It’s no news that social marketers are always looking for ways to increase their return on investment while decreasing their time spent inefficiently. Well, this is where the modern social media scheduling tools comes to the rescue.
However, tools for pre-scheduling social media content do more than save time. The best social media management or scheduling tools can streamline your operations, allowing you to devote more time to creating engaging content and interacting with your audience in real-time.
Yea, I can already tell that sounds like a win-win situation.
On the other hand, regarding timetables, the priorities of various industries vary widely. Perhaps you have a singular focus on analytics. Or maybe you’re in charge of a large group that needs to communicate and work together better.
Whatever the case may be, modern marketers are starved for easy-to-implement strategies.
Lucky you, this article will introduce you to some social media scheduling tools. We evaluated the most popular features of these social media posting tools to help you make the best decision.
Let’s get started without further ado!
For 2023, the following are some of the top social media scheduling tools to implement as a solo entrepreneur, a social media manager or a business.
#1. Brandwatch
Brandwatch focuses on providing social media professionals with a structured set of features that help them listen, engage, measure, schedule, and publish meaningful content.
Tis scheduling tool has two plans available. The Essential plan is designed for single users and small teams, and it includes a content calendar and campaign planner, as well as advanced analytics and community management. The Full Suite is intended for larger organizations with multiple teams and markets. It includes everything from the Essentials Plan (except unlimited channels, reporting, and teams),, social media advertising, competitor benchmarking, and collaboration and approval flows.
According to Brandwatch, your content calendar is one of the most important tools you’ll use. It displays all of your scheduled content across all of your social networks. You can use your content calendar to plan, schedule, edit, and post. You can map, create a brief, roll out, and collaborate on campaigns for all social platforms using Campaign Planner.
Brandwatch supports images, videos, Instagram Stories, and carousels on Facebook. To improve quality, Brandwatch provides roles, approval processes, and an audit trail in its version of a shared media library called the “Content Pool.” Brandwatch provides roles, approval processes, and an audit trail if you have a team if you have a team. You can also set up email alerts and share notes. Brandwatch gives you access to agencies to help you with your collaborative processes. You have complete control over all access and permissions.
Brandwatch allows users to create their inboxes. You can use filters and include multiple feeds and labels. Custom response templates can also be created for faster responses and bulk actions.
#2. Loomly
Loomly is a robust social media scheduling and management tool with a user-friendly interface. After a 15-day no-credit-card trial, it offers four pricing tiers. They range from $26/month for those with ten or fewer social accounts to $269/month for those with up to 30 users and 50 social accounts.
One useful feature of Loomly is the ability to create different calendar workflows. For teams with more than one collaborator, the default setting is:
- Draft
- Awaiting approval
- Edits are required.
- Approved
- Scheduled
- Published
When creating a post, there is a simple procedure to follow. You can start a post from scratch or import post ideas from RSS feeds, which will generate draft posts for you. Before you customize details for whichever social networks you want, you create a post’s base copya paid Facebook post, you can customize your audience and set a budget for your campaign right from Loomly.
Loomly’s interaction screen is another useful feature, where you can manage comments, and messages, and track social handle mentions (via tagging).
#3. Iconosquare
Although Iconosquare is best known for its in-depth social analytics, the company has expanded its offering to include multi-profile social management and a powerful scheduling tool. The various tools cover Facebook, Instagram, Twitter, and LinkedIn, though LinkedIn and Twitter currently have fewer capabilities.
In advance, you can schedule Instagram and Facebook posts from your computer or the Iconosquare app. In a few clicks, you can insert saved captions or hashtag lists, schedule your first comment, and cross-post to multiple profiles at once. Thenyou can easily preview scheduled posts using drag and drop using drag and drop and re-order your feed.
Iconosquare allows you to schedule photo and video posts to Instagram and Facebook automatically. When using automatic publishing on Instagram, tag accounts and locations in your single-image posts. When posting on Facebook, include a location tag or mention other Facebook pages. To finish the Instagram publishing process, you must schedule Instagram Stories and carousels on the Iconosquare website and be notified on your mobile at the time of the post. However, there are no such restrictions when responding to traditional Instagram posts.
Iconosquare works well with media. Photos and videos from your computer, Dropbox, Google Drive, or OneDrive can be uploaded, labelled, and organized—schedule posts from your media library with ease. Iconosquare even tags any image you use so you don’t accidentally reuse it in another post.
