SOCIAL MEDIA SPECIALIST: Meaning, Job Description, Salary & Difference

Image Source: Cartoozo

There is an increasing need for social media specialists as more brands continue to rely on these platforms to expand their brands. Brands look for seasoned social media specialists that will boost their online visibility. You can do a lot of things to hone your abilities to help run and manage social media accounts for businesses in addition to being a frequent internet user and social media platform expert.

In this article, we go over the requirements for becoming a social media specialist, the skills you’ll need, and the salary prospects for social media managers.

Who is a Social Media Specialist?

A social media specialist is an expert tasked with producing and managing content across all social media channels to grow an audience and guarantee customer engagement. They are tasked with managing one or more social media accounts for a company or brand. Their responsibilities include making and updating social media posting schedules, responding to reader comments or liking tagged pictures, as well as working with other experts to figure out the best ways to market a brand and its goods or services on social media.

Furthermore, social media specialists or experts must produce content that resonates with the interests of the target audience using platforms like Facebook and TikTok. They must comprehend social media metrics to make effective use of the data in their social media strategy. To build a strong network, social media specialists must collaborate with business leaders and opinion leaders online.

Duties of a Social Media Specialist

A social media specialist is in charge of keeping track of popular hashtags and subjects while also coming up with original ways to incorporate them into the brand.

Therefore, their job responsibilities include:

  • To further promote a brand, a social media specialist collaborates with other team members to hire marketing consultants to help publicize an event.
  • The specialist is in charge of determining whether social marketing initiatives have been successful by setting goals and success indicators that can be measured using various online analytical tools.
  • They create and carry out a corporate social media strategy.
  • They keep an eye on online activity across departments and locations to make sure everyone using the company’s online tools is adhering to set guidelines and best-practice rules
  • Encourage more people to use social media.
  • Additionally, they must be able to recognize chances to affect public opinion by engaging the audience and publicly discussing the brand’s social media strategy.

What Qualifications Do You Need to Be a Social Media Specialist?

The following are the requirements for becoming a social media expert:

#1. Get a degree. 

First, obtain a bachelor’s degree in a related field, such as marketing or communications. enroll in classes covering business fundamentals, advertising, consumer research, and digital marketing.

#2. Gain some work experience. 

To gain experience, look for internships or entry-level positions as a marketing assistant or social media assistant. To apply what you learn, try making your social media profiles.

#3. Get certified. 

To prove your expertise in social media and your dedication to the industry, work toward professional certification. Think about earning the Professional Certified Marketer credential from the American Marketing Association with a focus on digital marketing.

#4. Look for advanced opportunities. 

Look for higher-level positions, such as a social media manager position, after gaining about three years of experience.

You must also have other requirements, like:

  • Ability to increase brand recognition and impressions.
  • Possess a thorough understanding of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
  • Knowledge of web traffic metrics and SEO
  • Ability to research expertise with audience and buyer personas
  • Excellent knowledge of social media KPIs
  • Knowledge of web publishing and design
  • Outstanding multitasking abilities
  • Problem-solving and critical-thinking abilities
  • Must be a good team player
  • Effective time management
  • Outstanding interpersonal and communication abilities

How Much Do You Pay a Social Media Specialist?

The average salary for a social media specialist is just over $50,000 and can reach $70,000 while social media managers can earn between $60,000 and $100,000 once they move into more senior managerial roles. So, depending on your state, company, and experience, the average salary varies. In some states, an entry-level job in social media pays $42,000, while more senior positions pay around $107,000.

Furthermore, some may choose to work for clients on a freelance or contract basis. These rates will change based on the project’s scope, your background, and expected salaries in general. Note that hourly rates for new freelancers typically range between $20 and $50 per hour, depending on the complexity of the project and your level of experience. You can charge more than $100 per hour for more complex freelance work.

Finally, depending on how well-established your agency is, how big the client is, and the scope of the campaign they’re trying to execute, the monthly fees for long-term social media management projects may range from $500 to $5,000 or even more.

Is Social Media Specialist a Good Job?

Yes, being a social media specialist makes for a fantastic career, but not everyone is a good fit for it.

Social media is a great place if you enjoy exchanging content and creating and growing communities. A social media specialist or manager constantly has new experiments to conduct, algorithms to learn, and trends to try to incorporate into the narrative of your brand. Social media managing careers involve spending a lot of time on social media channels, but it can be overwhelming and require a healthy work-life balance.

Nevertheless, as a social media specialist, there is the potential for lots of enjoyable interactions and engagement. You have the chance to influence a lot of people and trends if one of your social media posts goes viral or if you build a big enough following to become an influencer in your field. Additionally, you’ll have the chance to practice your more artistic side by creating images, developing copy, and seeking out additional methods of interacting with your audience. Of course, there is also the pressure to win thousands of followers.

