DORITOS LOGO: The Change That Went Viral.

Doritos Logo
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Doritos is a popular snack that is very easy to identify due to its easily recognizable logo. The Doritos logo has seen several alterations throughout its history. Surprisingly, this is only one of the factors that contribute to Dorito’s popularity. Doritos come in a variety of flavors, including spicy ones. If you enjoy eating Doritos, you may also begin to wonder where the unusual font for the Doritos logo originates. If so, you should read this article. After all, the main reason why the food company is so successful is because of its well-known logo.

You will easily recognize Doritos because of their logo. In simpler terms, the logo serves as the identity. Doritos’ logo comprises a strong red and yellow triangle centered on the letter “D.”

Doritos Logo Font

The Doritos logo font is bold sans-serif lettering. But it is slightly modified by changing the square dot over the “i” to a triangular shape) for Doritos.

The Doritos logo font has also evolved a few times over the course of the company’s existence, just like the Doritos color scheme. Moreover, the triangle above the “I” and the way the letters get bigger at each end of the word are now the wordmark’s most striking features.

The font used in the Doritos logo was also created specifically for the brand after years of testing.

Doritos Logo Color

The Doritos logo’s color scheme is meant to project a bold, assured, and contemporary image of the business.

However, as the corporation has continued to experiment with its image, the colors of the Doritos logo have altered numerous times throughout the years. The Doritos logo now has a total of six colors, such as black, red, yellow, and white.

#1. Black

Hex: #000000
RGB: (0, 0, 0)

#2. Red devil

Hex: #86080D
RGB: (134, 8, 13)

#3. Ferrari red

Hex: #DF2A00
RGB: (223, 42, 0)

#4. Shandy

Hex: #FFEB6A
RGB: (255, 235, 106)

#5. White

Hex: #FFFFFF
RGB: (255, 255, 255)

#6. Gainsboro

Hex: #D5DFDF
RGB: (213, 223, 223)

Doritos Logo History

Doritos is one of the most well-known tortilla-chip businesses in the world and has long had a vibrant, attention-grabbing visual identity. Its logo design history can be divided into two periods: the square one, which began in 1964, and the triangular one, which began in 1994.

The History of Doritos Logo Evolution

#1. Doritos Logo: 1964-1973

The original Doritos logo, designed in 1964, was yellow and red with a whimsical geometric banner made of four yellow and three red rectangles leaping above the line. But the writing was positioned above the rectangles and featured a beautiful serif font with strong curving lines and noticeable big serifs.

#2. Doritos Logo: 1973 -1979

The bright yellow, orange, and brown colors of the Doritos logo were created in 1973. The vertical rectangles in two colors that were all created in various sizes and adhered to one another made up the background. The wordmark’s letters were also arranged in separate rectangles, one for each letter. A delicate yet powerful serif typeface was used to create the writing in the title case.

#3. Doritos Logo:1979 -1985

The initial and last rectangles of the logo were angled with the 1979 makeover, and the writing was made bolder.

The color scheme was also altered; removing the orange and replacing it with a light cream tone, while the yellow was slightly darker. The brow also took on a more subdued, “chocolate” tone. Under the logo, the phrase “Tortilla Chips” is written in all caps.

#4. Doritos Logo:1985-1994

The triangle was added to the Doritos logo in 1985 to replace the dot above the letter “I,” which was a minor addition. The serif inscription with the letters positioned on rectangles was still present across the entire emblem, but it was now done in yellow and red with some black accents. In addition to being black, the wordmark also has a thin white edge.

#5. Doritos Logo:1994-1999

The Doritos logo also received a distinctive triangular appearance during 1994 revamp.

The yellow outline around the black serif inscription with the triangular spot above “I” was now accompanied by a red and ornate emblem on the left. In addition, the wordmark was highlighted by thick red contouring that was also triangular and had a bold red line emerging from its peak at the bottom. The emblem had a solid yellow shape that mimicked the shape of the famous chips

#6. Doritos Logo:1999-2000

In 1999, the color palette of the logo was switched: the whole image was now placed on a black background, with the wordmark turning white. Another big change in 1999 was a yellow “Corn Chips” tagline placed between the main inscription and a thick red underline, which became slightly shorter.

#7. Doritos Logo:2000-2006

In 2000, a blue outline and a triangle shape are added to the black background. The tagline is also dropped, and the wordmark is polished with thinner lines and a crimson outline to give the design a more contemporary and fashionable appearance.

