Table of Contents Hide
- Under Armour Logo Meaning
- The Journey of the Under Armour Logo to Date
- What are the Design Elements of the Under Armour Logo?
- Under Armour – The Brief History
- The Under Armour Brand and Logo Way Up
- Outlet Under Armour
- Under Armour Clothing
- Under Armour Factory House
- Who is Under Armour Owned By?
- Is Under Armour an Indian Brand?
- Is Under Armour Made by Nike?
- What are the Differences Between Nike and Under Armour?
- Which is the Bigger Brand Nike or Under Armour?
- What is the number 1 Athletic Brand?
- Who is Under Armour’s Biggest Competitor?
- What Does the Under Armour Logo Symbolize?
- What is Under Armour’s Slogan?
- What is Under Armour’s Brand Message?
- What Color is the Under Armour Logo?
- Related Articles
Founded in 1996 in Maryland, Under Armour, Inc. is an American sportswear, footwear, and equipment manufacturer. It is the world leader in making high-performance gear for athletes and people who like to go on adventures. Since its founding, the Under Armour logo and brand have been used to produce a wide range of sportswear. The company has grown quickly to become a serious competitor to Nike and Adidas. Under Armour is the leader in the sportswear business because of its strong branding and superior goods. We will explore the history of Under Armour clothing and the outlet while also taking a look at the logo, its meaning, and how transparent it is. You will also be able to know about the Under Armour factory house.
Under Armour Logo Meaning
The name Under Armour, which was created more or less by chance, was the inspiration behind the design of the Under Armour logo. Kevin Plank, the founder of the company, is credited with coming up with the concept of naming it “Under Armor” while it was just getting started. Of course, they kept using the name, but they spelt it with an English accent so that they could receive the phone number that Plank desired. Soon after that, the logo was made. It took the letter “U” from “Under” and the letter “A” from “Armour” and put them together to make a very simple mark that is now known all over the world.
The Journey of the Under Armour Logo to Date
At first glance, the “A” and “U” create a crisscross, which has always been the Under Armour emblem. To get to its current form, though, the logotype went through a few iterations of refinement.
Despite being a relatively new company, Under Armour has already found worldwide success thanks to the widespread adoption of its distinctive, minimalist logo, which can be seen on the tees, sweatshirts, and baseball caps that hip young people all over the world love to sport. Unique and emblematic of forward-thinking design and technology, the logo is only a monogram formed from the first two letters of the company’s name.
1996 – 1997
In 1996, Under Armour debuted its now-iconic black-and-white logo, which featured two mirrored, overlapping arches representing the letters “U” and “A,” and was accompanied by the words “Under Armour” and “UA.” Both “Under” and “Armour” were displayed on the upper level, with “Athletic Apple” serving as a slogan for the lower level. The use of a sophisticated serif typeface for the inscription made this otherwise modern logo look high-end.
1997 — 1998
The logo was housed in an oval badge that was extended laterally, with the main wordmark at the top of the badge as well as the slogan below it. A bold square sans-serif with rounded and softened letter outlines was chosen as the new design.
1998 – 1999
In 1998, a single grey was used to create the symbol and set it inside an elongated oval frame; the text was then added below the image. The slogan was taken out of the design, and a new, more contemporary, bolder, and more elegant typeface for the wordmark was developed.
1999 — 2005
In 1999, Under Armour clothing shifted to a monochromatic colour scheme, ditching the chic grey that had been its signature colour since its inception. The new “Performance Apparel” text was positioned under the horizontal line that divided the primary inscription from the extra one, and the black, bold insignia was supplemented by the distinctive “Under Armour” logotype in a sleek and futuristic font.
2005 — Today
In 2005, the logo was modified by cutting off the phrase and the horizontal line and replacing it with only the classic elm ken and a logotype in black and white.
What are the Design Elements of the Under Armour Logo?
The design of the Under Armour clothing logo is extremely straightforward. It consists of two “U’s,” one of which is inverted, that combine to form an “A” in all-black text, and the words “Under Armour” are spelt out below the logo. When the two parts of the logo are put together, though, they make a crisp, unique-looking crisscross that is easy to recognize and looks good enough to be the main design on all of Under Armour’s clothing.
In addition, the typeface used in the Under Armour logo is one that was developed exclusively for the company. The message that Under Armour’s clothing is convenient to wear whilst also being tough and abrasive is communicated through the use of an intriguing typeface that integrates smooth edges as well as sharp points.
