As a content creator, you may have asked how TikTok users generate money, how much they can make, and how the company pays. Monetize! The social media powerhouse has been hot property since its global premiere in 2017. Is TikTok profitable? Does TikTok pay? Yes! As its popularity grew, many content creators found it profitable. Then, how do people make money on TikTok? Read on to get to know how!

How to Start TikTok

Wondering how to start TikTok? Here is how to start:

#1. Develop Your Brand

The fundamentals of marketing are understood by everybody who has ever taken a class in it, and they apply to each new firm you launch. Who are you and your ideal customer (target market)? For TikTok, this involves being consistent and having a plan for the kinds of videos you’ll post. Will your videos be amusing and humorous? Or perhaps you like a dreamy, romantic atmosphere. How do you want the public—as well as organizations seeking influencers—to perceive you?

#2. Provide Information That Viewers Will Want to Watch

You are only as good as your content on social media, just as on any other platform. Whether it’s on Instagram, Twitter, or TikTok, being a social influencer takes a lot of work. Your content needs to be current, engaging, distinct, and fresh. This entails numerous daily new videos.

#3. Get Followers

This is the stage that comes after really mastering steps 1 and 2, and it’s perhaps the most crucial. Bear in mind Easterling. On TikTok, she has more than 54 million followers. Before you can actually monetize your account, estimates range from 10,000 to as many as one million followers are required. Understanding what your target market wants to see and providing it to them frequently with high-quality material is the best method to gain followers.

How Do People Make Money on TikTok

You might have been wondering how people make money on TikTok? Before Creator Next, TikTokers had many ways to make money. You may sell your own goods, guide users to gated content on Patreon, grow and sell accounts, or consult brands on TikTok without Creator Fund.

Brand relationships existed before Creator Next, too. TikTok Maker Marketplace simplifies! Between 2019 and 2021, US marketers aiming to utilize TikTok for influencer marketing rose from 16% to 68%. Brand-sponsored videos can earn $1,000 if they get 100,000 views.

#1. Collaborate with a Company You Respect

How do people make money on TikTok? Here is it, TikTok defines sponsored content as something for which you receive anything of value. Yes, that is the aim. For instance, you might be paid by a company to film a TikTok video praising the wonderful scent of their soy candles, or you might be given a free skydiving vacation in exchange for your post. (But, we do not advise accepting any free skydiving offers.)

And brands are keen to engage in such compensated collaborations. According to research on influencer marketing, 68% of U.S. marketers intended to utilize TikTok for influencer campaigns in March 2021, up from 16% in December 2019. In other words, the use of influencer marketing is skyrocketing.

The following advice will help you start using sponsored content:

#1. Only Only Contact Businesses or Organizations That You Truly Adore

Your fans will betray you if you use TikTok exclusively to document your journey as a raw vegan and then all of a sudden start tweeting about your favorite nearby burger establishment. This is not only unclear, but it also gives the impression that you are a sellout. So, be certain that your sponsored material is consistent with your other content.

#2. Put Together a Press Kit for Your TikTok Account

A press kit is similar to your own personal movie trailer. Together with contact details, pictures, and illustrative accomplishments, it promotes all of your best qualities and gives brands compelling reasons to partner with you. Get them curious about what happens next while holding a bag of popcorn. Press kit templates are available for free on websites like Templatelab.

#3. Develop a Few Unsponsored Posts

Brands will want to know that you are capable of generating revenue for them. Creating a few (non-sponsored) posts on your favorite pair of shoes can increase the likelihood that the elusive specialty sock company will want to collaborate with you.

#4. Use the Toggle for Branded Content

It turns out that deception is something that both people and apps dislike. The Branded Content toggle was developed by TikTok to ensure user transparency. Click the button if you’re producing content for sponsorships (or risk your video being taken down).

#2. Use TikTok to Promote Your Goods and Services

You may always create TikToks to showcase your goods and services if you want to try earning money as a creator and have your own things to sell.

