SOLOPRENEUR: Meaning, Importance, Differences, and How to Be One

Solopreneur CRM
Photo Credit: CEOWORLD magazine

An individual must decide on numerous important issues when launching a business. Eventually, a business owner may decide to hire staff after deciding to diversify, create new departments, and so forth. Or they could go it alone. Without the assistance of co-founders, partners, or employees, a solopreneur is a person who owns, manages, and runs a business independently while taking on higher financial risks than usual to do so. Solopreneurs favor working alone and managing all essential business tasks. A Solopreneur needs CRM software that will assist in maximizing all business opportunities if he wants to establish and run a solo business successfully.


Combining the terms “solo” and “entrepreneur,” we get “solopreneur.” A solopreneur is essentially a person who launches and manages a business by themselves, without the assistance of partners or staff. Instead of retaining traditional employees or partners, they concentrate on tasks that can be completed by themselves or by contractors. Successful solopreneurs typically invest in markets where they have a strong background and a strong sense of passion.

A solopreneur is also a task performer, administrator, manager of finances, and communicator. In addition to everything else that is probably not your strong suit, you wind up managing taxes, invoices, communications with everyone involved in your project, task management, and more. Of course, the best solution is to automate some of it using a CRM tool. 

Benefits of Being a Solopreneur

#1. Flexible Schedule

Entrepreneurs working alone frequently set their schedules and work at their own pace. They might be able to better manage their time and their productivity as a result. Solopreneurship’s flexibility can also make it easier for someone who wants to pursue additional education, like getting a higher degree or certifications, to find time for it.

#2. Freedom to Follow Their Passions

Solopreneurs are fully in charge of the creative direction of their concepts, undertakings, and goods and services. Typically, they enjoy the benefit of not requiring shareholder or board of directors’ approval. Solopreneurs can take more risks without getting approval from other people if they don’t have early investors for their business. 

#3. No Team Management

If you want to run your own business without having to supervise employees, solopreneurship may be a great option for you. Some people would rather not be in charge of hiring, training, or retaining staff. As a result, solopreneurs may be able to reduce their labor, benefit, and other employment-related costs.

#4. Less Financial Responsibility 

A solopreneur has no employees, so they are not responsible for paying wages to anyone if their business fails.

#5. Greater Personal Gains

When you run a business alone, you may be able to keep a larger portion of the revenue. Your chances of enhancing your quality of life or funding additional passion projects may increase as your business’s profits rise. You could, for instance, work on your personal development by expanding your knowledge base or skill set, starting a second business, or any number of other activities.

Disadvantages Of Solopreneurship

Being a sole proprietor is not an easy endeavor and has its own set of difficulties and drawbacks.

#1. Working in an Emergency 

A solopreneur who receives an urgent request from a client must either refuse the request to keep the client or scramble to adjust their work schedule.

#2. Poor Financial Management

They frequently mix personal and business funds (funds used for the business) and make poor financial decisions.

#3. No Extra Benefits

The extra benefits that would otherwise be provided by the employer, such as health insurance, rent assistance, travel reimbursement, etc., are not given to them. 

#4. High Risk

They might not be skilled in one or more business processes, such as marketing or finance, which raises the possibility of a company failing.

How to Become a Solopreneur

#1. Select Your Specialty

Before anything else, decide which markets and what goods and services you’ll be offering. Pay attention to one or more of the problems or difficulties faced by your target market that lead to a demand for your goods or services. The values you want to represent, the industries you might fit into, and the rivals in your market can all be determined during this phase. The ideal name for your business can also be chosen using this information.

#2. Conduct a Business and Market Analysis

Start by doing some research on your company’s target market. Think about the goods or services that are attracting customers’ attention, the marketing strategies used by rivals, and the average cost of goods or services that are comparable to your own. Additionally, you can look into any requirements for launching your company, such as any paperwork you might need to file or whether you need to hire a lawyer first.

#3. Define the Structure and Goals of Your Business

If you’re a solopreneur, you can set up your company as a sole proprietorship, which means that you are the sole owner and manager of the company. Additionally, you might apply for an LLC or Inc. license if you intend to expand your business in the future. You could think about your company’s objectives, both short-term and long-term, to give an idea of how you anticipate the company to grow.

#4. Submit Your Documents

Start gathering and submitting documents once you’ve chosen your ideal industry, corporate structure, and target market. The sales tax application, your bylaws, and a business license application are a few examples. You can look up the tax and governmental requirements in your state for starting a business, as well as use tools like the Small Business Administration to get details on funding, paperwork, and the startup process. You might double-check your paperwork, payments, and filings to make sure you’ve made all the necessary arrangements. 