#8. Doritos Logo:2004-2006

Another logo for the well-known chips company was designed in 2004. However, it was only used in North America. A stylized insignia was placed atop the three-dimensional wordmark in a gradient of white and gray that had a red edge and a black shadow. A triangle in fire-patterned lines stretched to the left and right made up the insignia.

#9. Doritos Logo: 2007-2013

All of the features of the 2007-introduced logo were updated and made thicker. Moreover, The inscription was in a contemporary italicized sans-serif typeface with a bold blue outline, and it appeared sturdy and professional. The golden color had been applied to the geometric dot above the “I.”

#10. Doritos Logo: 2013-today

The Doritos logo that is familiar to everyone today was created in 2013 and had a white sans-serif inscription with a double black and red outline enclosed in a triangle frame with a flame-inspired gradient of orange, red, and yellow. Moreover, the insignia is striking and impressive, displaying the brand’s confidence and forward-thinking nature.

#11. Doritos Logo:2019

For the brand’s social media campaign in 2019, an experimental logo variation was created. It had a white backdrop with a red triangle in the center and the bold black text “Logo Goes Here” in extra-bold sans-serif lettering.

In an effort to appeal to Gen Z, a young group that dislikes overt advertising, the trendy snack company Doritos is removing its catchphrase and logo.
However, the redesign was also meant to draw attention to one of Doritos’ tortilla chips’ most distinctive selling points: their triangular shape.

As the PepsiCo-owned snack brand debuts a campaign aimed at Generation Z, which is averse to advertisements, Doritos is eliminating its logo from its advertising.

That would be Sid Lee, formerly known as Hornall Anderson Design Works LLC. In addition, the company in collaboration with Frito Lay designed the most recent Doritos logo.

What Is Doritos?

The original product was created in the early 1960s at the Casa de Fritos (now Rancho Del Zocalo) in Disneyland in Anaheim, California. The company-owned restaurant used leftover tortillas and adapted the original concept from the classic Mexican snack, also known as topo. They chopped, fried, and added basic flavors to create a dish that resembled Mexican chilaquiles but was dry because of the excess tortillas.

At the time, Frito-Vice Lay’s president of marketing, Arch West, observed their appeal. In 1964, he struck an agreement with Alex Foods, which supplied many of the things for Casa de Fritos at Disneyland. For a brief while, he produced the chips locally, but when the demand became too great, Frito-Lay transferred the production in-house to its Tulsa plant.

The first tortilla chip to be introduced nationally in the United States was Doritos in 1966. 

In 2002, Frito-Lay also removed trans fat from all Doritos variants sold in the US. The Doritos brand started following U.S. regulations in the same year. Regulations for Food and Drug Administration labeling, four years before they became obligatory.

The History Of Doritos

The Frito-Lay snack corporation opened “Casa de Fritos,” a Mexican-themed restaurant in Disneyland’s Frontierland, shortly after Anaheim, California’s Disneyland opened its doors to visitors in 1955. Alex Foods, a nearby tortilla manufacturer, provided the tortillas for Casa de Fritos.

A salesperson from Alex Foods once observed Casa de Fritos throwing out old tortillas. But he gave the kitchen advice: chop up the old tortillas and fry them instead of throwing them away.

Later, the repurposed snack is discovered by Archibald Clark West, a marketing manager for Frito-Lay, who visits Casa de Fritos. He also hires Alex Foods to make them after falling in love with them, and in 1964 the Dorito is created.

By the time Doritos went nationwide in 1966, our Pavlovian adoration of cheese powder had begun. By then, Alex Foods had exited the market, and Frito-Lay was now the manufacturer of Doritos.

The company was established in 1966, the year H.W. The Pepsi-Cola Company and Lay’s “Frito-Lay Company,” which produces Fritos, amalgamated to establish PepsiCo, Inc. Since salty snacks and cool carbonated drinks go well together, Pepsi-Cola had planned to benefit from the merger. Unfortunately, a 1963 antitrust lawsuit filed by the Federal Trade Commission against Frito-Lay prevented Pepsi from achieving many of its goals. For instance, the FTC forbade PepsiCo from promoting Frito goods alongside Pepsi-brand beverages.

But Frito-new Lay’s offering, the triangular Doritos tortilla chips, quickly became popular because they were “more delicious and crunchier” than any rival product. Additionally, With the release of taco-flavored Doritos in 1968 and nacho cheese-flavored Doritos in 1972, Doritos’ star was further elevated. It wouldn’t be until Frito-frenzied Lay’s expansion in the late 1980s that Cool Ranch Doritos would be available.

