Table of Contents Hide
Artificial intelligence has never been more popular than it is nowadays. With its rapid growth, it only continues to take over different industries. So, prepare for the launch of Dynamics 365 Copilot, Microsoft’s latest development for assistance in marketing, sales, and customer service.
What is Dynamics 365 Copilot?
The latest event in the business world is the launching of the AI assistant Dynamics 365 Copilot. Microsoft decided to implement it in the customer service, sales, and marketing industries. Based on OpenAI technology, this tool will be able to chat and email responses to customers’ questions and help these industries target the correct customer categories.
Dynamics 365 Copilot is still under a number of tests. And surprisingly, customers are the ones to test it. More precisely, Campari is analyzing how it will help them target customers for their Negroni cocktail events. Microsoft has set the release date for 16 March, when we will learn more about its workplace productivity.
Can AI Bring a Positive Change?
There has been quite a fuss lately about the usage of AI in different businesses. So, naturally, Microsoft took advantage of this and incorporated AI-supported features into its products and services after the latest success of GitHub Copilot and Microsoft’s partnership with OpenAI.
Microsoft CEO Satya Nadella is ambitious about changing the entire business lineup by integrating these AI tools. He claims that artificial intelligence will be significant for the free flow of information between separate programs, such as ERP and CRM software, in the business applications sector.
But AI showcased some severe issues. For example, ChatGPT and DALL-E have an excellent potential for errors and misusing confidential information. Due to this, some organizations, such as banks, forbid using AI tools, as they care about their customers’ safety. Still, Nadella doesn’t give up on his optimistic thoughts that AI can make a huge turnaround.
AI Usage in Customer Service, Marketing, and Sales
Besides the mixed feelings for AI, Microsoft claims that Dynamics 365 Copilot will be of great importance for customer services, marketing, and salespeople. The artificial assistant provides language-generation tools and chatbots that can substitute human tasks with automatic ones.
By using Dynamics 365 Copilot, customer services may improve their efficiency. The Copilot will have the power to analyze different tasks and customers’ history and search through the company’s material to give the best answers while, at the same time, leaving customer service employees to take care of more essential tasks.
A real-life example of this could be the UK gambling industry. Artificial intelligence usage in the UK is growing rapidly across various sectors, including marketing, customer services, manufacturing, and healthcare. AI has changed how people live, work, relax and have fun. Chatbots help by answering common questions and providing personalized recommendations. This has gotten to the extent that it can suggest players a new game to try in a top UK online casino based on their gaming history. Consequently, it enables companies to provide a more efficient and customized service to their customers, ultimately improving user satisfaction.
Regarding marketing, Dynamics 365 Copilot will help marketers engage with the software in natural languages and get suggestions for promoting something, and even find an unusual way to attract a target group of customers they didn’t consider before. Moreover, the AI tool will suggest different categories for enhancing marketing creativity, such as luxury, formal, modern, adventurous, etc.
Microsoft’s Vice President for Business Applications and Platforms, Charles Lammana, enhanced Dynamic 365 Copilot’s ability to help marketers by getting the most out of their customers, which can result in more personalized campaigns.
For salespeople, Microsoft includes AI technology that will write emails instead of them. The main focus of assistant usage in this business will be to save employees some time on basic tasks. What’s more, the Copilot will also come with a feature that summarizes Teams meetings and can target the actions of employees who intend to finish. As Lamanna says, if you talk in front of the AI assistant about scheduling a meeting, and you mention the particular day and hour, Dynamics 365 will automatically schedule it and save a bit of your time.
Is Dynamics 365 Copilot Reliable?
Developing chatbots and virtual assistants for business purposes differs from launching a search bot like Bing AI. The search bot gives answers to various topic questions. For instance, you can ask the search bot for a meal plan, fashion advice, or a travel destination.
On the other hand, Microsoft imagined Dynamics 365 Copilot to be used for more precise information, like customer history data, customer preferences, some statistics, etc.
However, having a narrower range of data might make it more challenging for the assistant to provide correct answers, as it won’t have access to everything on the Internet. Moreover, these issues may cause data misusage and even user uncertainty.
Microsoft CEO, Nadella, highlights the importance of considering the capabilities and constraints of technology. He is aware that AI can make mistakes, so he recommends those who will use Dynamics 365 Copilot to check the results.