REVIEW MANAGEMENT TOOLS: Meaning, Uses And  Best Tools

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Simply having a high-quality product is insufficient. The rise of social media and consumer reviews online have made today’s consumers savvier. This has made customer feedback an integral component of the buying process, and an indispensable tool for learning more about your client’s wants and needs. Customers have access to a wealth of information and can easily form an opinion about your business and items. You should be aware that this perception is shaped in large part by reviews and testimonials posted on various review sites, social media, and elsewhere online. This is why having online review management tools is crucial. This article focuses on the best customer review management tools in 2032 as well as white-label review management software.


You can basically increase your online trustworthiness and, consequently, your sales volume by soliciting and responding to customer reviews. However, to get more reviews, you can use numerous review management tools. It is not necessary for you to contact customers one by one. Review management tools handle all of your customer interactions, including reaching out to them online, asking for reviews, following up, and evaluating the performance of your business based on the feedback you receive.

As a matter of fact, you may easily and quickly find out what others think about your business by using these review management tools. Review Tools equip you with everything you need to keep tabs on your online reputation management, solicit customer feedback, and boost your overall star rating in a single convenient place.

Showing off your positive review scores is a great method to gain trustworthiness in the digital world. The widgets in review management tools make it simple to mechanically embed online users’ feedback on your site. Everyone in business needs reviews, so don’t feel bad about wanting more.

Read Also 6 Ways To Boost Your Business’s Authority Through Review Management Software

What are Review Tools?

Review Tools are management software that facilitates the collection of more positive online evaluations or reviews from your current client base. Review management tools are a streamlined online platform for collecting, organizing, and responding to client reviews, allowing you to politely and effectively solicit feedback on the quality of service provided by your company.

What is Reputation Management Tools?

The purpose of reputation management tools is to keep track of the online reviews given by users of various products and services. It assists in the dissemination of favorable client experiences across review platforms. It is impossible to place an adequate amount of emphasis on the significance of a company’s reputation. Developing a positive reputation brings in more clients, which in turn leads to higher sales and overall growth.

What is a Code Review Checklist?

A code review checklist helps you to create a more systematic and methodical approach to code reviews. In addition to this, they also serve as a helpful checklist of everything you need to check for before committing code to the codebase. Your code review checklist can be as comprehensive or as brief as you choose.

What Tool is used for Systematic Review?

When doing a large-scale systematic review with several reviewers, it might be difficult to coordinate the selection process. In order to aid in the process of choosing studies, there are a number of tools accessible, both free and for a fee.

  • Covidence
  • Rayyan
  • EPPI Reviewer
  • DistillerSR
  • SR Toolbox

Online Review Management Tools

Online review management tools allow local businesses to easily send out text messages or emails to their clientele, asking for reviews. This could either be on Google, Facebook, Yelp, and other review sites. Review management tools not only help customers generate more online reviews, but it also allows them to keep tabs on the feedback they’re receiving throughout the web, including that of their competitors. Review Tool users can also embed review widgets onto their own websites for further exposure.

Tools for managing reviews have many advantages. The following are some advantages you will enjoy if you employ review management tools for your online reviews:

#1. Provide Instantaneous Responses

You may respond to clients as soon as they publish reviews thanks to online review management tools. As a result, it will assist you in connecting with clients and responding appropriately to their inquiries.

#2. Deal with Negative Reviews and Critiques

When clients leave critical feedback, you can use that information to better serve your clientele. Review management software makes it simple to handle these reviews in a way that demonstrates your savvy as a businessperson. You will also be able to spot and deal with bogus feedback.

#3. Build Your Brand’s Credibility.

These programs help maintain consumer confidence in your business by monitoring and responding to client feedback provided in internet reviews. Brands that respond quickly to reviews gain credibility as responsible, customer-focused businesses.

What is an Online Review Management Tool?

An online review management tool is a management software that helps manage your online reputation.

Review management tools allow you to solicit feedback from customers online, keep tabs on any new reviews, reply to existing reviews, and even feature the most positive reviews on your website and other owned media.

What is a Review Management System?

The term “review management” refers to the process of keeping tabs on customer comments posted about your company online. This is done to make sure you can respond to reviews as planned, deal with customer complaints as they arise, and get rid of phony reviews before they become a problem. 

Customer Review Management Tools

Customers these days want to do business with reputable companies. Reviews play a significant influence on a business’s success, and reputation is everything. Incredibly, 88% of buyers say they put as much stock in online reviews as they do in recommendations from friends and family, per research by Search Engine Land.

A small number of rave reviews can have a significant impact. Businesses might benefit from using review management tools since it streamlines the process of collecting, managing, and showcasing customer feedback.