#5. Launch Your Business

You can start operating your business after submitting your paperwork and receiving any required approvals. It’s important to stay focused on the goals you set earlier as you run your company. On the other hand, you can be adaptable as the market changes or as new information emerges.

Tips To Become A Successful Solopreneur

#1. Know Your Tech 

The best friend of the sole proprietor is technology. A solopreneur can grow their existing business by using technical tools for SEO, Analytics, digital marketing, web design, etc. These tools help them establish a consistent online presence.

#2. Automate

A solopreneur improves business efficiency and reduces time and costs by automating human functions whenever possible.

#3. Collaborate

Solopreneurs occasionally work together with other like-minded people and companies to attract more clients and grow their presence.

#4. Business Knowledge 

Someone must comprehend every facet of business before deciding to go it alone. To be successful as a solopreneur, you must comprehend the business model, its functions, operations, etc.

CRM for Solopreneur

You will need CRM software that will assist you in maximizing all business opportunities if you want to establish and run your solo business successfully. Automation of several daily manual tasks, including pipeline management, invoicing, meetings, etc., is made possible by integrating a CRM into your company. Consequently, you can concentrate on strengthening client relationships and completing the work more quickly.  

Criteria to Choose a CRM

#1. Good User Experience

A CRM’s primary purpose is to manage customer relationships. Select a CRM that provides your clients with a dependable user experience. This also implies that you can modify your CRM following your company’s needs. When searching for a CRM, you will never find a perfect fit, but a tool that allows for customization and flexibility will provide an excellent user experience.  

#2. Availability of Automation 

To automate several daily tasks, you are looking for a CRM. Therefore, a CRM that does not enable you to streamline your business is not a worthwhile investment. Select a CRM that enables you to automate routine tasks like managing your pipeline or updating your contacts. 

#3. Mobile Compatibility

Having mobile access to your CRM is always beneficial. You might need to check an update while you’re on the go or just quickly review your pipeline. Your best option is a CRM that works on mobile devices. 

#4. Integrations

Consider the integrations the CRM offers when searching for automation features. You can further automate your business by setting up automated workflows between two apps when your CRM offers integration with all fundamental work apps.

#5. Security Measures

As soon as you sign up for a CRM, you give it access to all of the crucial data and information about your company. If so, you ought to confirm that your CRM’s stringent security guidelines are still in effect. 

Benefits of Using Solopreneur CRMs

#1. Strengthening Client Relationships

You can better understand your clients’ particular requirements by using a solopreneur CRM to manage their information. By streamlining your email and social media campaigns, you can encourage repeat business.

#2. Analyze Business Data

A solopreneur CRM’s ability to keep your vital business data safe is one of its best features. In addition to saving the data, it aids in data analysis so you can create individualized plans for each client.

Best Solopreneur CRM

#1. Zoho CRM 

The cloud-based CRM Zoho CRM offers reasonable customer billing and invoicing features. Establishing the frequency of billing and payment reminders enables freelancers to automate recurring billing, and it facilitates the creation and distribution of tax-compliant, attractive invoices. For solopreneurs who require assistance with timesheet management, Zoho CRM is fantastic. 

Zoho CRM is a great all-in-one choice. The cloud-based CRM offers a reasonable free plan with premium features to assist with managing your billing cycles.

In addition to interacting with your customers, you can automate the entire billing and invoicing process with just one click. Sending tax-compliant invoices with each purchase is one way that Zoho CRM enables you to make a professional impression on your customers. In addition to improving your business outlook, doing this will also save you a great deal of hassle.

The CRM is free for a maximum of three users; however, if you have a larger team, you’ll need to purchase one of their paid plans. The best part is that you can test out any plan for a full 30 days without paying anything to see if it meets your needs. 

Furthermore, Zoho CRM is user-friendly and reasonably priced, making it a great option for solopreneurs seeking a CRM solution that won’t break the bank.

#2. Salesforce CRM

When looking for a CRM solution, solopreneurs should seriously consider Salesforce CRM. As a result of the system’s extensive feature set and flexible customization options, solopreneurs can adapt it to their particular requirements. Furthermore, Salesforce CRM is very scalable, allowing it to grow with the company as it develops. Finally, Salesforce CRM is a fantastic option for solopreneurs because it is simple to use and offers top-notch customer support.

Three price tiers—Professional, Enterprise, and Unlimited—are offered for Salesforce CRM. Beginning monthly prices for the Professional, Enterprise, and Unlimited plans are $25, $75, and $150, respectively, for each user of the plan. All plans come with limitless storage, limitless users, and limitless support.

