Private Wealth Management: Overview & 10 Best Private Management Firms in 2023

Private wealth management

The private wealth industry has developed significantly as global wealth has increased and people have taken on increasing responsibility for managing their own financial resources. So, this post will tell us about private wealth management and how it works. We will also discover the world’s best private wealth management firms like Goldman Sachs and the rest.

What is Private Wealth Management?

Private Wealth Management (PWM) is the management of assets owned by high-net-worth individuals (HNWIs) or accredited investors. Private wealth managers establish tight working relationships with rich customers in order to understand their financial needs and to assist in the development of a portfolio that meets the client’s financial objectives. Also, they offer a variety of services, including portfolio management, estate planning, mortgage planning, asset protection, tax management, and other financial services. Huge corporate firms, individual financial advisors, and portfolio managers who specialize in working with rich private clients offer private wealth management services.

Large financial firms in the United States, such as JP Morgan and Goldman Sachs, have a separate private wealth management business section with investment specialists and client advisers to serve HNWI. Because affluent individuals lack the time and skills to manage their wealth effectively, they consult with private wealth managers who have extensive experience managing finances for private persons.

What Is a High-Net-Worth Investor?

A high-net-worth individual is one who has at least $1 million in liquid financial assets. A person with less than $1 million but more than $100,000 is referred to as a sub-HNWI or affluent investor. Those with liquid financial assets in excess of $5 million are very HNWI. Ultra-high-net-worth investors have more than $30 million in investable assets. However, individuals with liquid assets in excess of $1 million, excluding their primary residence, are classified as accredited investors by the US Securities and Exchange Commission.

Functions of Private Wealth Management

Private wealth managers use their expertise in a variety of fields to assist wealthy individuals in effectively managing their wealth. Here are some of the services provided by private wealth management:

#1. Earn Money

The first task of the private wealth manager is to generate new income and increase the client’s current wealth. Because of inflation and the growing number of high-net-worth individuals, the client’s goal is to remain at the top of the table and increase their purchasing power. With their wealth of investment experience, wealth managers must take advantage of various investment techniques that will generate additional income annually. Also, they can assist their clients in investing in hedge funds and private equity funds that may not be available to less wealthy individuals.

#2. Asset Protection & Capital Preservation

Private wealth management entails safeguarding client assets against lawsuits, government authorities, or other threats. However, wealthy clients are sometimes sued for a variety of reasons, including succession, marital issues, and property disputes, and they may be forced to compensate the other parties if they lose the lawsuits. Wealth managers should be proactive in dealing with lawsuits, either by preventing them from occurring or by reaching favorable out-of-court settlements. They may also move a portion of the client’s wealth to offshore banks to protect them from being over-taxation.

#3. Tax Management

Wealthy people strive to make the necessary tax payments in order to stay on good terms with Uncle Sam. Due to the fact that clients frequently have multiple streams of taxable income, they want to choose the most efficient tax plan that will save them money while still complying with the authorities. Therefore, a small difference in tax can result in large differences in after-tax earnings, and a private wealth manager who understands tax regulations can assist the client in selecting the most advantageous tax combination.

How Much Does Private Wealth Management Cost?

Clients often pay a portion of their assets under management to private wealth management businesses. The fee schedules of most firms feature graduated rates, which means that the more assets you have under management, the lower your rate will be. Goldman Sachs, for example, charges a 1.75 percent fee to private wealth management clients with $10 million under management. Clients with more than $500 million in assets under management will be charged 0.80 percent of their assets under management. While asset-based fees are the most typical, companies may also impose a fixed cost or a combination of fees.

How Private Wealth Management Firms Work

Most private wealth management groups operate as small segments within larger financial institutions and are designed to provide specialized wealth management to individuals. They sell proprietary and non-proprietary investment products and services to high-net-worth individuals in order to help them grow their assets and provide for future generations. The private wealth management segment typically has a variety of specialists who can provide advice on various types of investments such as hedge funds, money markets, private equity, and other types of investments. However, independent wealth managers use their expertise in risk management, taxation, and estate planning to manage the wealth of their HNWI clients.

A high proportion of private wealth managers charge their clients a percentage of the assets under management. A fee-based payment scale, as opposed to a commission-based payment scale, provides less conflict of interest and higher performance potential.

A commission-based payment may encourage private managers to recommend investment products and services that will earn them high commissions but have less potential to grow the client’s wealth. A fee-based payment, on the other hand, enables wealth managers to select a combination of portfolios with high profitability that will grow the client’s wealth.

High-net-worth individuals may also consider establishing a family office to provide a more personalized approach to their investments. Also, family offices can be single-family workplaces or multi-family offices.

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Top 10 Private Wealth Management firms

ADV Ratings will publish its rating of the world’s largest wealth management firms.
Assets under management (AUM), is used to rank wealth managers. The following rankings represent the top ten private wealth management firms in terms of assets.

#1. UBS wealth Management

With $2.6 trillion in AUM, UBS Wealth Management is rating first on the list.

Although UBS is based in Switzerland, it has offices in over 50 countries and operates from all major international financial hubs. The private management firm has 286 branch offices in the United States.

UBS financial advisers in the United States provide individual planning, investing, and banking services, as well as private wealth management. UBS financial advisers may assist businesses and organizations with financial wellness, retirement plan services, equity plan services, institutional consultancy, and workplace analytics.

#2. Credit Suisse

With $1.25 trillion in AUM, Credit Suisse is rated second on the list.

Credit Suisse, like UBS Wealth Management, is a Swiss firm.