Whether your side hustle is proofreading, personal training, or creating tiny seashell necklaces, if it looks beautiful, you can draw people in. Make sure your titles, descriptions, and hashtags are keyword-focused if you want to get the word out and draw in the right kind of people. This is really an effective means for people to make money on TikTok!

#3. Collaborate with an Influencer

Collaborating with an influencer is one way people make money on TikTok. Get in touch with an influencer whose content is consistent with your brand if you are an established company trying to expand your profile (and earn money) on TikTok.

The average return on investment for the business through influencer marketing was $6.50, with the top 13% of respondents reporting returns of $20. Furthermore, according to 50% of marketers, clients acquired through influencer marketing were of a higher caliber than those acquired through email marketing or organic search.

If you live in the United States, use the TikTok Maker Marketplace to locate the ideal influencer for you. Influencers and brands are connected on the marketplace website. Every brand is welcome to join, however, influencers can only join by invitation (for now).

Search for hashtags that relate to you and your company outside of the United States and the TikTok-approved market, then read through the material. You can also simply browse the app on your own, liking the movies you find interesting and disliking the ones you don’t (by clicking “Not interested”). What you wish to see will start appearing in the app. Such scary intelligence.

#4. Access Payments from the TikTok Creative Fund

It is a means by which people make money on TikTok. This is the approved money-making approach for apps that we previously discussed. Announcing a new Creator Fund on July 22, 2020, TikTok promised to donate $200 million USD to “support those who dream of leveraging their voices and creativity to create exciting professions.”

The globe and the internet ate it up, and a week later they declared that the fund will increase to $1 billion by 2023.

If you own TikTok Pro, you can use the app to submit an application for the Creation Fund (the best things in life are not free).

Suggestions for Earning Money on TikTok

Here are a few suggestions for how people make money on TikTok:

#1. Be Sincere

This would be the main lesson of the great book on social networking. Yet despite how difficult it may be to accept that authenticity matters in our heavily censored world, internet consumers crave for authentic material.

Be loyal to yourself whether you’re following a craze for dancing or flaunting your crocheted frogs. It’s the most reliable technique to generate loyal followers and, ideally, money.

#2. Be Open-Minded

Genuineness and this go hand in hand. It’s always best to err on the side of caution when it comes to posting sponsored material and disclosing when you receive free goods.

Use TikTok’s branded content option when appropriate since it adds a disclosure for you.

#3. Consult Your Favorite Artists for Advice

If you’re unsure about where to begin, scroll. It’s likely that some of your favorite creators profit from TikTok. Look at what they are doing, such as brand deals, T-shirt promotions, and writing out their Venmo in an alphabet soup, and try to implement those similar tactics.

#4. Keep Publishing Your Regular Articles

Your fans will lose interest if every single one of your TikToks is promotional or paid content. You must maintain composure.

Even well-known companies like Ben & Jerry’s upload TikToks of their office canines as they dress up for Halloween. Never make everything about the money.

#5. Keep Trying

It’s difficult to make money on this social network. 

Continue trying even if one brand or influencer rejects you. Hard work literally pays off.

How Does Creator Next Work?

A new function was added to TikTok toward the end of 2021. It’s a monetization hub by the name of Creator Next, and it consolidates all of the TikTok revenue-generating opportunities under one roof. You must be at least 18 years old and have three posts with at least 1,000 views each in the previous 30 days in order to be eligible.

If you’re signed up for Creator Next, there are additional ways outside Creator Fund to make money off of your TikTok account.

#1. Live Gifts

TikTok gives out “Diamonds” that may be exchanged for actual money dependent on how well-liked producers’ LIVE videos do. During LIVE videos, viewers can also LIVE Gift their preferred content creators, which can then be exchanged for actual, hard cash. Any TikTok user who is over 18 and enrolled in Creator Next is eligible to receive LIVE Gifts. This feature was available before Creator Next.

