CRACKER BARREL LOGO: Meaning, Menu Prices, and History

Cracker Barrel Logo
Image Source: wikipedia

You can’t go very far in the United States without passing a Cracker Barrel Old Country Store, a chain of gift shops and diners known for its homey, hearty cooking. You may be familiar with the term “Cracker Barrel” even if you’ve never eaten there because it’s often used to refer to the white population in rural areas of the United States.  According to the Associated Press and the U.S. Equal Employment Opportunity Commission, the Tennessee-based restaurant chain has been sued at least twice for alleged racist acts, even though it tries to show a good side of Southern hospitality. So in this article, we will discuss the meaning and history of the Cracker Barrel logo, Cracker Barrel locations, and the menu with the price.


There are still rumors that Cracker Barrel is racist. In 2020, a Cracker Barrel restaurant in Connecticut apologized after a customer saw what looked like a noose hanging from the restaurant’s fancy ceiling. A local newspaper called the Journal Inquirer said that the noose turned out to be a cable from an old soldering iron. Local activists, though, continued to be concerned. Joanna Iovino told the newspaper, “It is a very apparent hint that they want a whites-only ambiance combined with the plantation-style design of the facility.”

Cracker barrels inspired the name Cracker Barrel. A 2021 tweet called Cracker Barrel’s logo racist. @DomoDaDonn tweeted the Cracker Barrel logo, which displays a white man by a barrel and the words “Cracker Barrel.” A long, sweeping line connects one of “barrel’s” “R’s” to “cracker’s” “K.” The tweeter said the bending line resembled a whip. Whips were sold from barrels in country stores, and “cracker” is slang for “whip.” This created Cracker Barrel.

Most of it is untrue. According to NPR, white people who used whips on cattle and even slaves are only partially responsible for the term “cracker.” According to the 2012 obituary for the creator of the Cracker Barrel logo, Dan Evins, those country-store barrels actually contained crackers, not whips.

What Is the Slogan for Cracker Barrel?

Cracker Barrel’s motto is “Eat, Shop, Relax,” and it’s largely true.

Is There an Upside-Down Picture in Every Cracker Barrel?

Not every time is a Cracker Barrel. Many eateries that feature artwork by local artists may flip the piece over when they have a potential buyer or someone interested in purchasing it. However, they just hang them anywhere; there isn’t a safe place to store them. Some eateries don’t bother to get in touch with the artist; instead, they hope that the creative will stumble onto the inverted display of their work and inquire of the cashier, manager, or owner about how to get in touch with potential buyers. In addition, from time to time, the same thing happens to a photograph.

What Is Cracker Barrel Famous For?

For more than 50 years, Cracker Barrel has been serving customers well-made, home-style meals. Perhaps you’ve driven past one of their interstate signs but have never entered. You may be familiar with the name, but you may not have had the chance to sample their hearty, traditional country fare. Even though their menu has changed a bit over the years, they have We have always been committed to serving good food at fair prices. Here is a list of the top 5 menus for Turkey Sausage at Cracker Barrel that you should try:

#1. Old-Fashioned Breakfast

The Old Timer’s Breakfast at Cracker Barrel Given that breakfast is available at Cracker Barrel all day, their Old Timer’s Breakfast is the ideal option for customers who want to enjoy a real homestyle meal whenever they want.

Their Old Timer’s Breakfast consists of grits and two farm-fresh eggs. You can select from their delectable Hashbrown Casserole or fried apples, as well as, Thick-Sliced Bacon, or Smoked Sausage. The best Dickinson’s preserves and jam they could locate were added on top, along with warm Buttermilk Biscuits with real butter, Sawmill Gravy, and all the fixings.

#2. Grandma’s Selection

Grandma’s Sampler from Cracker Barrel. A delicious balance of sweet and salty. Two fresh-off-the-griddle buttermilk pancakes, two farm-fresh eggs, and a taste of thick-sliced bacon, smoked sausage, sugar-cured ham, and country ham. It’s clear why this is considered a classic Cracker Barrel dinner when it’s served with a side of fried apples or hashbrown casserole.

#3. Fried Chicken From the South

Southern Fried Chicken Dinner at Cracker Barrel. If their fried chicken wasn’t included on the list, they couldn’t claim to be authentic Southerners! Fortunately, their customers adore their crunchy and flavorful fried chicken just as much as they do. They actually gave it its own tiny delivery brand since they adored it so much.

