start a real estate business
HubSpot Blog

It is not easy to own a real estate company. Before starting a business in any field, people should spend a lot of time researching, making a detailed business plan, and finding their niche. You can, however, start a real estate business from scratch with little or no money. Even in the absence of funds, something must be provided. It could be your time, knowledge, or skill set. Yes, some transactions can be completed without your having any money. Here are ways to start a real estate business with little or no money

How Do I Start Real Estate Business as a Beginner?

The first thing you should understand about starting a real estate business is that it is, in fact, a business. If you want to earn more than the average real estate agent ($41,289 per year), you must plan like a business owner.

How Do I Start a Small Real Estate Business From the Scratch?

#1. Set goals for your business.

Take some time before you get started to evaluate and prioritize your plans. This includes considering your personal, professional, and financial objectives, as these will influence how you start and grow your real estate investing business. Begin by considering where you want to be in five, ten, and fifteen years. Then, plan more immediate steps to get you there. This process’s significance cannot be overstated. Goals help investors not only stay focused but also take action.

#2. Conduct Extensive Research

A good business plan starts with thorough research into the industry to find a niche, a market area, and competitors. There are many ways to get out of your real estate business. Some are better for beginners than others. Many first-time investors will buy wholesale to learn the ropes before purchasing properties. However, rehabbing or buy-and-hold strategies may also be viable options depending on your objectives.

After that, you should research which market area is best for investing. 

Look at home values and rental prices, research neighborhood amenities, and don’t be afraid to move. During this process, it can be helpful to do research online, attend networking events, and even hire a mentor. Remember that the more research you conduct now, you will be better prepared to begin developing your business plan.

#3. Prepare Your Finances

There are several ways to get started in real estate with no money down; however, that doesn’t mean you shouldn’t assess your current financial situation. When you go to a lender, they will probably want to know about your past financial situation. It is critical to look before you are approached with questions. Request a credit report copy and review your existing accounts and investments. I always tell investors there are ways to get started in real estate investing, regardless of their financial situation.

Depending on your investment strategy, a few financing options may be suitable for you. Investors in real estate can start with a traditional investment, like a bank or government loan. They can also use non-traditional ways to get money, like private money lenders, business partnerships, or crowdfunding. A limited liability company (LLC) is a type of business structure meant to keep business costs from affecting the personal finances of an investor. You don’t have to commit to a single “method” right now, but you should be familiar with a few alternatives. That way, when you start your business, you’ll know exactly where to go.

#4. Create a Strategic Business plan

After conducting sufficient research, you should have begun forming ideas about what will help your business succeed in your market. Create a business plan that includes the resources and tools you intend to use.

#5. Create a Real Estate LLC

A limited liability company (LLC) is a type of business structure meant to keep business costs from affecting the personal finances of an investor. The designation allows investors to buy and own real estate without risk. They have different fees and regulations for forming an LLC, but the overall process is largely the same. Before you begin,

  • Check your state’s regulations.
  • Choose a distinct business name.
  • Submit an Article of Organization to your state.
  • Create a business operating agreement.
  • Declare your intent to file (if required in your state)
  • Obtain a tax identification number from the IRS.

After you form your LLC, you may need to obtain a few more permits before officially opening for business. Confirm these with your state, and you’ll be well on your way to securing your first deal.

#5. Plan Your Company’s Marketing

A successful real estate business is inextricably linked to a successful marketing strategy. What is your one-of-a-kind value proposition? Answering this question will help you create a brand for your business and any marketing campaigns. This is also a great time to choose a logo, mission statement, and core values. These elements will help you decide how to reach out to potential customers and serve as a starting point for your marketing materials.

After you’ve laid the groundwork for your real estate business, it’s time to launch your first campaign. For some ideas, look through the following list of common marketing materials:

  • Mailing Lists: Direct mail, believe it or not, has a place in this digital age. Real estate investors frequently use postcards, handwritten letters, and other mailers to reach out to potential sellers. The most important thing to remember when using direct mail is to be consistent: your response rates will almost always increase on the second or third attempt.
  • Email Campaigns: Email is a great way to reach out to potential leads if you can gather enough contact information. Because email addresses are not as readily available as property information, compiling a solid list may take some time. In the long run, this is a cost-effective way to reach buyers and sellers.
  • Social media: is ideal for beginners because it is a completely free way to spread the word about your company. Create profiles on Facebook, Twitter, Instagram, and LinkedIn, and post updates as often as possible. Paid social media advertising may prove useful in the future.

#6. Create a Website 

Having a proper web presence is critical in today’s digital age. This is particularly true in the real estate sector. Most homebuyers report beginning their search online before contacting a real estate agent. This means that having a strong website will improve your chances of attracting new customers.

Think about using websites like WordPress, Squarespace, and Wix, which are easy to use and don’t cost too much. Your website is often a potential client’s first point of contact, so include pages that explain who you are, your values, and the value you can provide. Remember to include your website URL in your marketing materials and social media pages, as this will direct clients to your site. Last but not least, you can get more people to visit your website by publishing useful, up-to-date, and relevant articles and other relevant content.

