STATE FARM LOGO: Meaning, Insurance and What You Should Know.

State Farm Logo
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State Farm Insurance is a large group of insurance companies that work together and is based in Bloomington, Illinois. However, State Farm is the largest property and liability insurer in the United States, as well as the largest vehicle insurer. State Farm ranks 42nd in the 2022 Fortune 500, which ranks the largest U.S. companies by revenue. This article talks about Jake State Farm Insurance Logo for car mobiles, home coverages, and life.


State Farm was started by retired farmer George J. Mecherle in June 1922 as a cooperative auto insurance company that was owned by its policyholders. The company specialized in auto insurance for farmers and had lower prices than competitors, who had to cover the high premiums of city drivers as well. Later on, it expanded its services to include other types of insurance, such as homeowners and life insurance, as well as banking and financial services.

State Farm has 70,000 employees and 19,000 agents as of December 2017. According to February 2014 estimates, the group services 80 million policies in the United States and Canada, including over 44,000,000 automotive policies, 27,000,000 fire policies, 7,000,000 life policies, and over 2 million bank accounts.

Michael L. Tipsord is the chairman and CEO of State Farm Mutual Automobile Insurance Company, as well as the president and CEO of State Farm Fire and Casualty Company, State Farm Life Insurance Company, and several other major State Farm affiliates.

In 2017, State Farms stated its intention to close eleven plants in the United States in order to streamline and improve procedures. It already sold its business in Canada to Desjardins Group in 2014, which retained the State Farm brand. Desjardins Group began underwriting Canadian products on January 1, 2015. Until 2018, the State Farm brand was still useful for agents and marketing. Desjardins Insurance Agents formally rebranded State Farm Canada as Desjardins Insurance in 2018. In 2019, the entire changeover was successful.

More Background Information

State Farm Insurance Company is an American insurance company founded in 1922 by farmer George J. Mecherle. At first, the company mostly sold auto insurance to farmers, but it later grew and started doing business in other areas. It offers life insurance, home insurance against accidents, and different financial and banking services. It is now a much larger network with offices throughout the United States. According to the 2019 Fortune 500 rankings, it’s the 36th most successful company. Bloomington, Illinois is the headquarters.

State Farm started out as a small insurance business, but it has grown into a very profitable company that does business in several countries. The company sold its Canadian divisions to the Desjardins Group in 2014, which continued to use the original name until 2018. It was then split from its parent and became Desjardins Insurance, although the American subsidiary kept the same name. The final transfer took place relatively recently, in 2019.

The corporation retained the previous emblem, which had grown in popularity throughout the course of its long history. The iconic red insignia with three ovals has been present since the 1940s. It was originally updated in 1953. And, for the past 60 years, this brand design has been critical in supporting the brand image.

The corporation overhauled its visual identity at the end of 2011, converting the three-oval insignia into a modern logo. This was done to promote fundamental insurance services. The new identity was authorized in early 2012, on the occasion of State Farm’s 90th anniversary. This measure, as indicated by the VP of Marketing, was required to strengthen the organization’s competitiveness in today’s digital world. During the company’s lifetime, it had six different emblems.

The State Farm logo was set in the 1940s and was to be accessible in 1953. This design was crucial to the company’s brand image for nearly 60 years.

State Farm opted to change its interlocked tri-oval logo to a modern logo on December 23, 2011, to highlight the company’s main service offerings of auto, fire, and life insurance. In commemoration of the company’s 90th anniversary, the new logo was set on January 1, 2012. It’s a simple three-oval design that sits next to the State Farm wordmark. According to Pam El, State Farm’s marketing vice president, a new image was necessary to compete in today’s digital economy.

State Farm logo Insurance Company’s visual design was fortunate to discover its famous brand signifier early in its history. The 1922 logo served as the foundation for the iconic emblem, which was unveiled in 1936, and this insignia stayed with the corporation throughout its history, evolving into the current and unmistakable symbol we all know today.

The oval is State Farm’s distinctive logo. He was initially single, then triple. The main state farm logo is pyramidal in shape since it has two geometric shapes at the bottom and one at the top. This structure has been kept to this day, despite the fact that previous drawings and inscriptions on the ellipses have vanished. The following is how the logo changed below;

1922 – 1936

The first iteration of the state farm logo already featured an oval form, which subsequently became a corporate label. A black automobile is located in the center of the ellipse.   Along the perimeter of the oval, there is a wide white stripe with the name of the company and the location where it was founded – “STATE FARM MUTUAL AUTO INS. CO.”

