Businesses adopt various marketing strategies to generate leads from different sources but it is impossible to pinpoint where they originate from. This is where phone call tracking software comes in handy. It is responsible for tracking the entire journey of your customers from sources to calling your business. Such information is crucial in refining your marketing strategy and increasing your sales count. Outbound phone call tracking software is one of the most important software you currently need.
Phone Call Tracking Software
Phone call tracking software helps track and record incoming calls and attributes these to the right marketing channels. Most Phone call tracking software allows your business to log incoming calls and determine where these calls are being generated from. The software generates unique phone numbers for each marketing campaign so that each effort can be tracked and monitored. Phone call tracking makes it easier to figure out which marketing campaigns are working. Tracking your calls lets you also know if a marketing campaign might need to be reworked or abandoned altogether.
Types of Phone Call Tracking Software
Call Tracking Software can be sub-categorized into two types:
- Inbound call tracking software
- Outbound call tracking software
Inbound Call Tracking Software
An inbound phone call tracking software is a solution that keeps track of the incoming calls, caller’s prospects, and sources of the calls and records them for analysis and generating reports. The callers can be easily segregated and tracked depending on the call sources
Outbound Phone Call Tracking Software
An inbound phone call tracking software is a solution that allows users to make calls and record calls and customer prospects directly through the platform. It is used to generate sales opportunities by contacting leads and existing customers. This software has many features to meet the outbound call business needs, and more are added with time. The features vary from one software to the other.
Essential Elements of a Good Call Tracking Software
#1. Keyword Tracking
With keyword tracking, your business can utilize phone call tracking software to monitor leads generated from phone calls. You can also cover keyword searches on Google and other search engines.
By getting insight into which keywords are most closely associated with your company, you can focus your website and content for SEO purposes
#2. Call Recording
Call recording is an incredibly important feature for any call center or business looking to improve its service. Phone Call recording ensures compliance with both specific laws and best practices, providing a database to return to when necessary
#3. Centralized Dashboard
A good dashboard will be centralized, which means there’s a single source of truth. It should have lots of visuals, making it easier for you to crunch the numbers. It should be highly interactive, enabling you to tinker with different variables. In other words, it should tell you everything you need to know about your sales and/or marketing strategy.
#4. Reporting and Analytics
Most call-tracking platforms come with built-in reporting and analytics. You’ll get automatic reports that tell you about the effectiveness of your campaign. And you’ll get ongoing opportunities to review the data and improve.
#5. Intuitiveness
A good call-tracking app should also be highly intuitive. Intuitive means it’s both straightforward and easy to learn. Any member of your team, even if it’s their first week on the job, should be able to log in and get a grasp of how the platform works. If it’s too hard to learn, you won’t be able to train new people efficiently. If it’s too complicated or unusual, your team members may use it in inconsistent ways.
#6. Easy Integrations
The best call-tracking apps offer easy integrations with other platforms. For example, you may want your call tracking platform to naturally integrate with your CRM. This way, you can tie phone calls to individual prospects and get even more data about the effectiveness of your campaign
#7. Customizability
Some administrators want flexibility and customizability in their platform. They want to toggle some features on and off. They want to add new widgets and features at will. Some want to tweak the platform to their liking, whenever they want. Some platforms are better for this than others.
#8. Scalability
Depending on the nature of your business, you might also want a platform that’s scalable. It may work well for you now, but will it continue working well for you as you expand your business? If this is important to you, look for a platform that conveniently allows you to manage seats and expand your capabilities
#9. Automated Features.
You can also find platforms with some automated features. For example, you may be able to automate reporting, or even automate your calling strategy with dialing. Almost any kind of automation can meaningfully boost your productivity as a team. After all, it completely replaces some manual effort.
Benefits of Phone Call Tracking
#1. Manage Multiple Phone Accounts
Call tracking generally provides your business with its own unique phone numbers. You’ll typically have one number for each campaign. With these solutions, your business can easily manage multiple phone numbers and accounts all from one single dashboard.
#2. Offer a Better Caller Experience
When combined with a CRM platform, your business gets insight into how not marketing campaigns are working. On top of that, you can see how customer service is playing its part. Marketing insight combined with personal information collected by a CRM could revolutionize caller and customer experience.
