SALES TOOLS: Top 25+ Tools for Sales, Amazon, Mobile & B2B

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To succeed in sales, you need more than just a great offering. You need to know your potential and existing clients intimately in order to be relevant at every touchpoint; this requires empathy, grit, and drive. Behind-the-scenes selling is what makes or breaks a firm, regardless of the product or service being offered. In addition, today’s modern sales processes require the use of technology or digital tools. Sales tools automate routine tasks, boost sales operational efficiencies, and streamline various areas of a sales representative’s day to free up precious time that can be used to concentrate on leads and deals. Moreover, salespeople who make use of technology often do better than their competitors. This guide will present you with 25+ different types of sales tools that we believe are crucial for you to be familiar with. We also highlight Amazon, mobile, B2B, and Black Friday sales tools

What Are Sales Tools?

Sales tools are some kind of digital tools used by salespeople to facilitate their work. Customer relationship management (CRM), sales intelligence and prospecting, sales acceleration, and data connectors and integrations are just a few of the technologies that fall under the general phrase “sales tool.”

When you streamline your data using sales tools, you may increase productivity and profitability in the sales process. They make it possible for rapid communication in both directions, bringing everyone quickly up to speed. These sales tools are a great improvement for both clients and employees, and many can use them in tandem with email. Generally, there are hundreds of choices available today to meet the demands of your business, some of which you may not even be aware of right now.

The Deciding Factor in Making Successful Business Transactions

Sales tools aid salespeople in understanding which customers are most likely to succeed with their goods or services when to contact those customers, and what to discuss with them. By avoiding time-consuming administrative procedures, they can therefore concentrate on what really matters: adding value for both individuals and companies.

Investing in sales technology is also a good idea because employees need to be able to use a wider range of modern tools. This means that businesses that adopt traditional or conservative sales techniques run the danger of not just losing customers but also their top salespeople. The importance of sales tools is highlighted by the fact that according to LinkedIn’s State of Sales 2021, 94% of sales professionals feel that using sales tools helps them close more transactions.

What Are Primary Sales Tools?

A sales engagement platform, document management software, and lead creation tools are the fundamental tools that a small business owner often needs.

What are Sales Control Tools?

A sales control tool is any digital solution that helps sales managers learn about and keep an eye on KPIs across their organization. Sales management tools will allow the sales manager to know which salespeople are in need of assistance to perform better. They also empower them to provide them with the help they need.

Top 25+ Tools for Sales, Amazon, Mobile, B2B & Black Friday

There is no doubt that there are a wide variety of sales tools available today. However, the goal here is to serve as a resource for information about several popular choices.

Meanwhile, due to their variety of capabilities and integrations, many of the tools in the list below are applicable to several subcategories.

Customer Relationship Management (CRM) Software

All companies, no matter their size or industry, basically need a customer relationship management solution. Besides, one of the first steps to a successful and productive business is to invest in customer relationship management software. It catalogs your contacts so that you never lose sight of important messages or opportunities. Its goal is to grow you closer to your clientele.

You can typically find everything about a client’s transactions, preferences, and buying habits in their customer relationship management software. It aids in prioritizing consumer demands and leads so that you won’t become overloaded with unimportant information. That way, you can maximize productivity while ensuring that everyone on your team and in the firm is on the same page.

#1. Salesforce

As far as customer relationship management systems go, Salesforce is king. Because it has been around since 1999 and because it has managed to lead the market with functionalities and updates to make it suitable for your organizational requirements. In other words, many people consider it the greatest sales tool for growing firms. It’s a web-based app that helps your sales team keep in touch with existing and potential clients. It also facilitates remote communication and coordination between sales teams and other divisions in the business, such as IT and marketing. There are numerous pricing tiers to choose from, including a free 30-day trial.

#2. CRM’s customer relationship management system graphically displays the sales pipeline from initial contact through follow-up discussion. You can tailor Monday to your company’s needs, merge your emails, and also automate routine tasks so you can concentrate on developing genuine relationships with new and existing clients. The cheapest monthly price for three users is $24. Standard, Professional, and Enterprise are the three tiers of pricing. Regardless of which, none of them require any sort of programming knowledge.

#3. HubSpot

HubSpot’s customer relationship management (CRM) service is just one of many solutions it provides to meet your unique business needs. HubSpot’s dashboard allows you to easily sort data by deals completed and abandoned, booked appointments, as well as performance against quota. Moreover, HubSpot’s customer relationship management features will even keep track of your customer interactions on autopilot. The best part is that there are zero entry barriers.