They carefully prepare their Southern Fried Chicken with their exclusive flavor, fry it till it turns golden brown, then serve it with honey for dripping. You may make the ideal Southern supper by serving it with hand-rolled Buttermilk Biscuits, creamy mac n’ cheese, or other country sides of your choosing.

#4. Fried Chicken

The fried chicken from Cracker Barrel. Their chicken is so delicious that it had to appear twice in the name! They add flavorful Sawmill Gravy to a large amount of their succulent Homestyle Chicken Breast. It’s the ideal Sunday lunch for unwinding.

#5. Roast Beef

Roast beef dinner from Cracker Barrel

They slow roast a thick-cut USDA Choice chuck roast for up to 14 hours to make it fork-tender and exquisitely moist. Mashed potatoes with gravy should not be overlooked.

Why Are All the Cracker Barrels by the Intersection?

The initial locations were all close to exits for interstate highways. In the beginning, all gas stations were close to major highway exits. This was the original marketing idea for gas stations.

What Is Cracker Barrel’s Brand Promise?

Their brand promise goes as follows:  our guests are cared for like family while relaxing and enjoying real homestyle food and shopping that’s surprisingly unique, genuinely fun, and reminiscent of America’s country heritage.

Cracker Barrel Logo History

Dan Evins, a sales representative for Shell Oil, launched Cracker Barrel in 1969. He first came up with the idea of a restaurant and gift shop as a way to sell more gas. It was built to look like the old-fashioned country store he remembers from his youth, with a name picked to give it a Southern rural flavor, and was meant to attract the attention of highway motorists. The name is derived from the soda cracker barrels that were available for purchase in small-town shops throughout the American South in the early 1900s; people would gather around the barrels to speak and catch up, which was a practice akin to the use of modern workplace water coolers.

In Lebanon, Tennessee, not far from Interstate 40, the first restaurant was constructed. It debuted in September 1969 and served Southern fare like turnip greens, country ham, and biscuits.

Almost immediately after opening the first Cracker Barrel logo in history in February 1970, Evins expanded the chain. In the early 1970s, the corporation began leasing space in gas station locations near major roads in order to build restaurants. Also, the first Cracker Barrel restaurants all had gas stations with pumps, but when gas became hard to find in the 1970s, the company started building restaurants without gas stations. 

In the early 1980s, the company started getting rid of its gas stations so it could focus on selling more food and other goods. Cracker Barrel went public in 1981 to raise capital for future expansion. More than 500 thousand shares were sold for approximately $4.6 million. Cracker Barrel grew by about 20% annually after its IPO. In 1987, the company’s net sales had reached about $81 million, and its 50 sites spread across eight states made it a national chain.

Logo History

Have you ever wondered where the history of the Cracker Barrel logo came from after seeing it? Sometimes a logo is nothing more than a direct depiction of the name of the business, as is the case with well-known brands like Apple and Target. Sometimes, though, it raises particular queries. As an example, the Cracker Barrel logo, even without the information presented above, would be simple for you to visualize. The man in overalls sitting in the wooden chair, the barrel, and the mustard yellow backdrop. Furthermore, this classic scene greets you before you get to the rockers and checkerboards on the front porch. It is prominently displayed on the menus in the restaurant and the goods in the country shop.

What about the guy in the Cracker Barrel logo?  The Cracker Barrel logo history is quite self-explanatorily. What kind of relationship, if any, does he have with the restaurant? Who is he? Like Wendy’s logo, some believe he is based on Uncle Herschel or another real-life individual. Or was he just made up on the spot to look like a stereotypical Southern man waiting on his porch to invite you in?

Without a suitable logo, the history of Cracker Barrel Old Country Store began when it opened its doors in Tennessee in 1969. The restaurant’s basic yellow lettering on the exterior sign functioned as an unofficial emblem at the time. The concept for the shop/restaurant came from entrepreneur Dan Evins’ desire to provide tourists with a place to rest, have a hearty meal, and shop for items that made them nostalgic for home.

