Photo Credit: Top Echelon

Employers must develop strategies to interact with candidates throughout the hiring process and improve the candidate experience in today’s candidate-driven job market. But with the job market today becoming more and more competitive, most businesses find it difficult to execute a successful recruitment strategy. Let’s examine what candidate relationship management systems are in reality and how they can benefit your company. Then, we’ll examine the top tools and software for candidate relationship management systems available today, which you can use to improve your hiring procedure.

According to studies by MRI Network, McKinsey, and Glassdoor, companies are having a harder time attracting top performers and filling positions in under 12 weeks successfully.

How then, can businesses keep job candidates interested in their organization throughout the hiring process by providing them with current, relevant information? Utilizing candidate relationship management (CRM) software is the solution. Companies will be able to attract more talent and fill their positions more quickly by using software designed specifically to assist businesses in managing and nurturing their candidates.

What is Candidate Relationship Management?

Companies use recruiting software called candidate relationship management to interact with candidates who are interested in working for them. A company can maintain relationships with candidates over time in one location by using timely and pertinent automated communication to nurture candidates.

Such types of software, such as candidate relationship management systems tools, are frequently used in marketing to engage consumers. However, how does this assist recruiters in locating (and selecting) the top talent for their company?

I’ll give you an example. A recruiter can access any candidate’s file in the company’s talent database using a CRM and view their employment history and skill set. Then, during the hiring process, recruiters can use this data to establish a closer relationship with each candidate and communicate with them more directly.

Companies can benefit from candidate relationship management by:

  • Establish a talent network that resides in a single, searchable database.
  • Select, attract, develop, and manage their candidates
  • Provide them with tools to send automated recruiting emails, run qualification screenings, schedule interviews, and run background checks in a single location for all of their recruitment-related activities.
  • Assess the success of their hiring strategies through reports and take appropriate action.

To put it briefly, CRM enables you to treat your candidates like clients.

Why is Candidate Relationship Management Important?

The way a company interacts with candidates has a direct impact on how applicants will perform once they are hired on as permanent employees. It establishes their levels of engagement and establishes the employee experience, which starts the moment a candidate learns about the employer and its reputation. Candidate expectations in hiring for traditional roles are sure to stir things up. According to Nicole Dorskind, Managing Director at ThirtyThree, a provider of employee branding solutions, candidates have an impact on hiring because there are more distractions than ever because of a lifestyle that is becoming more digitalized.

The customer experience can be compared to both the candidate and employee experiences. Employees, both current and potential, are clients of an organization, just like customers are. And for this reason, candidate management is essential.

#1. CRM helps you hire the most valuable candidates first.

Think about this. Your rival recently fired several important employees. You have been developing a pipeline of high-value candidates from that company using a CRM solution. Through personalized marketing and close monitoring of their career path, you have been fostering the relationship. You can be the first to contact these candidates if you anticipate or learn of a layoff because they can now serve as high-value hires for your company.

#2. CRM enables you to create a memorable employer brand.

Never underestimate the importance of an employer brand in attracting top talent. In the Glassdoor era, jobseekers consult employer reviews well in advance of reaching out to the company to apply for a position.

#3. CRM provides candidates with information about the corporate culture.

Candidates who recognize your company’s culture through your CRM practice make better employees once hired. When it comes to the objectives set forth for them, they are more passionate, invested, and engaged.

#4. CRM notifies you when talent is lost during the hiring process.

Using a clever CRM solution, you can pinpoint precisely when a candidate left your recruitment process if you notice them leaving during the process. Smart recruiting technology, like a CRM solution, keeps track of every interaction a candidate has with you and collects analytics data that can help you figure out what happened to cause a drop-off in your CRM efforts.

#5. CRM demonstrates your ability to identify and develop talent for both parties benefit.

Even though candidates are occasionally not chosen for a position, this does not mean that they should be ignored. Instead, maintaining contact with such candidates is a crucial component of CRM. It informs them that they will be taken into account for future opportunities and that they can edit their profiles to apply for different jobs in the future.

Candidate Relationship Management Tools

We now understand the benefits of including candidate relationship management in your tech stack. For your company to start making smarter hiring decisions, let’s take a look at the best candidate relationship management systems tools currently available.

#1. TalentLyft

With just one click, businesses can distribute their new job openings to numerous free and premium job boards with TalentLyft, a fantastic entry-level option for recruitment CRM. Price: Starts at $99/month for 5 active jobs.

#2. Beamery

Beamery is a recruitment CRM that focuses on luring inactive job candidates to an opening. Price: You will receive a personalized price for your needs after requesting a demo.

#3. Avature

For businesses looking for a campus recruiting solution, Avature is ideal. Price: Determined by your business’s requirements (book a demo first).

#4. SmashFly

SmashFly might be the right tool for you if you’re looking for an AI-powered recruitment CRM. Price: You will receive a personalized price for your needs after requesting a demo.

#5. Talemetry

For enterprise businesses that want to approach their hiring efforts more marketing-driven, Talemetry is the ideal solution. Price: You will receive a personalized price for your needs after requesting a demo.

#6. Jibe

If your business is looking for candidate relationship management tools that integrate with Google, Jibe is the solution. Price: You will receive a personalized price for your needs after requesting a demo.

#7. Hire by Google 

Smaller companies that use the G-suite as their operating platform should consider the AI-powered tool Hire by Google. For quick communication, it provides ready-made email templates and seamlessly integrates with Gmail.

