Buffalo Bills Logo: History Of Buffalo Bills Team

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The Buffalo Bills are a professional American football team based in the Buffalo metropolitan area. The Bills are a member of the American Football Conference and compete in the NFL. They host their home games at Highmark Stadium in Orchard Park, NY. Originally founded in 1960 as a member of the American Football League (AFL), the team eventually joined the National Football League (NFL) in 1970 after the AFL and NFL merged. The name “Buffalo Bills” comes from the city of Buffalo’s All-America Football Conference (AAFC) team, which was itself named after the famous western outlaw. Since its inception in 1960, the Buffalo Bills have used four distinct logos. The streaking buffalo has served as the primary brand symbol for the past 50 years. However, since 1974, the Buffalo Bills have stuck to this their current logo.


The Buffalo Bills are a National Football League team that plays in the East division of the American Football Conference. Starting in 1960 as a member of the AFL, the team switched to the NFL in 1970 as a result of the leagues’ merger.

The history of this club basically begins with Ralph Wilson, the first and initial owner. The American Football League’s creator, Lamar Hunt, sent an invitation to him to join the league and provided a list of six potential towns. Wilson decided on Buffalo because his lawyer, Paul Crotty, had arranged a favorable agreement with Civic Stadium there, thus giving Wilson complete control of the facility at a steep discount.

Supporters sought to honor the history of the AAFC Bills, who became the Cleveland Browns in 1950. This was a proposal that generally had the backing of Ralph Wilson. The original Buffalo Bills were so-called because they were inspired by the popular quartet of the same name, which in turn was named after the showman and hunter William Frederick Cody. Over the course of 18 months, he slaughtered 4,280 buffalo, earning himself the moniker.

However, after a long and fruitful life, Ralph Wilson passed away in 2014. Terrence and Kim Pegula bought the team and are now the sole proprietors. On October 10th, they paid $1.4 billion to acquire the rights to the team.

Buffalo Bills’ logo is a stylized version of the team mascot set on a red background. The strip adds to the impression of speed and motion, giving the talisman a minimalist buffalo dynamism as a symbol of will and strength.

There are four distinct Buffalo Bills logos. However, they share one common characteristic: buffalo. Artists initially drew two animals side by side before adding a giant elliptical ball and two football players in white and blue uniforms to demonstrate the drawing’s connection to sports. Later on, they went the minimalist route, with just one player and one buffalo.

In the history of this club, the year 1970 marked a watershed moment. During this period, the Buffalo Bills appeared in a simple form as the logo with a red silhouettes. Although it only saw service for three years, it proved to be an important foundational piece for the subsequent, more permanent symbol.

Buffalo Bills Team Logo 1960-1961

The Buffalo Bills logo features a blue football as its primary element. In this case, it basically serves as a backdrop for the foreground content. In the logo, two football players are shown wearing throwback Buffalo Bills jerseys alongside a herd of buffaloes. While at the very top is a white wordmark that reads “BUFFALO BILLS.” Squiggles are absent from the font.

Buffalo Bills Team Logo 1962-1969

The next Buffalo Bills logo is a variation of the old one. The designers reinstated the ball as wallpaper. A brown buffalo in grainy sepia and a football player wearing number 31 on his blue and white jersey have also been added to the logo. On his head is a picture of Buffalo and a white helmet with a red cross on it. However, this time, the “Buffalo Bills” wordmark is no longer present. The only thing remaining to identify the team is its distinctive clothing.

Buffalo Bills Team Logo 1970-1973

In 1970, designers modified the original idea. This time around, the football players and balls were however taken out. Only the red Buffalo from the previous Buffalo Bills logo that was on the helmet was maintained. Likewise, there are no outlines and very little granularity.

Buffalo Bills Team Logo 2002

Here, we are basically talking about the Buffalo Bills’ unused logo. To mark the 2002 uniform and logo redesign, the general manager of Buffalo Bills, Tom Donahoe conceived of this concept. Below that, in the left corner, is a stylized letter “B” that consists of a red bullet and a blue bullet (representing the Buffalo Bills). It’s topped with a charging bison. As a result of fan backlash, the club reverted the logo to the 1974 Buffalo logo edition of the Bills team.