The restaurant’s reputation quickly grew because of its homemade Southern food like turnip greens, cornbread, and more. Evins’ uncle Herschel, who is known as the “soul of Cracker Barrel,” also did a lot to help the restaurant become more well-known. To create the same He drew on his personal experience with Southern rural merchants.

Uncle Herschel’s Favorite is his name, and you may be familiar with it from the Cracker Barrel breakfast menu. While he is the same Uncle Herschel, he is not, despite what the logo’s depiction would suggest.

The Logo Was Born on a Paper and Has Since Come to Fruition

By 1977, there were twelve more Cracker Barrels restaurants around the country, but they didn’t have their own logo. Dan Evins, the founder, also determined that a redesign was necessary. Bill Holley, a graphic designer from Nashville, helped him figure out how to explain his idea for the logo.

Evins wanted something to evoke the same memories as the shops did, so Holley drew a drawing of his concept, which included a man wearing overalls, on a napkin. The Focus claims that the men located an old timer who resembled the man wearing overalls and requested him to model for an actual piece of art. The picture eventually evolved into the recognizable Cracker Barrel emblem we know today.

Minor changes were made to the logo in 2006, as can be seen in the story’s cover image. In 2015, it underwent yet another modification, with a few more glaring modifications, including a little heightening of the chair and a change to the typeface. Will the logo undergo any more changes in the future? It’s conceivable, but for the time being, the “old timer” in the overalls is unavoidable.

Cracker Barrel Locations

Here are some of the locations where Cracker Barrel can be found:

  • Alabama 
  • Arizona
  • Arkansas 
  • California 
  • Colorado 
  • Connecticut 
  • Delaware 
  • Florida 
  • Georgia 
  • Idaho
  • Illinois 
  • Indiana 
  • Iowa 
  • Kansas 
  • Kentucky 

Which Five States Have No Cracker Barrel?

One of the most recognizable restaurant franchises in America is Cracker Barrel. You may go to Cracker Barrel for a quick weekend breakfast in your hometown or while on a road trip. At Cracker Barrel, you may even eat on special occasions like Thanksgiving. Unbelievably, there are no Cracker Barrel establishments in five states in the United States.

If you thought at first that two of the five were the U.S. states of Alaska and Hawaii, which don’t touch each other, you were right. Can you, however, name the other three? The five states listed below don’t have a Cracker Barrel in sight.

  1. Alaska: There is no Cracker Barrel in Alaska, despite the cries of enthusiasts. Alaska is still a holdout despite California’s first Cracker Barrel opening a few years ago.
  2. Hawaii: Shave ice, poke, and laulau are just a few of the local delights found in Hawaii. And it appears that the state doesn’t need the addition of Cracker Barrel’s Southern cuisine to its menu.
  3. Vermont: The maple syrup bottles sold by Cracker Barrel are well-known. However, Vermont, that syrup-loving northern state, does not have a Southern eatery.
  4. Washington: Despite rumors to the contrary, there aren’t any Cracker Barrel locations in Washington state at the moment, despite plans to establish one in Spokane.
  5. Wyoming: Expect to not come across a Cracker Barrel if you’re planning a road trip across Wyoming.

Is Cracker Barrel Made From Scratch?

In each of their restaurants, they roll their biscuits by hand and cook their mashed potatoes and gravy from scratch throughout the day. Even after all these years, they still serve real country food by slow roasting their beef for 18 hours and dipping and breading their Sunday Homestyle Chicken by hand.

Old Country Store Cracker Barrel

Wilson County, Tennessee, in the United States, has its county seat in Lebanon. In 2020, there were 38,431 people living there. Middle Tennessee is home to Lebanon, which is situated about 25 miles east of Nashville. The Nashville Metropolitan Statistical Area includes Lebanon.

What Five Things Are in Every Cracker Barrel?

Every Cracker Barrel Old Country Store has an ox yoke and a horseshoe hanging over the front door, a traffic light over the restrooms, a deer head over the mantel, and a cookstove used as a display in the retail sections. Each restaurant showcases distinctive local artifacts that reflect the history of the neighborhood.

What State Has the Most Cracked Barrels?

With 60 sites or nearly 9% of all Cracker Barrel stores in the US, Florida is the state with the most Cracker Barrel locations.