Doritos Flavors

Over 100 different tastes have been available. These also come in different flavors; for instance, Late-Night Cheeseburgers, Ranch-Dipped Chicken Wings, and Mountain Dew, as well as more unusual ones like Spicy Nacho and Cool Ranch.

#1. 3D Crunch

  • Chili Cheese Nacho
  • Nacho Cheese new
  • Spicy Ranch
  • Three Cheese

#2. 3D’s

  • Jalapeño & Cheddar
  • Nacho Cheesier
  • Texas Paprika Flavour
  • Zesty Ranch

#3. After Dark

  • Last Call Kebab
  • Southern Fried Chicken

#4. Baked

  • Cooler Ranch Tortilla Chips
  • Nacho Cheesier

#5. Collisions

  • Blaze Ultimate Cheddar
  • Cheesy Enchilada Sour Cream
  • Chicken Sizzler Zesty Salsa
  • Hot Wings Blue Cheese Tortilla Chips
  • Pizza Cravers/Ranch
  • Zesty Taco Chipotle Ranch

#6. Crunch

  • Mix Nacho Cheese
  • Nuts Cool Ranch
  • Nuts Nacho Cheese

#7. Dinamita

  • Chile Limón
  • Chile Limón/Cheetos Flamin’ Hot
  • Fiery Habanero
  • Flamin’ Hot Queso
  • Mojo Criollo
  • Nacho Picoso

#8. Extreme

  • Kickin’ Chili
  • Queso Grande
  • Zesty Sour Cream & Cheddar

#9. Fiery

  • Fusion
  • Habanero

#10. Flamin’

  • Hot Cool Ranch
  • Hot Limón
  • Hot Nacho

#11. Flavor Shots

  • Atomic Chile Limón
  • Blazin’ Buffalo Rush
  • Fiery Habanero Triangles
  • Flamin’ Hot Nacho
  • Golden Cheese
  • Grilled Chicken
  • Nacho Cheese Nuts
  • Nacho Cheesier

#12. Gourmet

  • Fried Chicken and Green Onion Sauce
  • Sausage

#13. Heat Wave

  • Barbecue
  • Chipotle Cream

#14. Jacked 3D

  • Bacon Cheddar Ranch
  • Jalapeño Pepper Jack

#15. Jacked

  • Boston Garlic Shrimp
  • Enchilada Supreme
  • Ranch Dipped Hot Wings
  • Smoky Chipotle BBQ
  • Spicy Street Taco
  • Test Flavor: 2653 (Chocolate Chipotle Bacon)
  • Test Flavor: 404 (Caribbean Citrus Jerk)
  • Test Flavor: 855 (Spicy Street Taco)
  • Texas Spicy Barbecue

#16. Late Night

  • All-Nighter Cheeseburger
  • Last Call Jalapeno Popper
  • Tacos at Midnight

#17. Locos

  • Tacos Cool Ranch Crunchy Taco
  • Nacho Cheese Crunchy Taco

#18. Megawhat

  • Chilli Cheese
  • Salsa

#19. Nacho

  • Cheese
  • Cheese (Australian)
  • Cheese 100 Calorie Mini Bites
  • Cheesier
  • Cheesier (Taiwan)
  • Cheesier Mini Go Snacks
  • Italiano

#20. Rollitos

  • Cooler Ranch
  • Nacho Cheesier
  • Zesty Taco!

#21. Salsa

  • Rio
  • Verde!

#22. Spicy

  • Nacho
  • Sweet Chili Tortilla Chips

#23. Tangy

  • Cheese
  • Pickle
  • Ranch
  • Tamarind! new

#24. Xxtra Flamin’

  • Hot Fire Zone
  • Hot Nacho

Other Doritos Flavours

  • Doritos 1st Degree Burn Blazin’ Jalapeno
  • Doritos 2nd Degree Burn Fiery Buffalo
  • Doritos 3rd Degree Burn Scorchin’ Habanero
  • Doritos Baja Picante
  • Doritos Bits Zero’s Texas Paprika
  • Doritos Black Pepper Jack Tortilla Chips
  • Doritos Blaze
  • Doritos Blazin’ Buffalo & Ranch Tortilla Chips
  • Doritos Blue Grilled Steak
  • Doritos Burn
  • Doritos Chilli Heatwave
  • Doritos Cool Ranch 100 Calorie Mini Bites
  • Doritos Cooler Ranch
  • Doritos Cooler Ranch Mini Go Snacks
  • Doritos Corn Chips Cool Original Flavour
  • Doritos Edge Nacho Cheesier (low carb)
  • Doritos Flamas
  • Doritos Four Cheese!
  • Doritos Garlic Shrimp
  • Doritos Go Snacks Mini 3D’s Nacho Cheesier
  • Doritos Gold Peking Duck
  • Doritos Guacamole!
  • Doritos Honey Chili
  • Doritos Hot Corn
  • Doritos Mexican Hot Flavour
  • Doritos Mexicana
  • Doritos Mild Salt
  • Doritos Mini 3D’s Zesty Ranch Go Snacks
  • Doritos Natural White Nacho Cheese Tortilla Chips
  • Doritos Original Taco
  • Doritos Pepper Bacon
  • Doritos Pizza Supreme
  • Doritos Pizza-La Curry Monterey