Buffalo Bills Team Logo Since 1974

Stevens Wright, an aerospace designer, and commercial illustrator, designed the current Buffalo Bills logo. His wife, Jere Wright, managed production for NFL Properties, the division in charge of the NFL’s trademarks and merchandise sales. Jere introduced her husband’s skills to David Boss, the head of the creative services department at NFL Properties. Hence, the manager immediately rewarded Stevens with a coveted task: redesigning the Buffalo Bills’ logo.

In the summer of 1973, Stevens Wright presented the Bills with a number of different concepts. Robert Lustig, the team’s general manager, wrote back stating his preference for the plan that would become the savage Buffalo. The Buffalo Bills logo was designed in 1974, and the squad is still using it today, thus its creator understandably takes great pride in it. Fans rejected the lone fresh choice put out for consideration in 2002 as unsuccessful. Therefore they were unable to locate a suitable replacement.

However, the blue bison was still featured on the Buffalo Bills’ logo, albeit in a more simplified and abstract form than the 1970s version. This logo has greater motion than the one it replaced. The action is shown not just by the bison’s aerial stance, but also by the red slanting line that runs down its white horn. The whole color palette of the team’s jerseys, with the exception of dark blue, is shown in this graphic. In the 40th year, the finished Buffalo Bills logo made its first appearance.

Buffalo Bills Team Logo Font and Color

The club’s primary emblem, the buffalo, is shown in an abstract manner. However, this did not stop the designer from conveying the animal’s character, highlighting its uniqueness, and giving the piece a feeling of dynamism. A running buffalo silhouette and an extending red line from the white horn to the emblem’s indistinct left border serve as indicators of motion.

The creator of the Buffalo Bills logo avoided using labels. Hence, he gave the graphic element his whole attention as an artist and executed it to the highest standard. Only three colors were combined by Jere Wright: royal blue for the animal, red for the stripe, and white for the background and little details.

In addition, he harmonized the key hues from the official Buffalo Bills color scheme in this way without overstuffing the logo. Hence, the rendition he came up with has since become a classic. Buffalo Bills is still unable to “get rid” of its recognizable red and blue logo, which the supporters adored.

The Buffalo Bills’ current logo features a blue leaping buffalo with a red laser flowing through it. Since 1974, this design has served as the Bill’s logo. Stevens Wright presented the management of Buffalo Bills with a variety of designs in 1973, and these ideas eventually were implemented as the logo. Soon later, David Boss, the head of NFL Properties’ creative services division, received a letter from Vice President and General Manager Robert Lustig during that period demanding a minor modification. In the letter, Lustig basically made it clear that he really want the logo to show a buffalo speeding forward. To express such, a red stripe was modified and placed in place.

Why is the Bills Logo a Buffalo?

The name “Buffalo Bills” comes from the city of Buffalo’s All-America Football Conference (AAFC) team, which was itself named after the famous western outlaw. The majority of the Bills’ fan base also resides in Western New York, making them the only NFL team to call New York State home.

Yes. From 1962 until 1969, Buffalo Bills basically used a logo that included a brown football enclosing a rushing buffalo and a Bills player. However, the logo was changed from 1970–1973. Hence, the Bills’ logo featured a red silhouette of a buffalo in a rightward-facing stance. Additionally, from 1974 to today, the bills adopted another logo. This current bill’s logo featured a blue charging buffalo with a red slash across its chest.

What is the Bill Mascot?

Billy Buffalo

The official mascot of the Buffalo Bills that compete in the National Football League is William “Billy” the Buffalo.  He however made his debut in Orchard Park, New York, in the year 2000. He’s a blue American buffalo that stands 8 feet (2.4 meters) tall. It has generally been the team’s official mascot since the year 2000. The number he wears on his uniform spelled “BB”

Billy Buffalo underwent a revamp in 2018, and the “makeover” received mixed reviews from fans. From 2006 through 2011, Jason Ballock, who donned the outfit, commended it for being more “child friendly” and sleek.