Under Armour – The Brief History
Under Armour clothing and outlet was established in 1996 by Kevin Plank. He was 23 years old at the time, and he was the captain of the special teams unit for the University of Maryland football team. After realizing that the compression shorts he wore during football games kept him far drier than the shirts he wore, Kevin Plank came up with the concept for the Under Armour clothing brand. Plank decided to create a shirt out of a synthetic fabric that could wick away moisture and then began selling the garments he had created out of the trunk of his car and the basement of his grandmother’s house.
Plank made his first significant transaction at the tail end of 1996 when he sold gear to a squad for the sum of $17,000. Albeit the company in the question itself serves as a testament to Kevin Plank’s rise from poverty to riches; he ended up choosing the British spelling of the word “Armor” solely because the toll-free vanity number for such a name remains available. This is a testament to the fact that Kevin Plank has gone from rags to riches.
However, in today’s day and age, Under Armour possesses the financial resources necessary to buy out any number of employees they desire. The company made a profit of $232.6 million in 2015 and is known for producing sportswear worn by some of the most well-known athletes in the world today. Almost as soon as the company was started, competitors like Nike, Adidas, and Reebok started to copy Under Armour’s innovations by making their own wicking-away-moisture shirts.
While this moisture-wicking layout was the foundation upon which the Under Armour brand was established, the company now produces and sells a wide range of clothing and apparel.
The Under Armour Brand and Logo Way Up
The ability of Under Armour’s logo to be reorganized into different forms was a crucial factor in the company’s early success. Jeff George, the quarterback for the Oakland Raiders, wore an Under Armour turtleneck when he was featured on the cover of USA Today during the company’s first year of operation. At the time, Under Armour had not secured any business contracts. Teams from all over the country started taking notice not long after that significant boost in attention from the media. Because of the success of the brand’s logo, Kevin Plank was shortly fulfilling orders for Division I football teams such as the Georgia Tech Yellow Jackets, the Arizona State Sun Devils, the North Carolina State Wolfpack, as well as other teams.
The widespread recognition of the Under Armour brand name and logo remains one of the most important factors in the company’s clothing business. Nevertheless, in the clothing industry, fashion and aesthetic appeal are always the most important factors. A significant portion of the company’s marketing strategy is, of course, the performance and reliability of the company’s clothing and apparel. The Under Armour logo is featured prominently in almost all of the company’s product designs, including those for clothing.
Under Armour has imbued its brand symbol with significance. In the same way that the crown on a Rolex watch represents wealth and luxury, the Under Armour logo represents speed, strength, and athleticism. People feel a sense of accomplishment when they wear clothing with the Under Armour logo on it because they believe it conveys information about the kind of life and hobbies they lead.
As things stand, the Under Armour logo has played a role in putting the brand on the map in more ways than one.
Outlet Under Armour
The Under Armour Factory Outlet is located in the Westgate Shopping Centre, and it sells a variety of footwear and apparel, including outlet stock as well as the most recent fashion trends.
The Under Armour Factory Outlet is a component of the premium collection of sports outlet stores that can be found at the Westgate Shopping Centre. Other stores in this premium range include Timberland, Puma, Asics, Skechers, New Balance, Converse, and Platypus.
Under Armour, a clothing outlet began with the creation of a single T-shirt that provided athletes with an undeniable competitive advantage and ultimately ended up revolutionizing the way athletes dress. Today, innovation is the company’s lifeblood and the secret to delivering Under Armour’s Brand Vision, which is to inspire users with performance solutions that you had never thought you required and are unable to live without.
Under Armour motivates you to achieve your full potential by providing performance solutions you were unaware you required but now cannot imagine your life without. It is dedicated to enhancing your life through its passion, design, and unrelenting pursuit of innovation, as stated in its mission statement.
The Under Armour Factory House retail locations and outlet provide customers with excellent deals on a comprehensive selection of men’s, women’s, and children’s apparel, as well as accessories and footwear.
Under Armour Clothing
This collection of athletic apparel, footwear, and accessories for males, females, and children is a champion collection in its own right. It features everything from running and training gear to football kits and golf attire. This forward-thinking company is the originator of ColdGear, HeatGear, and UA Storm technologies, and it offers an energizing wardrobe of sportswear and sports shoes. Some of the items in this collection include tracksuits and trainers, shorts and t-shirts, hoodies and headwear, baselayers, and bags.
In February 2020, Under Armour established a specialized group within the company known as “Project Buffalo.” This core group consisted of approximately a dozen people.
It all began with a straightforward strategy to create an exceptional T-shirt. A shirt that not only provided compression but also wicks sweat away from the skin rather than absorbing it. A shirt that, in collaboration with your body, can help you maintain a comfortable temperature and improve your performance.
