FLEET MANAGER: Job Description, Responsibilities, And Salary

Fleet Manager
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The management of fleets is essential to today’s companies. Many businesses use fleets of vehicles to deliver goods and services to customers and take care of other day-to-day tasks. All these must be effectively and correctly managed by the fleet manager using the fleet management software for swift job experience. In this article, we will talk about the software, in addition to the salary, duties, and skills of a fleet manager.

Fleet Manager

A fleet manager is a person in charge of a company’s car fleet. This covers every facet, from hiring to maintaining fleet productivity. The cost of the cars that their companies own or lease must be directed and managed by the fleet managers. Additionally, they develop regulations based on business needs to deal with vehicle utilization, driver behavior, and even driver scheduling.

What is The Role of a Fleet Manager?

While each fleet manager may have different daily tasks, all fleet managers have similar strategic obligations, such as promoting safety, increasing fuel economy, and cutting expenses. All duties are focused on reducing how many fleet operations affect the bottom line of the business.

Responsibilities and Duties of a Fleet Manager

Although fleet managers have a variety of jobs, they frequently handle the following:

#1. Vehicle Purchase

A key component of cutting expenses is negotiating pricing and expectations with manufacturers as well as coming up with technical solutions (especially for trucks and equipment). Forecasting and planning fleet acquisitions necessitate taking into account the task that the vehicle must perform and the weight that it must carry.

#2. Creating and Overseeing Fuel Programs.

One of the top three costs for a fleet budget is always fuel. A fleet’s cost per mile is directly impacted by how well it manages its preferred fuel network, fleet card program, and/or on-site fueling with suppliers. A variety of technologies are utilized to persuade drivers to buy fuel in accordance with their policy, such as telematics, fuel reporting, and gamification.

#3. Monitoring Maintenance Programs and Designing Them.

Based on the kind, use, and location of each vehicle, fleet managers establish preventative maintenance strategies that improve the resale value, improve driver safety, and reduce repair costs.

#4. Directing Safety Initiatives

Fleet managers have a strong commitment to safety. Potential negligence and brand harm during an incident can cost businesses a fortune.

The fleet manager has the duty to reduce a company’s liability, enhance safety in the communities where they operate, and have a positive effect on the lives and well-being of their drivers while collaborating with the executive team and/or health and safety office. Fuel and maintenance costs will be reduced as a result of a program that proactively improves driving habits and decreases mishaps.

#5. Metrics for Fleet Tracking

Fleet managers often employ GPS fleet tracking hardware and software to keep an eye on vehicle activity. Reviewing daily, weekly, and monthly reports is part of a manager’s job description, as is monitoring performance in areas including idling, routing, asset utilization, fuel consumption, and driver safety. Here are a few typical fleet management report examples.

#6. Recognizing and Controlling Compliance

Fleet firms may stay compliant and avoid paying hefty fines by staying up to speed with new laws and regulations. Motor carriers, drivers, and those transporting food and hazardous items are a few examples of vehicles that must adhere to compliance rules. It is necessary to conduct driver vehicle inspections and report on them for many heavier commercial vehicles.

#7. Automobile Remarketing

Managing vehicle life and timing replacement with the sale’s time is crucial for maximizing resale value. Maintaining the car in pristine condition and keeping all of the extras (additional key fobs, mats, seats, and headrests) that came with it will help you sell it for more money.

What Fundamental Skills or Capabilities are Necessary for a Fleet Manager?

Fleet managers must have exceptional operational knowledge and abilities to handle their main responsibilities, which include:

#1. Electronic Analysis

Understanding how to employ fleet technology and software, such as telematics and dash cams, is essential for identifying performance trends, forecasting mechanical breakdowns, reducing downtime, and offering insightful data on the vehicle replacement cycle. When managing assets, it’s crucial to stay on top of reports, comprehend processes, and act on the recommendations made.

#2. Business Administration

Keeping in touch with regulatory requirements, business and driver regulations, and maintaining cooperative relationships with internal and external stakeholders that have an impact on fleet operations will assist in minimizing fines and maximizing safety.