Is the Buffalo Bills Logo Trademarked?

It’s hardly surprising that the Buffalo Bills, who have a distinguished athletic history and have the distinction of being the first club to appear in four consecutive Super Bowls, have collected a collection of intellectual property in addition to their large following of ardent supporters.

The Bills’ name was the subject of their initial trademark application. The first use of the trademark dates back to 1959, while the trademark registration approval was in 1973.

Likewise, the Buffalo Bills have a helmet-based logo like many other NFL teams. It is one that however stands, out thanks to the bison that is half-charging, half-jumping on the side of the helmet. In 1976, the trademark office recorded the logo.

On the other hand, along with Buffalo Bills, the word mark “Bills” was also registered as a trademark. The trademark was formally registered in 1977 after the first usage was officially documented in 1959.

Why Does Buffalo Have an NFL Team?

Ralph Wilson is credited with having the vision to bring an NFL club to Buffalo. Generally, he was one of the first people to establish the American Football League. Mr. Wilson was a successful businessman in the city of Detroit.

Buffalo Bills

The Buffalo Bills play American football professionally and call the Buffalo area home. The Bills are an NFL team that plays in the AFC East. They host their games at Highmark Stadium in Orchard Park, NY. Originally founded in 1960 as a member of the American Football League (AFL), the team eventually joined the National Football League (NFL) in 1970 after the AFL and NFL merged. The name “Buffalo Bills”  basically comes from the city of Buffalo’s All-America Football Conference (AAFC) team which was itself named after the famous western outlaw.

Generally, the Bills are the only NFL team to play their home games in the state of New York. Typically, they also have a large portion of their fan base can be found in Western New York. Terry and Kim Pegula are currently the owners of the team. They bought the Bills from Ralph Wilson’s estate after his death in 2014.

However, while there have been no other major titles in Buffalo’s professional sports history, the Bills won the AFL in 1964 and 1965. Although after joining the NFL, they had a rough first decade. Regardless, they eventually became playoff challengers every year from the late ’80s through the ’90s. Likewise, between 1990 and 1993, they saw their greatest success. They made a record-tying four straight appearances in the Super Bowl, an achievement frequently eclipsed by their four consecutive defeats.

On the other hand, the Bills were the final franchise in any of the four major North American professional sports leagues to qualify for the postseason in the 21st century. This is a span of 17 years spanning from the early 2000s to the mid-2010s. Though they haven’t won the Super Bowl since the late 2000s, the Bills, once again are currently a perennial playoff contender. 

Brief Team History

Under Buster Ramsey’s leadership, the Buffalo Bills first took the field in 1960 as a charter member of the American Football League. The team eventually merged with the National Football League in 1970. With quarterback Jack Kemp and head coach Lou Saban, the Bills won back-to-back American Football League crowns in 1964 and 1965. However, the team hasn’t been able to repeat that success since.

The Buffalo Bills’ most famous player of the 1970s was running back O. J. Simpson. He was notably recognized for breaking the NFL single-season rushing record in 1973. However, with the AFL-NFL merger complete, the Bills joined the Buffalo All-Americans as the city’s second NFL team. Since the All-Americans (by then known as the Bisons) had folded in 1929, Buffalo had been without an NFL team. Meanwhile, the Bills were the third non-NFL professional team to play in New York prior to the merger. The former two teams include the Indians/Tigers(the early 1940s) and a team with the name Bills (originally the Bisons, late 1940s) in the All-America Football Conference (AAFC).

Even though the Bills were a middling team after the AFL-NFL merger, All-Pro running back O. J. Simpson was a member of the team in the 1970s. The team was on the verge of collapse in the mid-1980s. However, thanks to the demise of the USFL and a string of highly drafted players like Jim Kelly (who originally played for the USFL instead of the Bills), Thurman Thomas, Bruce Smith, and Darryl Talley, the Bills were able to rebuild, and become perennial contenders from the late ’80s to the mid-’90s. During this time, they basically won four consecutive AFC Championships.

