The FaZe Clan logo is one of the most recognizable logos in the world of eSports. It is a simple yet effective design that has helped to make FaZe Clan one of the most popular and successful esports organizations in the world.
The FaZe Clan logo features the letters “F” and “C” overlapping each other in a bold, black font. The letters are surrounded by a red circle with a white lightning bolt in the center. The logo is a symbol of FaZe Clan’s commitment to excellence and success. But like every logo out there, there is a story behind it. This article will not just go over the FaZe Clan logo story but the brand’s.
What Exactly is FaZe Clan?
FaZe Clan is a group of skilled video gamers from all around the world. The esports squad was founded in 2010 and is based in Los Angeles. However, it is entirely international. The team competes in various video game disciplines but is best recognized for its Call of Duty accomplishments.
It is a firm based in the United States that owns esports teams. It all started with the Call of Duty clan, which had three members. Then more gamers joined him, and the organization gradually began to engage in competitions for other games.
Meaning and History of the FaZe Logo
The FaZe Clan and its logo first appeared in 2010. Surprisingly, FaZe rose to prominence on YouTube. The organization was founded to upload Call of Duty trick shots to YouTube.
The overlapping letters F and C, with the F, are reversed, forming the Faze logo shape. This signifies the initials of the gaming group, with some individuals assuming that the colors depict the country of origin of particular team members.
The Evolution of the FaZe Logo
The logo first debuted in 2010 when FaZe ClipZ formed a team to post Call of Duty Trick Shots on YouTube. It was written by Ferox, an independent graphic designer known online. He was motivated by merging two characters (F and C), the first letters of the compound name of the organization. They were represented as horizontal and vertical stripes of varied lengths.
The original version was an inverted F and C in the standard spelling. The primary hue was red, with a white background. The logo was then updated with minor adjustments. The new version retains the distinctive form, but the palette has been expanded. Many new colors have emerged, including dark blue, yellow, and black that follow the shape.
A verbal sign, developed at the beginning of FaZe Clan’s career, is sometimes used instead of a graphic emblem. The word is written in a custom font; each character is developed from scratch. This logo appears unique due to the varying angles and lengths of the crossbars.
2010 FaZe Sniping Logo
The first logo features two words: “Faze” and “Sniping,” which are positioned on different levels but have the same design. The letters in them resemble visual signs and have a distinct style – strict, even, with pointed ends. These symbols appear to be geometric shapes rather than text parts. They are also wide and are complemented by shadows (bottom row) or highlights (top row). The first inscription is flat and uniformly black, whereas the second is rough and shaped like a metal surface. A gray-graded rectangle serves as the background. The logo lasted barely a few months in this incarnation.
2010 – 2016 FaZe Clan Logo
The block symbol, which combines capital letters from the new name: “F” (Fa), “Z” (Ze), and “C” (Clan), is a visual element of this period. Designers attempted to incorporate several meanings in a single unit. The outcome of “encryption” was a monoblock sign with several horizontal lines on the vertical strip: a standard top, left-side middle, and right-side bottom. All of them have pointy ends. The red design pops out against the white background.
Today’s FaZe Clan Logo from 2016.
The current logo of the international esports organization is a subdued color (pastel red) with a thin black border that differentiates from the previous iteration. The rest of the monogram is identical to the original emblem, with no additions.
Elements of the FaZe Clan Logo Design
Faze Symbol:
Although the Faze symbol is a random assortment of bars of varied lengths at first glance, the unique design of the FaZe emblem has a logical purpose. The symbol depicts the letters F and C overlapping, with the F reversed. The original logo had a red backdrop with a white outline.
In 2016, the Faze insignia was somewhat altered. The distinctive design remained unchanged, but the color palette became more vibrant with new hues such as yellow, dark blue, and black for the margin.
Color:
The current Faze sign is a rich, brilliant red with subtle yellow and dark blue accents. This color scheme could have several explanations. According to some reports, the colors represent the countries where some team members are drawn.