1936 – 1943

The number of ovals on the state farm logo has increased as the number of insurance claims has increased. Because the triangular badge with three horizontal ellipses was created in 1936, this time period became pivotal in the history of the company’s identification. They include an automobile, a cornucopia of various crops, and a fire engine. The following services are examples of those available: vehicle, fire, and crop loss insurance. The inside half of the ovals has turned red, and two of them are linked in the shape of an eight, which represents infinity. The inscriptions remained unchanged.

1943 – 1953

Following the redesign of the third oval with fire insurance, a new inscription arose – “FIRE END MARINE,” indicating protection not only from fire but also from accidents on the water. As a result, instead of a fire engine, the emblem depicts a portion of a helmet. The car was half-turned sideways, and the cornucopia relocated to the right. They made the primary colors red (in the center) and olive (the edge stripe).

1953 – 2012

The state farm logo changed drastically in 1953. Instead of the car, agricultural produce, and helmet, the inscriptions “Auto,” “Life,” and “Fire” were displayed in the ovals. They’re in italics in white on a red background, with a white line between them. The insurance company’s name is above them, and “INSURANCE” is below. All of the pieces are framed in a square with rounded corners. This emblem also reappeared after the deadline: in 2020, it was reintroduced for usage in advertising.

2006 – 2012

For a period, two emblems were used simultaneously. Because the second version has identical ovals with a square inscription on a white background, they are extremely similar. The huge company name on the right side distinguishes the new and previous logos. It is written on a single line in italics sans serif.

2012 – today

In January of 2012, the present insignia was approved. It was created by the Chermayeff & Geismar studio. The designers attempted to keep as many of the three oval shapes that create a triangle as possible. They did this by removing the labels and the bounding square frame while leaving everything else alone. Due to the increase in insurance claims and financial services, the references to the categories of services have been eliminated.


The kerning and letterforms in the bespoke typeface work well together. It appears to complement the state farm logo without overpowering it. The top ends of the “a’s” have been slightly pushed down from the previous version, eliminating the awkward white space between the “t” and the “a,” as well as between the “f” and the “a.”

Various fonts were used at different times. Tobias Frere-Jones’ Whitney Bold Italic typeface dominated early editions. The current version makes use of Adrian Frutiger’s Frutiger Bold Italic font, which was first produced by Linotype. The initial state farm logo is black and white. Then there was olive green with red, which finally took over as the dominating color.

What Is the State Farm Slogan?

State Farm’s renowned phrase, “Like a good neighbor, State Farm is there,” has enjoyed long-term success. Time changes and a company’s marketing strategy must adapt to reflect changes in its brand.

According to The Pantograph, State Farm is releasing a new advertising slogan that will demonstrate that the company is more than just an insurance provider. Fans of the old tagline, though, need not panic because it will continue to be used. State Farm has a new commercial. “To make things much easier,” states the new slogan. This more general motto is meant to represent the company’s diverse offerings.

While State Farm is best known for auto and house insurance, they are much more. In addition to providing insurance protection, State Farm assists families in saving for college. They are also dedicated to increasing road safety through new technologies and research. The company expects that this new motto will help spread the word about its products and services.

Since 1971, the slogan “State Farm is there” has been a component of the State Farm brand. Yes, this snappy slogan has been around for 50 years and has become iconic through its use in jingles. State Farm has positioned itself as the organization that people turn to when they require assistance. Insurance will always be a fundamental priority for State Farm; it is simply not the sole service it provides.

What Does the State Farm Symbol Mean?

The original State Farm logo was a single oval that showed the company’s main product, which was car insurance. In 1935, two further ovals featuring the other two main offerings, life, and fire, were added to the symbol. Thus was established the fundamental State Farm visual identity. In 1953, the design was changed so that there were no pictures on it. Instead, the focus was on the text, which showed the product options in three interlocking ovals inside a frame. It used to be orange and black, but when a reflective bumper sticker for policyholders came out, it was changed to red and white.

The new State Farm logo trademark is based on the original, core design of the three ovals. It’s been tweaked for symmetry and reproducibility. Together, the emblem and an updated State Farm wordmark form the present State Farm identity. Since its debut in 2012, the new brand has become omnipresent in athletic events, television commercials, and the visual environment across the United States.

Who Is State Farm’s Biggest Competitor?

Auto insurance from Geico. According to the National Association of Insurance Commissioners (NAIC), State Farm is the largest auto insurer in the United States, followed by Geico. Both companies have solid financial histories and excellent customer service scores.

Why Should I Switch to State Farm?