#4. Agorapulse
Agorapulse is a social media scheduling and management tool for teams and agencies. It has four monthly plans ranging from $49 for Standard to Custom priced Enterprise. The main distinction between each option is the number of social profiles, and users supported, though there are differences in data retention and ad comment monitoring.
Agorapulse lets you publish, interact, listen, report, and collaborate with your social networks. It is compatible with Facebook, Twitter, Instagram, LinkedIn, Google Plus, and YouTube.
You can post to all your social accounts from a single location, using a queue or schedule to ensure your content is delivered at the best times. You can re-queue or reschedule evergreen posts. Furthmore, you can customize each post to take advantage of social network-specific features.
#5. HeyOrca
HeyOrca makes designing, scheduling, and publishing social media posts simple. Getting started is just as simple, and it provides a variety of videos and guides to assist with the onboarding process. Its user-friendly interface strongly emphasises calendars, allowing you to visualize all your scheduled posts and quickly identify which days may have insufficient content.
It’s an appealing option, especially for social media marketing agencies, and it’s trusted and loved by over 10,000 social media managers worldwide. One of the reasons it was created in the first place was to fill a market void for a solid tool that creative agencies could use for content creation and collaboration.
It includes, for example, multiple social calendars that allow you to separate different clients. Its content and media libraries, where you can manage your posts and media assets, are another useful feature for agencies. Then, once you and the rest of your team have exchanged feedback (which you can do directly on the posts) and are ready to present your ideas to your clients, the final approval phase is just as easy. Instead of exchanging emails, clients can approve or reject a post directly on the platform.
HeyOrca has three subscription plans: Basic, Standard, and Pro. All of these plans support direct publishing to Facebook, TikTok, Instagram, Twitter, LinkedIn, Google My Business, and Pinterest. Furthermore, each of these plans includes unlimited users, making it an excellent tool for collaboration.
Overall, HeyOrca is a solid scheduling solution that does much more. While primarily aimed at agencies, brands looking for an in-house social media platform will find its features useful and intuitive.
#6. Onlypult
Onlypult is the only social media platform for brands, agencies, and businesses. It does more, allowing you to work with images and videos and post to social media, blogs, and messengers. Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, and Medium are among the apps you can schedule to.
Onlypult has four plans that differ in size: Start, SMM, Agency, and Pro. You can use a different number of managers, accounts, and tracked users with each of these plans. Otherwise, all plans include an image editor, a video editor, multiple concurrent accounts, hashtags, a planner, a calendar, and automatic post deletion.
You can upload photos and videos to the web, schedule future posts, and publish them in real-time. Onlypult’s scheduling feature allows you to create multiple social posts and schedule them to be pushed to your social channels on specific days and times. Carousel posts and Stories can also be scheduled. Furthermore, you can set posts to auto-delete at a predetermined time, eliminating worrying about promotional links and codes floating around the web or people querying old posts and requesting special discounts.
Read Also: ANALYTICAL TOOLS: Top 10+ Analytical Tools for Business, Social Media & Marketing
Onlypult has the advantage of allowing you to multipost. You can create copy and use different images to apply it to multiple posts.
Onlypult, like most of these social media posting and scheduling tools, includes a content calendar to help you stay on top of what’s happening and when your content will be published. It is neat and simple to use.
Onlypult includes limited access to two other tools, Builder and Monitoring, at all plan levels. Builder’s visual builder allows you to create a micro landing page in minutes. Monitoring keeps track of any mentions of your competitors, partners, or buyers. Monitoring can help you find discussions about your brand to help you make the best decisions.
#7. PromoRepublic
This tool provides a comprehensive social media management software platform, with plans ranging from the Solo plan for personal use to the Advanced Plan for large businesses and agencies.
PromoRepublic can help you automate your social media publishing and scheduling. You enter all your posts and visuals into a single social media publishing calendar, which is scheduled in advance and automatically posts to multiple social media platforms. They have Facebook, Instagram, Twitter, LinkedIn, and Pinterest integrations.
However, they provide more than just post-scheduling. You have access to a 100,000-post idea library, graphics editing tools, and other features expected of social media management and planning software, such as analytics and reporting and AI-powered smart posting.
#8. NapoleonCat
NapoleonCat has amassed an impressive client list over their 7+ years in business, including the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can assist social media marketing teams reclaim up to 70% of their time and energy. Even if this isn’t the case, simply looking at and interacting with its beautiful platform will make work feel less tedious.
Overall, it’s simple to use and set up. One feature that deserves special mention is the ability to track your competitors when you set up your social media accounts after signing up. Simply enter the name of the competitor’s social media account and add it to your watch list. You can also configure it so that each team member has their own permissions. This is helpful if you want to limit who can create content.