Reviews are a vital part of client feedback for any business. More and more consumers are turning to online evaluations before making a purchase, which has elevated their significance.

Also, reviews affect customers’ inclinations to make purchases, and they can have a considerable effect on a business’s revenue. For instance, studies have shown that an increase of just one rating on Yelp can increase sales by 5-9%. Reviews have been shown to directly impact a company’s bottom line, making it imperative for businesses to take control of their online reputation. To achieve this goal, it is necessary to have customer review management tools for gathering feedback from customers, encourage customers to post positive evaluations online, and promptly address any negative comments that may be posted.

Best Customer Review Management Tools

Having an efficient system in place for managing client reviews is crucial if you run an online business that offers services or products that produce user-generated content, such as a restaurant, hotel, travel service, or other local business.

A small number of rave reviews can have a significant impact. Businesses might benefit from using customer review management tools since it streamlines the process of collecting, managing, and showcasing customer feedback.

However, selecting the best available customer review management tools for your company can be tricky. That’s why we have selected below, a few of the best available customer review management tools in 2022 by comparing and contrasting their features that can help you do a great job and get more positive reviews

#1. Yotpo

Popular among e-commerce companies, Yotpo is a content marketing tool built for the express purpose of encouraging customer reviews and recommendations. This service allows for feedback to be gathered via email and text message. Consumers are encouraged to include media such as images and videos with their reviews and recommendations.

You can present reviews to potential consumers on the checkout page, emphasize customer feedback on your website, and more. Aside from managing the effect of reviews on conversion rates, the reporting and analytics tool provides in-depth insight into consumer sentiment.

Shopify, Magento, BigCommerce, and WooCommerce are just some of the e-commerce solutions that are compatible with this tool.

Yotpo starts at $15/user/month and also offers a free trial.

#2. Podium

Podium is an online customer engagement tool designed to help small and medium-sized enterprises control their digital footprint. This SaaS solution provides you with simple tools to improve your customer service and your local search engine optimization.

Customers are actively encouraged to leave reviews of items and services on the service’s website. Podium also has built-in support for webchats, payments, and SMS marketing. The system makes it easy to have one-on-one text chats and tailor review collection campaigns to each user’s needs.

Tools like Salesforce, Airtable, and Calendly may be combined with podium.

Podium has a 14-day free trial and starts at $289 per user per month.

#3. Get More Reviews

With the help of Get More Reviews, businesses can easily collect, organize, and respond to feedback left by customers on their websites. You can avoid unfavorable feedback with the help of a blocker, manage your emails and feeds, and publish to social media with one click. You can manage reviews from anywhere on the web by including a review collection tool in email signatures and setting up real-time alerts.

The brand reputation management tool handles all feedback and notifies you of any noteworthy changes. Sending out alerts when client feedback is less than positive helps you address their concerns immediately.

This program works together with other services like Twitter, Google, and Facebook.

A free trial is provided, and the regular price of Get More Reviews is $99 per user per month.

#4. Gominga

Gominga is a feedback collection and management system that streamlines the process for businesses. Core functions include review alerts, activity tracking, and managing the customer’s overall experience. Adaptable layouts and emotional analysis are two more features of the system.

Administrators have the ability to assess product strengths and flaws, as well as evaluate new prospects. There are supplementary modules for reaction, analytics, and sentiment interpretation.

There is ZenDesk integration so you can use this tool with your existing customer service software.

#5. Grade.Us

The Grade.Us platform is a cloud-based service that helps businesses manage their online reputation by automating the handling of customer reviews. Collecting user opinions, managing several channels, and amassing social proof are all included features. Drip marketing efforts, which attempt to gain reviews gradually, are another option available to admins.

In addition, they can utilize the review reporting tools to monitor their brand’s social media pages for any new reviews. Campaign metrics like click-through and conversion rates can be tracked and reported on in detail for managers. Agencies with multiple clients who need their reputations managed will find this platform particularly useful.

Integrations with other popular business apps include Google Sheets, Salesforce, Hubspot, and Google My Business. starts at $54 per user, each month, with a free trial available for 14 days.

#6. Birdeye

Birdeye is a customer experience tool that may help you automatically collect more reviews and use those reviews to your benefit. Users are prompted to leave reviews on popular platforms via the app. All the feedback for every single location, from every single reviewer, is compiled in one central dashboard for the managers to peruse.

By making use of surveys, you can get timely client feedback for deeper insights. Birdeye creates, monitors, and promotes positive online evaluations on Google, the Better Business Bureau, Facebook, and more than 200 additional platforms. This option is especially useful for Google reviews thanks to its tight interaction with the Google API.