It has above-average scores for customer satisfaction and financial strength. The insurer’s agents are widely available all around the country. It offers numerous configurable covering options. It offers lower auto insurance prices than the industry average. State Farm is the largest private passenger auto insurer in the United States, but it also offers a wide range of other insurance and financial products that are only available through State Farm agents. State Farm may be the correct choice for you if you want a well-known brand name with a wide range of products and competitive prices. Check out the following reasons:

  • Adaptable solutions: You will receive customized care from any of our 19,000 countrywide agents, and your claim will be processed quickly and reliably.
  • Savings worth researching: If you have more than one State Farm policy, you might save up to 24%.
  • You have dependable coverage: For the past 100 years, State Farm has had the financial resources to assist consumers in managing the risks of ordinary life. It’s the essence of being a nice neighbor.

What Do the Three Circles in the State Farm Logo Represent?

The current logo is a pyramid of three ovals, each labeled with a type of insurance offered by State Farm: “auto” on top, and “life” and “fire” beneath. These three logo ovals are contained within a box with the words “State Farm” at the top and “Insurance” at the bottom.

State Farm unveiled a new logo on December 15, 2011, which went into effect on January 1, 2012. Chermayeff and Geismar invented it. It was due to: 1 a refreshed version of its historic logo, designed to give it a more current appearance that will be easier to recognize in digital, mobile, and social media; and 2 a new version of its venerable logo, designed to give it a more contemporary appearance that will be easier The new design is also intended to convey the fact that State Farm has moved outside its conventional insurance-selling business.

State Farm Insurance

State Farm is the largest provider of vehicle and homeowners insurance in the United States, as well as the second-largest provider of life insurance. As of December 2020, the company employed over 57,500 people, including over 19,000 agents, and had more than 85 million policies and accounts in force in the United States.

Property and casualty insurance, life and health insurance, annuities, and financial services are the four primary lines of business for the corporation. As the coronavirus pandemic forced several auto insurers to give pandemic-related refunds in April 2020, the firm declared that it would restore more than $2 billion in auto insurance premiums through consumer credits.

State Farm’s full coverage insurance policy costs an average of $1,381 per year. However, this is only if you have good credit and a clean driving record free of accidents and other traffic offenses. Your rate will differ depending on criteria such as age, location, and more, such as:

  • State Farm’s website is simple to use, easy to navigate, and full of important information. You can acquire a quotation online, locate a local agent, or manage an existing claim.
  • State Farm’s customer app allows you to access your insurance card and policy information, get a quotation, submit a claim online, and track the status of your claim. It even includes an ATM finder

Is State Farm Overpriced?

According to our analysis, State Farm offers some of the best average vehicle insurance premiums. According to our analysis, the insurer is typically 23% less expensive than the national average.

Is State Farm Known for Denying Claims?

Claims denial, postponement, and defense: State Farm, like Allstate, has denied claims, delayed payments, and defended litigation that could have been resolved quickly. It is due to a lack of effective communication, misrepresentation or omission of important facts, misrepresentation of the insurance policy, and excessive underpayment of the claim.

Is State Farm Considered a Good Insurance Company?

However, State Farm is a decent vehicle insurance provider for the majority of drivers. Also, State Farm receives the best car insurance company rating with a score of 4.2 out of 5. State Farm has been in business for more than a century and is now one of the country’s most popular car and home insurance providers.

State Farm Life Insurance

Life insurance allows you to preserve the memories of your life. The life insurance you choose can be there when your loved ones need it the most, whether it pays the mortgage, maintains a current quality of living, pays off debts, or pays for college.

A State Farm life insurance policy can protect your family in the event that you die. As long as payments are due and the policy is current, basic life insurance pays out to beneficiaries when you die. State Farm sells three types of life insurance products online. These are as follows:

  • Term life insurance protects against death for a set period of time or term. It’s cheap and available in big numbers, making it ideal for loan repayment or child safety.
  • Whole life insurance can protect your family in the event of an unexpected death. The guaranteed death benefit helps to compensate for a family’s loss of income, as well as to cover mortgage payments or school expenses. These plans create tax-free financial value.
  • Universal life insurance is a versatile solution to safeguard your loved ones while also accumulating tax-deferred cash value. The policy can be survivorship or joint.

