For small businesses, email marketing is one of the most cost-effective marketing tactics. Email marketing is an essential component of any digital marketing campaign and one of the most cost-effective and efficient ways to spread your message. However, the process does not end with the creation of a mailing list. At various stages during the campaign, these free email marketing services provide you with a choice of additional opportunities to communicate with your consumers and subscribers.
Email marketing services are simple to use, provide you complete control, and allow you to communicate directly with your customers.
It’s critical to realize that your email marketing success is mostly determined by the email marketing software you use, as it’s responsible for ensuring that your emails get delivered. Most importantly, if you’re not careful, you’ll end up spending a lot more money for fewer marketing options and poor email deliverability rates. With that in mind, let’s take a look at a few of the best email marketing services.
What Is the Future of Email Marketing?
As demand grows, there will be more email service providers. Reports say that in just the next two years, the number of email accounts is expected to grow at a slightly faster rate than the number of email users.
Best Email Marketing Services
- HubSpot – The best platform for automating email marketing.
- Sendinblue – The best option for expanding your mailing list.
- Constant Contact – The most user-friendly email builder available.
- MailerLite – The most basic email marketing service available.
- GetResponse – The best all-in-one lead generation software
- Moosend – Best for AI-powered ecommerce sale.
- ConvertKit – Best for Influencers, bloggers, and artists
- AWeber – The best option for smaller lists.
- Drip – This is the best option for new ecommerce enterprises.
- Omnisend – Ideal for ecommerce companies.
Email marketing services are available from hundreds of companies. However, you can just consider these best 10 email marketing services for your company.
Best Email Marketing Services 2023
Without spending much, a clever combination of email marketing, educational newsletters, and actionable landing pages may provide marketers with a large armory of engagement tools. Modern marketers like to use the “omnichannel” approach, and email marketing tools are a big part of that. You can start your campaign through many different channels, such as email, social media, direct mail, chat, and even SMS marketing on cell phones.
All of these actions, on the other hand, are based on a well-thought-out email marketing plan. Further, it’s critical to have the tools and capabilities that are most closely aligned with your company’s requirements. Here are some of the best email marketing services in 2023.
Drip
For eCommerce, bloggers, and digital marketers, Drip is a strong enterprise email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalization.
All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. Hence, this makes it simple to add pop-ups and opt-in sign-up forms to your website and collect more leads.
Drip’s clever marketing automation capabilities, smarter email segmenting, split testing features, list groupings, and a visual automation workflow builder set it apart from competitors like Campaign Monitor. These tools enable you to reach out to specific clients on your email list in order to increase sales. Further, Live chat support, webinars, automation training, extensive courses, free guides, and superb documentation are all available on Drip.
Their eCommerce revenue attribution feature tells us how much income each email marketing campaign generates.
Drip is the best email marketing software for eCommerce websites and business owners who want more complex capabilities to improve their marketing efforts, despite the fact that it is a bit pricy. Drip offers a free trial and plans that incorporate all of its services start at $49 per month.
They just added SMS notification as a feature to all plans, allowing you to communicate with your customers via email and SMS. For store owners, this makes them a true all-in-one email marketing platform.
ConvertKit
For professional bloggers, authors, and marketers, ConvertKit is a powerful email marketing tool. It is both simple to use and tremendously powerful.
ConvertKit’s one-of-a-kind feature is that it lets you quickly offer content upgrades and incentives alongside email registration forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.
You can quickly split your subscribers into those who are interested and those who have already purchased using ConvertKit. This also helps you enhance conversions by sending personalized automated emails. This is known as targeted email marketing in the marketing world.
They include a/b testing, gorgeous email templates, a landing page builder, smart workflows, as well as other things you’d expect from a top-tier email marketing solution.
ConvertKit provides email-based assistance and has a large knowledge base with excellent learning resources.
ConvertKit has a number of features tailored to creative and professional bloggers, such as sponsored newsletters, which is why we consider them to be the finest email marketing solution for professional bloggers.
They’ve even made it possible to sell digital products and subscriptions on the same platform.
ConvertKit has a 14-day free trial and prices start at $29 per month. They also provide a 30-day money-back guarantee.
Comprehensive features like a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences are included in their Creator Pro subscription.
AWeber
AWeber is one of the world’s oldest and most well-known email marketing service companies. They also provide a variety of tools for managing email marketing for small and medium-sized enterprises. It’s simple to get started with AWeber. It integrates with the majority of systems, including WordPress.
You’ll have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking. As well as, other sophisticated email marketing tools offered by AWeber include AMP emails, automatic RSS-to-email for blogs, and subscriber segmentation based on tags.
Live chat, phone help, email assistance, live webinars, and a large collection of how-tos and tutorials are all available as support alternatives.
AWeber offers a free plan with a limit of 500 subscribers. Following that, their cost begins at $19 per month. You can also save even more money by signing up for quarterly or annual plans.
GetResponse
Another well-known email marketing service is GetResponse. Hence, It’s very simple to use and makes email marketing for small businesses much easier.
