WEBSITE TRAFFIC ANALYZER: Top 20+ Free Tools in 2023

website traffic analyzer
Hubspot blog

If you feel that your website or online business may survive without proper website traffic assessments and brand competition analyses, you are mistaken. But how are you going to accomplish it? Using a website traffic analyzer, of course. Millions of internet users use online traffic estimators to segment traffic and efficiently use that data to improve the performance of their websites and marketing strategies. Because there are so many alternatives, choosing the appropriate tool for your needs can be difficult. In this article, we’ve taken it upon ourselves to list a good top 20+ website traffic analyzer free tool for accurately assessing website traffic. Let’s get to it.

What Is Website Traffic Analysis?

Website traffic analysis entails gathering and evaluating information about visitors to your site and their actions once they arrive. This knowledge is critical for marketers who want to adopt effective strategies for increasing website traffic and conversion rates. The volume of traffic is no longer the only statistic used to determine a company’s performance. That is precisely why you must carry out the procedure.

How Does Website Traffic Analyzer Tool Work?

A website traffic analyzer tool analyzes crucial facts to show you where your site is productive and where it needs to improve. Website traffic analyzer tool can examine user behavior on your web pages and display estimated information about key performance indicators (KPIs).

These KPIs are as follows:

  • Traffic volume: The amount of new and repeat visitors to your website, as well as their demographic information.
  • Sources of traffic: How consumers found your site (e.g., organic search, sponsored advertisements, email, social media posts).
  • Page views: The number of times a given page on the site is visited.
  • Session duration: The total length of time a visitor spends on your website during a session.
  • Bounce rate: The percentage of visitors who arrived at one of your web pages and then left without interacting with the site further.
  • Conversion rate: The percentage of website visitors that respond to a call to action (such as filling out a form or purchasing a product). This encounter is referred to as a conversion.
  • Unique visits: Only counts a person’s initial visit, allowing you to distinguish between potential clients and longtime users.
  • Exit pages: These are the pages from which visitors exit your website.

What Does Website Traffic Analyzer Tool Measure?

A website traffic analyzer tool uses the aforementioned indicators to assess the performance of your website. The information they collect allows you to compare your performance to that of your competitors and ensure you’re on the right track. However, the most important metrics are unique visitors (UVs), page views, and traffic curves.

Monitoring unique visitors will assist you in determining the number of people that saw one of your website’s pages at least once every month. Depending on the type of website you run, the duration of each session is really important in terms of traffic views.

When it comes to traffic curves, a website traffic analyzer tool can assist in determining peak audience activity hours. As a result, you’ll be able to learn when to expect traffic jams and enhance your strategy.

What are the Benefits of Website Traffic Analysis?

Website traffic analysis provides insight into current and emerging patterns and metrics that have a direct impact on the success of your website. There are numerous advantages to traffic analysis, but here are three that stand out.

#1. Target Market Development

Who is your target market? Who spends the most money on your website and is the most devoted to your brand? Website traffic analysis allows you to focus on target market segments with the best conversion rates and the lowest bounce rates in order to maximize your marketing expenditure.

#2. Spend-to-Sales Ratios

Whether it’s website design, email marketing, social media content, or marketing efforts, creating conversions requires money. Accurate website traffic numbers assist you in identifying areas where your spending falls short of expectations and needs.

#3. Lead Generation Success

Do your registration forms, newsletter signups, marketing efforts, and inbound content generate high-quality leads? Website traffic analysis lets you connect the dots to see if your lead generation plan is performing as it should or if it needs to be tweaked.

Top 20+ Website Traffic Analyzer Free Tool in 2023

There are numerous website traffic analyzer programs available on the Internet that you can use to measure, track, and manage your site. To save you time and energy, we’ve produced a list of the top 20 website traffic analyzer tools.

#1. Semrush

Semrush is a traffic analysis and competition research tool in one. It’s the best tool for evaluating and monitoring website traffic. You’ll obtain a full overview of your opponent’s overall traffic after entering a competitor’s URL. Important website metrics such as the number of monthly traffic over time, traffic distribution by nation, the phrases that bring them the most traffic, and more will be available.