Under Armour, which was established in 1996 by Kevin Plank, a former football player at the University of Maryland, is the pioneer of performance apparel. Performance apparel is gear that is designed to keep athletes cool, dry, and light throughout the entirety of a game, practice, or workout.
The goal of the Under Armour clothing outlet is to improve the performance of every athlete by harnessing the power of passion, design, and dogged pursuit of innovation.
Men’s Clothing & Apparel
- Men’s Tanks & Sleeveless
- T-Shirts & Short Sleeves
- Men’s Long Sleeves & Sweatshirts
- Men’s Shorts
- Tights and pants
- Men’s Jackets
- Men’s Socks, Boxers, Hats & Accessories
Women’s Clothing & Apparel
- Women’s Tanks & Sleeveless
- T-Shirts & Short Sleeves
- Women’s Sports Bras
- Long Sleeves & Sweatshirts
- Women’s Hoodies
- Women’s Shorts
- Tights & Capris
- Women’s Pants
- Women’s Jackets
- Socks, Headbands, Underwear & Accessories
Men’s Shoes, Cleats & Sandals
- Running Shoes
- Men’s Gym & Training Shoes
- Basketball Shoes
- Men’s Sandals
- Men’s Football Cleats
- Baseball Cleats
- Men’s Golf Shoes
- Men’s Hiking Shoes
Women’s Shoes, Cleats & Sandals
- Women’s Running Shoes
- Gym & Training Shoes
- Women’s Sandals
- Baseball & Softball Cleats
- Women’s Golf Shoes
- Women’s Hiking Shoes
Boy’s Clothing & Shoes
- Boys’ T-Shirts, Tanks & Tops
- Hoodies & Sweatshirts
- Boys’ Shorts
- Tights & Pants
- Boys’ Jackets
- Socks, Boxers, Hats & Accessories
- Boys’ Running Shoes
- Boys’ Sandals
- Kids’ Basketball Shoes
- Kids’ Baseball & Softball Cleats
- Toddler Shoes
Girl’s Clothing & Shoes
- Girls’ T-Shirts, Tanks & Tops
- Sports Bras
- Girls’ Hoodies & Sweatshirts
- Girls’ Shorts
- Tights & Pants
- Girls’ Jackets
- Socks, Headbands & Accessories
- Girls’ Running Shoes
- Girls’ Sandals
- Kids’ Basketball Shoes
- Kids’ Baseball & Softball Cleats
- Toddler Shoes
- Running Shoes & Clothing
- Training Shoes & Clothing
- Basketball Shoes, Clothing & Gear
- Football Gear & Cleats
- Baseball Gear & Cleats
- Golf Clothing & Shoes
- Soccer Cleats & Gear
Bags & Water Bottles
- Bags & Backpacks
- Water Bottles
- Headphones & Tech
From your warm-up to your cool-down, you can count on Sport Chek to have you covered with the best products that Under Armour has to offer. We carry a wide variety of shoes, athletic wear, and recovery apparel that can help keep you dry and comfortable while you’re moving, as well as cool and dry as you’re trying to move, and convenient when you’re not moving.
You can find some of the best tops, bottoms, shoes, and other athletic gear for men, women, and children at the Sport Chek location of the Under Armour brand. Under Armour’s athlete recovery sleepwear, in addition to all of the brand’s newest products, can be found in our inventory. You can find the newest assortment of Under Armour running and training shoes online at SportChek.ca, in addition to all of the trendiest UA Rush apparel, which features innovative fabrics incorporated with minerals to assist in strength and endurance training. We have the Under Armour clothing that is ideal for you and your family, no matter what it is that you are preparing for or who you are training with.
Under Armour Factory House
The Factory House by Under Armour provides an unparalleled branded shopping experience for men, women, and children, with seasonal selections of UA gear, clothing, and shoes for all three demographics.
Kevin Plank, the current CEO of Under Armour and its founder, designed the first performance T-shirt in 1996. This shirt was able to soak up sweat and regulate body temperature, making it possible for athletes to be cooler, drier, lighter, and perform more effectively. Since the release of that initial T-shirt, Under Armour has developed into one of the most forward-thinking brands in the sporting goods industry, offering apparel for men, women, and children.
The origin of Under Armour may be traced back to a straightforward proposal to produce a superior T-shirt. Compression would be provided, and rather than absorbing sweat, this clothing would instead wick it away from the skin. A garment like this would function in conjunction with an athlete’s body to help them maintain a consistent temperature and improve their performance.
