Online School Business: Best Easy Ideas & How to Start Guide

Online School Business

Starting an online school business can be the beginning of an exciting journey. With online learning becoming more widespread annually, especially with the current pandemic, online courses offer an easy and accessible way to learn a new skill and invest in knowledge. Obviously you will need a guide on online school business management and administration to help you scale through the hurdles. This article will guide you through the requirements to open an online school and how to start an accredited online school.

How to start an accredited online school business
Photos by Alison Yin for EdSource

Online School Business Management 

Managing an online school business demands that certain requirements are met. They include the following:

  • Evergreen content: once you have created a video, you can keep earning from it and serving your target audience for a long time.
  • Scalable: you can automate marketing and sales processes (or hire people to do them) and focus on creating an easily scalable platform.
  • Easy to manage: the students should be able to update modules and lessons with minimal disruption
  • Community: the students should be able to cultivate and connect with a community that allows them to interact with one another and influences their future decisions.

Online School Business Administration

Photos from MyClassBoard (Online School Business Management)

Online school business management and online school business administration are pretty much the same things. Nevertheless, kindly take note of the following as an online school business administrator:

#1. Identify Your Audience

You should identify the audience you want to teach. Although this may feel obvious, it is worth digging into the nitty-gritty of what makes your ideal student. You should consider the following:

  • Where are they located?
  • What are they struggling with?
  • What do they want to do with what you are going to teach them?

The more niche you can cover with your answers, the better for your business. This knowledge will make marketing, branding, pricing, and creating course content much more manageable.

#2. Choose the Subject or Topic to Teach 

At this point, you need to decide if you want to take multiple subjects or focus on a single subject like science or math.

Selecting your niche is one of the best ways to stand ahead of the competition, narrow your learner base, and increase the possibility of being chosen as a learning platform in niche subjects that not many platforms offer.

#3. Plan and Prepare Lessons

With your business model, niche, and market research in place, you can plan your lessons ahead of time. Before you launch, it is an excellent practice to prepare at least one full lesson.

When planning your lessons, define educational goals, which should be SMART (Specific, Measurable, Achievable, Realistic, and Time-bound).

Your online school should not only aim at solving a problem; it should bridge the intellectual gaps of learners.

#4. Market Your School

The most straightforward way to do this is to promote your new platform on your existing channels. Take to social media, YouTube, or your mailing list and spread the word.

Requirements to Open an Online School

How to start an accredited online school business
Photo from Forbes

#1. Internet

The internet and technology have opened boundless opportunities for educators to share knowledge and expertise online. As a result, education has changed significantly with the phenomenal rise of online learning, where teaching is undertaken online on digital platforms. You will need a secure computer with LAN or wireless internet capability. A reliable internet connection is essential to keep an online school running efficiently.

#2. Website

A significant aspect of starting an online school business is investing your efforts in creating an education website. To build your online school business website, there are various approaches. Building your online school business from scratch and developing your customized education website using a white label solution are two popular approaches. Considering the first, which is creating your online school business website from scratch, is the most extensive and time-consuming option.

However, a flexible and reasonable option is to build your online school business platform from white label solutions where you could get ready-made scripts at an affordable price. The ready-made scripts include basic and advanced features.

To build a strong brand identity, your website should have multiple themed templates. You will likely need the assistance of a professional logo developer for your logo. Remember that great logos create everlasting impressions, and there is a strong correlation between logos and professionalism.

Customize all your landing pages. Furthermore, your online school business website should have enough navigational and social features. It should also have various growth hacking features to let you up-sell various courses.

#3. License

If you intend to provide more formal education, you will likely need to be qualified and registered to do so. Even if it is legal to provide unregistered or unapproved training for these courses, you may probably find it very difficult to secure customers for a course that you may not be qualified to teach. Therefore, ensure you get the necessary license for running your online school business.

If your area of expertise is a subject that demands extra qualifications and a rigorous course structure, there may be other means to approach the online education business. For instance, if you are a site supervisor, you might not be qualified to provide site supervisor training or online courses. However, you could give a more generic course, such as offering tips on how to improve oneself as a site supervisor for people with less experience in such a field.

#4. Payment System

Since it is a business, there is a need for payment for the courses. Therefore, you should implement an online payment system on the website. No one wants a service that is difficult to pay for.

There are a number of payment options to consider. Paypal is one of the most commonly used payment options. With this students can pay for courses with their bank account or a debit/credit card. However, there are other payment options, such as Whizpay, TwitPay, and Mazooma. Each platform has its unique capabilities. But for the most part, when making a decision for an online payment system, you should also consider the possibilities having payments in foreign currencies.

