email marketing tools for small business

Is email marketing going to be important for your small business in 2023? Are you trying to find the top email marketing program?

Your choice of email marketing provider may significantly impact your marketing campaign’s success.

In this article, we’ll look at and compare the best email marketing tools for small businesses.

What is Email Marketing?

Email marketing is a direct marketing method that lets businesses tell customers on their contact lists about news, sales, and new items. 

It is essential to the overall inbound strategy of most firms because of its high ROI.

Instead of relying on mass mailings that are “one size fits all,” modern email marketing now emphasizes consent, segmentation, and personalization. 

A successful email marketing approach not only increases sales but also fosters a brand community. 

Let us look at the best email marketing tools for small businesses in 2023.

Email Marketing Tools for Small Business

For small businesses, email marketing is one of the most economical marketing strategies. 

The Direct Marketing Association says that, on average, email marketing gives American companies a return on investment (ROI) of 4,300%.

This is because email marketing is easy to keep up with, gives you full control, and lets you talk to your customers directly.

It is essential to realize that the email marketing software you use will have a significant impact on your ability to be successful with email marketing because it will ensure that your emails are delivered.

If you’re not attentive, you could end up spending far more money on fewer marketing options and poor email deliverability rates (which causes you to lose even more money).

Best Email Marketing Tools for Small Business


Since Mailchimp contains the functionality that most businesses want without being unduly complicated or confusing, it is the best email marketing software overall. 

Campaigns may be planned, A/B tested, and businesses can get reports that detail open rates, click-through rates, unsubscribe rates, and other metrics. 

Furthermore, it offers the most generous free-for-ever options of the tools we reviewed.


  • Free-for-ever plan (up to 2,000 contacts)
  • Simple campaign creation and customization
  • Clear reporting to help with future send optimization
  • Incorporates with hundreds of software platforms


  • Larger contact lists (more than 15k members) are pricey
  • Phone assistance is scarce
  • Advanced marketing teams are not intended

Besides its free plan, there are three premium options, with prices that change according to the number of subscribers you have (nonprofits get a 15% discount):

  • Essentials: $9.99 – $270 per month
  • Standard: $14.99 – $540 per month
  • Premium: $299 – $1,190 per month


The best email marketing software for automation is ActiveCampaign, which includes an extensive library of pre-built automation that makes it easy to tailor campaigns to the needs of each subscriber. 

Besides quick and helpful customer service from ActiveCampaign, the platform has helped manuals to assist you in setting up your campaigns.


  • Excellent automation tools that streamline client interactions
  • Quick, friendly, and helpful customer service
  • Data migration and implementation services are included for all plan levels.
  • Free CRM with integrated sales automation (For a limited time)
  • Has more than 850 integrations with the most widely used programs


  • The Lite plan is relatively limited and comes with ActiveCampaign branding
  • The learning curve can be difficult 
  • The prices of the plans swiftly increase as the quantity of contacts increases.

The software is available for a 14-day free trial. After that, you must enroll in one of the four paid plans, which you can do by paying monthly or annually. Depending on the plan, the annual payment savings range from 15% to 40%. The price of each plan also varies based on the number of connections you have (nonprofits receive a 20% discount). 

  • Lite: $15+ per month
  • Plus: $70+ per month
  • Professional: $159+ per month
  • Enterprise: $279+ per month


Because it includes a drag-and-drop interface that makes it enjoyable and simple to construct the look you desire, MailerLite is the simplest email marketing program to use. 

The tool has a streamlined and clean appearance because the company’s purpose is to promote simplicity.


  • Email support
  • a free plan for up to 1,000 contacts
  • a drag-and-drop interface that makes designing emails simple
  • a large selection of email templates 


  • Does not contain CRM features (Though it allows for integration)
  • Merely a few integrations
  • To set up an account, a lot of firm information must be provided.

It offers a free-for-ever plan with 12,000 email blasts and 1,000 subscribers. 

There is a premium plan available if you require more bandwidth or desire more sophisticated capabilities (such as the capacity to remove MailerLite branding). 

Cost varies according to the number of subscribers. You can pay annually or monthly, although the annual plan offers a 30% reduction. 

Additionally, nonprofits get a 30% discount. The price is broken down as follows:

Monthly Fees for 

  • Up to 1,000 contacts are $10
  • 1,001 to 2,500 contacts are $15
  • 2,501 to 5,000 contacts are $30
  • 5,001 to 10,000 contacts are $50


Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing efforts, including your website, social media, email marketing, and more. 

With the use of lead forms, live chat, and online advertisements, you can draw customers to your business by storing all of their contact information in Hubspot’s CRM.


