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An online reputation management tool (ORM) is the act of maintaining a good and reputable image on the internet. Essentially, you want to ensure that people perceive your brand in a positive light so that they will continue to purchase your products and services. This article will guide you on how to do just that, as we will be discussing free online reputation management free and the best tools for hotels and other establishments. You’d also learn about personal online reputation tools and their importance.

What Is an Online Reputation Management Tool?

Reputation management software tracks online reviews of products and services left by users. It also aids in the dissemination of positive client experiences via review platforms.

It is a service that allows you to obtain evaluations of your company as well as respond appropriately to any unfavorable emotions you discover. This is especially beneficial for businesses that rely on online reviews from sites like Yelp, TripAdvisor, Facebook, and other big review sites.

Reputation Management Software Advantages 

The benefits are;

  • Aids in the rapid resolution of client complaints
  • Aids in the development of customer trust
  • Positive word-of-mouth regarding your company
  • Boosts transparency
  • Recognizes new business prospects.
  • Aids in the expansion of digital presence.
  • Encourages online testimonials
  • It assists you in responding to bad reviews and comments.

Best Online Reputation Management Tools

Here are the best online reputation management tools below;

#1. Birdeye

Birdeye is a one-stop shop for customer experience. However, every day, over 80,000 businesses use Birdeye to generate new leads through listings, reviews, and referrals, convert those leads into customers with Webchat and Payments; and please those customers through surveys, ticketing, and insights—all within one site.

#2. Yext

Yext assists businesses by answering all of their business-related questions. Yext’s Answers Platform collects and organizes content into a knowledge graph, then uses a complementary range of products—including Listings, Pages, Reviews, and Search—to give relevant, actionable answers wherever customers, employees, and partners seek information.

#3. Thryv

Thryv is a small business client experience platform that enables you to obtain work, manage the job, get paid, and get credit all from a single screen. Moreover, from a single, simple platform, we assist small business owners in meeting today’s customer expectations. This also includes best-in-class help that is available at any time—unrestricted 24/7—from business specialists who understand the ambitions and unique needs of small business owners. The Thryv also automates chores and puts your customers first. It’s simple to contact more consumers, stay organized, get paid faster, and automatically generate reviews with just one piece of software.

#4. SOCi

SOCi is a multi-location marketing platform. We enable companies like Ace Hardware, Sport Clips, and Anytime Fitness to grow marketing efforts across all digital platforms in a brand-directed, locally optimized, data-connected manner. SOCi makes the impossible possible by allowing top companies and their locations to develop and extend their digital presence across infinite local search and social sites while preserving what matters most, their reputation, in a single central spot.

#5. NiceJob

NiceJob is the most convenient way to establish a top-rated company. It’s also a reputation marketing platform that will help your company expand by attracting more leads and closing more deals. However, we accomplish this by automating the process of gathering customer reviews and recommendations and using them across all of your marketing channels to enhance conversions, alleviate customer issues, and assist your organization in becoming top-rated.

#6. Chatmeter

Chatmeter offers data-driven solutions that deliver exceptional customer experiences to multi-location brands. Our SaaS platform provides all-in-one reputation and local SEO management tools to assist organizations in scaling their online presence, reputation, and CX strategy.

#7. Swell

Swell is a customer engagement toolbox that assists small businesses in providing more convenient online experiences and improving customer interactions. It allows users to send messages in a variety of formats to individuals or targeted groups using a single messaging tool. They can use webchat to engage site visitors and eliminate friction associated with appointment scheduling and payment submission. Furthermore, they may simply send and react to client surveys, resulting in more positive feedback.

#8. Yotpo

Yotpo is a premier eCommerce marketing tool that assists thousands of forward-thinking firms in speeding up direct-to-consumer growth. Our single-platform strategy incorporates data-driven solutions for reviews, loyalty, SMS marketing, subscriptions, and other services. Yotpo empowers brands to develop smarter, higher-converting experiences that ignite and sustain customer relationships.

