How long should a blog post be

How long should a blog post be? Because many novice bloggers are unsure about whether it is better to write longer or shorter blog entries, this has become an essential and frequently asked question.

A blog is a fantastic way to communicate your thoughts and opinions to the world. Yet in addition to serving as a platform for artistic expression, blog postings can increase website traffic, social network shares, and backlinks.

We’ll discuss how long a blog post should be in this article. Also, we’ll discuss the best practices for blog length so that you may increase readership, SEO, interaction, and more.

Who is the Target Audience for Your Writing?

Knowing your target, concentrating on the reader, and comprehending their objective are recommended practices for creating articles of the appropriate length. You’ll be better able to determine the appropriate typical blog post length of your content if you put yourself in their position and consider exactly how much information they want and hope to receive.

How Long Should a Blog Post Be

Others have probably told you that “people only want bite-sized information” and that “attention spans are shorter than ever.” Yet this does not imply that you should write brief blog entries.

The optimal blog post length is between 1,500 and 2,500 words, with a sweet spot just at 2,450 words, according to extensive industry research and analysis of our own results from the Wix Blog. Your posts are more likely to rank higher on search engines, receive more social media shares, and receive backlinks if you keep this average.

Although these figures are a decent place to start, there is no “one size fits all” answer because various topics call for various levels of information depth. Consider your initial motivations for starting a blog and the kind of blog you want to present as you adjust the length of your articles.

The overall relationship between the word count of a blog post and the type of material it’s typically utilized for is as follows:

#1. Fewer than 300 Words

Blog postings under 300 words are almost never advised. When or if they are employed, it is typically to spark conversation in an effort to elicit feedback. For SEO purposes or for social media shares, this length is bad.

#2. 300 – 600 Words

This typical blog article length was once regarded as “normal.” Currently, this word count is insufficient for demonstrating authority in order to rank on search engines because it won’t usually allow you to delve deeply into a subject.

#3. 600 to 800 Words

Newspaper pieces and professional journalism typically fall within this word count range. Entries from dictionaries and product descriptions frequently fall within this word limit range. These posts may start generating shares and backlinks for you.

#4. 1,300–1,700 Words

This blog frequently features “What is…” pieces. Whenever you get into this area, you’ll notice a huge increase in social media shares and quality instructive content that attracts links. Influencers who publish promotional posts typically use this word count as well.

#5. 1,700 – 2,100 Words

This is the perfect length for “How to” blog posts. Also, this is where you’ll start to see promising prospects for lead conversion and search engine organic traffic.

#6. 2,300 – 2,500 Words

Welcome to the ideal length for a blog post as recommended by search engines. Listicles are a popular blog post type around here because they usually provide a thorough picture. As these publications are usually in-depth and instructive, they stand a considerably better chance of appearing in search results.

You will have the best chance of driving targeted traffic to your website and turning those visitors into leads when you produce an article of this kind. Our blogging staff at Businessyield makes every effort to maintain this balance. In actuality, this article is 2,058words long.

#7. 4,000 Words

The most typical types of articles created with 4,000 or more words are extensive guides and pillar pages. These are comprehensive articles that go into great detail about a subject in order to establish authority.

How to Write a Long Article on Your Blog

We don’t want to abandon you in the wilderness without teaching you how to create long-form blog content. This is why we’ve developed ten simple guidelines for creating blog entries that are longer, more in-depth, and, most crucially, rank. Believe us; we adhere to these guidelines when writing each blog post.

#1. Conduct a thorough research

It’s best to do all your research before writing a larger post to avoid being overwhelmed. You should be completely aware of the subject, the strategies used by rivals, your objectives, and the audience that the article is intended for.

#2. Choosing intelligent keywords for your article

It comes down to keywords and phrases for every subject you decide to investigate or issue you want to resolve. To find articles, blog entries, or even commercial websites, inquisitive readers enter keywords into search engines.

#3. Make a concise but thorough outline

Creating short aid in the preparation of your outline, which aids in the organization of your piece. Write bullet points on the topics that each segment of your post will cover, the other blog entries that you may wish to link to, and the keywords you’ll use in this preparation step. All of this makes writing the essay much simpler.

#4. Section and heading labels should be clear

Everyone is aware of our propensity towards skimming when we’re pressed for time. Readers can navigate the article to the sections that are most useful and pertinent to them by writing headings that clearly describe each segment and delineate sub-ideas with H2 and H3 headings. As a general rule, try to keep the headlines between 3 and 10 words.

