EMPLOYEE VALUE PROPOSITION: How To Attract Top Talents

employee value proposition
Image source: Partnership Employment

In today’s world, the tables seem to have turned in the employment process, as employees now tend to be picky when it comes to jobs. As an employer, then, how do you attract and retain top talents for your organization? The answer is simple, create an inciting employee value proposition. We’ll guide you through the whole concept of employee value proposition in this post, including examples to help you get started. 

What Is an Employee Value Proposition?

An employee value proposition is a collection of benefits you provide to employees in exchange for their skills, experience, and talents. In other words, EVP answers the question, “What’s in it for them?”

Employee benefits, financial rewards, career development chances, and other perks are often included in your employee value proposition. It also outlines the values and vision of your organization. An EVP’s goal is to get employees thrilled and pleased to work for your firm, and it’s a great approach to enhance your employer’s brand.

Many job candidates look for companies with similar values. Seeing an employee value proposition that matches their aims and interests may persuade them to select your organization over another. According to a poll, 21% of job searchers accepted their current job offer because their interests and beliefs were mirrored in the company’s mission.

Not only that but having a compelling EVP can attract passive applicants (those who are not actively looking for work but are receptive to the appropriate opportunity), who account for a sizable portion of the worldwide workforce.

Overall, EVPs are what unique selling points (USPs) are to customers and clients.

Why Is The EVP Important?

When it comes to attracting top personnel, employer branding is crucial. When done well, an EVP provides a compelling answer to the question, “Why should a highly skilled individual choose to work with us?”

Creating an EVP that is unique to your firm will significantly increase your personnel acquisition and retention, providing you with a competitive advantage.

It simplifies talent management, even while attempting to recruit passive candidates. Here are some of the advantages of a good employee value proposition.

#1. Recruiting Top Talent

There is no doubt that recruitment marketing has evolved significantly. Prospective employees are getting increasingly picky in their job search.

For example, the proliferation of remote work opportunities allows candidates to discover higher-paying employment while simultaneously providing a better employee experience in terms of flexibility and work-life balance.

This has made it much more difficult for HR professionals to attract top personnel.

An EVP is a significant driver of personnel management and recruitment. As a result, consistent and effective communication of an employee value proposition that improves company branding has become critical.

#2. Retaining Top Talent

It is important to attract the proper people in this competitive market. However, maintaining high-performing personnel is just as critical, if not more so.

Losing talented personnel means losing productive individuals who are difficult to replace. It’s time-consuming and costly. This is why Fortune 500 firms go to such lengths to retain their top staff.

#3. Reducing Recruiting Expenses

To begin with, if your company’s employee value proposition is compelling, you will receive more applications from qualified people.

As a result, your human resources department will need to spend less on recruiting firms, job postings, social recruitment methods, and other talent acquisition costs.

In essence, your cost per hire will decrease.

Second, because an EVP helps retain outstanding personnel, it reduces the need for further recruitment and training. This corresponds to a significant sum because many firm resources are invested in learning and training new applicants.

#4. Creating a fantastic organizational culture

Employees are more inspired and engaged at work when they understand what their organization stands for. This is especially true when employees’ ideals align with those of their employer.

As a result, when firms care about this match, they are more likely to create a wonderful corporate culture that their employees will value.

#5. Improving employee satisfaction

The EVP of a company also has an impact on the overall employee experience at work. Employee-driven businesses base their value offerings on their staff.

The ability to focus on what people genuinely care about is what gives great firms the most competitive edge.

What Are The Components of Employee Value Proposition?

Assessing your organization’s fundamental competencies is essential to developing a unique employee value proposition.

This method entails recognizing the various components that contribute to your organization becoming a great place to work.

The following are the five essential components of your EVP:

#1. Financial Benefits

This EVP component addresses an employee’s overall assessment and compensation system expectations – the total incentives. It includes all financial benefits such as salary, bonuses, and stock options.