In terms of posting and scheduling, you can use it to simultaneously schedule and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business from a single dashboard. It also generates post previews as you write them, which is more useful than it may appear. After you’ve published your content, you can use its performance analytics to track your reach, engagement, and click-throughs.
While its feature set is similar to other social media tools, its pricing strategy is unique and much more flexible. Unlike most tools, NapoleonCat allows you to customize the number of social media profiles and users, making it ideal for smaller teams.
Read Also: SOCIAL CURATION: Meaning, Sites, Tools & Software
#9. ContentCal
ContentCal is the most comprehensive content calendar and social media scheduling platform, assisting thousands of individuals, businesses, and agencies with content planning and social media management. The platform also defines user permissions, streamlines the approval process, allows you to manage multiple accounts in one place, and communicates and collaborates with your team on upcoming content. You can also monitor content performance and learn how to improve it in the future with ContentCal Analytics and Respond.
Social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and other features are available in ContentCal. The application allows creators to design visual content by modifying the layout and adding a header colour and personalized logo. Employees can also create and save draft posts, receive feedback from collaborators, and preview posts before publishing.
You can save time, work with team members or clients, and create better social media content. This platform is ideal for agencies, distributed organizations, or anyone who requires the management and participation of multiple social media accounts. It couldn’t be simpler, making it ideal for teams of varying skill levels. Furthermore, the ability to design custom workflows and approvals that reflect your unique governance strategy is unparalleled. ContentCal is not only reasonably priced, but it is also one of the market’s leading social media schedulers.
#10. Planoly
Planoly is a good social media posting and scheduling tool with a good app if you’re looking for one. This platform, founded in 2016 by a jewellery brand, began as an Instagram visual planner. Since then, its feature set has expanded to include social marketing tools for Twitter, Pinterest, and Facebook.
Planoly’s concept is simple: social media marketing shouldn’t be difficult. As a result, it integrates social strategy and content scheduling to assist social media managers and business owners.
Analytics is one of the features that deserve special mention. You can view basic analytics for Instagram and Pinterest for any period. It also provides advanced Instagram analytics and recommendations for the best time to post on Instagram based on your target audience’s activity.
However, before you can begin studying analytics, you must first begin posting. It’s especially useful when creating shoppable posts. You can use sell it to turn your social media content from any social platform into a social storefront. If you want to create engaging social media posts, its StoriesEdit feature provides designer templates and stickers to assist you in creating and customizing content.
It provides three paid plans as well as a basic free plan. As a result, it can adapt to your changing needs.
#11. Social Sprout
Sprout Social is a one-stop shop for social media posting and scheduling. It enables you to schedule and post to multiple networks. It can be used for collaboration by marketing teams, with user-level permissions granting specific access to marketing managers, writers, and everyone to contribute to a social media calendar.
The calendar feature of Sprout Social gives a team a bird’s eye view of what’s being published and promoted daily.
The package also includes a variety of social media analytics, allowing you to see how well various pieces of content perform.
After a free 30-day trial, plans range from $249 to $499 monthly.
#12. Buffer
Buffer uses a freemium model, allowing you to schedule 10 social updates for free or unlimited scheduling with a paid plan. This provides ample opportunity for a beginner to determine whether social media automation will benefit them.
Buffer, as the name implies, allows you to curate a list of relevant posts to share, which you can then schedule to go out at more appropriate times for your audience.
It enables you to tailor your messages to each social network. Buffer’s mobile app and web browser extension make adding webpage links, titles, and images to your Buffer schedule simple.
It recommends the best times for you to post to each of your networks. Buffer also provides analytics on the success of your posts.
#13. TweetDeck
TweetDeck may be ideal if your only social scheduling needs are for Twitter, especially since it is free. It gives you the ability to schedule tweets across multiple Twitter accounts. TweetDeck had value, as Twitter purchased it in 2011.
It includes a detailed dashboard that allows you to view tweets in an account’s Home feed, Notifications, Messages, Activity, and Mentions. These are updated in real-time. You can also include columns for Lists, Collections, Likes, Followers, Scheduled Posts, and other items. You can change a scheduled Tweet before it is published. Also, can also easily include images and GIFs in your messages.
#14. MeetEdgar
MeetEdgar provides the majority of the standard tools for scheduling social media content across various platforms, including Twitter, Facebook, and LinkedIn. Instagram and Pinterest are expected to be added soon. The tool is technically called Edgar, and the webpage/app is where you “meet” Edgar.
