It goes without saying that keeping an eye on your competitors is critical to the success of your business. By conducting a rival website analysis, you can learn about the techniques and tactics that they use to acquire clients and expand their business. Here, in this guide, we are going to explain what a competitor website analysis really is and also look at a good number of free competitor website analysis tools you can use.
What Is a Competitor Website Analysis?
A competitor website analysis is the act of researching your competitors’ online presence in order to better understand their marketing methods and find potential areas of opportunity for your own company. Understanding how your competitors draw clients allows you to design a more effective online marketing approach that sets you apart from the competition. Companies in any B2B industry might benefit from knowing what their competitors are doing.
What are Competitor Website Analysis Tools?
A competitor website analysis tool is a piece of software or a platform that assists businesses and organizations in gathering and analyzing information about their competitors. It can be used to monitor website traffic, search engine rankings, advertising efforts, and other online activity of competitors. The purpose of competitor analysis is to analyze competitors’ strengths and weaknesses, identify market trends, and design effective competitive strategies.
Why Should you run a Competitor Website Analysis?
You’ll want to know when your competitors apply new and effective techniques.
Any successful tactic they utilize is detrimental to your marketing, and the only way to counter it is to figure out what it is and respond appropriately. Naturally, competition analysis can also reveal what your competitors aren’t doing. It might reveal the weak points in their marketing strategy, allowing you to optimize your efforts to capitalize on those shortcomings. In any case, competitor analysis is a crucial strategy for keeping ahead.
How can you Conduct a Competitor Site Analysis?
Analyzing the competition entails detecting holes in your competitors’ strategy to assist you in deciding where to concentrate your time and resources when developing content, optimizing your site for search engines, and so on. You can accomplish this by taking the following steps:
#1. Identify and make a list of your competitors.
Identifying your competition is the first stage in any rival website study. Depending on how thorough you want to go, this can be done in a variety of ways. Once you’ve identified your competitors, it’s vital to learn as much as you can about them in order to construct a company profile for each of them. Website URLs, when each company was created and who founded them, executive names, and whatever other data you can get your hands on are all significant.
#2. Determine what information you’re looking for
It is not the proper technique to do a rival website analysis to visit a competitor’s site and then aimlessly browse around in the hopes of discovering something beneficial. You should walk in with a clear idea of what you want to learn.
#3. Consider their positioning.
Once you’ve identified your competitors, it’s time to begin studying their websites, beginning with positioning. This entails examining what each company says about itself on its website and determining how they see themselves in relation to the rest of the industry.
#4. Identify their target segment.
Once you understand your competitor’s business, it’s time to start studying their marketing activities, which begins with attempting to identify their target segment. This can be difficult because it’s not always clear from their website or marketing materials. You can begin by reviewing their customer list. Another excellent suggestion is to read their client testimonials to get a sense of who their present customers are.
#5 Examine the site’s performance and user experience.
Until now, we’ve exclusively focused our investigation on creating the most accurate company profiles for each of your potential market competitors. It is now time to develop an objective assessment of the quality of each competing website in order to determine its strengths and faults. This begins with the performance of the website and the overall user experience.
#6. Perform a SWOT analysis
Once you’ve determined who and what you’ll be monitoring, it’s time to dive in and begin your analysis. You should specifically undertake a SWOT (strengths, weaknesses, opportunities, and threats) study on your competition. Assume you’re looking for terms that a competitor uses in their material.
Top 10+ Free Competitor Website Analysis Tools
Competitor analysis does not always entail visiting your competitors’ websites and searching for surface-level information. It is frequently necessary to use specialist tools or software to delve further into the available data. Fortunately, there are numerous online resources accessible to assist you in monitoring competitors’ websites. All of the competitor website analysis tools listed here are free to use, however they may offer a paid plan for experienced users.
Here are the finest tools for rival website analysis that you should consider employing!
#1. SpyFu
SpyFu is a fantastic tool for learning the fundamentals of competitor analysis. For starters, it shows how well pages on a site rank in Google for specific keywords. It also shows how many backlinks a site has, which indicates how trustworthy Google considers it.
#2. SimilarWeb
SimilarWeb can provide a wealth of information about websites. A website’s global, country, and category rankings. Total monthly visitors, average visit length, pages per visit, bounce rate, traffic by nations, traffic sources, and top referring sites are all estimates for a website’s traffic. Search engine insights include the proportion of organic search traffic against paid traffic, as well as the top organic terms and their traffic share.
You may also see which social networks are sending traffic to the competitor’s website, such as Facebook, Twitter, YouTube, Reddit, Stack Overflow, and so on.
#3. Alexa
Amazon just bought Alexa, a website ranking and competitive analytics provider. It is best recognized for its Alexa website rank, which has long been used by advertisers and marketers to determine the popularity and success of a website.
You can use Alexa to determine a website’s global and country rankings. It will also display visitor distribution by nation, as well as expected daily page views, bounce rate, and time spent on the site. You may also discover the percentage of search traffic and the top search engine phrase for which the website ranks.
#4. Open Site Explorer
Moz’s Open Site Explorer is a useful tool for determining the backlinks of your competitors’ websites. It can also be used to identify possible link-building opportunities and potentially harmful links. This tool also provides a website’s domain authority, which is a measure of the root domain’s search engine ranking potential. With this tool, you can also determine the page authority of any page on a website.