#4. Copper

The Google CRM system is called Copper. It complements Google Workspace and is compatible with other Google products. Unlike some tools, the learning curve for Copper is low. This is basically because you are already familiar with Google’s infrastructure, design, and products. In addition, there is a free trial available for each of the three pricing tiers. All of them come with features like numerous pipelines, contact enrichment, legacy reporting, and seamless interaction with Google Workspace.

Account-Based Marketing Technology

The ABM technology category comprises effective and strategic sales software tools. This is due to the fact that ABM focuses on a small group of high-value clients. Quality, not quantity, of communication, however, is what matters most in account-based sales and marketing. Customers can get a one-of-a-kind, curated browsing experience on your website thanks to account-based technologies. Here are a few ABM programs and what they have to offer.

#5. Demandbase

With ABX, which stands for “account-based experience,” Demandbase goes beyond ABM. Marketing and sales are combined in ABM, while all three are brought together in ABX. To help you focus on the leads most likely to close in the next 30 days, Demandbase also provides Pipeline Predict scores. With Demandbase, you can easily share information within your organization to keep everyone on the same page. In addition, you can monitor activity across all of your customers’ accounts to spot patterns and figure out what’s working and what isn’t.

#6. Prelay

Prelay is built around collaborative sales. It’s used to help get customers to closure by salespeople, sales managers, revenue operations, and deal supporters. Siloing between departments is eliminated with Prelay. Instead, it allows for all of these functions—project management, resource allocation, dashboards, and analytics—to be performed in a centralized location. Evidence of concept and insights on the process, deal health, and team performance are all examples.

#7. RollWorks

RollWorks aids sales and marketing in account prioritization for increased revenue. Using machine learning and private data, you can find accounts to reach out to and track how well the campaign is working. In addition, with RollWorks, it’s easy to run integrated cross-channel marketing and sales campaigns that make sure prospects get the same message at every step of the buying process.

#8. Terminus

The Data Studio is part of Terminus’ Engagement Hub and houses all the data necessary to run effective advertising campaigns. Post-campaign analytics is made easier using the Measurement Studio, which is also included. Create engaging ads with the use of video, audio, live chat, and website development. With Terminus, you can generally improve your pipeline by 684% and the effectiveness of your sales outreach by 200%. This nevertheless is because of its multi-channel engagement, flexible scalability, and focus on producing results through targeted, individual programs.

Amazon Sales Tools

#9. Jungle Scout

Originally developed as a resource for product research, Jungle Scout has since expanded to include other useful functions. Managing Amazon stock and improving product listings are only two of the many things it can do now.

There are meanwhile two notable resources: Promotional and database access for suppliers.

Finding a reliable provider for your goods is a breeze with the Supplier Database at your disposal. A supplier’s customer list and overall rating are just two examples of the wealth of information at your disposal.

Promoting your Amazon products from within Jungle Scout on the other hand is now possible with the new Promotions feature. Jungle Scout is amazing since it offers insightful indicators like the Opportunity Score and the Listing Quality Score. The Opportunity Finder is also a top-notch product analysis tool. Moreover, it is able to do its job thanks to a system of backward keyword searching.

#10. Helium 10

The finest tool on Amazon seller is Helium 10, no disputing that. There is basically no better tool than Helium 10 for conducting product research, keyword research, and listing improvement. With Helium 10, you’ll have access to 22 resources that will help you launch a successful Amazon business and expand it to multi-million dollar status. It’s the most all-encompassing resource here by a long shot.

While it would be great to elaborate on the characteristics of Helium 10, doing so would require more space than is available here. What’s more, they provide a free plan, which is a rarity among Amazon sales tools. You can join at no cost, or at a 20% discount for the first 6 months.

#11. AMZScout

AMZScout is a useful tool for locating profitable products, enhancing your Amazon listing, determining your Amazon fees, and more. What’s helpful is that you have the option to break down sales figures by season.

AMZScout generally takes two separate approaches. Either the PRO Add-on or the Amazon Seller Bundle is available to you. You can utilize the PRO Extension and the AMZScout Web App with the Amazon Seller Bundle.

Monthly payments for the PRO Add-on are $16,49 (paid annually), whereas the Amazon Seller Bundle is just $29. (billed annually). For an additional $499, you can have lifelong access to both the PRO Extension and the Seller Bundle. Hence, AMZScout may be the best option for you if you are just starting off and don’t have a lot of money to spend.