Doritos Spicy

Doritos’ spicy flavors taste similar to those of nacho cheese exactly. but only a little hotter. However, they’re not really hot at all, which makes them a unique occasion when someone who dislikes heat may actually consume something that’s called “spicy.”

The ingredients used in making Doritos spicy flavors include

  • Corn
  • Vegetable Oil (Sunflower, Corn, and/or Canola Oil)
  • Maltodextrin (Made from Corn)
  • Salt
  • Whey
  • Monosodium Glutamate
  • Buttermilk
  • Romano Cheese (Cow’s Milk, Cheese Cultures, Salt, Enzymes)
  • Corn Starch
  • Onion Powder
  • Garlic Powder
  • Dextrose
  • Natural and Artificial Flavor
  • Spices, Lactose
  • Sodium Caseinate
  • Artificial Color (Including Yellow 6 Lake, Red 40 Lake, Yellow 6, Red 40, Yellow 5, Blue 1),
  • Citric Acid,
  • Sugar,
  • Lactic Acid
  • Skim Milk
  • Disodium Inosinate
  • Disodium Guanylate.

Does Doritos Support LGBT?

From their actions, it seems so, because, in their effort to support the LGBT community in the biggest, brightest way possible, the company has also teamed up with the It Gets Better Project to introduce a new, limited-edition product.

The first Doritos product for them is Doritos Rainbows Chips. Moreover, It also comprises numerous rainbow-colored Doritos chips inspired by the Pride flag. The It Gets Better Project, a charity that aids LGBT kids worldwide also, accepts donations solely from patrons who purchase the bag of vibrant chips.

Why is Doritos Triangle?

Traditional nachos are the foundation of Doritos. This is because nachos are made with a circular tortilla-like dough cut into four or six equal “slices” and then deep-fried or baked. Additionally, this form works better for scooting cheese and salsa.

What Does Doritos Stand For?

Doritos come from a Spanish word that means “small golden things.” When Arch West came up with the name, he combined the Spanish word for gold, “or,” with Frito’s suffix “-ito,” and added a “D” just for fun. Since the final product was accepted, these tortilla chips have gone by the moniker Doritos.

In 1964, Doritos debuted a wordmark enclosed in seven vertical rectangles as its first logo. But Four yellow and three orange colors were used to create the shapes. The bold serif with sharp lines was also the font of choice for the Doritos logo. Moreover, the first logo, which represents happiness, was used for nine years.

What Is the Doritos Mascot?

One of the thought-out production cases is the Doritos dragon character. Where every little feature necessitates incredibly intricate labor, such as the labor-intensive joining of feathers with wings or nails.

Is Doritos Getting Sued?

Charles Grady filed a lawsuit against TIL Doritos in 2003, claiming that the snack caused damage to his throat. He also claimed that the chips were harmful by nature due to their hardness and form. He also tried to introduce a study that determined the optimum way to consume the chip safely as proof.

Is Doritos Healthy?

Being healthy depends on a number of varying factors, such as the amount you consume a day. However, the refined vegetable oils used to fry Doritos may increase the number of free radicals in the body.

Additionally, they are genetically altered and laden with trans fats, which could likely lead to inflammation, weakened immunity, increased circulation of unfavorable estrogen, and a deficiency in minerals. Moreover, the comparatively high amounts of total and saturated fat in Doritos are useless for your diet and will just add more nutritional waste to your day.

Is Doritos Available in India?

Doritos is one of the popular nacho brands in India. This is because the combination of nachos and cheese dip is fairly popular in India, this brand’s pack of nachos is a cheesy variation that will be enjoyed by practically everyone.

Is Doritos so Addictive?

When it comes to pure pleasure, Doritos is one of the world’s most brilliantly designed snacks. Due to the diminishing caloric density of Doritos, they melt quickly in the mouth. In addition, the iconic chip’s recipe was specifically created to prevent any one flavor from overpowering another.