#9. Sitejabber

Sitejabber’s top review collection and management solutions enable your business to grow and scale. We enable you to use social proof to promote traffic and sales, improve customer loyalty and retention, and post it on social media to instantly boost your online profile.

Online Reputation Management Tools Free

Now that you have a better understanding of what reputation management entails, you can choose which tool to utilize to tackle your specific reputation issue. Some of the most common free tools to improve your own online reputation management are as follows:

#1. Google Alert

You can set up frequent emails that will keep you up to date on what’s being written about various topics on the Internet. You can request that alerts be delivered to your mailbox as soon as new information becomes available, as well as on a daily or weekly basis. Google Alert is one of the best free online reputation management tools.

#2. Rankur

Rankur provides a number of programs to assist consumers in monitoring their social media presence and tracking where their name is being used. Among Rankur’s most useful features is the ability for users to track when their name appears on social media, in press releases, and in blog posts. Users can also be notified when someone reviews them online.

#3. ImageRaider

ImageRaider searches the Internet for your photographs. If it discovers any, it indexes them and notifies you if they are wrongly sourced or used. This is a very useful tool, especially if your business is heavily reliant on photographs.

#4. Hootsuite

Hootsuite is a social media management dashboard that allows you to manage and maintain your complete social media presence. It is a good reputation management tool because it provides detailed analytics on how others interpret your content. This allows you to change your messaging to keep your brand in step with your followers’ sentiments. Hootsuite is one of the free online reputation management tools that also provides services for social media monitoring.

Personal Online Reputation Management Tools

The personal online management tools brand of a professional is his or her reputation; it is how well the individual is recognized and how he or she will be regarded. Personal online reputation management tools are concerned with how others perceive you as a person rather than as a business owner or public figure.

Personal reputation management incorporates a number of tactics targeted at cleaning up an individual’s online search results in order to assist them in projecting a more professional and accurate online image of themselves. The best personal online reputation management tools are listed below;

#1. Trust Analytica 

By far the most affordable and dependable online reputation management solution in 2023 is trust analysis. When it comes to maintaining a company’s internet reputation, this application provides a comprehensive package. Trust analysis includes everything, from web chats to social media monitoring and Google reviews.

#2. Reputation

Reputation, an online reputation management tool, offers solutions to assist your company in becoming a well-known brand that is preferred and endorsed by all of your clients. This program uses consumer feedback to improve your company’s web ranking. It offers consumers real-time review monitoring to help them monitor client reviews across all internet platforms.

Online Reputation Management Tools for Hotels

Online Reputation Management (ORM) tools for hotels are responsible for generating and maintaining a positive public opinion of you and your company. Below is a set of tools for online reputation management that will be beneficial for hotels.

One of the online reputation management tools for hotels is the complaints search box. You may track over 30 complaint sites for any bad remarks about your brand using the complaints search box. The program uses Google data to track and correct any negative experiences your guests may have had at your hotel.


ReviewTrackers is a service that tracks your online reviews. Comments from Google, Facebook, Tripadvisor, and 80 other review sources can be found on a single dashboard.

They also provide analytics capabilities, such as the ability to receive email summaries and generate reports based on information categories such as location, rating, and sentiment.


Aboutmyhotel searches and monitors significant online sources regarding your hotel, such as comments, reviews, scores, photographs, and videos. The software provides an easy-to-understand reputation evaluation in the form of diagrams and indicators. You may also sort reviews by time, source type, and rating.

Importance of Online Reputation Management

The following are the importance of online reputation management below:

  • The importance of ORM is that the goal of internet reputation management is to restore balance and correct misinformation online.
  • It’s a smart plan to have in place since it helps brands track how their prospects view their services and how they might improve. Due to the importance of online reputation management.
  • It produces useful business insights. This is also the importance of online reputation management.

What Is a Reputation Management Tool?

Reputation management software tracks online reviews of products and services left by users. It aids in the dissemination of positive client experiences via review platforms. Creating a positive image leads to additional clients, better sales, and business expansion.