#12. Teikametrics

Teikametrics is a company that focuses on assisting retailers with their advertising on Amazon and Walmart. It has had its price reduced, and it does a terrific job of automating much of the work you should be doing to achieve the greatest outcomes. This is a hot item that can help any seller on Amazon or Walmart. In addition, in 2021, they added features like connecting your inventory to your advertising to make it even more useful.

#13. Zonguru

ZonGuru offers about 15 functions. Researching products, keeping tabs on your Amazon sales, looking into keywords, sending follow-up emails, and more are all options.

The keyword tool is also excellent. It offers useful information like monthly search volume, money generated by a single keyword, or a measure of a keyword’s competitiveness. Also, it’s fantastically affordable compared to most Amazon sales tools. Hence, check out Zonguru if you’re searching for a great price-performance ratio.

#14. Virah Launch

The software solutions from Viral Launch give you access to a wealth of information that will support your Amazon business. You should, notwithstanding, check out this site’s market intelligence feature, as it is quite helpful. Market intelligence evaluates your product concepts and tells you whether it’s profitable to market them.

Viral Launch also provides a product launch solution for a number of various Amazon marketplaces.

#15. SellerApp

For Amazon sellers, agencies, and brands to maximize their business operations, sales, and marketing initiatives, SellerApp serves as an eCommerce analytics tool. SellerApp has you covered for everything from product shopping to locating high-converting keywords for your listing, calculating profit margins, and automating your PPC campaigns!

SellerApp offers a 7-day trial. When purchasing any plan, you can use the promotional code “SMARTMINDED” to receive 25% off. Also, you will benefit from a thorough onboarding procedure.


For businesses who want to get the Buy Box & keep ahead of their rivals, is an Amazon repricer. You can replicate your product pricing across eBay, Walmart, Magento, Shopify, BigCommerce, and more, while also optimizing your prices on all Amazon marketplaces.

The tools react instantly to assist with winning the Buy Box when one of your rivals offers a deal or runs out of stock. You can also establish guidelines to compete with other sellers and learn more about your top 10 Amazon Buy Box rivals.

The 14-day free trial at includes all services, and you can create an account in just a few minutes.

#17. FeedbackWhiz.

FeedbackWhiz is one of the greatest sales tools for tracking customer reviews of products and automating the process of receiving reviews on Amazon. You may, for instance, design an email automation that requests reviews from your clients. Quickly obtain additional product reviews, this is quite helpful.

Moreover, FeedbackWhiz provides tools for tracking your Amazon items and sales. You can receive notifications if another seller tries to take over your listing or if you succeed or fail in getting the buy box.

There is a free plan available through FeedbackWhiz, whereas the most expensive subscription plan is $139.99 per month.

#18. Pixelfy

Another URL shortener is Pixelfy. Each URL you shorten includes a remarketing pixel that the tool embeds. The people who clicked on your link can then be retargeted on Facebook, Twitter, and LinkedIn.

Although you are sharing other information, this can still be advantageous for a number of reasons, but the main one is that you can retarget your audience. Anyone who shares links with potential clients or provides traffic can quickly integrate into their marketing strategies.

With the ability to tag traffic with pixels, gather statistics, and create audiences, is a potent tool for influencers, social media agencies, and Amazon sellers. Also, Amazon sellers can create more than 15 different Super URLs, which helps with keyword rankings.

#19. Scout IO

IO Scout is a wonderful and economical Amazon seller tool for novices. More than ten tools are accessible from IO Scout to help you boost your Amazon sales. You can research market trends, competition, and keywords, while also locating high-profit and less competitive products.

IO Scout has a $25 monthly minimum.

Mobile Sales Tools

Mobile sales tools are tools that enable members of the sales team to undertake their job responsibilities on a mobile device. Salespeople can employ such apps to engage with clients, obtain work software, record information, track KPIs, and conduct other key job-related operations, all on their cellphones or tablets. As mobile devices are conveniently portable, salespeople may want to use them for work while they travel outside of the office and meet with clients. Because of their data capabilities, employees may also be able to use mobile sales tools without access to WiFi, unlike desktop or laptop computers.

“Sales enablement” is the process of giving a sales team the tools they need to bring on new members, do in-depth research on products, find prospects who are likely to buy, and close deals. By giving employees sales tools that work on mobile devices, you can boost their productivity, performance, collaboration, and even morale. With these tools, salespeople can have easy access to information, contacts, and other resources when they’re at work, at home, or in the field, allowing them to make positive impressions on both prospects and clients.