#5. Online Education Platforms

Aside from creating your website, you may opt to select an online classroom platform. Although many such platforms are available (such as Drupaled and Moodle), not all are easy to use. Therefore, ensure you do some research on the various classroom platforms and see how you can easily merge one of them with your content and payment options.

Also, verify your rights to distribute access. Each platform is different; however, a certain number of end-users can subscribe to any given group. As your online school business expands, you may play an administrator’s role, having each teacher run a group with a limited amount of subscribers. To illustrate, Google Groups automatically restricts access for groups that surpass a specific number of end-users because it marks such groups as potential spam senders. You should monitor your rights to grant access as this is an essential part of the legal and technological aspects of establishing an online school business and its administration.

Setting up your online school can be difficult and time-consuming. Nevertheless, there are many online modules available to ease the process. Remember that you should have access to modern technology and its funding requirements. With an appropriate business plan, proper financing, and reliable access to the most current technology, you can reach a worldwide audience through your online school.

#6. Online School Business Plan

Every business should have a business plan. You can either learn how to write a detailed plan or pay for one. It will help you become more organized with your business, among other benefits.

How to Start an Accredited Online School

How to start an accredited online school business
Image from NorthEastern- (How to start an accredited online school)

The most vital requirement for opening an accredited online school is to obtain university authorizations, licensing to hold classes, and the ability to supply educational services, issue degrees, diplomas, and certificates. But while you are at it, ensure that it’s a university license that cuts across the globe. Basically, with a university license, you can grant different titles like M.Sc. and Ph. D irrespective of their locations.

An online school business does not require brick and mortar buildings. What it does need is everything else. Shedding buildings does not mean shedding rigor, quality, or the content delivery one would receive inside a live classroom. It is vital that you register your online school business correctly so that you can provide jurisdictionally legal, ethical, and quality education milestones to acquire legitimate recognitions from faculty, students, and the international education community.

In addition, you should contact your state office to learn more about the online school business requirements for licensing. Like the standard school business requirements, you would have to submit an academic curriculum before issuing your business license. There are some schools out there that did not bother to get licensed, but the drawback is that you will never have the power to grant a degree to students.

What should I study for online business?

If you are looking to study online, there are some core courses you should pay more attention to. They include:

  • Fundamentals of Finance and Accounting.
  • Business Intensive (Strategy & Business Management)
  • Introduction to Negotiation.
  • Work Smarter, Not Harder.
  • Become a Digital Marketer.
  • Sales Training.
  • Essential Public Speaking.
  • Brand Identity and Strategy.

Can I create my own online school?

Yes, why not. You can create and manage your own online school business yourself. before kicking off, it is important to observe some steps like identifying your audience, finding the audience of potential paying students within your existing audeince, picking a cornerstone content, and also idenntifying the major needs of your audeince while serving them the best way you can.

Is Online School profitable?

With a significant number of schools diversifying into online traditional schooling and the emergence of a second category of online schools offering courses, tutorials, and lessons on a variety of subjects and domains, online schooling has become one of the most lucrative businesses.

What kind of online courses sell the most?

As an online school tutor, there are some courses that are popular in demand you should lay more emphasis on teaching your audience. They include:

  • Blockchain and Crypto.
  • Trading.
  • Video Production.
  • Graphic Design.
  • Photography.
  • Arts & Crafts.
  • Health and Fitness.
  • Personal Development.

Is a business degree worth it?

A business degree can improve employment prospects, create advancement opportunities, and boost salary and lifetime earnings. It is a worthwhile investment in your future and present career. You must simply locate the appropriate business degree programme for you.

Do universities care about online school?

As long as a school is regionally accredited, colleges typically do not care whether the institution is online or on-campus. There are additional considerations, such as AP courses and extracurricular activities, for students applying to universities with greater competition.

Do employers Recognise online courses?

Yes. Employers accept degrees earned through distance education and view them in the same light as a comparable degree earned on campus.


When it comes down to it, starting an online school is lucrative as online education is an easy market to enter and thrive. And to run a profitable online school business, you don’t have to be an expert in the field. However, to have an edge in this field of business, you should have smart solutions for your learner base’s problems.

Hope this post satisfied your curiosity as it pertains to starting an accredited online school business. And that includes a vast knowledge on the requirements needed to open an online school.

Reach out on the comment section for any inquires or questions.

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