State Farm Home Insurance

In 1922, State Farm Insurance issued its first policy. State Farm now offers five distinct business lines, each with around 100 different services and products. State Farm is the nation’s leading provider of homeowners’ insurance. Bloomington, Illinois, is the company’s headquarters. When compared to several of its top competitors, State Farm provides relatively competitive home insurance premiums. However, State Farm home insurance products cover the following types of coverage:

  • Dwelling coverage compensates you for damage to your house and any associated structures, such as a deck or back porch.
  • Damage to other structures on your property, such as a shed or independent garage, is undercover by other structures’ coverage.
  • Personal property insurance covers loss or items of value.
  • Liability insurance covers claims payable against you, such as if a neighbor gets hurt on your property and sues you.
  • Additional living expenses reimburse you for out-of-pocket expenses like hotel bills and restaurant meals if you are unable to reside in your home due to a covered problem, such as a fire.

State Farm also offers home insurance for condos, renters, rental property, and prefabricated homes. However, State Farm home insurance options include:

Increased Dwelling Coverage 

They provide additional coverage for your home’s structure if repair expenses surpass the policy’s insurance limit. This type of coverage is useful and necessary if local construction costs unexpectedly skyrocket, as they sometimes do following broad storm damage.

Insurance for Identity Theft

If a thief takes your identity, you’ll get assistance navigating the recovery process for up to a year, as well as up to $25,000 in compensation for identity-recovery expenditures.

Policy on Personal Articles

This policy protects everything from jewels to sporting equipment. A personal articles policy has no deductible and will cover the cost of replacing your items.

Umbrella Protection

Umbrella insurance is another option to consider when purchasing home coverage. An umbrella insurance policy will protect you from liability claims that exceed the limits of your home insurance coverage.

Discounts for State Farm Homeowners Insurance

The following State Farm offers discounts on home insurance that include:

  • Lines discounts By “bundling” multiple State Farm insurance, you can save money. You can save up to $965 per year by combining your home and auto insurance policies.
  • Discount on home security insurance If your home has fire and burglar alarms, you may be eligible for a discount.
  • Roofer specials. State Farm offers savings on roofing materials, such as a price reduction for using hail-resistant tiles.

State Farm Car Insurance

State Farm is a top 2023 car insurance company. It excels in a number of crucial areas, including client loyalty, referrals, and policy renewals.

State Farm is one of the top and cheapest auto insurers. State Farm customers pay $1,267 per year on average for coverage, which is approximately 17% less than the national average of $1,529.

What Does State Farm Vehicle Insurance Cost?

State Farm clients spend $1,267 per year on average for coverage. That is around $272 less than the national average.

State Farm’s premiums are normally lower than the national average for most drivers, and it offers extremely reasonable rates for teen drivers and those with a history of accidents or DUIs. Drivers with bad credit, on the other hand, may want to look into alternate insurance providers. Drivers with bad credit spend $3,654 per year for State Farm coverage, roughly $900 more than the national average.

Remember that auto insurance rates vary depending on your age, location, driving history, credit history, and vehicle type. Your average rate will depend on your coverage choices. Before making a selection, always obtain and compare auto insurance quotes from at least three different companies. This will assist you in locating the best pricing and policy for you.

Why You Need State Farm Car Assurance

You need the insurance because;

#1. Rates from State Farm for Teen Drivers

Because they have less driving experience, teen drivers often pay more for vehicle insurance. Drivers who choose State Farm, on the other hand, may find rates that are lower than the national average. Female teen drivers save almost 40% more than the national average. Male teen drivers save an average of 35%.

#2. Rates for Young Adult Drivers at State Farm

Drivers in their mid-twenties normally have cheaper rates than teenagers, and State Farm is no exception. It has the third-lowest rates in this category for drivers, with rates ranging from 24% to 27% cheaper than the national average.

#3. Adult Driver Rates at State Farm

For adult drivers in their mid-thirties, State Farm has the third-lowest average rates. Rates in this category are 23% lower than the national average for both male and female drivers.

#4. Senior Driver Discounts at State Farm

Senior drivers with State Farm pay the same average rates whether they are male or female. State Farm also ranks third in this category, with rates that are lower than those of six of the other insurers we looked at. This category’s drivers pay 22% to 24% less than the national average.

#5. Rates from State Farm for Bad Credit Drivers

A poor credit history, such as speeding tickets or an at-fault collision, frequently leads to higher auto insurance prices. State Farm may have cheap rates in other areas that we looked at, but not for drivers with bad credit. State Farm’s average rates are 33% higher than the national average and rank second among the insurers we studied. And more insurance policies.

What Kinds of Car Insurance Does State Farm Provide?

Drivers contemplating State Farm vehicle insurance can select from a variety of popular forms of coverage, such as liability insurance, uninsured/underinsured motorist coverage, and personal injury protection (PIP). State Farm also provides a wide range of coverage options and add-ons to help you tailor your policy. There are;

  • Liability protection.
  • Insurance for collisions.
  • Full coverage insurance.
  • Coverage for uninsured motorists.
  • Coverage for car rentals and pricey travel expenses.
  • Protection against personal injury (PIP).
  • MedPay coverage.
  • Coverage for emergency road services.
  • Coverage for rideshare drivers.
  • Coverage of classic cars.