#8. Jobvite

Jobvite, which has a particular recruitment marketing and CRM solution and is known for its social recruiting capabilities, may function best at the start of the CRM process, or the “attract” phase.

Candidate Relationship Management Software

Your interactions with candidates are redefined by candidate relationship management systems software. It begins tracking your candidates as soon as you get in touch with them and continues indefinitely. You are aware of their status in the process, what is going on with them, the most recent communication that was sent, the status of their candidacy, the shared past, etc.

Features of Candidate Relationship Management System Software

The following is a list of the key characteristics you need in candidate relationship management software:

#1. Candidate 360 

The ability to create a comprehensive candidate profile with CRM software should enable you to keep track of every interaction you’ve ever had with a candidate, including parsing, resumes, recording assessment results, scheduling interviews, getting feedback from those interviews, making offers, etc.

#2. Automated Process

When a candidate takes a specific action, qualifies for the next stage, or is scheduled for an interview, you should be able to send them a personalized email. Basically, you ought to be able to set it up to run each time a predefined condition is satisfied.

#3. Interview Scorecards 

The hiring process will move more quickly if you use candidate relationship management software that allows panel members to submit their feedback asynchronously online. Additionally, you can try to lessen hiring bias by using structured, individualized interview scorecards.

#4. Talent Pool

Sometimes, good candidates who are a good fit may not be available at the time you need them, or good candidates who are a good fit may not be right for the position you are hiring for right now. You can store these profiles in the talent pool using a candidate relationship management system, and it will automatically pull them up when necessary. As a result, you’ll always have a large talent pool to draw from.

#5. Analytics

Monitoring your recruitment marketing efforts is crucial. Your candidate relationship management software should ideally be able to provide you with information on which sourcing avenues are effective, the number of employee referrals arriving, the number of offers you’ve made using these methods, etc. Additionally, creating customizable reports ought to be possible.

Why Should You Use Candidate Relationship Management Software?

It’s crucial to keep your candidates interested and provide them with a positive candidate experience. Recruiters and HR executives can benefit from candidate relationship management software in the following ways:

#1. Get a Jump on Hiring 

Using personalized communication and marketing strategies, you can cultivate a pipeline of high-value candidates using candidate relationship management software. Therefore, you can easily approach them and turn them into high-value employees when the appropriate position becomes available.

#2. Establish a Company Brand

You can only draw in the top candidates in today’s candidate-driven market by creating a strong employer brand. You need to establish strong relationships not only with your current employees but also with former employees and potential candidates. Using candidate relationship management systems tools, you can establish a strong employer brand.

#3. Information About the Hiring Process

With the aid of candidate relationship management software, you can find the gaps in your hiring process with the aid of candidate relationship management software. It provides information on each step of the procedure and pinpoints the precise point at which most candidates quit. It greatly aids in fine-tuning and maximizing your hiring procedure.

What is a Candidate Relationship Manager?

A relationship manager is a specialist who supports the creation and maintenance of solid client relationships, both inside and outside of an organization. While advising their clients on the goods or services that best suit their needs, they look for new business opportunities.

What is Relationship Management Strategy?

A customer relationship management strategy consists of a set of procedures, actions, and technological advancements that are intended to increase sales and enhance customer service. It frequently involves a company’s marketing, sales, and customer service departments.

What is An Example of Relationship Management?

Expressing gratitude to customers after they make purchases. If a customer buys a specific product, upsell or cross-sell to them. Sending a coupon along with a birthday greeting. Giving a customer who hasn’t bought anything recently a discount.

Amazon, Apple, Activision, Tesco, and Coca-Cola are five excellent examples of businesses utilizing CRM and making use of consumer data.

What is the Difference Between CRM and ATS?

The hiring process is facilitated by an applicant tracking system, where recruiters and hiring managers can post jobs, find candidates, gather resumes, screen and assess applicants, and extend offers. Candidate relationship software, on the other hand, aims to increase relationships with candidates, inform them of upcoming job openings and assess the effectiveness of recruitment marketing initiatives.


The candidate experience is becoming increasingly important to HR and recruitment departments all over the world. One thing is certain: your company needs a system to arrange and nurture each candidate in your hiring funnel, whether it is conducting on-campus recruiting or high-volume recruiting. Candidate relationship management can help to automate a lot of the labor-intensive hiring tasks, like emailing and pre-qualification procedures.

A CRM can assist you in treating candidates like customers and demonstrating your value to them. And the better care you give to your candidates, the more likely it is that you will recruit top performers to work for your business.

Candidate Relationship Management Systems FAQs

What does ATS mean in recruitment?

Applicant tracking system. An applicant tracking system (ATS) is software that allows employers and recruiters to keep track of applicants during the hiring and recruiting process.

What is a candidate management system?

An applicant tracking system is similar to a candidate management system, but it is focused more on candidates. It is employed to find candidates who are a match for open positions and to determine where they stand in the hiring process. And to stay with them throughout the entire process.


  1. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS: Definition, Examples & Best Strategies
  2. Best 10 Customer Relationship Management (CRM) Software For Businesses
  3. JOB ANALYSIS: Effective Methods for Job Analysis (+Process and Purpose)
  4. What is Customer Relationship Management Tools: Definition, Process and Examples
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like