Investment Strategy: Best Investment Strategies for Beginners

Investment strategies

The greatest thing about investment strategies is their adaptability. If you choose one and it does not suit your risk tolerance or timetable, you can always change it. But be warned: doing so can be costly.
In this article, we will look at four common types of investment strategies that are suitable for the majority of investors. The types of investment strategies include growth, value, momentum, and dollar-cost averaging. By taking the time to learn about each, you will be in a better position to choose one that is right for you in the long run without having to incur the expense of changing course.

Get Some Basics Right

Before you start researching the best type of investment strategy, you should first gather some basic financial information about yourself. Consider the following primary questions:

  • How is your financial condition right now?
  • How much would it cost you to live, including monthly expenses and debts?
  • Also, how much money can you afford to invest, both initially and overtime?

Even though you don’t need much money to get started, you shouldn’t do so if you can’t afford it. Before you begin putting money aside, consider the impact investing will have on your situation if you have a lot of debts or other obligations.

Before you begin putting money away, make sure you can afford to do so.

Next, make a list of your objectives. Everyone has different needs, so figure out what yours are. Do you want to prepare for retirement? Are you planning to buy a house or a car in the near future? Or are you putting money aside for your own or your children’s education? This will assist you in developing a plan.

Determine your level of risk tolerance. This is usually calculated by a combination of factors such as your age, salary, and how long you have before you retire. In theory, the younger you are, the more chance you will take. More risk equals higher returns, while less risk equals slower realization of profits. However, bear in mind that high-risk investments often carry a higher risk of failure.

Finally, learn the fundamentals. It’s a good idea to have a basic understanding of what you’re getting into so that you don’t spend haphazardly. Pose inquiries. And keep reading to learn about some of the most important techniques available.

Common Types of Investment Strategies

1st Investment Strategy: Value Investing

Investors who seek out bargains are known as value investors. They look for stocks that they feel are undervalued. They seek stocks whose values, in their opinion, do not completely represent the security’s intrinsic value. The value investment strategy is based, in part, on the assumption that there is some irrationality in the market. In this value investment strategy principle, this irrationality offers opportunities to purchase a stock at a discount and profit from it.

As previously stated, investors can change their investment strategies at any time, but doing so can be costly, particularly if you are a value investor. Despite this, many investors abandon the value investment strategy after a few years of underperformance. “Over the decade ended December 31, value funds investing in large stocks returned an average of 6.7 percent annually,” Wall Street Journal writer Jason Zweig explained in 2014. However, the average investor in those funds won just 5.5 percent a year.” Why did this happen? Since too many investors wanted to withdraw their funds and flee. The lesson here is that you must play the long game to make value investing work.

Tools for Value Investment Strategy

For those who do not have the time to conduct extensive analysis, the price-earnings ratio (P/E) has emerged as the primary method for finding undervalued or cheap stocks. This is the product of dividing a stock’s share price by the earnings per share (EPS). A lower P/E ratio indicates that you are paying less per dollar of current earnings. Companies with a low P/E ratio are attractive to value investors.

Read Also: Financial Instruments: Definition, Types, and Examples

2nd Investment Strategy: Growth Investing

Rather than looking for low-cost investments, growth investors prefer investments with significant upside potential in terms of stock earnings in the future. A growth investor is always on the lookout for the “next big thing.” Growth investment strategy, on the other hand, is not a reckless embrace of speculative investing. Rather, this investment strategy entails assessing a stock’s current health as well as its future growth potential.

A growth investor takes into account the prospects of the market in which the stock operates. Before investing in Tesla, you might wonder if electric vehicles have a future. Alternatively, you may be wondering if A.I. Until investing in a technology business, ensure that it can become a fixture in daily life. If the business is to flourish, there must be proof of widespread and robust demand for its services or goods. Investors can find the answer to this query by reviewing a company’s recent past.

One disadvantage to a growth investment strategy is the absence of dividends. When a business is expanding, it often requires capital to do so. This leaves little (if any) cash for dividend payments. Furthermore, faster earnings growth leads to higher valuations, which are a higher risk proposition for most investors.

Variables for Growth Investment strategies

Although there is no definitive list of hard metrics to direct a growth investment strategy, there are a few things to consider as an investor. Merrill Lynch research, for example, discovered that growth stocks outperform during times of declining interest rates. It’s important to remember that when the economy begins to deteriorate, growth stocks are among the first to suffer.

