COMMERCE MANAGER: What It Is & How to Become One

Commerce Manager

Consider becoming an e-commerce manager if you have strong leadership qualities and a desire to work in sales and marketing. These individuals supervise a company’s online retail outlets to ensure that they run efficiently and are user-friendly. Impressive applicants usually go through the essential training, education, and qualifications to perform well in the profession. In this article, we review what an e-commerce manager is, what they do, their salary, the skills they possess, and how to become an e-commerce manager.

What is an E-Commerce Manager? 

A retail store’s online presence is managed by an e-commerce or commerce manager. They are in charge of the store’s website, marketing strategy, advertisements, social media accounts, and the day-to-day operations that keep the store viable.

Typically, the e-commerce manager has a detailed plan for acquiring and selling things online. They sell things, distribute discount codes, and operate email marketing campaigns. They are also in frequent contact with the IT department, making adjustments to the layout of the website to make it more visually appealing and user-friendly in order to increase sales.

Furthermore, the e-commerce manager is in charge of the company’s financial operations as well as stock procurement. They examine sales data and provide reports that demonstrate how the online store is performing. Their primary responsibility, however, is to raise conversion rates in order to drive more traffic to your website and increase overall revenue.

What are the Main Responsibilities of an E-Commerce Manager? 

Your e-commerce manager should already have a thorough understanding of how online stores operate and how to maximize their success. The following are some of their primary roles.

#1. Market research and data analysis

As previously said, the e-commerce manager’s primary task is to boost conversion rates so that your store receives more visitors and sells more things. As a result, the e-commerce manager must understand the market and be able to assess trends and apply that information to the store’s overall marketing plan in order to drive more sales.

#2. SEO (Search engine optimization) and website design

While the e-commerce manager does not need to be an IT professional, they should be able to deal with website platforms and advise the IT department on how to improve your website’s visual qualities and usability.

They should also be well-versed in SEO in order to increase website traffic and turn it into sales.

#3. Planning and execution of marketing strategies

The e-commerce manager is in charge of email marketing, promotional campaigns and freebies, advertising, and content planning for all social media sites that your clients utilize.

They must also explain these tactics to your team and identify campaign goals and objectives, potential risk factors, and budgets.

#4. Customer acquisition and retention

The e-commerce manager should be able to direct how your organization communicates with customers, draws them in, persuades them to buy your products, and then entices them to return for more.

This necessitates them establishing confidence and assisting in the creation of a renowned and dependable brand that supplies its products and services rain or shine.

#5. Directing the e-commerce team

Finally, the e-commerce manager is in charge of the e-commerce team, which sorts, prepares, and ships your products to your customers.

The e-commerce manager must supervise this staff and ensure that everything operates properly so that your clients’ packages arrive on time.

E-Commerce Manager Salary

Depending on the retail industry, the starting salary of an e-commerce manager can be as low as $20,000 per year. For a manager with a few years of experience, this figure can grow dramatically and fall into the $63,000 level.

A senior e-commerce manager can be expected to earn a salary of about $160,000 each year. This figure can, of course, be much higher under certain conditions and is determined by factors such as the industry and the company, as well as professional experience.

How much do E-Commerce Managers do?

Junior$ 20,000
Average$ 63,000
Senior$ 160,000
The average salary of an E-Commerce Manager $72/hr

On average, freelance E-Commerce Managers charge $72/hour. Freelance rates in E-Commerce range between $60 and $91 for the majority of freelancers. Considering a freelance rate of $72/hour, a freelancer would charge $576/day for an 8-hour working day.

How to Become an E-Commerce Manager

Great e-commerce managers should be well-versed in basic SEO, sales, and marketing techniques. They should also have some management expertise in order to properly lead multiple departments. To become a successful e-commerce manager, follow these steps:

#1. Earn a bachelor’s degree

Most businesses require at least a bachelor’s degree in business, marketing, information technology, communications, or a related subject for e-commerce managers. Consider completing a few technical classes, such as web design and web development, to ensure you have a solid understanding of how to create user-friendly platforms. These programs may also include training in data administration, online communication, search engine optimization, and online transactions to help you flourish in your profession.

#2. Get hands-on experience

You must first obtain hands-on experience in marketing, sales, or information technology before you can work in management. Spend time learning how different marketing and sales platforms function, and gain experience editing the company’s website to learn how to optimize it. Working in sales and marketing also teaches you more about brand development since you define and reinforce your company’s brand guidelines to ensure that all marketing and sales materials appropriately reflect its image.

Different marketing positions will also educate you on how to examine customer data to understand more about their purchase behaviors and habits in order to appropriately interpret them. Years of experience in these roles will prepare you to lead your own team of marketing and sales professionals. Once you’re in control of your own team, you can advise and guide them based on your own knowledge and experience from the role.