Excellent mobile sales tools are simple to use, safe, adaptable, scalable, and effective. Hence, mobile sales tool examples that could work for you and your group include:

#20. Showpad

With the goal of boosting sales and enhancing return on investment, Showpad is a sales enablement platform that links leading industry training and coaching software with creative content solutions. Moreover, it integrates with CMSs, CRMs, and other customer relationship tools. Showpad focuses on managing sales material, sales readiness, sales effectiveness, and buyer interaction.

#21. Hoopla

Hoopla is a digital library platform for web and mobile devices that enables users to borrow audiobooks, e-books, movies, comics, music, and TV shows. With access to hundreds of titles, users can connect to their local libraries using their cards to stream titles instantly or download materials for offline usage. Finding, analyzing, and sharing sales books, training manuals, and other important educational literature may be made easy with this software.

#22. OmniShare

Business-to-business (B2B) sales and workflow can be optimized with the sales enablement tool OmniShare. It enables users to target communication and sales based on consumer insights and also centralize and share data across the value chain. Professionals may access sales and marketing materials even when offline during meetings, trade shows, or perhaps other events because files are instantly available.

#23. Zendesk Sell

Zendesk Sell is a sales CRM application that helps sales teams increase productivity, pipeline visibility, and processes in order to close more deals. This tool can help with task management, and data-driven decision-making, while also providing satisfying customer experiences. It has native dialer features like click-to-call, scripts, notes, texting, and call analytics, as well as sales email intelligence tools including tracking, notifications, activity reporting, automation, and sequencing. It has application programming interfaces and integrations (APIs)

features for sales prospecting, communication resources, and access to new opportunities. In addition to its functionalities are analytics and reporting for sales that include forecasting, over 20 different chart kinds, and customizability choices.

The key to successful B2B sales is to regularly hit the targets. Today, though, getting to your figures quickly is more significant. Hence, sales representatives employ a variety of market-available sales tools to dramatically increase the numbers. While some of them are free and others are charged, they all significantly improve the sales process. However, it might be a waste of time, money, and effort to buy any random B2B sales tool. Thus, to increase your B2B sales, you need to be familiar with some of the following best sales tools:

#24. Crescendo

With the help of the potent sales enablement tool Crescendo, users can communicate directly with cloud CRMs. The fact that this software has features like document annotation, file sharing, offline search capabilities, push notifications, and extensive analytics makes it ideal for teams that work remotely and require constant access to content. Crescendo helps salespeople prepare, present, and organize information by keeping files current in real-time when users change resources in business cloud storage systems.

#25. Lusha Extension

If you’ve ever missed out on a great leader because you didn’t know how to contact them, raise your hand. Sounds recognizable? Say goodbye to wasting hours looking up your lead’s contact information using Lusha Extension. A Chrome sales extension called Lusha can quickly identify anyone on LinkedIn’s personal phone number, email address, and corporate information. For sales representatives who want to skip gatekeepers and office voicemail inboxes in order to quickly connect with decision-makers on the phone, it is a real game-changer. The best aspect is that Lusha is free to use and that it works with many of the sales tools that were described in this post. Lusha Extension, no doubt, is the best B2B sales tool out there.

#26. Calendly

When trying to schedule a meeting with a prospect, you as a sales representative are well aware of the time and effort that may be lost in the back-and-forth emails. Heck, you may have even lost important leads because of this problem. You must use appointment-scheduling software like Calendly as a result. Calendly, a 100% free B2B sales platform that has over 5 million monthly users, enables you to arrange meetings, block off days, and set meeting reminders. A prospect can quickly view your schedule and set a time that works for both of your time zones by using the Calendly link you share with them. Calendly is fantastic since it integrates with Google, iCloud, and Office 365 so that you never have conflicting appointments.

#27. Proposify

I hope you aren’t still writing your sales proposals in Word, but if you are, Proposify can assist. One of the most significant B2B sales tools is Proposify since it is reinventing the proposal process from development to close. Also, Proposify gives you access to crucial indicators like the number of closed and pending proposals.


Does your business have the necessary sales prospecting tools in addition to these more basic selling tools? Once you can answer that, maybe you’re good to go. Regardless, your sales team can greatly benefit and be successful if you have the appropriate sales tools at your disposal.

You need tools, whether your business is a three-person operation or a major corporation, to assist in the sale of goods and services. Having sales tools available for sales representatives can keep consumer data readily available. Hence,  your business would be able to base choices on facts rather than assumptions or speculation.


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