Growth investors must also carefully assess a company’s executive team’s management skills. One of the most challenging challenges for a company is to expand. As a result, they’ll need a strong leadership team. Investors must pay attention to how the team performs and how it achieves success.

Read Also: MARKET RISKS: Best Practices and Easy Guide with Examples

3rd Investment Strategy: Momentum Investing

Momentum buyers ride the crest of the wave. They agree that winners should continue to win and losers should continue to lose. Hence, they seek to invest in stocks that are undergoing an uptrend. They will opt to short-sell losers if they believe they will continue to fall. Short-selling, on the other hand, is a very risky business.

Consider momentum investors to be technical analysts. This means they trade solely based on data and search for trends in market prices to guide their buying decisions. Momentum investors, in essence, defy the efficient-market theory (EMH). According to this theory, asset prices completely represent all publicly accessible knowledge. As this type of investment strategy aims to focus on undervalued and overvalued equities, it is difficult to believe this assertion and be a momentum investor.

Traders who use a momentum investment strategy must always be on the lookout for opportunities to buy and sell. Profits are built over time, not years. This is in contrast to simplistic buy-and-hold strategies, which are set-it-and-forget-it.

Momentum Investment Strategy Flaws

Despite certain flaws, momentum investing has a certain allure. Consider that “the MSCI World Momentum Index has averaged annual returns of 7.3 percent over the past two decades, nearly twice that of the wider benchmark.” This return most likely does not account for trading costs and execution time.

According to new research, it may be possible to actively trade a momentum investment strategy without requiring full-time trading and research. A 2015 study found that a simplified momentum strategy outperformed the benchmark even after accounting for transaction costs, using data from the New York Stock Exchange (NYSE) between 1991 and 2010. Furthermore, a $5,000 investment was sufficient to reap the benefits.9
The same study discovered that when comparing this simple strategy to one of more regular, smaller trades, the latter outperformed it, but only marginally. The trading costs of a rapid-fire strategy eventually eroded the returns.


As previously mentioned, aggressive momentum traders can also use short selling to increase their returns. This momentum investment strategy helps an investor to benefit from a decline in the price of an asset. For example, a short seller borrows 50 shares totaling $100 because he believes the price of a security will fall. The short seller then immediately sells those shares on the market for $100 and waits for the asset to fall in value. When that happens, they repurchase the 50 shares (so that they can be returned to the lender) for, say, $25. As a result, the short seller made $100 on the initial selling and then paid $25 to get the stock back, netting a $75 profit.

A momentum investment strategy can be successful, but only if it comes with the unlimited downside risk of short selling.

4th Investment Strategy: Dollar-Cost Averaging

Dollar-cost averaging (DCA) is the practice of investing in the market on a regular basis over time, and it is not mutually exclusive of the other methods described above. Rather, it is a method of carrying out whatever plan you have chosen. You can opt to put $300 in a savings account per month with DCA. When you use automated features that invest for you, this disciplined approach becomes even more effective. When the process needs virtually no supervision, it’s easy to commit to a schedule.

The DCA investment strategy has the advantage of avoiding the painful and ill-fated strategy of market timing. Also, experienced investors are occasionally tempted to buy when they believe rates are poor, only to find, to their dismay, that they have a long way to fall.

When an investor invests in regular intervals, he or she captures rates at all stages, from high to low. These recurring expenditures effectively reduce the overall per-share expense of the transactions. Putting DCA to use necessitates the selection of three parameters:

  • The cumulative amount of money to be spent
  • The time period in which the investments will be made
  • The frequency at which transactions are made
  • A wise decision

Many investors would benefit from dollar-cost averaging. It keeps you motivated to save while lowering your risk and the impact of uncertainty. However, for those with the ability to spend a lump sum, DCA might not be the best option.

By eliminating human frailties from the equation, dollar-cost averaging avoids these common issues. Regular, automated investments discourage irrational actions. According to the same Vanguard report, “If the investor is primarily concerned with mitigating downside risk and possible feelings of remorse (due to lump-sum investment immediately before a market downturn), then DCA can be useful.”10

After you’ve decided on a Strategy

So you’ve decided on a plan. Excellent! However, there are a few things you must do before making your first deposit into your savings account.

First, determine how much money you would need to cover your investments. This includes how much you can deposit initially and how much you can expect to spend in the future.