Playoff Drought

The Bills’ 17-year playoff drought between 2000 and 2016 was the longest active playoff drought across all four major professional sports at the time. This, however, is largely due to the rise of the division rival New England Patriots under Bill Belichick and Tom Brady and numerous failed attempts at rebuilding in the 2000s and 2010s. Terry and Kim Pegula, the owners of the Buffalo Sabres generally became the second group of owners following Ralph Wilson on October 8, 2014. This happen when they were unanimously approved to acquire the Bills at NFL owners’ meetings.

The Bills ended their absence from the postseason under Sean McDermott’s leadership. Hence, they made it to the playoffs in four of the following five seasons. Brady’s move to Tampa Bay and away from the AFC East, combined with the Bills’ own development of a core of talent featuring Josh Allen, Stefon Diggs, and Tre’Davious White, helped the team win its first division title and advance to the playoffs since 1995.

Uniforms and Logos

The Bills’ first two seasons basically saw the team play in outfits that took heavy inspiration from the Lions’ garb at the time. Prior to establishing the Bills, Ralph Wilson had been a minority owner of the Lions. The AAFC teams that came before the Bills also sported blue and silver uniforms.

The original squad colors were typically blue, silver, and white, and the helmets were silver with no striping. While the numbers of the players were shown on both sides of the helmet, which lacked any sort of logo.

The red bison, on the other hand, depicted in a standing position, was chosen as the emblem in 1962 and is now featured on white helmets. The team adopted it’s current red, white, and blue color scheme in 1962. However, in an effort to emulate the look of the Buffalo Bisons of the American Hockey League (AHL), the team sported blue jerseys with red and white shoulder stripes. The stripes in the middle of the white helmets were also red.

However, the jerseys were altered once more in 1964. This time, the shoulder stripes were swapped out for a unique stripe design on the sleeves. This pattern had four stripes in general: two wider inner stripes and two thinner outer stripes, all framed in red piping. In 1965, the helmets gained red and blue horizontal stripes down the middle.

Buffalo Helmet

In 1973, the last year of the standing buffalo helmet, the Bills debuted blue pants to go with their white jerseys. As late as 1985, blue pants were still in use. Before its switch to white in 1986, the helmet’s face mask had been blue for the previous two decades.

Instead of a stationary bison, the new logo features a charging blue bison with a crimson diagonal stripe emanating from its horn. Aerospace designer Stevens Wright created the current logo for the series in 1974. Generally, it is still in widespread use today.

The 1984 change from white to red for the helmet shell came about so that Bills quarterback Joe Ferguson could tell his team apart from the Baltimore Colts, the Miami Dolphins, and the New England Patriots, all of whom wore white helmets at the time. According to Ferguson, “There was a time when every team we played wore white helmets. Simply put, our new head coach Kay Stephenson was hoping for greater contrast on the field in order to better locate a receiver down the field.”

Tom Revamp

Tom Donahoe, the Bills’ general manager at the time also oversaw a major revamp of the team’s look for 2002. The original blue was replaced by a new, darker shade of blue, and nickel gray was added as an accent color. Red side panels were included on both the blue and white jerseys. The white uniforms were accented by a dark blue shoulder yoke and royal blue numbers. The red helmet, on the other hand, had a white face mask with accents in navy blue, nickel, royal blue, and white.

The team also considered switching to a new logo a stylized “B” made up of two bullets with a more detailed buffalo head on top. However, after receiving negative feedback from fans, they decided to stick with the running bison emblem instead. In 1974, a charging royal blue bison with a red streak, white horn, and white eyeball was chosen as the helmet logo.

The Bills brought back their standing bison helmet and throwback outfit from the 1960s in 2005.

When not donning their vintage uniforms, the Bills wore either an all-blue or an all-white home and away set. By 2007, they had abandoned the white-on-blue uniform. While by 2008, the blue-on-white one had also been abandoned.