Credit Suisse’s wealth management services encompass conserving, accumulating, and transferring wealth. Previously, the firm had investment-banking personnel in Boston, Chicago, Houston, Los Angeles, New York, and San Francisco branches.

#3. Morgan Stanley Wealth Management

Morgan Stanley Wealth Management is ranked third on the list, with $1.24 trillion in AUM.

It offers 250 consulting firms dedicated to assisting clients in increasing their financial, familial, and social capital. Private Wealth Management has offices in all 50 states as well as Washington, D.C. According to our analysis, has over 15,600 wealth managers spread over roughly 600 branches.

#4. Bank of America Global Wealth & Investment Management

With $1.22 trillion in AUM, Banks of America Global Wealth & Investment Management (comprising Merrill Lynch Wealth Management and Bank of America Private Bank) ranked fourth on the list.

Individuals and families can use Bank of America’s investment management services. Portfolio management, access to capital markets, specialty asset management, and sustainable and impact investment are among the services the organization offers.

The Global Wealth & Investment Management division focuses on two groups of clients: those with more than $250,000 in total investable assets and high-net-worth individuals who can benefit from comprehensive wealth management solutions from Bank of America. It employs over 20,000 wealth managers across 750 offices.

#5. J.P. Morgan Private Bank

With $677 billion in AUM, J.P. Morgan Private Bank is sixth on ADV Ratings’ ranking. J.P. Morgan advisors, strategists, and investors assist individuals in developing customized financial strategies and achieving their objectives. The firm employs specialists in investment, banking, lending, and trusts and estates.

#6. Goldman Sachs & Co.

With $558 billion in AUM, Goldman Sachs is ranked sixth on the list of the top private wealth management firms. Clients at Goldman Sachs engage with private wealth management teams to choose from a wide choice of investment vehicles, including cash, fixed income, and equities, as well as alternative alternatives such as private equity and hedge funds.

Individuals can also seek advice from Goldman Sachs’ Investment Strategy Group (ISG) on asset allocation and portfolio diversification. The Wealth Advisory Group of the organization can also help clients with estate planning, gift planning, generation-skipping tax planning, and philanthropy. It employs 500 wealth managers across 13 branches.

#7. Charles Schwab & Co.

With $506.3 billion in AUM, Charles Schwab is rated sixth among wealth management firms. Charles Schwab provides wealth management services through a team of advisers known as Schwab Private Client. Individual customers’ retirement income planning, estate planning, and insurance needs are all taken into account by these consultants. A committed member of a client’s staff is also entrusted with monitoring a portfolio and making recommendations when the market evolves.

The firm employs approximately 2,000 wealth managers and operates 345 branch offices across the United States.

#8. Citi Private Bank

Citi Private Bank is ranked ninth among the world’s largest wealth management firms by ADV. It has a $500 billion AUM. Citi Private Bank provides services to professional investors, high-net-worth individuals, family offices, and lawyers and law firms. Citi maintains an extraordinarily high advisor-to-client ratio to guarantee that each client’s portfolio receives the attention it requires.

They create tailored investment plans and provide global banking and investing services to businesses, wealthy individuals, skilled investors, over a thousand family offices, and the legal profession.

#9. BNP Paribas Wealth Management.

With $424 billion in AUM, BNP Paribas Wealth Management ranks eighth on this list. BNP Paribas’ Wealth Management experience includes putting together a portfolio for clients based on their long-term objectives. The firm’s investment strategists can manage, diversify, or tailor your financial portfolio, as well as provide guidance on a variety of options.

#10. Julius Baer

With $423.5 billion in AUM, Julius Baer is ranked tenth on this list. Julius Baer advisors, in collaboration with a broad network of external experts, offer a comprehensive approach to wealth management, including financial planning, wealth structuring, retirement, taxes succession, relocation, and philanthropy.

Julius Baer employs about 6,700 people worldwide. The firm also manages assets for private clients from throughout the world.

Does Investment Banking Include Private Wealth Management?

While investment banking clients are mostly corporations, wealth management is mainly concerned with providing personalized service to people. The activities of wealth management companies and investment bankers regularly overlap.

What Investments Do Private Wealth Managers Make?

Their main goal is to manage and increase their clients’ assets so that they can support future generations. These organizations frequently offer advice on a wide range of investments, including cash, fixed-income securities, shares, and alternative investments.

Who Requires Private Wealth Administration?

If you meet the asset requirement and believe that you are unable to manage your finances effectively on your own or with the help of a single financial advisor or financial planner, private wealth management may be a good option for you.

How Are Clients Found by Private Wealth Managers?

The majority of advisers receive client referrals as a passive benefit, but they might adopt a more deliberate, proactive strategy. As long as they are persistent in their outreach, they can boost the number of referrals they receive from customers as well as from powerful contacts in their network.

Do Wealth Managers Handle Your Investments?

A wealth manager will collaborate with you to create an investment plan that is specific to your objectives and level of risk tolerance. In exchange for an annual fee, the manager may also choose and manage investments on your behalf if they are a certified investment advisor.


High-net-worth Individuals frequently seek the services of a professional to handle their finances. While size isn’t everything, a significant amount of assets under management indicates that the firm caters to wealthy clients. The following rankings reflect the top ten investment management firms in terms of assets and net income.

Private Wealth Management FAQs

What does a private wealth management associate do?

Private Wealth management associates perform clerical tasks to support the wealth manager in providing financial advice to high net-worth clients.

How does a wealth manager get paid?

Wealth managers, like most financial advisors, make their money by taking a percentage of the assets they manage.

How much do top private wealth managers make?

The top Private Wealth Managers earn around $900,000 per year, not including their recruiting bonuses, which can run into the millions.

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