Faze Font:
It’s nearly impossible to discuss Faze font regarding the FaZe logo because it’s just a symbol. But, given that the FaZe symbol is a mix of overlapping letters F and C, we can say a few words about their distinguishing characteristics.
Even though the C has no curves, both Faze letters have straight angles. The bottom bar in both letters is shorter than the upper one.
In rare circumstances, a Faze wordmark might be used instead of the sign. The original wordmark, presented in red on a white backdrop, uses a bespoke font with each letter produced from scratch. The Faze font appears strange because of the varying bar lengths, angles, and other design aspects.
The Faze Clan’s History
FaZe is the world’s most popular professional eSports and professional gaming organization. Since its inception as a Call of Duty clan in 2010, the group has grown to include more than 80 professional content creators and gamers, focused on titles such as Call of Duty, Fortnite, FIFA, Rainbow Six Siege, Valorant, PUBG, and CSGO.
FaZe Clan is known for its hyper-loyal fandom and disruptive creative material, and its members include celebrities such as rappers Lil Yachty and Offset and NFL star JuJu Smith-Schuster. FaZe is setting the pace as gaming becomes more popular.
History from the Beginning
FaZe Sniping debuted on YouTube in May 2010. Three gamers, Ben “Resistance” Christensen, Jeff “House Cat” Emann (now known as “Timid”), and Eric “CLipZ” Rivera, formed the group for Call of Duty fans. In Call of Duty: Modern Warfare II, the trio was credited with developing trick shotting.
Ted “Fakie” joined FaZe Clan, causing its YouTube content to explode. Then FaZe debuted ILLCAMS, the most popular series on its YouTube account. Compared to other channels that focused on winning tournaments, FaZe’s focus on social media/personality and trick shotting led to the organization becoming one of the first successful video game channels on YouTube.
FaZe Clan had 1 million subscribers by 2012 and had begun to grow into eSports contests. Teams under the FaZe name began competing in contests such as Counter-Strike: Global Offensive and Call of Duty Championships, which were directly competing with FaZe’s YouTube content creators, splitting FaZe Clan members into two mainly autonomous groups.
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FaZe Clan did not have a corporate structure at first. Still, the original CEO was Thomas “Temperrr” Oliveira, a Brazilian national who had been with the organization since he was 16. In 2014, Oliveira and Chief Operating Officer Richard “Banks” Bengston established the first FaZe Clan shared home in Plainview, New York, where they could combine gaming and lifestyle content.
Hubrick, a former social networking network by Norwegian investor Sebastian Guerts, supported FaZe Clan in 2015. Lee Trink has been named CEO of Hubrick. FaZe Clan acquired the international roster of the European Counter-Strike: Global Offensive team in early 2016. In 2017, Bengston opened the Clout House in Los Angeles, a shared apartment for YouTubers.
Greg Selkoe, the founder of the streetwear web store Karmaloop, was named president of FaZe Clan, while Lee Trink was named full-time CEO. The Clan launched its first round of funding in late 2018.
Musicians DJ Paul, Ray J, Offset, Swae Lee, Pitbull, Disco Fries, and Yo Gotti; basketball players Ben Simmons, Josh Hart, Jamal Murray, and Meyers Leonard; soccer player Gregory van der Wiel; radio presenter Big Boy; skateboarder Nyjah Huston; actor Chris O’Donnell; and music executives Guy Oseary, Troy Carter, and Sylvia Rhone all invested in FaZe Clan in 2019.
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The Clan completed its first fundraising round in December 2019, sponsored by mobile e-commerce business NTWRK and entrepreneur Jimmy Iovine. FaZe Clan received a $22.7 million investment loan from Canadian banking firm Canaccord Genuity one month later.
FaZe Clan became co-owners of the food supplement company CTRL in June 2020. It was the first eSports team to be on the cover of Sports Illustrated magazine in June 2021.
Current Divisions in Call of Duty
FaZe France introduced FaZe eSniping in September 2013. It was Call of Duty’s competitive sniping section, directed by Anil Brancaleoni, with Kevin “RanbOw,” Elliot “Hype,” and Raphael “Zydar” joining. FaZe eSpining was renamed FaZe France in April 2014.