Cracker Barrel Menu With Prices

Dinner at Cracker Barrel usually includes hand-rolled buttermilk biscuits or cornbread with butter. The supper menu at Cracker Barrel features dishes including country-fried steaks, roast beef, chicken and dumplings, grilled or fried chicken, etc. About $14.03 will get you two sides and a country-fried steak.

Furthermore, with any three of the country hams of your choice, barrel-cut sugar ham is presented with a hearty serving of extra-thickly sliced, bone-in sugar ham steak. A generous serving of chicken and dumplings, sugar-cured ham, and meatloaf are included in the Cracker Barrel sampler, along with your choice of any three side dishes from the farm. The cost is about $20.14. However, Cracker Barrel serves sweet-and-smoky glazed tenders, Sunday homestyle chicken, and southern fried chicken. Dinner starts at $8.99 for bacon-grilled chicken, hamburger steak, chicken pot pie, farm-raised catfish, and a country vegetable plate. 

Price Reviews

Cracker Barrel’s dinner menu features home-style cuisine with buttermilk biscuits or cornbread. Two grilled chicken breasts are topped with maple glaze, bacon, green onions, and melted cheese. Burgers are topped with brown gravy and onions. Dinner costs $12.99. Chicken, peas, potatoes, carrots, onions, and celery boil in a creamy sauce. This pastry-topped lunch costs $12.99.

Supper options include grilled sirloin steak, country-fried shrimp, and pinto beans. Crispy country-style frying Fried shrimp come with hushpuppies and two sides. In Chile Jack, marinated chicken tenders are topped with Hatch Valley Green Chiles and Monterey Jack cheese. Moreover, at Cracker Barrel, breakfast items like pancakes and french toast are also available for dinner. This place has classic country sides like a hash brown casserole, mashed potatoes, steak fries, macaroni and cheese, dumplings, pinto beans, coleslaw, fried apples, loaded baked potatoes, and more. At Cracker Barrel, you may finish your dinner with the ideal side dish, along with rich sweets and cool beverages.

However, you can choose from a variety of desserts, including dirt-cup desserts, fruit cobbler, biscuit beignets, and Coca-Cola cake with double chocolate fudge. At dinner, choose from the drinks menu to sip coffee, iced tea, soft drinks, or a refreshing beer. Dinner meals go well with $3.46 for each soft beverage like Coca-Cola, Diet Coke, Sprite, etc., or $4.41 for each specialty coffee. Here are some cracker barrel menus with prices.

  • Watermelon Lemonade (Half Gallon)- $ 10.39
  • Iced Caramel Latte- $ 4.41
  • Caramel Latte- $ 4.41
  • Iced Vanilla Latte- $ 4.41
  • Iced Mocha- $ 4.41
  • Vanilla Latte- $ 4.41
  • Latte- $ 4.41
  • Mocha- $ 4.41
  • Iced Latte- $ 4.41

Desserts Menu With Prices

  • Double Chocolate Fudge Coca-Cola Cake $ 5.19
  • Fruit Cobbler $ 4.93
  • Biscuit Beignets $ 5.19
  • Cracker Barrel Dinner Nutritional Information

Cracker Barrel’s Best Dinner Offerings

#1. Meatloaf from Cracker Barrel

One of the most well-known dishes at Cracker Barrel is meatloaf. This soft, tender loaf combines fresh vegetables like onions and peppers with spices and ground beef. It is baked until it is thoroughly cooked, and the top is then drizzled with tart tomato sauce. Slices of delicious meatloaf are served with two sides of your choosing, such as mashed potatoes and broccoli.

#2. Chicken That’s Homemade

The delectable, crispy chicken in Cracker Barrel’s homestyle chicken is breaded with a flour mixture, dipped in buttermilk, and deep-fried. This chicken is deep-fried to a crisp, golden brown finish. It comes with small carrots and pinto beans and is served tender on the inside. You can pair this dish with any of the other two typical rural dishes.

#3. A Chocolate-Pecan Pie

The chocolate pecan pie from Cracker Barrel is a delectable sweet. It tastes like pecans and chocolate. A crunchy, flaky crust with pecan pieces sits above a filling that’s flavored with chocolate and margarine. In addition, this festive dessert features a scoop of vanilla ice cream and is perfect for a special occasion.