On the surface, money pay appears to be the primary drive for employees. However, when it comes to an employee value proposition, it is only one element of the picture.

#2. Employment Benefits 

This EVP component is associated with a variety of job-related additional advantages. These are some examples:

  • Health coverage
  • Pension benefits
  • Paid time off
  • Memberships to gyms
  • Company-sponsored vacations

A benefits package is most effective when it is tailored to the industry, culture, company, and personnel. So, go ahead and get creative with it.

#3. Professional Advancement

Employees want to see how their employment can help them improve and how the organization can help them advance in their careers. This EVP component includes:

  • Technical education
  • Leadership development
  • Courses that are sponsored (things like a project management certification or even an MBA)
  • Mentoring and career counseling
  • Possibilities for advancement
  • Work opportunities in different towns or countries
  • Opportunities to change domains
  • Opportunities to work on highly sought-after projects

When a business is unable to compete on salary, providing clear career development and progression plan might be the difference between attracting and losing top personnel.

#4. Workplace Environment

This EVP component is connected with characteristics that contribute to a happy work environment. These are some examples:

  • Flexible work hours 
  • Work-life balance
  • Recognition
  • Creating a Team
  • System of communication
  • Workplace layout
  • Employee satisfaction

Organizations must understand the significance of providing a work climate in which workers can thrive and conduct meaningful work.

This improves the employee experience and engagement. They must make conscious efforts to create and market such an environment.

#5. Corporate Culture

This component of the employer value proposition focuses on the elements that make up a successful business culture.

These are some examples:

  • Collaboration and trust
  • Positive inter-hierarchical interactions among team members
  • Support and communication within the team
  • Employee alignment with company aims

What Makes A Good Employee Value Proposition?

A strong employee value proposition should reflect your company’s ideals and inspire your staff to produce their best work every day.

How Do You Create An Employee Value Proposition?

Now that we’ve recognized the primary components of an EVP, the difficult work of creating one becomes much easier.

#1. Evaluate what you already provide.

EVP development should begin with the fundamentals. You must evaluate what your company is and is not currently. Your branding should be distinct.

Make a list of all the EVP components mentioned in the preceding section. Examine each item on the EVP checklist and assess the level to which your organization now provides each.

It is important to maintain total objectivity when carrying out this job. That is why it is beneficial to solicit feedback from your employees on how well these are being met.

#2. Conduct exit interviews with current and former employees.

Understanding what your organization can and cannot provide is critical for developing a strong EVP.

Employer surveys can be used to collect input from focus groups made up of current employees and any new hires.

Include former employees in employee surveys, and learn what the organization could have done to keep them. Finally, conduct research on your prospective personnel.

In the employee surveys, ask your present employees the following questions:

  • What encourages you to participate more at work?
  • What changes would you like to see?
  • Why do you enjoy working here so much?
  • What is your single most essential necessity in relation to our company?
  • What kind of assistance do you anticipate from the organization in achieving your professional growth objectives?

Use the comments from multiple focus groups to determine what motivates your top performers and include this information in your job offer to future workers.

#3. Identify the major elements of your EVP.

It is now time to assess your findings and develop your company’s new employee value proposition. You will recruit and keep great personnel in this manner.

Use the previous phases’ research to answer queries such as:

  • What wage range and benefits can entice my ideal candidate persona?
  • What professional advancement possibilities does my ideal applicant seek?
  • What type of business culture will enable my target audience to be successful at work?
  • What is the ideal work environment for my ideal applicant persona?

Your EVP should also be divided into jobs and levels. As an example:

The EVP for fresh grads seeking an entry-level position will emphasize career advancement, a fun office atmosphere, a positive employee experience, and employee bonuses.

Career stability, child-care support, and work-life balance will be highlighted in the EVP for professionals who are not recent grads.

Once you’ve decided what you’re going to offer, translate it into terms that candidates will understand and relate to. Your compelling employee value proposition is now complete!

#4. Create a value proposition for your employees.

