UGC CONTENT: meaning, how to start & benefit

UGC Content
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User-generated content (UGC) is contained in the form of images, text, videos, testimonials, podcasts, and other materials made by people and published on social media rather than by brands. This gives customers a great opportunity to fully involve themselves in the brand’s growth and development and stirs up a conversation between a brand and a consumer.

What Is UGC Content?

It can be referred to as unpaid or unsponsored posts or reviews made by people or consumers whilst they are using or raving about a product or service. For instance, a tweet about a nice cuisine in a restaurant is a UGC. Unlike in the past, when brands and businesses relied on radio, television, and magazines for marketing, UGC has made it much easier and better by increasing audience or consumer involvement. Let us take a look at how to start UGC content.

Tips On How to Start UGC Content

#1. Request For It

The best way to establish a brand’s portfolio of user-generated content is by asking your audience. Ask them to share a post about your brands on a social media platform, like a video or testimonial. For example, you can make a campaign and ask people to post with a custom hashtag after getting their permission to republish their posts.

#2. Use Different Content For Different Platforms

You should use the right kind of user-generated content on each social platform or marketing channel, which means knowing and understanding the right place to post your UGC after becoming familiar with your brand, voice, and audience. For example, a picture might be great on Instagram but could be ignored on Twitter. Instead of attempting to excel on every social media platform, focus your efforts on the one that best represents your brand.

#3. Acknowledge The Real Owner

After you have published and posted the content, make sure to give clear credit to the original owner. You can do this by directly tagging them in a post or by indicating using their images or words after asking and allowing them to. Consumers feel included and carried when this is done.

#4. Strategize And Set Goals

Strategize your goal search to align with your current marketing goals and, in summary, indicate the type of content you are likely to feature to your users in a simple sentence based on information. Once this is done, share it where people are likely to interact with your brand and make room for reviews. for example,

  •   On your website,
  •   A physical location,
  •   In other UGC social media posts,
  •   On your social media bios,
  •   Your product packaging

#5. Display Positive Contents

There is a high level of negativity on social media. As a result, extending to your brand’s user-generated content, getting bad reviews and videos from customers is unavoidable, but never give attention to them. Instead, make use of the opportunity to plan, strategize, improve, and promote your brand.

In conclusion, the above-listed and explained tips will help you start UGC. Now let’s see the benefits of user-generated content.

Benefits Of Using User-Generated Content (UGC)

User-generated content has been proven effective by 72% and consumers believe costumes testimonials are more credible than a brand advertising its products, which means it is more beneficial to the brand that uses it.

#1. Promotes Brand Loyalty

Customers who are featured and acknowledged on a brand’s website or social media page feel more involved in the brand and perform better. It has also been found that 64% of customers are more likely to promote and advertise a brand that shares content made by the audience. This is because it makes customers feel like they belong to the brand.

#2. Its Builds Trust

Due to scams and the mass production of content, many buyers don’t trust marketers or brands. They’d rather prefer to ask friends, family, or their professional network for an opinion. Unlike marketers, social media users are seen as original and trustworthy because they do not have an initial interest in your company’s success, thereby making UGC a digital form of word-of-mouth advertising and creating a connection through personal recommendations.

#3. Inflences Puechase Decision

This is highly influential in the last stages of “the buyer’s journey,” where you are convincing your audience to make a purchase. Here, UGC acts as original social evidence that your brand and product are worth buying; for instance, your audience seeing others wear or make use of your product may convince them to buy.

#4. Saves Costs For Brands

The cost of hiring an influencer or a marketer can be in the thousands and millions, but the cost of asking customers to share a post of them enjoying your product amounts to nothing, actually. Therefore, using UGC is a cost-effective way of introducing a new marketing strategy by connecting with important people in your business, which is your audience. It’s even cheaper for smaller brands.

#5. Its Boosts SEO

Positive customer reviews and research promotes a brand’s search engine optimization (SEO). In other words, consumers are likely to post user-generated content on social platforms with links to the product website. In summary, find out consumers’ search keywords and phrases to enable brands to improve their keyword optimization research.

UGC Content Creators

A UGC content creator is a person who creates sponsored content that appears original but is designed to showcase a particular business or product to brands without the obligation to post on their channels. They are also paid by brands to make content that looks like traditional user-generated content. They produce video content mostly like youtube and Instagram reels.

One advantage of UGC content creators is that with just a smartphone and a camera, you can become a UGC content creator without many followers or professional video editing skills. We have put together steps to get you started as a UGC creator

Steps On How To Become A UGC Creator

#1. Know Your Filming Setup

Steps on how to become a UGC creator are easy to set up anywhere, for instance, at home, outside, or in any environment with less noise in the background. Most UGC creators make content in the comfort of their homes. In terms of equipment, only a phone, and a decent camera are needed but you can decide to add some optional upgrades like,

  • Ring light: useful for a closeup of the face and filming at night or in a darker room
  • Backdrops: paper, fabrics, and construction materials all serve as backdrops.
  • Lavalier mic: it is plugged into a phone’s audio jack and improves the quality of recorded audio.