After 18 months, RanbOw left the Clan and was replaced by Antony “Toto.” FaZe France’s players and staff claimed in May 2015 that they were dissatisfied with the Clan’s plans and left to start their own company.
Atlanta FaZe: In May 2019, Atlanta Esports Ventures purchased one of the league’s five first franchise berths. According to ESPN, Atlanta Esports Ventures plans to sell berths for around $25 million per club. In October 2019, FaZe Clan and AEV formed a partnership and called the club Atlanta FaZe.
Partners and Sponsors of FaZe
FaZe collaborates with several well-known brands and businesses, including:
G FUEL, Esports Official Energy Drink:
FaZe and G FUEL have one of the longest-running collaborations in eSports. G FUEL has been a sponsor of FaZe since 2012. At present, it would not be easy to separate the deliciously refreshing energy drink from this top-tier gaming organization—especially because FaZe’s custom flavors are so wonderful!
Scuf Gaming:
FaZe has collaborated with Scuf Gaming (a custom controller manufacturer for multiple consoles and gaming equipment) since 2013 to sell FaZe-branded controllers and give unique hardware to members of FaZe Clan’s competing teams.
SteelSeries:
Since 2018, FaZe Clan has collaborated with SteelSeries, one of the most outstanding Danish gaming accessory manufacturers. SteelSeries sells FaZe-rebranded peripherals, such as a sleek mouse pad with the FaZe emblem.
Nissan:
FaZe Clan and Nissan have collaborated since 2019. The Japanese car manufacturer’s objective in entering the eSports business for the first time was to put the next generation of gaming drivers behind the wheel.
HTC Gaming:
In 2019, FaZe Clan collaborated with Taiwanese consumer electronics manufacturer HTC Gaming’s gaming branch. While HTC has been a gaming shareholder for some time, this relationship pushed its commitment to gaming to the next level. Check out FaZe Clan streaming for HTC’s virtual reality technology.
Wix:
In 2019, Wix became FaZe Clan’s official website design and development partner. Wix provides customers who want to build their websites with cloud-based website design and development services.
Manchester City:
In 2019, FaZe Clan teamed with Manchester City, a legendary English Premier League football club. The two groups even debuted a unique joint jacket to bridge the gap between traditional and electronic sports.
FaZe announced its second cooperation with the NFL, a prominent player in traditional sports, in early 2020. To help publicize the NFL draft, the Clan and the NFL collaborated on a unique line of goods and a live crossover viewing party dubbed “Draft-A-Thon.”
Beats:
Beats by Dre introduced four new colors for its wireless Powerbeats Pro earphones in collaboration with FaZe Clan.
FaZe Clan and G-SHOCK announced a limited-edition collaborative wristwatch in the organization’s characteristic black and red camo motif in late 2020.
Corona Hand Seltzer:
In April 2020, FaZe Clan announced a collaboration with Corona Hand Seltzer. According to a news statement from Corona Hand Seltzer, they joined forces to deliver a stimulatingly relaxed perspective to the eSports market.
Concluding the FaZe Logo and Its History
FaZe is the world’s most popular eSports and professional gaming organization. It also has a long-standing relationship with the official eSports energy drink G FUEL. While FaZe Clan’s headquarters are in Los Angeles, its members are spread over the globe.
Since their debut in 2010, the FaZe Logo and Faze have grown in popularity worldwide, evolving from a regular YouTube channel to many game streaming sites.
Thomas “Temperrr” Oliveira, Offset, Jimmy Iovine, Nick “NICKMERCS” Kolcheff, Alexander “Adapt” Prynkiewicz, Richard “Banks” Bengston, Brian “Rug” Awadis, Nordan “Rain” Shat, and Yousef “Apex” Abdelfattah are among those who control FaZe Clan.
FaZe accepts two types of members: engaging content makers and top-tier professional gamers. FaZe usually opts for the final thing regarding longer-running eSports titles like Call of Duty. Talented online gamers compete on the same level as seasoned pro gamers in newer eSports titles like Fortnite.
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