Understanding Under Armour Factory House Formation
Kevin Plank, a former football player at the University of Maryland, established the company that would later become known as “Plank” in 1996. Since that time, it has earned a reputation for being the company that pioneered performance wear, which refers to garments that are designed to keep athletes dry, cool, and light during the entirety of a game, practice, or workout. Wear Heatgear when it’s hot, Cold Gear when it’s cold, and All Season Gear when it’s in between the two extremes. Although the technology that goes into Under Armour’s wide range of products for men, women, and children is complicated, the program for reaping the benefits of this technology is straightforward.
The goal of Under Armour is to improve the performance of every athlete by harnessing the power of passion, creativity, and dogged pursuit of innovation. Every Under Armour product improves your performance in some way and so contributes to your overall well-being.
Under Armour Factory House Dates
1 Jan 2023 – 31 Dec 2023
- Monday – Friday 10:00 – 20:00
- Saturday 09:00 – 20:00
- Sunday 10:00 – 18:00
Who is Under Armour Owned By?
Since its founding in 1996, Under Armour Inc. (NYSE: UA) has consistently ranked as a market leader in the performance apparel sector. The Baltimore-based firm earned a name for itself with its range of sportswear and accessories manufactured from synthetic microfibers that assist in regulating body temperature and enhancing athletic performance. Under Armour, like many other retailers, has had dismal profitability for much of 2018 due to the difficulty of competing with Amazon and other online retailers. In the same year, top execs Ryan Kuehl and Walker Jones were reportedly let go after an in-house review of their team’s performance.
Despite recent setbacks, Under Armour is still a dominant competitor in the athletic apparel sector, with a market worth of $3.87 billion as of August 23, 2022. It’s no surprise that the five individuals who own the most shares are all current or former Under Armour employees.
All five of the company’s highest-ranking shareholders are currently employed, managers, and executives. In order, they are:
- Kevin Plank, Founder, and CEO
- Patrik Frisk, President, and Chief Operating Officer
- Michael S. Lee, Former Chief Digital Officer
- Harvey L. Sanders, Independent Director
- Kip Fulks, Strategic Advisor
Is Under Armour an Indian Brand?
Under Armour, Inc. is basically an American company that focuses on making shoes, athletic and casual clothes, and sports equipment. The global headquarters of Under Armour is situated in Baltimore, Maryland. The company also has offices in Amsterdam (the European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (the international headquarters), Paris, Pittsburgh, Portland, San Francisco, So Paulo, Santiago, Seoul, Shanghai (the Greater Chinese headquarters), and Toronto.
Is Under Armour Made by Nike?
Nike and Under Armour are both different brands that make different kinds of athletic clothes and accessories. Nike is the oldest firm in the world and has a broad product variety. Under Armour, on the other hand, is the youngest company in the business, and it is also the only one whose product lines are still being actively developed.
What are the Differences Between Nike and Under Armour?
While Nike is synonymous with sports gear, Under Armour the other hand, is a relatively recent player in the market. When opposed to Under Armour, Nike sneakers typically come up a half-size small. Sometimes it’s necessary to order a size up when purchasing Nike shoes because of sizing issues. Conversely, Under Armour tends to be true to size.
Nike’s top cushioning features Flywire technology for further support and breathability. While Under Armour is utilizing Threadborne technology to provide moisture management and ventilation.
Nike’s midsole features ZoomX Foam and Nike React Foam, two foams designed to absorb impact while maintaining a feathery feel. Whereas when it comes to comfort and shock absorption, Under Armour relies on HOVR and Micro G cushioning in the midsole.
Conversely, Under Armour sneakers are more reasonably priced than Nike shoes.
In addition, when compared to other brands, Nike shoes are far more stable and comfy. Running in Under Armour shoes is secure, but they may not be the most pleasant option.
Which is the Bigger Brand Nike or Under Armour?
When it comes to sportswear and equipment, Nike is unquestionably the most popular and well-known brand. The first pair of Nike shoes debuted in 1964 under a different name; the firm was reborn in 1971 as NIKE, with the now-iconic swoosh logo making its debut at the same time.
Competitors of the likes of Adidas, Reebok, and Puma include them. With them, they brought cutting-edge technologies to bear on the look and feel of the furniture.
Under Armour clothing and outlet, on the other hand, is a relatively new manufacturer of athletic apparel, having commenced operations in 1996 but just going public in 2005.
The company’s fashionable appearance, cutting-edge design, and affordable prices have attracted the attention of young consumers. Under Armour clothing and outlet is making strategic bets to ensure the company’s success for years to come.