Lastly, you’ll have a lot of room to grow as a Social Media Specialist within the marketing sector. Social media experts can earn up to $66,000, with an average salary of $48,000. You can earn between $60,000 and $100,000 once you move into a managerial position with more experience or one that combines marketing and communications. Note that as you advance in your career, your salary rises steadily.

Is Being a Social Media Specialist Hard?

No, it’s not difficult to become a social media specialist or manager. While managing social media isn’t always a difficult or demanding job, it does call for a particular set of skills and someone who is driven by their work.

As a social media manager, you are responsible for the company’s media presence and voice, which can affect revenue and engagement. Even though it seems like a challenging job, if you have the practice and fundamental marketing knowledge, the work can be incredibly fulfilling. You can see the results of your labor in real-time through customer feedback because your actions are closely related to a company’s social presence.

Consequently, finding contracts is typically the hardest part of being a social media manager, but once you land a job or campaign for a company, the work can become rather routine. Each social media post will be carefully crafted and polished by social media managers to maximize customer interaction, ensure accuracy, and spread important news like new product releases or upcoming sales.

How to Become a Social Media Specialist With No Experience? 

To start a career as a social media manager without any prior experience, follow these 7 steps:

#1. Acquire a Degree

College degrees can help prepare for a career in social media management, and provide opportunities to gain experience in a professional setting.

#2. Create Your Community Online.

Create pages and profiles for yourself on all of the major social media sites. Before you start doing this work for others, use these pages to practice engaging, building, and maintaining an online community. Learn about blogging, graphic design, email marketing, and search engine optimization. In a few months, if you see a significant increase, you can begin marketing your services.

#3. Enroll in a Course on Social Media Marketing.

Take social media marketing courses online to learn techniques for boosting engagement. You might expect to study advanced material on a variety of social media management-related topics, such as:

  • Social media apps
  • Enhancing videos with titles, tags, annotations, and descriptions
  • Use of social media headers
  • Understanding the use of hashtags.
  • Understanding of email capture forms

#4. Search for Social Management Tools

You should research tools to improve your social media management skills, such as scheduling posts, planning content, and tracking campaign performance.

#5. Engage in Networking.

Follow brands, celebrities, and organizations to gain experience, reach more people, and advertise your skills.

#6. Volunteer to Manage Small Businesses Social Media Accounts.

Consider volunteering to assist smaller companies or nonprofits that lack the funds to hire someone to manage their social media accounts to build your resume for your first job. This can give you the chance to learn more about the industry and identify any skills you might need to work on before obtaining a paid position.

#7. Apply for an Internship or Entry-Level Social Media Managing Job

You can gain experience in the field of social media management and digital marketing by working in an internship or an entry-level position managing social media. You can gain knowledge from the tasks you will be carrying out as you pursue the managerial position because you are looking for experience. Therefore, utilize the techniques and resources you have learned in your courses, and track your progress and outcomes. You can begin accepting more challenging assignments and working with more brands as you gain experience.

Read Also: EARNED MEDIA: What is Earned and Unearned Media?

How Many Hours Does a Social Media Specialist Work?

The majority of social media experts put in a standard 40 hours per week, but actual hours may differ depending on the size of the business, the size of their social media team, and the quantity and nature of projects.

Furthermore, some marketing agencies spend anywhere from one hour per week working full-time for a client. Simply put, it depends on how much involvement the client wants and can afford.

What Is the Highest Salary of a Social Media Specialist?

The most sought-after positions to fill are frequently those for social media managers, who make an average salary between $90,000 and $125,000. All of a company’s social media accounts must be managed by social media managers, who are also in charge of producing and curating content and interacting with customers and clients. To capitalize on trends that promote the health and expansion of your company’s brand and revenue, SMMs also analyze critical channel data and platform metrics.

Finally, social media managers are essential to a company’s success in the rapidly expanding social media employment landscape.

The image below shows what social media specialists earn for their career paths: 

Image Credit:
Social Media Salaries by Careers (Image Credit:

How do I Become a Paid Social Media Specialist?

To become a paid social media specialist, you must:

  • Show that you have the capacity and desire to learn new skills on your own.
  • Possess the capacity to speak and write clearly and directly with clients. possess a solid analytical foundation.
  • Be extremely organized, detail-oriented, and have a keen eye for consistency.
  • Be able to work both independently and effectively in a team environment as needed and possess a burning desire to learn and benefit the team.
  • Be a problem-solver.
  • Have experience working with platforms like Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.

What is CPC?: Importance, Advertisement, Marketing & Certificate

MARKETING METRICS: Meaning, Examples, Email, Social Media & Content Marketing.






Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like
Free Job Posting Sites for Employers in the US
Read More


Table of Contents Hide Free Job Posting Sites#1. Indeed#2. Glassdoor#3. Homebase#4. Fiverr#5. UpWork#6. Guru#7. Craigslist #8. FreeUp#9. Chegg Internship#10.…