You would then settle on the best way to invest. Do you intend to consult a conventional financial advisor or broker, or do you prefer a more passive, worry-free approach? If you go for the above choice, think about signing up with a robo-advisor. Consider your investment vehicles. This will help you find out the expense of investing, from management fees to commissions you’ll need to pay your broker or lawyer. Remember that putting all of your eggs in one basket is not a good idea, so spread your money out to various investment instruments by diversifying—stocks, shares, mutual funds, and ETFs.

What are the benefits of a long-term investment strategy?

A long-term investment strategy has several benefits, including potential compounding of returns over time, reduced risk of loss due to market volatility, and the ability to ride out short-term market fluctuations. Long-term investments also provide a longer time horizon to recover from any losses.

What are the pros and cons of a passive investment strategy?

A passive investment strategy is one where the investor invests in a broad market index rather than trying to beat it. Pros include lower costs, simplicity, and a potential alignment with market returns. Cons include a lack of control over the specific investments and underperformance compared to actively managed portfolios during certain market conditions.

What are some common investment strategies for retirement?

Some common investment strategies for retirement include investing in a diversified portfolio of stocks, bonds, and other assets; gradually shifting investments to more conservative holdings as retirement approaches; and utilizing tax-advantaged retirement accounts such as a 401(k) or IRA.

What should I consider when adjusting or changing my investment strategy?

When adjusting or changing an investment strategy, factors to consider include financial goals, time horizon, risk tolerance, market conditions, personal financial situation, and the impact of taxes and inflation. It is also important to consider the potential impact of any changes on your overall portfolio diversification.

What are the goals of an investment strategy?

The goals of an investment strategy can vary depending on the individual investor and their personal financial situation. Common goals may include growing wealth over the long-term, generating income, preserving capital, or a combination of these.

What role do financial advisors play in creating an investment strategy?

Financial advisors can play a key role in creating an investment strategy by helping individuals understand their financial goals, risk tolerance, and overall financial situation. They can provide guidance on asset allocation and diversification, help identify suitable investment options, and assist with monitoring and adjusting the investment strategy over time.

How do I determine my investment time horizon when creating an investment strategy?

An investment time horizon refers to the length of time an individual plans to hold onto their investments. Factors to consider when determining an investment time horizon include financial goals, age, risk tolerance, and personal financial situation. The longer the investment time horizon, the more risk an individual may be able to tolerate, as there is more time to recover from any losses.

In conclusion

The choice of an investment strategy is more critical than the strategy itself. Indeed, either of these types of investment strategies will produce a substantial return if the investor makes a decision and sticks with it. The reason it is critical to choose is that the earlier you begin, the greater the effects of compounding will be.

When selecting a type of investment strategy, keep in mind that annual returns should not be the only consideration. Choose the solution that best suits the timetable and risk tolerance. Ignoring these factors will result in a high abandon rate and frequent strategy changes. Furthermore, as previously mentioned, various adjustments incur costs that reduce the annual rate of return.

Disclaimer: This website’s content is given for discussion purposes only and should not be construed as investment advice. This material is in no way intended to be a recommendation to buy or sell securities.

Investment Strategy FAQs

What are the 4 investment strategies?

These gains are taxable and therefore, expensive. Here, we look at four common investing strategies that suit most investors.

  • Take Some Notes.
  • Strategy 1: Value Investing.
  • Strategy 2: Growth Investing.
  • Strategy 3: Momentum Investing.
  • Strategy 4: Dollar-Cost Averaging.
  • Have Your Strategy?
  • The Bottom Line.

What is the best investment strategy?

Best Investing Strategies: Buy and HoldBuy and hold investors believe that “time in the market” is better than “timing the market.” If you use this strategy, you will buy securities and hold them for long periods of time. The idea is that long-term returns can overcome short-term volatility.

What is the best investment for beginners?

Best investments for beginners

  1. High-yield savings accounts. This can be one of the simplest ways to boost the return on your money above what you’re earning in a typical checking account. …
  2. Certificates of deposit (CDs) …
  3. 401(k) or another workplace retirement plan. …
  4. Mutual funds. …
  5. ETFs. …
  6. Individual stocks.

What is the key to successful investing?

Learn more about these 6 keys to better investing:

Leverage the power of compound interestUse dollar-cost averagingInvest for the long termTake your risk tolerance level into account.

  1. MARKET RISKS: Best Practices and Easy Guide with Examples
  2. Financial Investment: Best Guide for Optimal results(+ Detailed Courses)
  3. Wise Investment Tips For Young Business Newbies
  4. Financial risk: Definition, Types, Management, Overview, Analysis (+ free pdfs)
  5. Financial Instruments: Definition, Types, and Examples
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like