  • Full marketing suite with CRM, social media, blogging and email marketing capabilities
  • Email health tab helps keep deliverability rates on track
  • Only pay for the contacts you are marketing to
  • Track prospects throughout their buying cycle
  • Helpful online training tools


  • Not for firms looking only for email marketing tools
  • Difficult to integrate a different CRM, like Salesforce or Pipedrive
  • Steep learning curve to fully realize marketing potential
  • Does not have a free-forever plan or a cheap plan.

There is a 14-day free trial period after which you must sign up for one of their three paid programs. Although you can save an infinite number of contacts for free, you will need to pay more if you email more than the stated limit. If you pay annually, the first two plans are discounted by 10% (the Enterprise plan must be paid annually). 

  • Starting plan at $50 per month for 1,000 connections
  • A professional plan costs $800 per month for 2,000 contacts.
  • Enterprise (up to 10,000 contacts) monthly fee of $3,200


Drip is the best email marketing tool for e-commerce businesses because it has complete workflows and new ways to divide up lists.

With this combination, your subscribers will get timely follow-ups based on how they respond to your emails and personalized emails based on how they shop on your site.


  • Efficient contact list segmentation
  • Simple yet effective drip marketing
  • Simple to set up and utilize 
  • Excellent customer support


  • A few crucial connectors are missing
  • There is no drag-and-drop feature for creating templates
  • Only available Monday through Friday, 9 a.m. to 5 p.m. CST

Drip offers a 14-day free trial and a single plan with monthly prices ranging from $19 to $1,599 based on the number of contacts in your account. Here are some examples of the price ranges:

  • $19 per month for up to 500 contacts
  • $29 per month for 501 to 2,000 contacts
  • $39 per month for 2,001 to 2,500 contacts
  • $49 per month for 2,501 to 3,000 contacts.

Free Email Marketing Tools for Small Business.

The cost of email marketing tools is not always necessary. 

Many free email marketing solutions are available that can help you save time and money.

1. Sender

With features that guarantee deliverability, Sender is among the best free email marketing tools available. 

With no prior HTML experience, you can produce beautiful newsletters. 

Simply pick a design from a template and add details like text, photographs, and videos. 

For an even greater impact, you may even customize your newsletters for each reader.

2. SendPulse

Even though SendPulse advertises itself as a platform for marketing across multiple channels, email marketing is still its most popular use. 

There are many expertly designed email templates included with it, and a drag-and-drop editor makes it simple to alter them. 

Based on user behavior, an event trigger, and other factors, you can then configure these tailored emails to be automatically sent out at the appropriate time.

3. Moosend

Moosend is a great email marketing tool that lets you automate routine tasks and save time. 

You can make behavioral email campaigns based on the information you have about your subscribers or what they do. 

Its advanced segmentation tool lets you send very specific emails to each recipient, which increases open and click-through rates as well as return on investment (ROI).

4. Benchmark Email

When using an email marketing tool, Benchmark Email is an excellent choice for creating responsive emails that look amazing on any device. 

You can even change the image while using the platform if you need to add it to your email. Using the email editor, you can make your message stand out by adding effects, stickers, and text.

5. Mailjet

Mailjet gives you tools that are easy to use and work well together so you can make successful email marketing campaigns. 

Create adaptable emails by customizing any of the pre-designed templates to wow any recipient, regardless of the device they are using. 

Team workers would appreciate the platform’s real-time collaboration function, which enables seamless cooperation.

Email Platforms List for Small Business

Other email platforms for small businesses include:

  1. Sendinblue
  2. Omnisend
  3. EmailOctopus
  4. EngageBay
  5. Campaigner
  6. SMTP
  7. Convertkit
  8. GetResponse
  9. AWeber
  10.  Constant Contact

Can you use Mailchimp for Free?

Yes, beginners who want to build their audience and launch campaigns while experimenting with some of Mailchimp’s tools and capabilities could use their Free Marketing plan. It has all the fundamentals needed to begin marketing. The Free plan has a daily send limit of 500 and a monthly send cap of 2,500 with a maximum of 500 contacts.

Why do I need email marketing tool?

You may improve sales at a low cost by reaching and connecting with your target audience with a great email marketing approach. 

Email marketing tools make it easier than ever for your business to connect with clients, just as other platforms and media have changed.

What is the ROI on email marketing?

For every dollar invested in email marketing, there is a $36 return on investment (ROI). Email marketing generates revenue. 

You cannot expect a higher return from any other type of marketing, digital or not.


A powerful tool for customer acquisition, engagement, and retention is email marketing. 

Be aware that your small business might gain a lot by launching a fruitful email marketing strategy. 

To accomplish your small business objectives, choose the appropriate email marketing approach. 

Remember that your client or target is more likely to forward and/or share your email with others if they feel it to be extremely valuable.  

We are always happy to assist!

Email Marketing Tools for Small Business: References

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