#3. Financial Awareness

Budgets for fleets must be developed by fleet managers, which necessitates a thorough grasp of the business, meticulous analysis, benchmarking within the industry, and knowledge of the current state of the economy.

#4. Knowledge of Security.

Executives, including fleet managers, have a significant role when it comes to cybersecurity. Fleet managers must be able to assess security needs when integrating data into business environments, including working with important stakeholders who are in charge of their organization’s data security and privacy.

#5. Multitasking Skills

The most effective fleet managers are able to manage their many duties and obligations concurrently and fluidly. For the fleet to operate effectively, everything must be in balance. Fleet managers must be able to negotiate a number of requests and obstacles, with suppliers demanding one thing, drivers advocating another, and management having a variety of priority areas, such as fuel economy, safety, depreciation, and image. Your tenure as a fleet manager may be brief if you are unable to effectively juggle various tasks.

#6. Effective Time Management

Effective multitaskers must also be masters of time management if they want to be effective fleet managers. You have to manage your time to meet the demands of both corporate and driver clients while finishing your own work to keep the fleet operating efficiently. Clients range from high management to field-based drivers. An excellent fleet manager has the self-control to prioritize crucial tasks without getting distracted by urgent matters.

#7. Effective Communication Techniques (ECT)

Successful fleet managers can conceptualize a topic and convey it verbally and in writing. They are able to effectively communicate their ideas to others, regardless of their level of management, by being succinct and to the point. This gives them a platform to share the fleet’s accomplishments and needs, as well as a willing audience for new programs and initiatives.

#8. Aim-Driven

Excellent fleet managers use measures, such as fuel monitoring, to continuously benchmark productivity, fleet utilization, and efficient cost management. They are goal-oriented in all facets of fleet management. Fleet managers make judgments and run their operations with these objectives in mind because they are dedicated to obtaining certain results. They are compelled to be innovative in order to meet the formidable and constantly evolving difficulties of fleet management because of this results-driven approach.

#9. Be Kind and Adaptable.

Being patient is certainly a virtue for fleet managers. It’s crucial to realize that if you’re new to fleet management, it could take some time for senior management to acknowledge your accomplishments.

By concentrating on strategic planning, great fleet managers also have the adaptability to follow shifting industry trends. Over the past 20 years, fleet managers’ responsibilities have significantly evolved. Because the market is so dynamic and ever-evolving, great fleet managers understand that flexibility is the key to career survival. You must be able to adjust as needed to complete the job.

#10. Effective Decision-Making

Even if there are gray areas in the corporate world, skilled fleet managers are able to take decisive action in both major and minor situations. When issues develop, they are competent and knowledgeable enough to act swiftly and aggressively. Great fleet managers are able to embrace change and stay one step ahead of the competition by making prompt, deliberate, economical, and fact-based decisions.

#11. Humanitarian

Fantastic fleet managers have a great connection with every level of management in addition to having exceptional people management abilities since they are able to communicate with people at all levels of an organization. Fleet management includes daily interaction with a wide range of personalities and levels of management because it is a customer-service industry. The ability to handle a wide variety of social contacts is a trait of great fleet managers.

#12. Responsive

Fleet managers are ultimately responsible for the company’s success, thus they must be held accountable for sustaining the programs, vehicles, and regulations set in place. Great fleet managers take their duties extremely seriously and are aware of how important they are to a company’s success. They establish an accountable culture by setting a good example.

#13. Original

Great fleet managers are creative and resourceful, looking beyond the box to generate fresh concepts. They are able to foresee opportunities as well as obstacles by being proactive and seeing beyond today. Great fleet managers adopt creative initiatives to lower the cost of fleet operations through the use of fuel management systems because they have a special blend of analytical and conceptual skills.