People also tend to eat more when items don’t have a strong flavor since they don’t feel as full. You may also eat as much of it as you like since it deceives your brain into thinking there are no calories in it.

What Are Doritos Made of?

Doritos include different flavors with not too similar ingredients. What makes up a full packet of Doritos includes:

  • Corn
  • Vegetable Oil (Corn, Canola, And/or Sunflower Oil)
  • Maltodextrin (Made From Corn)
  • Salt
  • Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes),
  • Whey,
  • Monosodium Glutamat
  • Buttermilk
  • Romano Cheese (Part-skim Cow’s Milk, Cheese Cultures, Salt, Enzymes)
  • Whey Protein Concentrate
  • Onion Powder
  • Corn Flour
  • Natural And Artificial Flavor
  • Dextrose
  • Tomato Powder
  • Lactose, Spices
  • Artificial Color (Yellow 6, Yellow 5, And Red 40)
  • Lactic Acid
  • Citric Acid
  • Sugar
  • Garlic Powder
  • Skim Milk
  • Red And Green Bell Pepper Powder
  • Disodium Inosinate
  • Disodium Guanylate.

Which Chips Are Famous in India?

  • Lays Chips.
  • Pringles Chips
  • Kettle Chips
  • Uncle Chips
  • Haldirams chips.
  • Parle wafers.
  • Doritos chips
  • Bingo chips.

Which Doritos is best?

  • Cool Ranch Doritos.
  • Nacho Cheese Doritos
  • Doritos Heat Wave Barbecue.
  • Doritos 3D Spicy Ranch
  • Doritos Flamin’ Hot Limón.
  • Doritos Spicy Nacho.
  • Doritos Italiano Tomato & Cheese.

The 4 Mind-blowing Facts you Didn’t Know About Doritos

#1. The Research

Information Resources International estimates that in 1993, Doritos generated $1.2 billion in retail sales or one-third of all sales for Frito-Lay. However, in 1994, Frito-Lay spent $50 million redesigning Doritos, increasing their size by 20%, making them 15% thinner, and rounding the edges.

This was the most expensive redesign in the company’s history. Additionally, a two-year market research study involving 5,000 chip eaters led to the design change, which Roger J. Berdusco, vice president of tortilla chip marketing, also attributed primarily to “more competition from restaurant-style tortilla chips, which are larger and more highly seasoned.”

Each chip now has rounded corners to make eating them easier and less wasteful due to broken corners. Additionally, each chip received extra seasoning, giving them a richer flavor.

#2. The Invention of Doritos

Arch West came up with the idea for Dorito after spending time with his family in Southern California. But according to legend, West bought a bag of fried tortilla chips from a roadside stand in 1964. Additionally, He had an insight as he gazed in awe at the oily, fried tortilla chips.

Mr. West was also an expert on snack foods, having worked as a “traveling” cheese salesperson and a Madison Avenue advertising manager (managing accounts for Jell-O). In order to complement the company’s light chips and the strong crunch of the Fritos, he made the decision to submit his idea for a triangle-shaped tortilla snack to the Frito Company.

#3. A Court Case Against Doritos

Charles Grady filed a lawsuit against the corporation in 1993, claiming that the Doritos he had been consuming had hurt his throat. He also claimed in his lawsuit that the chips were harmful by nature due to their stiffness and form.

Moreover, Grady made an attempt to include as evidence research conducted by a former chemistry professor that determined the best way to consume the chips safely. However, the report did not adhere to scientific norms and could not be as evidence, the Pennsylvania Supreme Court eventually concluded.

#4. Sales Decrease

Sales of Doritos decreased by 1.7% to $595 million in the US in 2005. But the business also introduced numerous new flavors, a new label, and more bilingual advertising in order to boost sales in 2006. This was “the most important rebranding and relaunch in Doritos’ 38-year history.

The Doritos logo also had another makeover on February 21, 2013, and the catchphrase “FOR THE BOLD” was adopted.

Conclusion

The Doritos logo has had several changes throughout its history, each one better than the last. It’s one of the few reasons why rebranding is so important to the growth of a business. It goes without saying that Doritos has an interesting history behind its logo.

References

  1. VEGAN CHEESE BRANDS: Best 10+ Non-Diary Options and Reviews
  2. Cheese Brands: Cheddar, Specialty, And Spring (Update)
  3. Chip Brands: 2022 Top Most Popular 21 Brands (Updated)
  4. BEST BUY LOGO: Why is the Best Buy Logo Yellow? The Success Story!
  5. POTATO CHIP BRANDS: 2022 List of the Oldest Potato Chip Brands (Updated)
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