#2. Practice And Improve Your Editing Skills

After you must have recorded a UGC video of about 15-60 seconds, the next is to start editing them even though it can be tricky but with the aid of CapCut and in shot. practice till there is no room for mistakes and the more you get used to the tools the faster you get it

#3. Partner With Brands And Business Owners

In order to be creative and proactive, you must partner with brands and network them through platforms such as Twitter, TikTok, and Linkedin, either by,

  • Personal branding: post updates on your account and add a call to action button for brands to contact you for UGC.
  • Cold outreach: find out brands you like to create content for and target those working at the companies.

#4. Overhaul Your Profile

Your social media profile should announce that you offer UGC services to brands. Turn your social media profile into a sponsorship magnet by making it professional and using the right type of account to attract business sponsors. You should also add hashtags like #UGC to your bio to attract partnerships. Be sure to drop all the specific hashtags like #hair parlor and African cuisine, so that brands can locate you.

#5. Create A Portfolio

Brands need proof that you are legit before hiring as a UGC creator you will need to make available a UGC portfolio to prove you are the real deal. That’s what creating a portfolio is all about. It helps to showcase who are, what you do- your previous work, and what you can offer to the brand. These include the following 

  • A quick ‘about me” 
  • Link to your past posts, as  well as a  screenshot
  • Engagement metrics to show how your post perform
  • The pricing  and rate
  • Contact card

#6. Start creating content

Now that everything is sorted out, the next is to think about the type of content you would want to write, for instance, if you will create photos, personal short-form videos, or short-form reels, etc. after this is done, take courses to educate yourself if needed.

UGC Content Examples

UGC content examples are a great way to increase brand awareness and run a successful advertisement. Hence, we have put up some examples of UGC content to help you create nice content.

#1. Cancer Research: No Makeup Selfie

Cancer Research No Makeup movement was able to raise about 8 million euros in six days. As at the time of the movement, the organization encouraged people to post selfies without makeup, donated $ 5 million to cancer research, and appointed people to do the “challenge.”

#2. Calvin Klein: #MyCalvins

MyCalvin” advertising and the UGC movement allow customers to identify with the brand’s celebrity endorsers. For instance, Kendall Jenner, and Justin Bieber. The company also invites customers to post pictures on social media of themselves wearing Calvin Klein products with the #MyCalvin hashtags. Then, selected pictures are displayed on the website with links to product pages where customers can buy the looks for themselves.

#3. Coca-Cola: Share a Coke Campaign

This movement was introduced in 2011. The campaign displayed hundreds of the most popular first names of people on Coca-Cola bottles and cans. After that, advertisement displays encouraged customers to find their name on it and post a picture of it on social media with the #Share a Coke hashtag.

UGC Statistics

UGC statistics are ideas put together to harness customer and employee content that benefits your brand. There are quite a number of statistics that promote the impact of user-generated content; therefore, I have put together some of the best and most interesting UGC statistics to impact consumption, authenticity, and also other areas of business like marketing and sales.

#1. It Builds Trust With Brands

The originality of the content is where your customers start building trust with your brand. 92% of customers look for recommendations from existing customers. Also, 87% of brands use UGC to share authentic content with their customers, and about 72% of brands believe UGC helps to engage customers and build trust which is a result of a good connection with the customer.

#2. They Discover More New Product

After customers must have shared their experience with products and services on social media, millions of social media users see it. Hence, 48% of customers say that they were able to find new products through UGC or social media, therefore, creating an opportunity for brands and businesses to get discovered.

#3. There Is an Increase in Visitor Return

Businesses and brands that use UGC on their website find a 20% increase in the number of returning visitors. Also, these websites have noticed a 90% increase in the amount of time visitors spend on websites with UGC compared to the others. In addition, whenever brands share UGC on Twitter, a 20% increase in new visitors from Twitter instead of organic searches.

#4. Brands Are Focused On User-Generated Content

Many brands have already started to focus on UGC content, and about 16% of businesses and brands have created an effective UGC marketing strategy. Besides that, 86% of companies have come to understand the importance of UGC and its use UGC to engage with their potential customers.

List Of UGC Statistics From Other Sources

  • 84% Of consumers trust friends’ recommendations above all sources of advertisement
  • The biggest content drivers are ages(25 and above) contributing over 70% of all UGC.(DMHews)
  • 79% of people find UGC 10x more impactful than influencer content when making a purchase. (Stackla)
  • About 50% of customers want brands to tell them the type of content to share on social media and other platforms. 
  • A 74% conversion rate increases when a product is purchased through UGC.

Types Of User-Generated Content

  • Comments
  • Review
  • Social media post
  • Case studies
  • Live streams
  • Images
  • videos


UGC is cost-effective, and engaging, and helps brands connect with their customers and establish greater trust between brands and customers. UGC is a strategy that helps to create a powerful presence on social media.

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