#3. Receive online certifications

Find innovative strategies to enhance your skill set on your own as you work in the sales and marketing professions. Taking online courses and tutorials to learn more about search engine optimization best practices, content management systems, and marketing software systems is an excellent approach to accomplish this.

When including credentials on resumes, earning them in various subjects and applications might help you stand out to hiring managers. It may also impress your present boss, who may feel obligated to elevate you to the position of e-commerce manager so that you may apply your acquired talents to higher-level responsibilities and teach them to staff below you.

#4. Continue your education

Although most companies prefer bachelor’s degrees, others may prefer master’s degrees in business, marketing, communications, or a similar profession. Even though employers do not demand it, mentioning this certification on your resume can help you stand out to hiring managers. You can continue your study after completing your undergraduate degree or while working in your current position in the evenings or on weekends.

What Are the Skills of an E-commerce Manager?

To handle your online store, an e-commerce manager must have a specific skill set. You’ll be able to tell if you’ve found the right individual for the job if you recognize these qualities throughout the interview process.

#1. Knowledge of e-commerce platforms

A thorough understanding of e-commerce systems such as Shopify and Vendio is a skill that any e-commerce manager should have. To get the most out of these platforms, they must understand how to use them.

You don’t want to recruit someone who is still learning how to use these vital tools.

#2. Marketing

Marketing refers to the measures that e-commerce management takes to encourage the purchase and sale of products.

This includes developing a content strategy that incorporates email marketing and social media platforms such as Facebook Ads and Google Ads to advertise your products to a larger audience.

#3. Sales

Any e-commerce store’s focus is on sales. As a result, e-commerce managers should be conversant with platforms where they can sell products, such as Amazon and eBay.

Knowing how to attract more customers is an important element of an e-commerce manager’s job. They must understand how to construct email lists with pop-ups and upsell products in order to generate a loyal consumer base for your store.

#4. Customer care

To keep your consumers interested, it’s critical to cultivate positive relationships with them and implement a loyalty program. Having loyal clients who return to buy more of your products can tremendously contribute to the long-term success of your online store.

#5. Working with data

Working in e-commerce necessitates going through a large amount of data and methodically analyzing it. The e-commerce manager must be aware of the status of sales, conversion rates, payments, and returns. All of this information must be categorized and analyzed so that the information acquired can be used to develop better content strategies that allow you to make better use of your budget.

#6. Communication

Every e-commerce manager must be an effective communicator with her clients and her team. Most importantly, they must be truthful and open with everyone. This is how they establish trust so that people would be more inclined to work with and purchase from you.

#7. Teamwork

Though the e-commerce manager is the driving force behind an online business, they must maintain solid working relationships with everyone involved in the sales and logistics processes, both offline and online.

Warehouse workers, truckers, IT specialists, and store clerks are all included. Without these personnel, the e-commerce manager would be impossible to carry out their daily job, thus they must understand how to work in a team.

#8. Strategy development

To be successful in e-commerce, you must develop effective content and sales strategies, as well as define long-term goals that will help you fulfill your company’s objectives.

An e-commerce manager should be able to create plans that consider all aspects of e-commerce in order to increase sales while minimizing costs as much as feasible.

#9. Attention to detail

E-commerce managers must pay close attention to detail in order to finish a task without overlooking any of the different components involved.

E-commerce managers must guarantee that tasks are executed as swiftly as possible while accounting for all of the minor aspects that make a product or service memorable to clients.

#10. Critical thinking

A skilled e-commerce manager must make educated decisions all of the time. As a result, they require strong critical-thinking abilities.

This will better train them to take in information and assess it in order to make the best decisions that will keep customers pleased and increase sales.

What Is the Difference Between Facebook Business Manager and Commerce Manager?

Commerce Manager is a suite of tools under Facebook Business Manager that help businesses sell their products and manage their operations via Facebook and Instagram. Commerce Manager enables businesses to manage inventory, payments, and sales without leaving the platform.

What Skills Do You Need to Work in Commerce?

Commerce students should have the following skills:

  • Critical Thinking & Problem-Solving Skills.
  • Research & Analysis.
  • Time Management.
  • Long-Term Planning Skills.
  • Good Knowledge of MS Excel.
  • Good Financial Skills.

What Education Do You Need to Be an E-commerce Manager?

Get your bachelor’s degree. Most businesses require at least a bachelor’s degree in business, marketing, information technology, communications, or a related subject for e-commerce managers.


Overall, you want to find the ideal applicant who not only has the necessary abilities but also fits with your company. You will discover the ideal person to handle your online store if you follow the following suggestions. Once they’re on board, you can sit back and watch your organization develop with an e-commerce manager who knows the ins and outs of your online business and will help it become lucrative.


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