Once you’ve determined how your firm differentiates from the competition and what kind of employee experience you can provide, the next step is to craft a compelling employee value proposition statement.

Make sure your EVP statement is clear, distinct, and inspiring. That is the only way it will assist you in attracting and retaining great employees.

Also, ensure that your EVP is in line with the expectations of your employees and the firm.

#5. Distribute your EVP through the appropriate channels.

So you’ve got a winning EVP in place, but even the best EVP is useless unless it’s effectively communicated.

Use the many internal and external communication channels that your firm currently employs to spread the news.

You may market your EVP internally by using company blogs, newsletters, email, town halls, and internal communication solutions.

Indeed, the manner in which you communicate with your employees has a direct impact on the employee experience you provide and, as a result, your employee value proposition.

#6. Examine the outcomes

The first step in the evaluation process is to gauge how important talent reacts to your new EVP.

Examine metrics such as:

  • Increased social media interaction on job-related posts
  • A rise in applications
  • An increase in the number of answers from passive applicants
  • Decreased attrition.

Continue to review your EVP on a regular basis, at least once a year. People’s expectations vary over time, and even if your present EVP is exceptional, new perspectives are constantly required for it to be effective.

As a result, continue to do staff interviews and focus groups to better understand what people want. This will ensure that your EVP is still strong enough to recruit and retain top people.

Examples Of Employee Value Proposition

Here are some employee value proposition examples: 

  1. “At Best Tech Unlimited, we are committed to our workers’ success and assist them in reaching their objectives.” Our leadership team is always encouraging employees to develop in their careers by providing leadership training, team-building workshops, and free college courses to employees who have been with us for at least a year. We are devoted to improving the lives of our team members and assisting them in growing as individuals and professionals. “
  2. “Marking Solutions is searching for team members who are enthusiastic about assisting others.” Our purpose is to collaborate with our clients in order to promote their small companies. We accomplish this by thinking outside the box to create innovative content and marketing strategies that lead customers to these businesses. We give benefits such as paid travel to customers’ offices, customer service training retreats, and career growth opportunities to enable our staff to produce a one-of-a-kind client-employee relationship.”
  3. “At Elevate, we appreciate the value of collaboration and participation. That is why we strive to make the office your favorite place to be. We want work to be enjoyable rather than tedious. As a result, we provide benefits such as a fully stocked kitchen, flexible hours, prospective bonus possibilities, staff retreats, and unlimited vacation. “Come have fun with us and enjoy your job.”

Who owns Employee Value Proposition?

The HR manager usually takes the responsibility of defining the employee value proposition.

What Comes First, EVP Or Employer Brand?

Your EVP is just like the framework and proposition you present. Your employer brand comes after your EVP. 

In Conclusion

In an era where employee retention is of utmost importance, a good employee value proposition will give you an edge over other competitors. Employees nowadays want a fantastic location to work and a great work experience. Organizations that recognize this and use it in their recruitment strategy are more likely to attract top talent.

Frequently Asked Questions

Is salary part of EVP?

Salary is one of the key components of EVP.

What is Nike's employee value proposition?

“Win as a team,” is one of Nike’s employee value proposition headlines. It pervades Nike’s benefits and portrays life at Nike.

What happens if a value proposition fails?

A failed value proposition can drive your ideal clients away from you since they don’t quickly recognize that you provide what they require.

  1. Cleaning Service Business: How to start from scratch (+ Practical Ideas)(Opens in a new browser tab)
  2. The Importance of Resources for the Success of Any Business(Opens in a new browser tab)
  3. DEFINE YOUR BUSINESS: 7 Ways to Define you and Define your Business(Opens in a new browser tab)
  4. Business Start Up from Scratch for Beginners (+ How-to-Start Guide)(Opens in a new browser tab)
  5. INNOVATION STRATEGY IN BUSINESS WITH DETAILED EXAMPLE(Opens in a new browser tab)

References

0 Shares:
Leave a Reply

Your email address will not be published.

You May Also Like