#3. Track Performance-Based Advertising
Call Tracking Software allows your business to gain a much closer eye on how these services are performing. You can use them to hone in on specific keywords and search phrases. With an in-depth view of the effectiveness of multiple marketing channels and campaigns, management is easier. You can keep track of both online and offline campaigns
#4. In-Depth ROI Insight
With continuous records of calls and which marketing campaign the calls originate from, your business gets insight into all current campaigns. This affords a closer ROI of these different campaigns as they let you know which campaigns are returning the most leads.
Mobile Phone Call Tracking Software
#1. Hubspot
Hubspot is a popular choice when it comes to phone call tracking software because the platform lets you record inbound and outbound calls, schedule and prioritize calls, make calls via your Internet browser, and sync your call data with your CRM. If you want to get started with this caller-tracking software, Hubspot offers a free version you can try. It also has a paid verso of Price: $45 – $3600
The software enables managers to coach sales reps efficiently with the help of Conversation Intelligence, providing transcription for call analysis, call commenting, and keyword searching in the Enterprise packages. With email sequences, you can close deals faster and avoid losing.
Turn your repetitive and most effective sales emails into conversion-driven templates and share them with your team. Furthermore, you can track the moment a lead opens your email, downloads attachments or clicks a link using notifications that stay on top of your feed so you can send them a timely follow-up.
#2. CallRail
CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketing analytics and business communications solutions deliver real-time insights that help our customers market with confidence.
Apart from knowing the call sources, CallRail also lets you access a lead’s name, location, and number and record your calls. The software matches incoming texts and calls to your marketing tactics and channels to measure campaign success while optimizing marketing spending and strategies. The software helps you enhance your lead quality and transform your communications with them.
#3. Phonexa
Call tracking software offers detailed attribution for incoming call traffic while allowing you to optimize customer journeys. Phonexa’s Call Logic is one of the solutions that make this process a breeze. Call Logic is an innovative call-tracking suite that helps businesses optimize marketing campaigns. It streamlines organizing, analyzing, and managing calls, allowing users to focus on their core objectives.
Taking care of incoming calls is simple with help from tools like interactive voice response (IVR) and automatic call distributor powered by data-driven call routing, directing callers to the appropriate next steps based on their specific questions and concerns. These features improve the effectiveness of a company’s interactions with its customers, making them more convenient and straightforward.
#4. 800.com
As a leading provider of toll-free phone numbers, vanity phone numbers, and call software, we make it simple for companies to reach their customers anywhere in the world. provide an easy-to-use platform for anyone to find and register a memorable toll-free vanity phone number. Plus, with our platform, you can manage all of your numbers in one place, track calls, measure success, and forward calls to any phone you choose
#5. AVOXI Genius
This is a cloud-based call center solution that helps small to large enterprises streamline customer service operations and manage business communications. It comes with a centralized dashboard, which enables users to track inbound calls and monitor sales activities using key performance indicators (KPIs). AVOXI Genius enables enterprises to track call dispositions and maintain customer information using summary notes. Pricing is available on monthly subscriptions and support is extended via live chat, phone, email, and other online measures
#6. FluentStream
This is a business phone solution designed for companies of all sizes It offers call monitoring, telemarketing, IVR, and reporting features within an integrated suite. The solution is available both in cloud-based and on-premise deployment options. The auto-attendant functionality within FluentStream allows users to record call greeting messages and play them for the callers. Users can also record their meetings and customer calls and use them for call training, reference, and quality assessment. It is available on a per-user month subscription basis.