How Do I Manage My Online Reputation?

Here are a few examples:

  • Be aware of your social footprint.
  • People expect rapid responses.
  • Inquire about Google and Yelp ratings.
  • Encourage brand evangelism.
  • Be forthright.
  • Establish objectives.
  • Understand your audience.

What Is an Example of Online Reputation Management?

Customers are treated as kings by popular brands such as Barista and Starbucks. They believe their clients have the same high expectations as they do, and they go to great lengths to impress them. But Nike has a tremendous reputation for fast, effective social media reputation management. On Twitter, they have a dedicated Team Nike support account that replies to comments and feedback almost instantly.

What Is Reputation Tracking?

Basically, online reputation monitoring entails doing exactly what it sounds like: keeping tabs on what people are saying about your company online. This is also crucial since it gives you a chance to address complaints before they become major issues.

What Is a Reputation Tracker?

It is an integrated tool that gives you the ability to track reviews on a variety of social media platforms, such as Hootsuite and Facebook, which is fantastic news if you have a social media strategy that encompasses a number of different websites. There is also the choice of using Reputation Ranger.

What Is a Reputation Database?

The Reputation Database, also known as RepDB for short, is a large-scale database that is managed by Network Box Security Response. It is the central repository of information that we keep regarding the categorization and classification of information pertaining to threats and productivity.

How Do You Measure Reputation?

Analysis of a company’s stock prices, financial statements, and customer loyalty is one method that can be utilized to measure the reputation of a brand. The level of customer loyalty that a company enjoys can be determined by looking at metrics such as their repeat purchase rate, customer loyalty index, customer lifetime value, and/or net promoter score.

What Is Reputation Management in Social Media?

Controlling and shaping the audience’s impression of the brand through responses to consumer feedback is what reputation management is all about. Companies analyze their reputations through social media monitoring strategies and customer care staff reports. They manage reputations on social media, through emails, and through chatbots.

Social media reputation management is a procedure that entails creating plans to monitor the social media platforms that your company utilizes, sharing smart social media content, and engaging with customers who comment about your company online.

What Are the 3 Categories of Tactics for Reputation Management?

They are;

  • The earned.
  • Paid.
  • possessed category

How Is Reputation Management Done?

ORM mostly works by responding to unfavorable customer comments online and reacting to stories in the media (both traditional and social) that cast a negative light on your organization. For example, you could issue a public statement in reaction to the story’s substance or publish a social media post.

It originates from customer reviews, comments, and interactions. You must ensure that your brand is portrayed in the best possible light. A hands-on approach to reputation management can make a significant difference. You may boost your brand’s prestige by actually paying attention to what individuals say.

What Is an Example of Reputation Management?

Reputation management When conducting public relations, it is common practice to address unfavorable articles written about a brand, provide a response to reviews left by customers, and engage in influencer marketing in order to raise positive awareness of the brand. Management of a corporate brand, public relations, and communication, as well as reputation management


Keeping a reputable image is what everybody wants in their business. It is good to have a good image, especially for your organization. brands, etc. Some individuals don’t know how to build a good reputation for their business. Educating yourself on the tools that can promote your business online is a good step to take. This article teaches about “online reputation management tools.”

Online Reputation Management Tools FAQs

What do online reputation management companies do?

To improve their online trustworthiness, several firms use online reputation management services. Companies that manage online reputations respond to bad internet information, promote favorable reviews and articles, and, in some cases, assist with crisis management.

Why do we need reputation management?

You can use reputation management to counteract unfavorable criticism. It also provides an opportunity to highlight the knowledge of your favorable mentions. A successful online reputation management approach can provide you with fresh chances and insights into improving brand recognition.

What affects your online reputation?

A person’s online reputation can be influenced by a variety of variables. These include the nature of your company, customer service, content, visibility, and so on. This is why businesses require internet reputation management software to assist them in tracking down unfavorable reviews about them and improving when appropriate.

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