, such as a contact manager, email templates, tasks and calendars, sales pipelines, sales statistics, and projects. It’s perfect for keeping track of leads, contacts, and tasks. It’s not great for advertising or emailing, though. This customer relationship management system is not suitable if you need assistance with email marketing as well.


  • Very streamlined, basic, and user-friendly.
  • Reasonable and competitive costs
  • Compatible with a wide variety of services you’re probably already employing


  • Marketing features are very poor.
  • No real-time help is available
  • Insufficient reporting and analytics

#3. Salesflare 

For small and medium-sized business-to-business companies like consultancies, Salesflare is a reliable and straightforward customer relationship management (CRM) system. It’s made so that you may spend less time processing data and more time managing relationships and assisting customers. Its features include automatic data entry, customized dashboards, and email campaigns and sequences that are tailored to the user. It is one of the best CRM for a small consulting business. Salesflare is great if you’re a solopreneur or a small business.


  • Powerful time-saving automation.
  • Offers in-depth information on the actions of contacts
  • Excellent service for existing customers


  • Somewhat more difficult to pick up and use
  • Inadequate support for external services
  • The absence of a cost-free option

Best CRM for a Small Manufacturing Business

Seeking a customer relationship management system as a manufacturing firm manager? If so, you’ll need to find manufacturing-specific CRM software. A customer relationship management system (CRM) for the manufacturing industry is a database that may store information about customers such as contact information, demographics, and problems. The sales team uses the data to learn more about the needs of customers, find the best possibilities to meet those needs, and close deals more quickly. A company can see improvements in lead quality, engagement, sales performance, forecasting accuracy, customer service, supply chain visibility, and production simplification and optimization by implementing manufacturing CRM software. The following are some of the best CRM for a small manufacturing business:

#1. Pipedrive

When comparing customer relationship management tools, Pipedrive stands head and shoulders above the competition. With a well-organized interface, intuitive tools, and a wide range of third-party app connectors, this CRM is ideal for any firm that wants to increase efficiency. Pipedrive simplifies the process of keeping track of contacts for your company. This CRM makes it easy to track down and analyze data on active deals because of its user-friendly design, sophisticated filtering options, and robust reporting features.

#2. Salesforce Manufacturing Cloud

Small, medium-sized, and big enterprises can use Salesforce CRM’s cloud-based customer relationship management solutions. Customers, prospects, and business partners are all tracked and managed by Salesforce CRM. Phone, email, chat, social media monitoring, and enterprise content management are just some of the services that Salesforce provides. The solution supports a wide range of languages and provides access to hundreds of plugins, some of which go beyond traditional CRM to include areas such as business analytics, email management, and marketing. It is one of the best CRM for a small manufacturing business.

#3. Creatio CRM

To handle relationships with customers, small firms can use Creatio CRM, which is hosted on the cloud. Users are able to use their own domain in conjunction with this program to manage their business and customer relationships. It has a user-friendly design that allows even first-time users to quickly become productive. This program is accessible from any location thanks to the monthly membership service you pay for. Further paid features and phone assistance are available as optional add-ons for those who are just as committed to utilizing the system every day.

#4. Method:CRM

Method:CRM integrates with Xero and is ranked as the top CRM for customers of QuickBooks. The two-way, real-time syncing capabilities of Method with your accounting software allow you to simplify your processes. You can automate everything from generating leads and managing contacts to monitoring your sales funnel and activities to generating invoices and estimates and transmitting that information back to your accounting software with the help of Method:CRM. Create a 24/7 online customer gateway by linking your Gmail and Outlook accounts and see your sales and client relationships soar. With Method:CRM, you can take your business wherever you want it to go. It is one of the best CRM for small manufacturing business you can trust for your manufacturing business.

How to Choose a CRM for a Small Business

The following are ways how to choose a CRM for a small business:

#1. Know Your Priorities and Goals

Knowing the initial motivation for wanting a customer relationship management system is crucial. Only by establishing priorities can a customer relationship management system help your company succeed. A business audit or gap analysis is a good place to start when trying to define your goals. Examine the company’s annual performance reports to pinpoint weak spots, set critical objectives, and establish a plan of action. The expansion of product lines, the maximization of revenue, and the improvement of customer service are all legitimate business objectives. Next, think about how a customer relationship management system may help you achieve your business goals.