The Top Difficulties Fleet Managers Encounter and How to Overcome Them

Fleet managers face the same difficulties as everyone else in the workplace. The following pressures are among the top three issues facing fleet managers:

#1. Lowering Costs

being able to assess data and offer recommendations while accounting for variable vehicle prices, a dynamic fuel market, and unforeseen costs.

#2. Reducing the Amount of Fuel Consumed.

It’s crucial to control fuel prices and find measures to lower this outlay. The unpredictable nature of fuel prices makes financial planning tough.

#3. Enhance the Efficiency and Safety of Drivers.

Driving education on appropriate technology use is essential since increasing driver productivity through technology may pose risks to driver safety. In order to decrease mishaps and the ensuing repair costs, downtime, and liabilities, managers must establish and oversee fleet and driver safety regulations.

How the Role of a Fleet Manager is Evolving 

Vehicle types and evolving technologies are raising the bar for fleet manager skill sets. Knowledge of how to employ technology, data, analytics, and strategic forecasting is becoming more and more in demand. The additional aptitudes needed for the growing fleet manager role include:

  • Participate in analytics and base judgments on the information.
  • Be a strong communicator who can work cross-functionally with all company departments, from the C-suite to the drivers, as well as with important key stakeholders both internally and externally.
  • Make wise suggestions to reduce exposure and promote the possibility of profiting from market developments.
  • Find and manage telematics, technology, sustainability, logistics, and safety.
  • Think about how new regulations will affect fleet management. The types of automobiles that are purchased to meet new fuel efficiency criteria may change as a result of legislation starting to include charges or penalties tied to carbon footprint or fuel usage.

Fleet Manager Salary

The average salary of a fleet manager is about $63,313 annually. A fleet manager’s salary may vary based on experience, education, and geographic area. That comes out to about $30.50 an hour, in case you need a quick pay calculator. This amounts to $5,286 per month or $1,220 per week.

The major salary of a fleet manager currently ranges between $50,000 (25th percentile) and $75,500 (75th percentile), with top earners (90th percentile) making $89,500 annually across the United States, according to our research, which reports annual salaries as high as $99,500 and as low as $28,000. The wide range of average salaries for a fleet manager up to $25,500 indicates that there may be numerous prospects for growth and higher income based on experience level, location, and skill set.

Your local average yearly salary for a fleet manager is $63,295; this is $137 (0.0%) less than the $63,432 national average. Regarding fleet manager salary, Georgia comes in at number 49 out of 50 states.

What are the Top 10 Cities with the Highest Salary Fleet Manager Jobs?

We’ve pinpointed ten cities where the normal Fleet Manager compensation is higher than the national average. San Mateo, California is at the top of the list, followed closely by Boston, Massachusetts, and Daly City, California, in the second and third positions. Daly City, California exceeds the national average by $9,958 (15.7%), while San Mateo, California continues this trend by exceeding the $63,432 norm by another $11,384 (17.9%).

The average salary in these ten cities is higher than the national average. Therefore, moving in order to progress financially as a fleet manager seems to be incredibly beneficial. The average salary of a fleet manager in these top ten cities differs only slightly, by 5%, between San Mateo, California, and Newark, New Jersey, supporting the limited opportunity for significant wage improvement. The ideal aspect to consider when weighing location and salary for a fleet manager position may be the potential for a cheaper cost of living.

City Annual Salary Hourly Wage
San Mateo, CA $74,816 $35.97
Boston, MA $74,363 $35.75
Daly City, CA $73,390 $35.28
Berkeley, CA $73,340 $35.26
Renton, WA $73,314 $35.25
Santa Monica, CA $73,285 $35.23
Lowell, MA $72,393 $34.80
Green River, WY $71,929 $34.58
Irvine, CA $71,132 $34.20
Newark, NJ $70,711 $34.00

What are the Top 5 Highest-Paying Fleet Manager Jobs in the United States?

At least five fleet manager-related positions that pay more annually than the average fleet manager salary have been identified. Fleet Owner, Small Fleet Owner Operator, and Small Fleet are three prominent instances of these roles.

