CORPORATE CULTURE: Definition, Types, and Benefits

Corporate Culture
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It is critical to consider a company’s corporate culture before accepting a position there. The definition and examples of corporate culture will help you understand if the working environment and the overall corporate culture are compatible with your value system. This will enable you to choose the company you enjoy working for by being aware of these businesses’ distinct cultures. Here, we will explore corporate culture’s meaning, characteristics, and benefits.

Corporate Culture Definition

The term “corporate culture” refers to a company’s character or image. A company’s corporate culture is the beliefs, attitudes, and behaviors that direct how management and employees interact as they run the day-to-day business. Corporate culture is the core values of a company’s ideology. It shows how a company treats its employees, customers, and the community. Most companies define their corporate culture through their statements.

The kind of people an organization hires, their level of performance and productivity, and general business decisions are all influenced by their corporate culture. For example, a company may develop high-quality products and never produce substandard ones, even if such products will bring in greater profits.

Examples of the Corporate Culture 

There are many other examples of businesses with distinct corporate cultures. For instance, Amazon has an unwavering commitment to customer service and operational efficiency. Whereas, when it comes to valuing its employees and promoting a culture of flexibility and creativity, Alphabet Inc. has a well-deserved reputation. All these are examples of corporate culture.


Zoom established a happy crew to maintain its small-company vibe as it grew. Teams from various organizations join forces to volunteer for regional causes like the Special Olympics. To get to know one another and learn more about the company and its culture, new hires from all over the world travel to San Jose for a training session before their first day on the job. Once hired, new employees are paired with a mentor to learn more about the company’s culture and outreach. Zoom actively pursues a culture that develops and changes along with the business. In summary, zoom is an organization with a positive definition of corporate culture and is one of the best examples of corporate culture


Employees at Google are comfortable and enjoy their work. Google’s definition of corporate culture is “a culture where the people come first.” Google also tries to deliver information directly to users because they know what is essential to them. Google promotes its staff members’ independent problem-solving and creative thinking. In addition to stimulating and challenging work, Google offers its employees fun break-time activities like bowling. For this reason, Google becomes one of the great examples of corporate culture.

What Are the Four Types of Corporate Cultures?

The following are the four types of corporate culture: clan culture, adhocracy culture, market culture, and hierarchy culture. Each company must decide what works best for them. We will examine each type in detail. 

#1. Clan Culture

The clan culture provides a friendly work environment for the employees and management. The clan culture fosters teamwork and collaboration among the workforce. Everyone in the clan culture feels and acts as if they are one big family. Actions are implemented quickly in this type of work environment. The individual contribution of every employee is essential to the organization. Since there is more freedom at work, one benefit of the clan culture is that it encourages effective employee communication. On the contrary, placing a high value on other people’s feelings may make it more difficult to make difficult decisions.

#2. Adhocracy Culture

Adhocracy is a corporate culture that encourages employees to take risks. This type fosters an entrepreneurial work environment. The employees are encouraged to take action to achieve the company’s goals. This corporate culture leads to improved innovation and growth for employees and the company. Employees feel safe trying out new things. However, putting too much time and money into new endeavors creates the impression of instability. An example of a company that practices an adhocracy culture is Uber.

#3. Market Culture

Market culture” is a type of corporate culture emphasizing results. Here, the focus is solely on meeting specific targets, and employees are encouraged to work hard to get the job done. This market culture may present a high level of pressure at work. The company performs better due to the market culture because employees are more driven to achieve their objectives. Consequently, it can lead to burnout because employees may experience high stress.

#4. Hierarchy Culture 

Hierarchy culture is a traditional type of corporate culture. which follows the chain of command from top to bottom. The executives oversee the employees’ efforts to meet specific goals. This culture is formal, well structured, and adopts a competitive style of organization. Existing procedures dictate most activities. Employees enjoy a great sense of stability and security in this culture because everything is laid out. But too much rigidity can stifle growth and innovation as employees are afraid to take risks outside the laid-down rules.

What Are the Seven Primary Characteristics of Corporate Culture?

#1. Vision 

A company vision is a powerful tool. The idea of a company defines its objectives and goals. It shows where a company is and where it sees itself in the future. It can be communicated via a vision statement or corporate manifesto. A company’s vision strongly influences its corporate culture.

#2. Values 

The values stand for the viewpoint necessary to realize the objectives or visions of the company. A value statement identifies the goals and describes the proper behavior of the organization. Some examples of values include fairness, integrity, performance, teamwork, and a superior customer experience.

#3. Practices   

Practices are practical strategies used to put the company’s values into action. Their efforts guide them. For example, how a company communicates its policies and how much freedom it gives its employees

#4. People

Employing and recruiting personnel should reflect and strengthen a company’s overall culture. A high-value performance can improve corporate culture and lead to successful business outcomes. The people who work for a company play a significant role in shaping its culture. You can get a good sense of a company’s culture by observing its employees’ mindset, attitude, and behavior.

#5. Teamwork 

Employees should be motivated and instructed to work together in a trustworthy, cordial manner to achieve shared goals. The advantages of teamwork, such as problem-solving, the generation of original ideas, and increased productivity, should be illustrated to the workforce.