The Semrush website traffic analyzer application also provides a free-forever account with limited functionality, which is an excellent choice for novices and startups.

#2. Similarweb

Similarweb is a robust data platform that tracks market trends and traffic in real-time. It is great for both small and large organizations. The most remarkable feature of Similarweb is that it allows you to fully comprehend everything that is happening on your site — including which locations provide you with the most traffic — in a simple and quick approach. There is a free version of the website traffic analyzer tool that provides you with useful traffic data.

#3. Serpstat

Serpstat is another SEO-focused website traffic analysis auditor that may assist organizations and professionals in driving more organic traffic to their websites. It supports you in automating every aspect of your SEO campaign, saving you hours or even days each month.

Some of the better features of the program include backlink analysis, URL analysis, a rank tracker, and keyword research. It also provides a free trial and is only accessible for a limited time.

#4. Google Analytics

You’ve most likely come across Google Analytics before. It is without a doubt one of the most powerful freemium products available, with thousands of people praising it.

Its comprehensive reports will help you measure your site traffic, identify your most popular content, and understand how visitors and prospects utilize your website to convert. Google Analytics website traffic analyzer is available to all users for free.

#5. Ubersuggest 

Ubersuggest website traffic analyzer, created by Neil Patel, is a free yet economical full-fledged SEO research service. It includes a large library of suggested keywords and material to assist new businesses in achieving top results.

The keyword part of Ubersuggest is separated into five major subsections: overview, ideas, traffic, related websites, and content suggestions.

#6. HubSpot 

HubSpot is a website management and marketing platform that has over 120,000 users, including freelancers and B2B marketers from a variety of industries.

The Hubspot CMS offers extensive options for website traffic analysis, including as metrics, marketing, SEO, and management, which are all simply configurable. You may use the analytics tool to examine your site’s traffic statistics, which can be broken down by source, topic groups, device type, and other factors. HubSpot has a free plan that includes a variety of valuable capabilities, including traffic statistics.

#7. SE Ranking

SE Ranking is more than just a website traffic research service; it’s an all-in-one SEO solution with a plethora of useful functions. It makes it simple to study keywords, follow ranks, and examine the traffic of any website from anywhere in the world. In addition, SE Ranking offers a 14-day free trial of the Essential package.

#8. SiteWorthTraffic 

SiteWorthTraffic is an excellent tool for determining how much revenue a website earns from adverts. It also retrieves some traffic-related information.

Did we mention it’s totally free? Furthermore, SiteWorthTraffic does not even require you to register. If you’re anything like us, you’re sick of website traffic checker programs that beg you to sign up. As a result, this service provider can be a breath of fresh air.

#9. Raven

Raven is a comprehensive SEO tool package that delivers essential traffic data for any website. Unfortunately, the most interesting content is behind a paywall. However, you do not have to abandon this website analyzer just yet. Even the free account is sufficient to assist you in optimizing your portal. You can evaluate one website or 100 search queries each month with Raven’s free account.

#10. Website IQ 

Website IntelligenceSince 2011, it has become a hugely popular service that examines online portals. It’s a useful tool for determining how much traffic a website receives. This tool’s advantages include a simple and user-friendly interface, as well as extensive data for larger locations.

Website IQ provides an extremely valuable comparison and tracking tools for comparing different websites. Its free tool provides daily, weekly, and monthly charts for a period of up to a year.

#11. VisitorsDetective 

VisitorsDetective, as the name implies, may assist you in gaining insight into any website. Interested in seeing how many visitors your competitors receive? Simply enter the site’s name and you’ll receive information on incoming traffic based on the country.

VisitorsDetective is a straightforward yet surprisingly accurate website traffic analyzer. What’s more, the best part? It is entirely free.

#12. Traffic Estimate

A traffic Estimate is a simple website traffic estimate that collects basic website statistics. There’s nothing special about it, except that it’s completely free and only takes a few seconds to finish an analysis.