Outbound Phone Call Tracking Software
Outbound phone call tracking software allows users to call leads directly through the solution and record call and prospect data. These solutions are used to quickly contact prospective customers to get a jump on a sales opportunity. Outbound phone call tracking products provide click-to-call features for fast dialing, generate local numbers for more likely responses, and automate voicemails and follow-up emails. In addition, products can record calls for training purposes and sort prospects based on the probability of a successful sale. Outbound phone call tracking solutions are most commonly used for inside sales representatives and telemarketers interested in converting new customers
#1. CloudTalk
This is a cloud-based contact center solution that ensures companies transition to a more flexible communications system for better customer coordination and contact. CloudTalk’s features offer access to real-time analytics on agent performance, connecting remote teams to a single contact center and an entire system backed by impressive network capabilities
Features:
- Administrator Access
- Click-to-Call
- Concurrent Calling
- Daily Summary
- Personalization
- Reporting & Dashboards
Pricing:
- Free Trial Available
- $25 starter, 30 essential, and 50 expert
#2. Dialpad talk
Dialpad is a communications solution built for the cloud, perfectly suited for this emerging new age of working focused on remote and hybrid teams. The platform is known for being cost-effective and efficient, ensuring that team members are going to be using softphone applications rather than desk phones in a standard office environment. The fast and efficient calling solution is perfect for boosting flexibility regardless of where your team members are working from. It also offers built-in AI functionality that helps boost employee productivity
Features:
- Click-to-Call
- Conference Calls
- Desk-to-Desk Calls
- Individual Download
- Instant Messaging
- Personalization
- VoIP Number
#3. Freshsales
Freshsales’ intuitive interface allows users to manage both employee and customer relationships with ease. Rooted in the Freshworks ecosystem, their CRM platform is comprised of various tools, including Freshdesk, for customer service; Freshchat for chatbot features; and Freshcaller for the cloud-calling system. The platform is designed to deliver opportunities for businesses by generating nearly 10 times more qualified leads while providing users with a comprehensive overview of active sales strategies and pipelines.
Features:
- Call Center Features
- Case Management
- Contact & Account Management
- Customer Contract Management
- Customer Support Portal
- Dashboards
- Forecasting
- Knowledge Base
- Opportunity & Pipeline Mgmt.
- Product & Price List Management
- Quote & order management
- Reporting
#4. Salesken.ai
Salesken.ai is a conversational intelligence platform that helps sales teams improve performance and reduce acquisition costs. The tool gives sales reps real-time cues during their conversation to help them engage their customers better. The platform gives managers and sales reps visibility into every call, via detailed Call Analytics including emotions, objections, intent
#5. Revenue.io
Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictable results and optimize their entire revenue operation
#6. Dialpad Sell
Dialpad Sell is an effective sales dialer that speeds up ramp time and makes reps more productive using Voice Intelligence technology and an easy CRM integration in a best-in-breed communications solution.
#7. Ringover
This is a collaborative cloud-based phone solution that helps small and medium-sized enterprises (SMEs), customer support and sales teams work smarter by accessing the features of a professional phone system directly within their CRM and Helpdesk.
How Can I Track Someone’s Phone Calls?
You can do it in two ways: by using free monitoring software or by installing a parental control app on your mobile device. To track phone calls, you’ll first need to invest in a call-tracking service or app
Is There Any App to Track Others Phone Calls?
You can track text messages and calls from another phone. The most effective way to do this is by using spy apps such as mSpy, uMobix, or Qustodio. These spy apps allow you to view the calls and text messages sent and received on the targeted phone
What Is Inbound Phone Call Tracking Software?
Inbound call tracking software is a tool to track and document incoming calls. Usually, it is a built-in feature in inbound call center software solutions/sales software, but you can also choose standalone call trackers that integrate with your sales software and CRM. It works in tandem with IVR, call recording, monitoring, and routing tools to manage your inbound calls.
How Does Call Tracking Software Work?
Call tracking is a software solution that records the information about each call, including who called when they called, and how long the call lasted. It can be used to track calls from any source, including phone numbers, keywords, and websites. Call tracking software records the caller’s phone number, name, time, and date of the call.
Can I Track Phone Calls Without Them Knowing?
mSpy is a GPS tracker that allows you to remotely track any user’s phone activity. You can get a very accurate current location and detailed route history. It is a powerful tool that can track social media accounts, messages, multimedia, and much more
How Do You Know if Someone Is Tracking Your Calls?
All you need to do is dial the *#21# USSD code. You should see a pop-up screen that displays the diversion status of calls, data, and more
Can Someone Listen to My Cell Phone Calls?
Yes. Someone can listen to your phone calls if they have the right tools and they know how to use them. they’ll need to compromise your phone in some way, usually by installing spy software on your device to monitor your activity
Conclusion
Phone Call tracking software records information about incoming calls, also including features such as call routing, call recording, and IVR. This Phone Call tracking software helps businesses track key performance indicators, manage call volume, and scale according to customer and business needs. Phone Call tracking software offers an efficient way to optimize your marketing efforts amid the present-day business world driven by digital marketing, advertisements, and inbound and outbound marketing.
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