Importantly, the salaries for all of these positions range from $59,257 (93.4%) to $154,634 (243.8%) more than the $63,432 average fleet manager salary. If you meet the requirements, you could be able to earn more than the typical Fleet Manager role by being hired for one of these related Fleet Manager positions.

Job Title Annual Salary Hourly Wage
Fleet Owner $218,066 $104.84
Small Fleet Owner Operator $185,103 $88.99
Small Fleet $145,861 $70.13
VP Fleet $141,569 $68.06
Fleet Engineering Manager $122,689 $58.99

Fleet Manager Education and Training Requirements

Candidates should have a bachelor’s or associate’s degree in business administration, automotive technology, logistics, or a closely related subject. Prior business administration, supply chain management, logistics, and accounting education give a solid basis for understanding the best practices and knowledge of the industry.

Some applicants would need to hold a commercial driver’s license or another suitable license for operating a machine or vehicle, depending on the requirements of the position. Others seek out extra professional credentials from institutions like the North American Transportation Management Institute or the National Association of Fleet Administrators (NAFA) that advance their education and training (NATMI).

Requirement for Fleet Manager Experience

Candidates for managerial positions need prior relevant experience working in or with a fleet, preferably in the same sector. They ought to have a substantial amount of leadership experience and several years of transportation sector experience. Candidates for fleet managers are likely to have completed an internship in logistics or to have entry-level positions in fleet management. Some prospects can start out as fleet drivers and advance into management.

What Tasks Does a Fleet Manager Perform Every Day?

A fleet manager usually begins their day by looking over their driver’s schedule. Each Driver is contacted to ensure that they get the proper route information before setting off on their journey. In order to reply to communications from Warehouse Managers, senior management, and clients, Fleet Managers also check their voicemails and email. To decide on delivery timings, Fleet Managers talk to Drivers throughout the day. Additionally, drivers that encounter lengthy delays, traffic incidents, or technical issues could call them.

While fleet managers study their budget statements and driver applicant resumes while they are idle in their office.

A Fleet Manager Reports to Whom?

The Director of Operations or the Director of Transportation and Logistics often reports to the Fleet Manager, who implements budgets based on current demands and relays information from lower-level firm personnel. For guidance on how to manage a group of drivers, a fleet manager may report directly to the Chief Executive Officer (CEO) in smaller businesses.

Fleet Manager Software

Software for a fleet manager is made to assist businesses in organizing their vehicles to keep everything working smoothly. The program can coordinate work vehicles like trucks, excavators, vans, and autos. It has a number of features that give managers and dispatchers access to real-time information on how each vehicle is performing. Data on many factors, including driven routes, idle time, and speed, can be recorded by fleet management software.

Businesses may follow vehicles using software for a fleet manager and respond quickly to issues, including when a driver violates traffic restrictions. Additionally, fleet management software is used by businesses to track car maintenance activities, purchase new vehicles, get rid of old ones, manage licenses, and handle insurance data.

The Best Software Fleet Manager.

Below is the best software for a fleet manager:

#1. Fleetwave Chevin

This award-winning software for the fleet manager can be useful for managing the whole lifecycle of all the vehicles in the fleet, including cars, vans, trucks, trailers, tractors, cranes, and other equipment. Fleetwave is able to include all variable and fixed operating expenses, including utilization, maintenance, compliance, accidents, and remarketing. It has also been demonstrated to assist businesses in reducing expenses for tools and information used by fleet managers, drivers, and technicians, streamlining operations, addressing inefficiencies, and enhancing performance.

#2. Fleetio

Fleets of all sizes can operate vehicle fleets, manage asset lifecycles, and manage truck drivers thanks to Fleetio’s portfolio of cloud-and mobile-based fleet management tools. Fleetio, as software for the fleet manager, is able to monitor, grade, and rank drivers as well as handle repairs, fuel, and vehicle inspections. Fleetio allows for the tracking of information on asset usage, maintenance expenses, fuel efficiency, components, and labor. With its mobile apps, email notifications, and reminders, fleetio enhances fleet communication and speeds the problem-solving process. Unlimited users are permitted on the Fleetio system, which also provides bulk data imports, data reports, and the ability to create custom fields for report modules. Collaboration, driver-centric measurement, inspections, work orders, VIN decoding, reporting, etc. are some of the features offered by fleetio.