Square, Zoho CRM, Infusionsoft, and Pipedrive are just a few of the more than a thousand apps that may be connected to this platform.

Start at $299 per user per month for Birdeye. There is a free trial you can try.

#7. ReviewTrackers

ReviewTrackers is a tried-and-true solution for managing both your online reputation and customer feedback in order to boost your customer acquisition and retention efforts. Principal capabilities include collecting and analyzing user feedback, monitoring the media, keeping tabs on the competition, and sending out timely alerts. In-depth performance data, review widgets, and SMS review requests are also available within the platform.

The software provides useful data on how your brand’s reputation stacks up against the competition. You can use this knowledge to your advantage and get additional income as a result. The reviews are compiled from over a hundred different review sites like Google, Facebook, Yelp, and TripAdvisor.

In addition to Google My Business, HootSuite, and BrandWatch, this app also interfaces with other popular business platforms.

#8. Trustpilot

Trustpilot is a platform for managing the customer experience. Trustpilot reviews on UseViral say that it’s a useful tool for keeping tabs on customer feedback, managing business listings, inviting customers to leave reviews, and more.

Administrators are able to set up criteria for sending out requests for reviews using the consolidated platform. They can employ a variety of email signatures, newsletters, and widgets.

Built-in analytics features allow for constant monitoring of user feedback. Trustpilot also facilitates the acquisition of Google Seller Ratings, the incorporation of star ratings into organic search, and the distribution of reviews via social media.

This app works in tandem with other popular apps for running a business, like Shopify, WordPress, PayPal, and MailChimp.

The starting monthly price for Trust Pilot is $225 per user. It’s also possible to get a free plan.

#9. Merchant Centric.

MerchantCentric handles all of the comments and reviews that come in via your website, phone lines, and surveys. Personalizing content on a per-brand or per-location basis is also possible. Negative comments can be dealt with swiftly and efficiently with the use of alerts that notify you of such comments.

The program generates a single, unique URL that can be published online, printed on invoices, or emailed to customers. This facilitates consumer input on the preferred platform. The dashboard provides one location for managing and responding to user feedback across all supported channels.

The most popular enterprise software is compatible and can work effectively with Merchant Centric.

The price per user each month for MerchantCentric starts at $49.95. However,  there is an option to try it out for free if you like.

#10. Rize Reviews

Rize Reviews provides a widget for showcasing consumer reviews, which aggregates ratings and comments from platforms including Google, Facebook, and the BBB (BBB). You can customize the widget’s appearance and decide whether or not to show the total rating.

Reviews left by customers are accessible from any device. The widget’s purpose is to facilitate user access across many mediums. Numerous tools for handling one’s online reputation are included in the program. You may tailor your audience, brand messaging, email marketing, and review monitoring to your exact specifications.

Salesforce, Zoho CRM, and LinkedIn are just some of the big business apps that this one works with.

There is the option for you to discuss a special price with Rize Reviews, while there is also a free trial you can try.

White Label Review Management Software

The white-label review management software is a system tool that manages your reputation and enables you to monitor online reviews about your business, receive notifications when new reviews are posted, and reply to both positive and bad remarks in the most efficient manner possible.

The white label review management software enables you to offer your clients services related to managing their reviews and reputations while maintaining your own branding, including your own domain name and logo. White label review management software comprises all the tools that you require to effectively manage the internet reputation and reviews of your customers.

You can safeguard your brand and strengthen your visibility on the internet with the help of the tools that are provided by white label review management software.


Customer sentiment about your products, services, and brand can be gauged through online reviews and ratings. Businesses nowadays must be vigilant in protecting their online reputation or risk losing consumers to competitors who do. The good news is that by keeping an eye on what people are saying about your company online, you can turn things around and build a stronger social presence.

Effective review and reputation management requires a multifaceted approach that might be challenging to implement. For the process to be successful, you’ll need more than just a well-thought-out strategy for managing reviews; you’ll also need the appropriate technology in the available review management tools.

You can safeguard your brand and strengthen your visibility on the internet with the help of the tools that are provided by white label review management software.

Review Management Tools FAQs

What exactly is meant by the term "product review program"?

Product review software or customer feedback software facilitates the hosting of product reviews on the websites of e-commerce enterprises. Basically, the goal of this software is to improve the overall experience of conducting business via e-commerce.

What does software review process means?

To review a software product is to “examine project personnel, managers, users, customers, user representatives, or other interested parties for opinion or approval about it

What does a technical review means?

Technical reviews update stakeholders on the progress of the products under review and the project as a whole. The members of a project team rely heavily on technical reviews as a means of sharing information, coordinating efforts, keeping tabs on potential dangers, and passing along finished goods as well as insights.

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