#5. Paragraphs can be Broken up into Graphics

The use of graphics in blog articles has two key advantages. First, research revealed that bloggers who used 10 or more photographs in their blog articles saw better outcomes. Second, visuals are a great method to break up long texts without making the reader feel overwhelmed or bored. You may communicate your points more effectively by using images since, as they say, “a picture is worth a thousand words.” Last but not least, remember to include alt text in your photographs for accessibility and image SEO.

#6. Different sentence structures

Reading written material is similar to hearing harmonious music. With occasional beat changes, there should be rhythm and fluidity. To engage the reader and write better, try switching between shorter and longer phrases if you treat your sentences like music.

Advantages of a Long Blog Post

As of now, we’ve come to the conclusion that the closer your content is to 2,450 words, the better it will perform for your blog post. But why do people favor longer-form content? People might be weary of reading so many words and bounce, which would make you less relevant. No, not always. There are three key advantages to longer blog posts that you should think about:

#1. Longer blog post result in longer user sessions

Long-form content encourages 40% of visitors to stay longer on the page. Of course, a larger article will take more time to read, or at the very least, skim over the sections and titles. By spending more time on your content, you can convince search engines that it is valuable and of high quality, and as a result, deserves to be ranked highly.

Also, if you monetize your site by placing advertisements or including affiliate links, you will have more opportunities to advertise, which will increase your chances of success.

Long-form content between 1,000 and 2000 words has been shown to produce 77% more backlinks and 56% more social shares than content under 1,000 words. Whether you’re writing a guest post or for your own blog, this is excellent for increasing your authority as a writer.

#3. Long form content significantly boosts SEO

Organization and universal accessibility of information are the goals of search engines. They want to provide their billions of consumers with dependable, well-researched results. As a result, it is extremely improbable that a 300-word blog post will generate enough content to rank. Stick to longer-form content that can demonstrate worth and authority if you want to boost the SEO performance of your blog.

How Long Should a Blog Post be in 2023?

As we just stated, you should choose the length of each article in a blog post individually. There are a few things to think about before you start typing in order to guide you to the optimal decision in each scenario.

What is the theme of Your Blog and how Thoroughly do You Intend it to be?

There are various depths of content demands, depending on the blog topic idea you’re writing about. A listicle of the top hostels in the world can have a longer average blog post length than one explaining why you should become a vegan. The same holds true for your overall area of study. A literature blog is likely to have more words than a travel or fashion blog.

How Long Should a Blog Post be for SEO

This conclusion is confirmed by a decade of data and several studies, which continually show that Google’s algorithm favors longer content over shorter posts. The ideal blog length for SEO in 2023 is 1,760-2,400 words. In actuality, blog entries longer than 1,000 words typically do better. In order to avoid being labeled as “thin content” on your website, blog entries should aim for a minimum word count of 300.

What is a Good Length for a Blog Post?

It is usually preferable to aim for between 1,500 and 2,000 words for articles or posts, while the length of your blog post may vary based on your topic and readership. When it comes to ranking in SERPs, longer articles seem to do better.

Are 500 Words Enough for a Blog Post?

A blog post should ideally be between 1500 and 2000 words long, according to some content marketing specialists. However many businesses and brands adhere to the shorter blog length recommendations (500–750 words) in order to respect a particular aspect of their marketing plan.

Are 1000 Words Enough for a Blog Post?

Your blog should be long enough to be valuable without being so long that the reader loses interest. Between 500 and 1,000 words are the ideal length for a blog that is both informative and succinct. Within that scope, you can describe a subject in sufficient detail such that it delivers value for the audience while being comprehensible.

Are 700 Words Enough for a Blog Post?

Their analysis indicates that blogs need at least 300 words to rank, but ideally more than 1,000 words. If the author is inexperienced, 700–800 words should be the goal; otherwise, they might add a lot of filler to increase the word count.

How Much Should I Pay for a 500 Words Blog Post?

A 500-word blog post might cost $25 to $100 to produce. Those with five or more years of experience can typically demand greater fees. Remember that basic blog entries usually fall within this pricing.

How Long Does a 500 Words Blog Post Take?

Some people can write a 500-word blog article in 30 minutes, while others struggle to finish one in even hours. It depends on the author and how knowledgeable they are about the subject. A 500-word article can be written by a freelancer in this field in under one hour.


Depending on how much research is required, creating the material for your blog post can take anywhere from two to five hours. The writing portion alone might just take an hour, but the editing and research phases can go up to four hours. More research is needed for some blog topics than others. For instance, it can require several hours or even days to gather enough material to make a worthwhile piece if you’re writing about a technical subject you don’t know much about.


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