#3. Ultimo

Designed as software for the fleet manager, service management, facility management, and maintenance management, ultimo is configurable and user-friendly business software. Ultimo was created in close consultation with customers to guarantee that it addresses genuine issues and genuinely improves users’ lives. Users can fully control both administrative and technical administration using ultimo fleet management. It gives a thorough overview of contracts, insurance, and damages, improves asset performance understanding, lengthens asset life cycle, and facilitates management’s ability to make well-informed decisions. Interfaces, email import, refuelings, authorization management, and other features are among its characteristics.

#4. Latitude

No matter which GPS tracking device a client chooses to use, they may use latitude, GFI System’s newest fleet management software platform, which gives them access to all the capabilities they need from a single login. Observe vehicle positions, keep an eye on driver behavior, and use comprehensive reports to boost fleet efficiency. Start tracking the fleet rather than depending on predetermined intervals. In order to provide the best location reporting frequency in the sector, latitude employs a sophisticated algorithm that is triggered by changes in the vehicle’s speed, direction, and input status. Employee management, administration, fleet analytics, reports, and electronic forms are among the features of this software for a fleet manager.

#5. Fleet Tracker

The Fleet Tracker is one of the software packages a fleet manager can use as a package. The fleet is complete. Users may keep an eye on unlawful behavior, driver performance, accidents, engine problems, vehicle health, and more since it offers real-time information regarding fleet location. Automated notifications provide consumers with second-by-second data in the event of a crash and alert them to any unauthorized behavior, such as after-hours use or theft. Asset tracker customers can also use motion-activated sensors and geo-barriers to set up alerts for unauthorized movements of equipment or containers. It is simple to generate reports on fleet efficiency, performance, asset locations, and other topics. It’s critical to act in a way that protects employees.

Is Being a Fleet Manager Worth It?

Increases in earnings are possible for fleet managers that invest in more vehicles and attract more customers. A typical salary for a US Bird fleet manager in 2021 was $70,000.

What Are the Top 3 Skills of a Manager?

Robert Katz cites the following trio of abilities as fundamental to effective management:

  • Technical skills.
  • Conceptual skills.
  • Human or interpersonal management skills.

Is Fleet Management Hard?

Managing a fleet is not easy. Managing huge amounts of data, keeping up with the latest industry standards, and keeping track of what’s going on can start to feel more like air traffic control than your typical job.

What Is the Difference between Fleet Manager and Transport Manager?

Fleet managers, who are also called transportation managers, are very important to any business with a large number of vehicles. When a fleet is well-run, logistics can be done on time, money can be saved, and safety and compliance standards for the company are met.


What does a fleet manager do?

Although fleet managers have a variety of jobs, they frequently handle the following:

  1. Vehicle purchase
  2. Creating and overseeing fuel programs.
  3. Monitoring maintenance programs and designing them.
  4. Directing safety initiatives
  5. Metrics for fleet tracking
  6. Recognizing and controlling compliance, etc.

What skills do you need to be a fleet manager?

Fleet managers must have exceptional operational knowledge and abilities to handle their main responsibilities, which include:

  1. Electronic analysis
  2. Business administration
  3. Financial awareness
  4. Knowledge of security, etc.

What fleet management means?

A fleet management system is made to assist businesses in organizing their vehicles to keep everything working smoothly. The program can coordinate work vehicles like trucks, excavators, vans, and autos.

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  1. Vehicle purchase
  2. Creating and overseeing fuel programs.
  3. Monitoring maintenance programs and designing them.
  4. Directing safety initiatives
  5. Metrics for fleet tracking
  6. Recognizing and controlling compliance, etc.

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