#2. Video Gifts

As a result, producers may earn Diamonds based on the number of views they receive for their brief videos rather than for LIVE ones. Like on LIVE videos, viewers may also send gifts. A creator must have at least 100,000 followers, a 30-day-old account, and a recent public video in order to be considered.

Viewers can tip their preferred content producers, who will receive the full amount (minus any service fees.) Creators with more than 100,000 followers can use this feature.

#3. Marketplace for TikTok Creators

An official site, this allows creators the opportunity to interact and work with brands on campaigns that are both paid and incentive-based. If you have more than 10,000 followers, you can apply to join the Creator Marketplace, which brands will invite directly.

How Many Followers and Views Do You Need to Make Money on TIKTOK?

Before December 2021, making money directly from TikTok was harder. You must be 18 years old, have at least 10,000 followers, and have 100,000 video views in the last 30 days to monetize your account.

TikTok’s Creator Fund was open to individuals who qualified. So it’s not as simple as saying “1,000 views Equals $X.” After joining the Creator Fund, you can earn two to three cents per 1,000 views.

Payments rely on the amount and authenticity of views, video engagement, and compliance with TikTok’s Community Guidelines and Conditions of Service.

The Creator Fund was TikTok’s major passive revenue stream for famous content creators.

Does TikTok Pay per Followers?

TikTok starts paying you after you reach 1500 followers, so as your subscriber count rises, you’ll get paid more. For live shows, Tik Tok reportedly pays roughly US$ 100 for every 10,000 followers. Yet using sponsors is one of the simplest and most efficient methods to make money on TikTok.

How Does TikTok with 1K Followers Make Money?

A creator needs to be at least 18 years old, have 100,000 followers, and have published five videos in the last 30 days.

Does TikTok Pay More than Instagram?

Influencers on both platforms with comparable follower counts may expect to make up to 200% more on average from an Instagram brand cooperation than they would from a TikTok arrangement.

How Many Followers Do I Need on TikTok to Get Paid?

You need to have at least 10,000 followers. 100,000 views of your films are required during the last 30 days. You must follow the terms of service and community guidelines for TikTok with regard to your account.

How Much Does TikTok Pay Monthly?

Every 1,000 views on TikTok brings in between 2 and 4 cents. After your video has received 1 million views, this amounts to a salary of $20 to $40. A video that goes viral and receives 10 million views costs the creator between $200 and $400. Each TikToker makes money in their own way, depending on a variety of variables.

What Will Tiktokers Earn in 2023?

You can make up to $80,000 with brand collaborations on TikTok. Well, if you’re a big enough creator (with a sizable, engaged audience and a track record of success on the platform), you may use the money from one video to purchase a luxurious vehicle.

You can make between 2 and 4 cents for every 1,000 views on TikTok using the Creator Fund. As a result, once you hit a million views, you might anticipate receiving $20 to $40.

How to Monetize TikTok with Ads

The TikTok Pulse advertising feature allows you to monetize your videos on the platform. It offers a 50/50 split between marketers and creators, similar to YouTube’s revenue plan. It’s not the best option to suggest for novices, though, as you need at least 100,000 followers to use it.

Who Makes the Most Money on TikTok in 2023?

  • Charli D’Amelio makes an estimated $17.5 million annually thanks to her enormous fan base, watchable dancing videos, and endorsement partnerships with brands like Hollister and Dunkin’ Donuts.
  • Every year, Addison Rae earns about $8.5 million. She is carrying a ton of merchandise, and custom makeup, and deals with Reebok, American Eagle, and other brands. Her newly discovered acting and music occupations likely also help.
  • On TikTok, Khaby Lame earns an estimated $5 million annually, which to us seems quite great. He dominated the platform in the summer of 2022, gaining the most followers thanks to sponsorship partnerships with Netflix, Hugo Boss, and Amazon Prime.

Final Thoughts

A successful TikTok profile can change your life, but you can still use it to generate income even if you don’t have millions of followers or billions of likes.


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