#2. Find Your Team Members’ Needs

Determine the target audience and their motivations for using the system. CRM software is typically used primarily by sales and marketing departments, but for the system to function well, every department needs to be included in the decision-making process. Get input from everyone on the team about their requirements and how they envision the software system enhancing their work.

#3. Determine Important Features

The sheer quantity of available CRM functions and applications is bewildering. Get in charge of the issue by writing down your search criteria before you start looking. Make a list of the qualities that are absolutely necessary so that you can focus your search. Create a list that includes input from team members, company objectives, and milestone dates. Regardless of your primary concern, you should prioritize providing strong data security and customer assistance. Two-factor authentication, encryption, and strict access controls are necessary software security features. When problems or inquiries do emerge, customer support tools like live chat and phone help will be indispensable.

#4. Consider Different Types of CRM

There is no universally applicable customer relationship management (CRM) system, despite the fact that all CRM programs are designed to assist you to build stronger ties with your clientele. The features prioritized by different CRM solutions can cause significant variations between them.

#5. Create a Budget

The price of customer relationship management (CRM) software varies greatly depending on a variety of factors. The lowest monthly price per user is $9, and the highest is $99, for a total yearly cost of $2,048,805. Some businesses provide free versions of their software; however, these versions typically have severely restricted functionality, user capacity, and data storage. Setting a budget from the outset can help you narrow the field of potential providers. This will help you avoid spending more than you can afford and provide you with a firm ceiling from which to make your decisions.

#6. Research Top CRM Platforms

When you have whittled your alternatives down to a manageable number, it’s time to conduct some digging. You can tell if a platform is going to meet your needs by looking at a few key elements.

  • User reviews
  • Word of mouth
  • Trade publications
  • Independent software comparisons

What Are the Benefits of CRM for a Small Business?

The following are the benefits of CRM for a small business:

#1. Improved Connections with Your Clients

By centralizing access to client information, businesses can ensure that all customers have a great experience with every employee they interact with. In this approach, you may strengthen ties with your current clientele and generate new leads without switching between different platforms.

#2. Maintains Communication Among Teams

The best customer relationship management software for small businesses typically includes built-in project management tools that enable team members to collaborate and share progress on shared projects in real-time. This aids in reducing the likelihood of accidents caused by a lack of coordination or miscommunication across groups.

#3. Get a Clearer Picture of How Your Company Is Doing

You can only manage what you can measure. The lack of quantifiable data to assess company health is a common barrier to expanding a small business. By offering sales projections and in-depth analytics, tools like CRMs allow SMBs to better serve more clients at greater business levels.

 #4. Information Repository at the Center

A customer relationship management system provides a consolidated repository for all data and information pertaining to a company’s customers. CRMs allow you to quickly access any information you need about any customer, as opposed to the alternative, where team members must scour for information across numerous incompatible platforms.

#5. Enhanced Methods for Grouping Customers

Customer relationship management systems collect a wealth of information about each customer, allowing you to classify them into subsets based on a variety of criteria.

#6. Saves Both Money and Time

Automation of many business processes is a feature of customer relationship management software that often goes unnoticed. Small businesses can benefit from CRM solutions by making better use of their time and resources across the board, from managing individual customer interactions to handling administrative work and overseeing the business’s overall operations. Naturally, a lot of this depends on the CRM platform your small business chooses to implement.

Do Small Businesses Need a CRM?

You could have done quite well without a customer relationship management system in the past. But now things are different. When you’re a startup with limited resources and no established brand recognition, customer relationships are more crucial than ever.

What Is the Easiest CRM to Use?

The following are the easiest CRM for a small business:

  • The Best Simple CRM of 2023.
  • Zoho CRM.
  • Freshsales.
  • Less Annoying CRM.
  • OnePageCRM.

How Do I Create a CRM for My Small Business?

Here are ways to create CRM for a small business:

  • Determine the CRM Features You Want (and Need) The biggest perk of custom-building a CRM
  • Corral Your Data.
  • Choose An App-Building Tool.
  • Customize the Experience.
  • Launch

Final Thoughts

CRMs and other sales-based systems are becoming increasingly important for organizations of all sizes to use in order to stay up with customers as digital technologies become an increasingly integral element of customer journeys. Also, CRM platforms not only enable small businesses to centralize all of their customer data, but many of them also offer extra features like advanced marketing automation and collaborative project management. Check out the listed CRM for a small business and choose the one that is most suitable for your business!


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