#6. Training 

To consistently achieve the organization’s vision and goals, businesses should give employees the resources they need to advance their knowledge and skills. Employees can gain access to new organizational opportunities through training and education. As a result, people are inspired to learn and do more.

What Is Corporate Culture, and Why Is It Important?

The definition of corporate culture is the image of a brand or organization. Corporate culture is essential because it can support important business objectives. Corporate culture helps to market itself to customers and the general public, much like public relations. Companies with appealing cultures may benefit from both employee retention and new hires. Corporate culture is essential because it can help build a strong brand identity by leaving a specific impression and perception in customers’ minds. A good corporate culture can also promote a good work environment for teams. Furthermore, it affects how a business interacts with It affects how it treats its staff, which also affects staff retention, turnover, and productivity.

What Makes a Strong Corporate Culture?

More is required to establish a positive organizational culture than hiring the best candidates or coming up with catchy core values. To make those values a reality, everyone—not just the CEO or upper management—must show up, participate, and collaborate. Strengthening your culture is an organization-wide effort.

So, what exactly does having a solid corporate culture mean, and how do you create one?

#1. Working Together

The most obvious example of culture in action is how your employees get along with one another and work together. People should be able to observe a typical meeting and understand your culture by watching how people act and your values.

#2. Communication 

Open and effective communication is prioritized above all else in solid workplace cultures. People should feel free to express their thoughts, ideas, and opinions at your organization. Any organization must promote free-flowing, transparent communication.

#3. A Sense of Purpose 

An organization’s workforce can have a shared sense of purpose thanks to a solid corporate culture. A good culture is cohesive despite individual differences because everyone works toward the same objective. They understand how their work helps the company’s long-term goals and why those goals are significant because management makes this clear to them.

#4. Recognition 

If it isn’t already, recognizing employees should be a part of your company’s culture. Recognition programs can range from a simple “thank you” for a job well done to an official promotion announcement to the entire organization. One of the best things you can do for your team members who go above and beyond is publicly acknowledge them.

#5. Learning and Development 

Planning and developing real growth opportunities for people is vital to creating a great culture. By using coaching, mentoring, education, and training, we can set goals and improve what we can do. We are better off in a culture that values education because it keeps us curious and modest. We can always learn more because it is available to us.

What Are the Benefits of a Solid Corporate Culture?

A high-performing corporate culture benefits a business more than just motivating staff members or improving public perception. It can propel a company to the top of its industry when appropriately done because it is the engine that powers every aspect of an operation.

#1. Increased Productivity

A healthy culture will increase employee productivity. Employees have a sense of belonging, are empowered by the company, and are motivated to put in their best efforts. Hence, increasing productivity while setting good examples of the benefits of a solid corporate culture.

#2. Improved Health and Welfare of Employees 

Some businesses occasionally neglect the welfare of employees. People who work as employees spend a lot of time at their jobs. A sense of importance and impact on the business is necessary for employees. Employees will have a strong work ethic thanks to a robust corporate culture. By doing this, companies can enhance employee welfare. In essence, a company with improved welfare for its employees sets good examples of how corporate culture should benefit the organization.

#3. Increased Level of Communication

If the workplace has a positive culture, there will be more communication between management, staff, and customers. ensuring that everyone in the organization is aware of its vision and mission. Collaboration is made possible, and a sense of community is fostered. 

#4. Higher Innovation

The process of innovation moves more quickly when productivity is higher. Innovation happens more quickly when everyone in the organization feels that productivity is rising. A seamless brainstorming and collaboration process fosters creativity and innovation. A good definition of corporate culture will significantly lead to higher innovations.

#5. Easier Conflict Resolution 

Your company’s culture, which acts as an operations manual or rulebook, clearly defines the behaviors you want to see in your workers. Collaboration and honest communication are valued in an environment with a strong culture. Thus, it enlightens people about the dangers of blaming others when things go wrong. People are motivated by culture to bring out the best in their coworkers. And it gives people who disagree the tools they need to come to terms and move on; as a result, drama decreases when a culture is strong.

#6. Better Decision-making

Employees are encouraged to make wiser decisions by an evident company culture based on a shared mission, vision, and values. They have a distinct impression of the company and what it stands for, which can help them make better decisions.

In Summary

Corporate culture has developed into an essential, if not a prerequisite, element of an organization’s long-term success. It represents a company’s core values, beliefs, goals, and standard behavior expected of every employee. Employers must consider corporate culture when selecting new hires and retaining existing ones. Additionally, it can support a company’s long-term success, excellent employee performance, and longevity.

Therefore, instead of carefully deliberating how to define your company culture, you should create a work environment that encourages effective teamwork.  

Corporate Culture FAQs

What is Corporate Culture?

The definition of corporate culture is the beliefs, attitudes, and behaviors that direct how management and employees interact as they run the day-to-day business.

What are the Types of Corporate Culture?

  • Clan culture
  • Adhocracy culture
  • Market culture
  • Hierarchy culture

What are the Benefits of Corporate Culture?

  • Increase in productivity
  • Improved communication
  • Better decision-making

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