#3. Insightly

This is a comprehensive CRM that fulfills all of your sales and marketing requirements as a solopreneur. It is a cost-effective management platform for start-up businesses on a tight budget because it is completely free for up to two users.

With the help of the software, you can send mass emails, set up milestones, and interact with customers on social media.

The app seamlessly connects to 250+ business apps, including email, Google Apps, Office 365, and others. In other words, you can manage all of your tasks from a single screen.

Furthermore, you can reach out to potential clients through its in-app dialing feature without using your device.

#4. Pipedrive

Contact management, task management, project management, and reporting are just a few of the many features it provides that are designed specifically with solopreneurs in mind. It is appealing to new solopreneurs because it is simple to use and has a low barrier to entry. Three different pricing options are available for Insightly CRM: Basic ($12 per user per month), Professional ($29 per user per month), and Enterprise ($49 per user per month). All packages include limitless user, storage, and customer service options. 

PipeDrive is an intuitive CRM that makes it simple to keep track of your leads and clients. By keeping an eye on calls, emails, and other tasks simultaneously as a freelancer, you can maintain control over your sales process. 

Another fantastic feature is how the CRM connects your emails with related deals. This will enable you to see each deal clearly and evaluate your progress with your objectives.

PipeDrives also automates tedious tasks like data review and follow-up emails. Furthermore, it offers up-to-date information in real-time on your transactions and deals. In addition, the CRM helps you to easily customize your sales pipeline. 

Additionally, it instantly updates your desktop with information about the status of your sales pipeline. Budget-conscious users are not offered a free plan, but you can sign up for a 14-day trial before choosing one of its paid options. Similarly to that, the software allows you to pay either monthly or yearly, as desired. 

#5. Less Annoying CRM

Less Annoying CRM is a customer relationship management (CRM) tool that is cloud-based and created, especially for startups and small businesses. It is a straightforward, user-friendly, and reasonably priced CRM solution that aids users in managing contacts, following leads, and maintaining organization.

With a user-friendly interface, contact information, such as names, numbers, and email addresses, can be stored and managed with ease. Save time and effort by automating procedures and tasks. To make sure that no opportunities are lost, keep track of leads and follow-up tasks.

Less Annoying In addition to two paid plans, CRM offers a free plan. Simple contact management and lead-tracking tools are included in the free plan. The $10/month Basic plan offers extra features like reporting and automation. Additional features like integrations and custom fields are available with the $25/month Plus plan.

#6. Hubspot CRM

HubSpot CRM is customer relationship management (CRM) software created to assist solopreneurs and small businesses in managing their client relationships. It is a no-cost, cloud-based CRM that offers several features to assist users in managing their contacts, tracking sales activities, and automating marketing tasks. HubSpot CRM is free to use. 

Additionally, it integrates with other well-liked business applications like Gmail, Outlook, and Salesforce, making it simple to manage client interactions and sales activities. Furthermore, HubSpot offers a complete set of tools for marketing and sales automation, enabling solopreneurs to streamline their marketing and sales procedures. 

HubSpot is a great option for solopreneurs searching for a CRM solution thanks to its user-friendly interface, potent features, and cost-free pricing. 

What Is an Example of a Solopreneur? 

A solopreneur is someone who works for themselves, such as an independent artist or an interior designer. 

What Is the Difference Between a Micropreneur and a Solopreneur?

In contrast to micropreneurs, who typically have fewer than five employees but may have as many as nine, solopreneurs may be referred to as those who work alone. Micropreneurs are a particular category of small business owners; they run much more modest operations than conventional small businesses. An enterprise with no more than five employees is typically run by a micropreneur. 

Is Freelancer a Solopreneur?

A solopreneur owns and operates the business, in contrast to a freelancer who works for it. This is the key distinction between the two.

What Is a Solopreneur vs Sole Proprietor? 

Contrary to solopreneurs, sole proprietors can employ full-time workers.

What’s Another Word for Solopreneur? 

A business owner who works alone is simply referred to as a solopreneur. The terms “solo” and “entrepreneur” are combined to form the term “solopreneur.”

What Are the Three Types of Sole Proprietors?

  • Self-employed or freelance
  • Independent contractor 
  • Franchise


A thorough evaluation is needed to identify the best CRM for solopreneurs. It’s critical to invest the time necessary to thoroughly investigate the various available options and decide which features are most crucial for your company. It’s also crucial to take into account how much the CRM costs and how much customer support is provided. 

With the right CRM, solopreneurs can streamline their processes, boost productivity, and eventually expand their business.  

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