The Buffalo Bills debuted a new uniform for the 2011 season. It was a modernized version of their uniforms from 1975 to 1983. With this shift, the previously worn navy blue uniforms will once again be replaced by royal blue, while the white helmets with the “charging buffalo” badge will once again be worn. Striped socks were generally part of the original set. However,  by 2021 the Bills rarely wore them and instead opted for solid colors of white or blue.

Home Uniforms

Buffalo wore white home uniforms on occasion in the 1980s, including all eight home games in 1984. However, they stopped doing so in 1987. To play the New York Jets at home on November 6, 2011, the Buffalo Bills wore white uniforms for the first time since 1986. Hence, for every home game since 2011, the Bills have worn either their primary uniform or a throwback uniform that is all white.

Because of the new uniform contract with Nike for the league, some adjustments were made to the Bills’ uniform. As a result, on April 3, 2012, Nike debuted their new uniform.

Buffalo wore an all-red uniform for the first time in team history on November 12, 2015. This is during a game against the New York Jets were the first two teams to participate in the NFL’s Color Rush uniform program. In the beginning, the set included red socks with white and blue stripes, just like the primary uniforms. However, by the year 2020, the socks had been changed to solid red ones.

The United States men’s national junior ice hockey team wore clothes inspired by the Bills for an outdoor game versus Team Canada on December 29, 2017, as part of the 2018 World Junior Ice Hockey Championships.

The club announced on April 1, 2021, that their players would be donning white face masks for the upcoming season and beyond.

Why are the Bills Wearing White at Home?

Because darker hues absorb and hold onto heat better. Therefore, more and more clubs are choosing to wear white at home for these early-season games while the weather is still pretty warm and forcing the visiting squad to work hard in dark shirts.

Do NFL Players Buy Their Own Shoes?

Many athletes who have shoe contracts order a fresh set of shoes every week. Likewise, they can have them delivered to them the next day by filling out a simple form. Incredible as it may seem, a single NFL season can go through 2,500 pairs of shoes. (Most squads give their old footwear to high schools in the area.)

Do NFL Players Get New Jerseys Every Game?

It’s possible that players who don’t get to play one week will wear their shirts again the next week. Do NFL players get new uniforms for each game? On the contrary, they are serviced or replaced as necessary. However, a lot of them are given away.

The trademark Bills, or Buffalo Bills, cannot be used by anyone other than the Bills, according to Californian intellectual property lawyer Peter Perkowski. However, there is a principle in trademark law known as Fair Use that permits individuals to use a trademark, allowing anyone to do this.

Is Buffalo Bills Logo a Bison?

The Buffalo Bills have one of the most recognizable mascots in the sports world, whether it is a buffalo or a bison. This courageous symbol is represented by a leaping bison that is prepared to fight. The club’s official colors are worn by the logo; White, red, and blue make up these.

Historic and Notable Players

Jim Kelly, the quarterback for the Bills, holds the team record for most passing touchdowns. In 11 years with the Bills, Kelly threw for 2,874 yards, 35,467 yards, and 237 touchdowns. In addition, five times Kelly was chosen to play in the Pro Bowl, and in 1991 he was named to the First Team All-Pro.

Thurman Thomas holds the record for most rushing attempts for the Bill with 2,849, amassing 11,938 yards and 65 touchdowns. Thomas was chosen five times for the Pro Bowl. He was also inducted into the NFL Hall of Fame in 2007 and was a two-time First Team All-Pro.

Andre Reed has more receptions than any other Bills wideout. In total, Reed had 86 touchdown catches and 941 receptions for 13,095 yards. He was elected to the NFL Hall of Fame in 2014 and was a member of the Pro Bowl seven times.


Over the course of its over 50-year existence, the Buffalo Bills have remained one of the most recognizable professional American football teams. Generally, they have used four different logos. However, all of these logos share one common characteristic: buffalo.

A red horizontal bar and a stylized version of the team mascot make up the Buffalo Bills’ logo. The strip meanwhile adds to the impression of speed and motion, giving the talisman a minimalistic buffalo and a sense of energy and drive.


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