#5. BuiltWith
BuiltWith is handy for locating the technologies that a website employs. Perhaps it is an e-commerce platform and you want to know if it is powered by Magento, WooCommerce, or something else. If it’s a blog or a website, you might want to look at the CMS. You may also wish to learn about the website’s other services and frameworks. BuiltWith.com can provide you with all of this information about a website.
BuiltWith will inform you about the website’s web server, SSL certificates put on the site, nameservers and email services utilized, CMS and frameworks used to develop the site, as well as advertising, analytics, and payment services integrated with the website.
#6. BuzzSumo
BuzzSumo can help you discover the most shared content on a competitor’s website. You may utilize this data to plan your own content because a larger share count suggests a higher demand for similar content. You may even want to utilize the skyscraper strategy to outrank your competitors’ top shared content, increasing your traffic.
BuzzSumo can also assist you locate the best performing content and key influencers in a specific niche or topic. The number of results displayed in the free plan is limited to the top five entries, and you will only be able to see the full list after upgrading.
#7. W3bin
W3bin is a useful internet tool for determining who is hosting a competitor’s website. This information is useful if you find a competitor’s website to be faster and more reliable than your own and want to switch to their hosting company for your own website. The tool will also come in handy if you need to contact a website’s web hosting provider to report abuse.
This online tool also displays a website’s global rank, expected daily revenue, daily visits, and total website worth.
#8. Nibbler
Nibbler is one of the free competitor website analysis tools for testing and reporting on websites in categories as diverse as accessibility, SEO, social media, marketing, and technology. This Nibbler is absolutely free to use, but it only has three reports.
Nibbler is quite good for determining a website’s meta tags, social interest, amount of information per page, and code quality.
#9. SEMrush
SEMrush, like Alexa, expands on SpyFu’s functionality. In addition to displaying rankings and backlinks, it can provide insights into a company’s social media presence – another valuable marketing tool worth monitoring.
#10. CompetitorSpyFX
Each of the three tools listed above is an excellent competition analysis resource, with distinct advantages. However, if you want a program that will provide you with a genuinely comprehensive view of your competitors’ marketing, CompetitorSpyFX should be considered. MarketingCloudFX, WebFX’s broader digital marketing platform, includes CompetitorSpyFX.
#11. GTmetrix
GTmetrix is our go-to internet tool for evaluating website speed. It can also be used to compare speed data between two websites. You can use this tool to compare the speed of your website to that of a rival.
You will be given a breakdown of the performance and size statistics for each resource loaded by the webpage under test. GTmetrix also makes recommendations to improve the speed of your website.
#12. SEO WebPage Analyzer
This SEO Analysis tool will assist you in understanding the essential SEO metrics for a site page. This SEO analyzer dissects a web page’s structure and content and rates its quality based on a variety of characteristics such as accessibility, usability, top keywords, internal and external links, and so on.
This is one of the free competitor website analysis tools that may also be used to perform an SEO audit of specific pages on a competitor’s website and then utilize the results to improve your own material.
What Elements Should You Analyse on Your Competitors Website?
A comparative analysis should look at the features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture, and customer evaluations of your competitors.
What is Competitor Website SEO Analysis?
An SEO competitor website study is the act of researching your industry’s competitive environment online, evaluating your SEO competitors, and analyzing the information you discover in order to improve the SEO of your own website and climb the ranks.
Can I Use Google Analytics for a Competitors Website?
Google Analytics is one of the easiest ways to keep track on your competitors. This free tool uses data to help you understand your audience.
What are the 5 Steps to Analyse your Competitor?
Five Steps to Conducting a Competitive Analysis include:
- Determine your competition.
- Examine your competitors’ web presence.
- Examine internet reviews.
- Talk to the customers of your competition.
- Determine their advantages and disadvantages.
What are Three Metrics you can use to Analyze a Competitor Site?
- Overview of the company and its CEOs.
- Customers and revenue.
- Geo-targeting
What is SWOT Analysis on Competitor Website?
A rival SWOT analysis is essentially a method of evaluating your competitor’s Strengths, Weaknesses, Opportunities, and Threats in order to better understand their business and, by extension, your own.
How do you Run a Competitor Analysis for SEO?
How to Conduct a Competitor Analysis in SEO
- Discover and duplicate your competitors’ winning techniques.
- Discover and exploit your competitors’ weaknesses.
- Compare your current SEO performance to that of your competitors.
- Understand your niche’s general competitive landscape.
What does Competitor Analysis Look at?
A competitive analysis is a technique that entails investigating prominent competitors in order to gather knowledge of their products, sales, and marketing strategies. A competitive market study will help you implement stronger company strategies, defend against competitors, and gain market share.
Conclusion
A rival website study can help you design your own digital marketing plan and identify vulnerabilities in your business as well as growth prospects you may not have considered previously. As a result, this approach should be an essential component of any company’s online strategy, providing insights about how to compete with other businesses on the web.
- COMPETITOR: Meaning, Example, Analysis, Types & Advantages
- Competitor Analysis: All you need (+ How to Start Guide)
- COMPETITOR KEYWORD RESEARCH: Meaning, Best Tools & Guide
- Competitive Analysis: Meaning, How to Write One and Examples
- NETFLIX COMPETITORS: Who are they? (Competitor Analysis & Stock)
- MARKETING SEGMENTATION: Definition, Examples, Strategy, Variables & Importance
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