#4. Chicken Fingers

Bite-sized chunks of chicken breasts are bathed in a buttermilk mixture for the Cracker Barrel fried chicken before being coated in flour. These deep-fried chicken bits are served warm with salsa or any other dipping sauce, along with potatoes. The fried chicken at Cracker Barrel comes with your choice of sides.

#5. Potatoes Mashed

The mashed potatoes at Cracker Barrel are a typical rural dish served there. These potatoes taste like margarine that has been creamed with milk and seasonings. This meal has a great earthy flavor thanks to the chopped chives on top. Any main course dish can be served with mashed potatoes.

Why Do People Love Cracker Barrel So Much?

Cracker Barrel’s popularity is also due in large part to the fact that people can eat there for a reasonable price. However, the typical cost of a dinner eaten away from home is $12.75. Including three sides, the ribeye steak, the most expensive item on the Cracker Barrel menu, comes to just over $15.

What Is So Special About Cracker Barrel?

Most of the food ingredients used in Cracker Barrel’s kitchens come from the United States. Homegrown food simply tastes better, according to the Cracker Barrel website. Furthermore,  with 660 locations in 45 states and our roots in Tennessee, it’s important to us to get fresh ingredients locally.

Facts About Cracker Barrel

The Cracker Barrel Old Country Store has been a national landmark since its 1969 inception. It is well-known for its unlimited cookies, tabletop peg games, and general stores stocked with retro video games and sweets that haven’t been seen in decades. In addition, you may not know everything there is to know about Cracker Barrel, even if you’ve eaten there for 20 years or had your wedding pictures taken there. Here are some fascinating facts about Cracker Barrel.

#1. The Convenience Store Cracker Barrel Once Sold Gas

The first Cracker Barrel was opened by Evins, who had previously worked for his grandfather’s oil company. In the late 1960s, when the interstate highway system was just getting started, Evins saw an opportunity to meet the requirements of motorists while also growing his family’s oil business. He also thought that people who missed their homes in Tennessee would be more interested in a simple country store like the ones he went to as a child than in a chain restaurant.

At first, all the Cracker Barrel locations opened in the early 1970s, and at first, they all had gas pumps. However, after the oil embargo of the 1970s, new restaurants were constructed without gas stations. Cracker Barrel no longer sells gasoline, but 32 of its stores now have to charge stations for electric cars.

#2. Its Best-Selling Menu Item Is a Casserole

Cracker Barrel’s best-selling dish is the hashbrown casserole, which can be ordered as an entree or a side. The Good Morning Breakfast, which includes egg whites, turkey sausage, grilled tomatoes, grits, and fresh fruit, is the most ordered item from the restaurant’s healthier Wholesome Fixin’s menu.

#3. Singleton’s Work May Be Seen in Every One of Cracker Barrel’s 650 Locations

Don and Kathleen initially kept their collection of antiques in Larry’s grandparents’ old bedroom. Larry claims that he and his wife have made it a point to visit all of the Cracker Barrel restaurants that his parents worked at, including the one on Stewarts’ Ferry Pike in Nashville. Even though many antique dealers have called him recently in hopes of purchasing his stock, he has consistently declined their offers. Also, read MAC AND CHEESE BRANDS: Top Healthy, Vegan & Gluten-Free Brands (Updated)

#4. They Bake an Absurd Amount of Biscuits Daily

Every Cracker Barrel restaurant makes its famous biscuits from scratch. As Spillyards-Schaefer described it, “We’re rolling, cutting, and placing biscuits in the oven every 15-20 minutes, so they’re always coming out fresh.” Guests annually go through more than 200 million biscuits.

#5. The Word “Cracker-Barrel” Dates Back to the Latter Half of the 19th Century

During the late 19th century, customers of American country stores would gather around barrels of soda crackers to snack on, talk, and mingle (think of them as the water coolers of their day). As a result, Cracker-barrel became shorthand for the unpretentious, direct, and uncomplicated manner of these chats and the country stores where they took place.


Have your last meal of the day wrapped up in the homely essence of Cracker Barrel’s food! Find the nearest Cracker Barrel and order one of the best dinner menu items from the list above. You can also check out Cracker Barrel’s breakfast menu and hours or lunch menu and hours on their website. Visit the restaurant today and enjoy the best of Southern flavors at Cracker Barrel. 

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