#7. Keep Track of Leads

Launching marketing campaigns without a plan to track and follow up with leads is one of the worst things you can do for your business. Even if someone does not present you with an immediate opportunity, building a relationship with them over time may earn you their business. A customer relationship management system, or CRM, is an excellent tool for keeping track of your leads. This software allows you to manage your marketing campaigns and leads in one place. Hubspot, AgileCRM, and Apptivo are excellent places to begin your research. See if there are any free trials or pricing plans based on the number of leads you work with.

Components of a Real Estate Business Plan

While becoming a Realtor is not required to start your business, it can provide a great opportunity to discover new leads. “When it comes to starting a real estate business, the first thing you need to do is join the National Association of Realtors,” says Jasen Edwards of Agent Advice (NAR). You can gain full access to the Multiple Listing Service (MLS) with a NAR.

#1. Executive Summary

Your mission and vision must be defined first. Your executive summary is a quick look at your business. It should include a mission statement, a description of your company, growth data, information about your products and services, financial strategy, and your goals for the future. This is your business plan’s “why,” and it should be clearly defined.

#2. Company Description 

Describe your business and how it generally works, including your mission and how you plan to reach it. Investors should describe the nature of their business and the market they intend to target. Explain how the company’s services or products will meet those needs, address specific customers, organizations, or businesses that the company will serve, and explain the competitive advantage the company provides.

#3. Market Research

This section will identify and demonstrate your industry knowledge. It will typically include information about your target market, such as distinguishing characteristics, size, market shares, pricing, and gross margin targets. Your SWOT analysis will also be included in a thorough market outline.

#4. Management and Organization

This is the section where you explain who does what in your company. This section should discuss how your company is set up, who owns it, who runs it, and their qualifications. While this may be unnecessary as a real estate investor, those reading your business plan may want to know who is in charge. Make certain that no stone is left unturned.

#5. Products/Services

What exactly are you selling? What advantages will it provide to your customers? This part of your real estate business plan tells about your product or service, including what makes it better than what your competitors offer. It will tell about your product or service, its life cycle, intellectual property, and research and development activities, which may include plans for future R&D activities and efforts. Since real estate investing is more like providing a service, new investors need to figure out what makes their service better than others in the field. It could include previous experience.

#6. Marketing Plan

In most cases, a company’s marketing plan will explain how they plan to sell or market its product or service. This includes a strategy for getting into the market, a plan for growth, distribution channels, and a communication strategy that covers everything. When making a real estate business plan, investors should consider how they plan to find new leads and get in touch with them. Then, they should consider the different communication methods, such as social media, direct mail, a company website, etc. The marketing section of your business plan should mostly talk about how your business will run and grow.

Is Real Estate a Good Business to Start?

If you manage your assets wisely, yes, entrepreneurs have the necessary experience and fundamental business knowledge to launch their own real estate business. Appreciation is the most common way for a real estate business to be profitable. An increase in the value of an asset over time is referred to as “appreciation.” Residential properties, commercial properties, and even undeveloped land can be considered assets. The price can go up for several reasons, like when demand goes up, and supply goes down. Profit in your real estate business is obtained by selling your asset after it has increased in value; subsequently, real estate profits are obtained by generating income through regular payments or rent.

How Hard Is It to Start Up in Real Estate?

The real estate industry is very capital-intensive and requires significant investment. If you don’t have enough, you should look for investors. You can look for equity investors who can provide you with enough leverage to get started and accelerate your growth.

If you did a lot of research for your business plan, you should know how much money you need to get started, depending on how big you want to start. You can look for alternative funding if your savings and financial capacity are insufficient to get started.

What Are the Four Types of Real Estate?

  • Residential real estate: This refers to any property used for residential purposes. Some examples are single-family homes, condos, cooperatives, duplexes, townhouses, and multifamily residences.
  • Commercial property: This includes apartment complexes, gas stations, grocery stores, hospitals, hotels, offices, parking lots, restaurants, shopping centers, stores, and theaters.
  • Industrial real estate: includes any property used for manufacturing, production, distribution, storage, or research and development.
  • Land: includes undeveloped property, vacant land, farm, orchard, ranch, and timberland. Borrowing money is one option, but there are also many other creative and unusual ways to buy a home. Borrowing money is an option, as are various more unusual and creative paths to ownership. Consider,
    • Seller financing. 
    • Lease the property with a purchase option.
    • Negotiate a trade. 
    • Take charge of your mortgage payments.

What Type of Business Is Best for Real Estate?

Real estate investors like LLCs because they combine the best parts of other types of businesses. LLCs combine the tax benefits and flexibility of partnerships with the protections against the liability of corporations. LLC owners can run their businesses as sole proprietorships, partnerships, or corporations. They are ideal for long-term investors who want to “buy and hold” their investments to receive consistent rental income and long-term capital appreciation. There are no restrictions on the number of LLC owners.


There are two main ways to profit from real estate assets: appreciation, an increase in property value over time, and rental income, which is earned by renting out the property to tenants. Most of your money and wealth will come from appreciation, but cash flow is important because it will help reduce risk.


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