It has some fantastic marketing automation tools that enable you to construct intelligent automated campaigns.
You may construct campaigns, segment contacts, and send any number of emails tailored to certain groups using their drag-and-drop builder. Further, these tools assist you in creating successful email campaigns that increase your profitability.
Beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders are all included with GetResponse. It also works with third-party lead generation applications such as OptinMonster, SalesForce, Google Docs, and ZenDesk.
Phone, live chat, and email are all options for getting help. Their support section is chock-full of free learning resources, such as videos, webinars, how-tos, and manuals.
GetResponse provides a free 30-day trial. Their monthly subscriptions start at $15.
Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is always free.
It has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple analytics tracking. It also allows you to configure delivery times based on the user’s timezones, as well as geolocation-based segmenting.
Moreover, MailChimp can be readily integrated with WordPress, Magento, Shopify, and a variety of other platforms.
When compared to other providers on our list, such as Drip or ConvertKit, Mailchimp’s marketing automation tools are rather limited.
Mailchimp has attempted to introduce numerous “advanced” features in recent years, but after testing many of them, I can say that they aren’t actually advanced.
Email, live chat, and a comprehensive instructional knowledge base are all available for Mailchimp support. However, their customer assistance is frequently delayed and falls short of Constant Contact’s level of care.
Mailchimp is a free subscription that allows you to send 12,000 emails to up to 2,000 subscribers for the rest of your life. Because you don’t get capabilities like send-time optimization, advanced segmentation, multi-variate testing, and so on, this plan is rather limiting. In addition, you must include their logo in your email. Last but not least, help is limited to email only, which is good if you’re a hobbyist, but if you’re running a professional business, you need dependable support.
Their paid plans begin at $10 per month for up to 500 users and rise in price every 500 subscribers.
Hence, you’ll have to upgrade to their $299 per month plan if you want limitless audiences, extensive audience segmentation, multivariate testing, and comparison reporting.
Sendinblue
For developing enterprises, Sendinblue provides a completely automated email marketing solution.
Sendinblue is a great candidate if you’re just starting out in business and want to develop your list (and your revenue).
To optimize your email marketing efforts, they provide a combination of drag-and-drop editors and automation.
The website has a terrific free plan that allows you to send up to 300 emails each day and has unlimited contacts. That’s a fantastic offer, especially if you’re a one-person operation or a bootstrapped startup.
Their email builder is extremely user-friendly, with a drag-and-drop editor that makes customizing the appearance and feel of your email a breeze.
The Premium option, on the other hand, is always a wonderful alternative as your organization grows. This package includes even more marketing options, including Facebook and retargeted advertisements, as well as phone assistance.
Moosend
Moosend has an email marketing solution for everyone, whether you’re a complete novice or a seasoned veteran.
They have all the capabilities you need to nail your email marketing campaigns, from an easy drag-and-drop email builder to an intuitive segmentation tool to accurate real-time statistics.
Moosend’s e-commerce AI is our favorite feature. It uses machine learning and collaborative filtering to match customers with products they would like based on comparable customers’ shopping habits.
HubSpot is the king of marketing automation, so it’s no surprise that they have a great email marketing tool.
They make it simple to produce, personalize, and optimize emails without the help of designers or IT.
The automated workflows are where their software really excels. This allows you to effortlessly set email subscriber triggers and nurture leads into customers (or whatever else you want them to do). You can see this with the software’s helpful mapping feature for increased clarity and easier optimization.
HubSpot’s email tool is free up to 2,000 monthly email blasts, with upgrade options starting at $50 per month.
Best Email Marketing Services Free
If you’re starting a new business or searching for a new email marketing platform, taking a look at some free email marketing services will save you time and money!
In 2023, free email marketing services will continue to generate a high return on investment. Meanwhile, there is a myriad of free email marketing services available, allowing you to reach and engage your audience with no upfront costs!
Getting a free service is not a good one, it just means there will be a limit (you won’t get the full package). As a result, you should always prepare for the future before deciding on free email marketing services. Let’s look at some of the best free email marketing services available.
MailerLite
MailerLite is another unique platform in our list of free email marketing services available for reaching out to your target audience. Even if you have limited experience, the platform’s straightforward UI and user-friendly drag-and-drop editor make building email campaigns a breeze.
Furthermore, the sophisticated text editor and built-in photo editing feature make MailerLite a terrific free option for creatives and bloggers who want to generate newsletter visuals that match their business.
Apart from email marketing, the free edition includes email automation features such as advanced segmentation, contact tagging, and the company’s well-known A/B testing tools. The free version includes reporting and analytics, as well as email campaign reports and surveys.
In general, MailerLite’s free email marketing service is easy to use for beginners who want to build their list and send their first email campaign, especially if they don’t mind the platform’s logo. Subscriber-based subscription options start at $10 per month, and you receive access to extra features like promotion popups and delivery by time zone.
12,000 emails per month for 1,000 subscribers is included in the free plan.