What is the number 1 Athletic Brand?
Nike is the most successful company in the world in terms of manufacturing, distributing, and marketing sporting goods.
Nike is the largest manufacturer of sporting goods, including footwear, apparel, equipment, and much more. It has over 70,000 employees located in countries all over the world. It has long been one of the most prominent sports brands that have a presence all over the world.
In addition to the sales of its products, the “Nike” brand is one of the most successful in the world because of the success of its marketing efforts and its high level of brand recall. It was in the year 1964 when the company was first established, and since then, it has grown to become one of the most successful businesses in the entire globe. Throughout its history, Nike has engaged in several significant mergers and acquisitions. Each of these has served to bolster the company’s position within the international sports industry.
Nike places a significant emphasis on marketing and branding, and the company works with several athletes in a variety of sports to serve as brand ambassadors. The likes of Ronaldo, Neymar, and Wayne Rooney are among the football players that Nike has supported. Nike has created an entire collection of shoes in Michael Jordan’s honour because of his dominance in basketball. Because of cricket’s enormous popularity in India, Nike has also partnered with the Indian cricket team. This is due to India’s massive consumer market.
They are currently worth a total revenue of $44.54 billion
Who is Under Armour’s Biggest Competitor?
Nike and Adidas, two of Under Armour’s primary rivals, have consistently brought in more money than UA has.
Although competition in the sportswear industry is fierce, UA was able to carve out a niche by focusing on the American football market.
Due to its creative use of materials, UA can overcome the disadvantage of its competitors’ smaller volume and higher cost purchases of identical materials.
Through endorsement partnerships, the corporation has built its brand recognition and protected itself from potential competitors.
What Does the Under Armour Logo Symbolize?
To a large extent, Under Armour’s logo serves as the primary design element in all of its garments.
Under Armour has given its logo significance. Like the crown on a Rolex represents money and luxury, the UA logo represents speed, strength, and athleticism.
People generally take pride in displaying the Under Armour emblem on their apparel because it is a reflection of who they are and what they value. In addition, clothing and apparel with only the Under Armour logo on it still sell like hotcakes because of the good association consumers have with the brand.
So, Under Armour is one of the most impressive examples of the power of a memorable logo. Success on the level that Under Armour has had requires, of course, a fantastic logo and even more fantastic advertising. People’s positive associations with the Under Armour logo’s design might not be as useful to the brand’s bottom line as they are now if Under Armour hadn’t invested so heavily in marketing to create their emblem with such a desirable connotation.
However, the Under Armour logo is one of our favourite examples of how much of a difference a good logo can make, and it has played a significant role in making the business a household name.
What is Under Armour’s Slogan?
“The Only Way Is Through”
Obstacles can be found anywhere in the life of an athlete. The quest for improvement is a test and a challenge daily, from the monotony of the workday to the crushing weight of the pressures of real life outside the gym. All athletes can benefit from adopting the same mentality, even if the specifics of their journey to growth and development are unique.
“The Only Way Is Through”. This is the realization that no matter what challenges lay ahead, the rewards of perseverance will be greater in the end.
Under Armour’s “The Only Way Is Through” slogan represents an exciting new era. Under Armour’s innovative technologies, including UA HOVRTM, UA RUSHTM, and UA Recover, are supporting athletes who are always looking for small ways to improve their performance, and the campaign highlights the true value of momentum by showing how hard work can help athletes push themselves to new limits.
What is Under Armour’s Brand Message?
“We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. and show up big where athletes train, compete and recover”.
As a company, Under Armour is united by these shared values, which bind us to the Under Armour brand, our consumers, our athletes, and our teammates. Labels are irrelevant here. To fulfil our mission and achieve our goals, we must take decisive action and model the behaviours we preach.
What Color is the Under Armour Logo?
Black and White
The understated elegance of the black-and-white colour scheme is an excellent choice for the type of logo that the Under Armour clothing brand has adopted as its identifier. The stark contrast between black and white in the logo draws attention to the lines and the overall shape.
The design of the Under Armour clothing logo is extremely straightforward. It consists of two “U’s,” one of which is inverted, that combine to form an “A” in all-black text, and the words “Under Armour”. When put together, however, the two components of the logo form a crisp and distinctive-looking crisscross that is easily identifiable and visually appealing enough to serve as the primary motif on all of Under Armour’s apparel.
Under Armour is the leader in the sportswear business because of its strong branding and superior goods. The Under Armour logo has played a role in putting the brand on the map in more ways than one.
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