#13. StatShow 

StatShow is a free tool for estimating website traffic. It can gather information about any competitor’s portals, allowing you to better your own. Enter the URL of a website and StatShow will generate a full report.

#14. QuickSprout 

QuickSprout is an excellent SEO tool for bloggers and company owners. This service gives a straightforward analysis table. It includes information on your competitors’ traffic and SEO rating, as well as a list of the most popular search terms. To top it all off, all of these features are completely free!

#15. Keyword Competitor

Keyword Competitor is a sophisticated website analyst that demonstrates how you can gain an SEO advantage over your competitors. This Keyword Competitor enables you to discover the most popular paid and organic keywords, as well as analyze their ad statistics.

#16. KWFinder 

For inexperienced bloggers, KWFinder is an excellent website traffic analyzer. It includes one of the most user-friendly interfaces on the market, as well as a variety of keyword research options. KWFinder will provide you with a good picture of your competitors’ finest SEO techniques to implement on your site.

#17. Clicky

Clicky’s Real-Time Web Analytics, which has over 1 million portals in its database, is a reliable approach to tracking any site’s traffic. It generates a thorough report for each important statistic. In addition, Clicky can simply detect and eliminate bots in order to provide an accurate assessment of real traffic.

#18. SpyFu

SpyFu is best suited for SEO and AdWords research. It’s a great method to uncover what motivates your competitors to succeed. This website traffic analyzer allows you to examine and track PPC performance from up to three competitors at the same time.

#19. Rank2Traffic 

A 100% free and trustworthy alternative to Alexa’s well-known website traffic estimate.To provide thorough information about visitors, Rank2Traffic employs an innovative algorithm based on the Alexa ranking system. This online tool is best used as a complement. We recommend that you compare Rank2Traffic results with statistics from other websites.

#20. InflueNex 

Did you believe we’d forgotten about vloggers? Here’s a tool for studying the YouTube channels of others. InflueNex is a popular tool for getting information on influencers. If you want to learn more, you can sign up for a free trial.

#21. WebCEO 

WebCEO is a powerful set of SEO tools built for businesses and people that want to manage several projects with a single solution. This WebCEO differs from the other tools on this list in that it does not allow you to directly search for traffic statistics from another website.

How do I Check my Website Traffic on Google for Free?

Log into your Universal Google Analytics account (or skip to the GA4 steps) and navigate to Behavior » Site Content to determine traffic sources for a certain page. You can then select whether to display the traffic sources for all of your website’s pages, landing pages, or exit pages.

How can I Analyze Website Traffic?

You can use a website traffic analyzer tool to analyze your website traffic. There are numerous possibilities indicated above; you can begin there.

Can we Check Traffic of any Website?

Yes. Website traffic checkers are programs that allow you to evaluate the traffic of any website in the world.

Does Google Pay for Website Traffic?

Yes. You are compensated. Google will ask you to provide your payment information and personal information so that you can be compensated. After that, Google will pay you at the end of each month for clicks, impressions, and other interactions with the advertisements on your website. You will receive 68% of Google’s ad revenue.

Is Google Analytics Free to Use?

Google Analytics provides free tools for understanding the customer journey and improving marketing ROI.

How do I Know if my Website has High Traffic?

You may find out by regularly reviewing your Google Analytics statistics. This is frequently the finest and simplest approach to obtain direct information on your website’s traffic numbers.

How do I Know if my Website Traffic is Good?

Here are some simple techniques to determine whether or not your website is receiving the traffic it deserves:

  • Your bounce rate exceeds the industry average.
  • Your typical website session lasts less than 2-3 minutes.
  • Your return visitor percentage is less than 30%.
  • Keywords with a high intent should be targeted.

What is Good Traffic for a Website?

It’s difficult to define what constitutes “good” or “bad” website traffic figures, but typically, anything above 50% is regarded good, and anything below 30% is considered below average.


Should you have precise and extensive information about the traffic to your website? Undoubtedly. You must understand your visitors, their origins, and what draws them to your website. However, don’t forget that you may learn from your competitors as well.This is when website traffic analysis tools come in handy.


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