Best for: Artists, Bloggers, Small Businesses, and Non-Profit Organizations
A/B Testing features are unique features.
MailJet
MailJet began as a transactional email service and has evolved into a platform. It later developed into an email marketing platform, complete with complex email marketing capabilities, APIs, and Webhooks. MailJet is a free email marketing solution with a “pay as you grow” pricing plan, which can be very useful if you’re on a tight budget.
The drag-and-drop email builder in the email service is simple to use, and the basic segmentation options will assist you in creating more tailored email campaigns for your target demographic. Additionally, MailJet allows you to collaborate on emails with your colleagues, allowing you to alter many elements at the same time.
In terms of customer service, this free email marketing tool does not provide online customer service for their free plan. Despite the lack of an online support team, MailJet’s free edition simplifies newsletter design by providing basic automation options.
In comparison to other free email marketing platforms, MailJet’s free plan may be a little restrictive. The platform offers three tiers, starting at $9.65/month, for more functionality and online customer assistance.
Unlimited members receive 6,000 emails each month (200 per day) on the free plan.
SMEs, eCommerce, and Enterprises are the best fit. SMTP relay service is a unique feature.
EmailOctopus
EmailOctopus, which began as a part of Amazon’s SES service, has proven to be one of the greatest free email marketing services, with an easy-to-use email builder and a clear user interface. While EmailOctopus doesn’t have a lot of capabilities, it’s a decent tool for an email marketing platform that’s only been around for a few months.
Email list management is also rather simple, allowing you to quickly add fields, import, and export your lists. The free edition also comes with all of the segmentation and personalization tools you’ll need to produce better email content that speaks to your target audience.
Overall, EmailOctopus has some excellent features that are appropriate for novices who only require basic customer service and are unconcerned about branding.
The best thing about EmailOctopus’ free plan is its simplicity. You’ll, however, need to switch to a subscription plan starting at $20/month to obtain full control over your email design and priority support. 10,000 emails per month for 2,500 subscribers are included in the free plan.
SMEs, eCommerce, and non-profits are the best fit. Easy-to-use Editor is a unique feature.
Benchmarking Email
Benchmark is a great free Constant Contact option for small businesses. It is one of the many free email marketing providers available, with a presence in over fifteen countries.
This tool is simple to use. One could argue that it is quite simple. However, simple does not always imply poor, as Benchmark’s free email marketing tool is well-known. The straightforward and simple email editor will save you time, and the responsive templates will look great on any device.
Benchmark Email will provide you access to easy lead generation, basic reporting, and a light version of its marketing automation capabilities to get you started, in addition to email marketing. It is also a great free email marketing tool for learning the ropes and creating your first drip campaigns.
Benchmark is a terrific free tool to get you started, but it has some limitations. Benchmark Email offers two subscription versions, starting at $15/month, that unlock the platform’s more advanced features.
250 emails per month for an unlimited number of contacts are included in the free plan.
SMBs, Bloggers, and Agencies are the best candidates.
Live engagement reports are a unique feature.
CleverReach
CleverReach is one of the many free email marketing firms that began as something else. In this example, the tool is an email marketing technology service provider that has become one of the most popular free email marketing tools to discuss.
But, when it comes to its free email tools, is CleverReach as sophisticated as it claims to be? CleverReach, on the other hand, gets points for its simple and easy UI and quick learning curve. While the drag-and-drop builder is quite simple to use, it could be better.
The CleverReach Plugins allow you to link your CMS, CRM, and e-commerce systems to the free tool. You can use the service’s reminder emails, for example, to enhance attendance at webinars and other events that require reminders.
1,000 emails per month for 250 subscribers are included in the free plan.
B2B, SMBs, and eCommerce are the best fit. Reminder emails and autoresponders are unique features.
In Conclusion
Choosing the right email marketing solution for you shouldn’t be a difficult or time-consuming task.
To be successful, you need a tool that provides you with freedom and appropriate functions without any hidden fees. It should also be simple to use and, ideally, include tools like A/B testing that have a direct impact on the performance of your campaigns.
Don’t forget to have a peek at the whole pricing! When you’ve outgrown the free plan, you’ll need a dependable service with tried-and-true capabilities that won’t break the bank! Visit business yield for more.
Frequantly Asked Questions
What is the best email marketing product in 2023?
- Mailchimp is the best overall.
- ActiveCampaign is the best for automation.
- MailerLite is the easiest to use.
- Hubspot is the best all-in-one marketing suite.
- Moosend is the most cost-effective option.
- Drip is the best option for e-commerce.
What is the most powerful email service?
Gmail is the greatest email service overall. The outlook is ideal for integrating many apps. Yahoo has a good spam filtering system. For small enterprises, Zoho Mail is the best alternative. AOL offers limitless storage.
Do I need a website for email marketing?
There’s no doubt that having a website makes marketing easier. Email marketing without a website, on the other hand, is possible and, more importantly, successful. Email marketing helps you to add value to your company while also keeping in touch with customers.
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