What Is the Cheapest Form of Car Insurance?

Most states require minimum liability insurance as the least expensive type of automobile insurance and the least amount of coverage. Furthermore, for individuals who require a higher level of protection, most vehicle insurance rates give full coverage prices. State Farm has the cheapest full coverage policies in the US, with an average rate of $1,310 per year, or $109 per month. According to NerdWallet’s research of average minimum coverage rates, Geico provides the cheapest vehicle insurance at $29 per month.

Jake State Farm

The original Jake from State Farm commercial, which aired in 2011, was in high demand. It was a really humorous commercial.  Jake Stone, a real-life State Farm employee, played the role.

Stone won an internal casting call to play a customer service representative. He was essentially playing himself, but he was the ideal counterbalance to the panic on the other end of the phone line.

Jake from State Farm sped away. The idea was innovative and well-executed. The commercial didn’t feel like a sales pitch for State Farm vehicle insurance, but it did increase their internet trust.

Kevin Miles took over as Jake from State Farm. State Farm broadcast a shot-for-shot replica of the original commercial, with Miles replacing Stone.

State Farm took a different approach: “Jake did an excellent job of delivering his famous statement… This difficult role requires a competent performer.

In an interesting twist, Jake Stone appears in the remake as the new Jake’s cubicle neighbor.

Is Jake From State Farm Real Name Jake?

Jake Stone, a real State Farm insurance agent from Bloomington, Illinois, was the first person to play Jake from State Farm. In March 2011, his roommate, who also worked for State Farm, put out a call for people to be in the company’s upcoming commercials.

Kevin Miles is “Jake from State Farm.” He does, however, have a long history as a commercial actor and has represented a number of brands. You may have seen him in commercials for Slim Jims, Taco Bell, Pepsi, etc.

What Does the Food Lion Symbol Mean?

Food Lion is an American grocery retail firm that was started in 1957 and now has over 1,000 stores throughout the United States. Food Town was the company’s initial name, but it had to be changed in 1983 because businesses with that name already existed.

Wilson Smith, Ralph, and Brown Ketner, and others started Food Town in 1957. The company’s first store debuted in North Carolina in 1957, offering a variety of supermarket products. Food Town remained privately held until 1974 when it was purchased by the European Delhaize Group.

Although there were hundreds of sites around the state at the time, the name of the chain remained unchanged for more than two decades. The Food Lion first arrived in 1983, with renewed vigor and ambitious development aspirations.

The corporation now operates over 1100 locations in ten states, including North and South Carolina, Virginia, West Virginia, Delaware, Maryland, Pennsylvania, Kentucky, Tennessee, and Georgia.

In terms of visual identity, the company has remained true to the design that was created for it in 1983, and its mascot, George the Food Lion, was launched alongside the logo. Although the original emblem, used by the corporation from 1957 until 1983, was completely different, the badge, based on a heraldic-styled lion and uppercase text, has hardly changed since then.

What Do the Three Circles on the State Farm Logo Mean?

The three ovals that make up the State Farm logo are meant to reflect the several forms of insurance that the firm offers. The cars are at the top, and life and fire are at the bottom. In the past, every sign would be handwritten, but nowadays they are just painted. In 1936, they made their debut on the company’s logo for the first time.

What Does the State Farm Logo Mean?

The current iteration of the State Farm logo is comprised of four basic visual components and one typographic element. There is a pyramid depicted as three ovals stacked atop one another that has the name of the insurance group of companies. They are all the same size and form, and they are “stacked” on top of one another in a very orderly fashion.

What Is State Farm’s Tagline?

In 2016, the insurance provider State Farm, which has its headquarters in Bloomington, Illinois, updated its motto but kept the same logo it had previously used. She rethought her approach to marketing, and now employs the slogan “Here to Help Life Go Right.”

The State Farm insurance firm unveiled its newly updated logo in the year 2012. She altered the graphical aspects as well as the textual ones, and for the latter, she commissioned an individual writing style. It has recently been rebranded with the State Farm News Gothic logo.


To sell insurance, State Farm relies on exclusive agents (also known as captive agents). Only State Farm agents and their agents can sell State Farm insurance and State Farm products.  But in 1922, the state farm opened a place where they could offer financial and insurance services. This business has been the largest automobile insurer in the United States since 1942. This article teaches about the “state farm logo.”

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