You can use it to queue as much of your content as possible with as little involvement from you as possible. Blog posts, promotional materials, quotes, and questions can all be organized into different categories. You use the social media calendar to schedule post categories to go out at specific times.
It makes it especially simple to repost evergreen content. Edgar recycles your updates over time, ensuring that your posts do not go to waste after publication. As Edgar re-shares your content over time, it becomes visible to more people and different audiences without you having to do anything extra.
MeetEdgar has two plans: Eddie Monthly Plan ($29.99/month) and Edgar Monthly Plan ($49.99/month).
#15. CoSchedule
CoSchedule allows you to schedule and organize your marketing. This may entail coordinating your blog and social posts for a solopreneur or influencer. If you own a company, you may have additional marketing activities that need to be centralized. It even enables agencies to organize their projects for each client individually.
As a result, social media scheduling is only one component of CoSchedule’s offering.
Monthly plans begin at $39 per month. This provides you with a single integrated calendar that includes blog and marketing projects and all-in-one social promotion. Email marketing integrations and business analytics are also provided. The Professional and Enterprise plans are more expensive and include additional features, mostly related to other marketing campaign activities.
Your blog content and social promotion can be managed and published in one place. You can create a separate social campaign or add one to any project. Your promotion can coexist with your planning, ensuring your entire team is on the same page.
Posts to Facebook, Twitter, LinkedIn, Instagram, and Pinterest can be easily scheduled.
#16. Tailwind
Tailwind’s primary goal is to help you with your visual marketing. It is “your end-to-end solution for winning on Pinterest and Instagram.” It is a one-stop-shop that allows you to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.
Tailwind has drag-and-drop functionality allows marketers to bulk upload, tag, and publish their Pinterest and Instagram posts. Users can shuffle their post queue to ensure that their posts remain varied.
Tailwind can also recommend times to pin/post your content automatically. Tailwind makes these recommendations based on when your target audience is most active on the relevant platform.
This platform has three different pricing plans. Bloggers and small businesses with fewer than 25 employees can use their Pro plan at a monthly cost of $12.99 per account. Larger brands must upgrade to the higher-specced Advanced plan, which costs $19.99 monthly. There is also a plan for businesses.
#17. Crowdfire
Crowdfire is the first social media management app that allows users to post to TikTok. It allows you to post to virtually every major social network and share content from various blogging platforms, online stores, and video sites, such as YouTube and Twitch.
It places a high value on content curation. You tell Crowdfire what topics interest you, and it recommends articles, images, posts (yours, including YouTube videos), and RSS feeds. You can easily share these or assist Crowdfire’s AI by indicating that you are not interested in a specific content source.
Crowdfire maintains a content queue and schedules your posts to go out at the best times for your audience. You can, however, set these times yourself if you prefer. Crowdfire allows you to manually set your best times, network by network, and day by day. You have a Queue Meter showing how many posts you need to make next week.
Crowdfire has four plans, ranging from a limited free plan (effectively for testing Crowdfire’s capabilities) to the $74.98/month VIP plan, showcasing everything Crowdfire offers.
Although social sharing is at the heart of Crowdfire, the more expensive plans include competitor analysis, Mentions (social listening), and more advanced analytics that allow you to create custom reports based on your preferred metrics.
#18. Feedly
Feedly is fantastic. It allows you to group similar topics by categorizing the blogs you follow into feeds. When you have content in one feed, you can view it all while ignoring the other, less relevant feeds. Feedly is a powerful feed reader that gathers information from all over the web in one place. It allows you to view updates on any topic of interest, whether from the news, blogs, social media posts, RSS feeds, or other sources.
The best feature of Feedly is that it can be used to share social media content. You can use the power scheduler to schedule the same piece of content multiple times in the future. I would only recommend using this feature to schedule tweets. You can then remove and edit the content to say whatever you want. It’s nice not to worry about finding third-party content to share on your social platforms and not having to visit a million different websites when it’s time to schedule.
#19. Zoho Social
This is a social media management tool that assists businesses and agencies in increasing their social media presence. Zoho Social is a social media solution that assists businesses in developing and expanding their online presence. Businesses and other organizations can use the platform to reach the right audience and engage them with the right messages at the right time. Users can easily manage and schedule posts across multiple social media accounts. Using the same standardized dashboard, your social media team can collaborate across multiple accounts. Zoho Social also allows you to track marketing revenue via social media.
With Zoho Social, you can more effectively publish relevant content to your target audience. You can make informed publishing decisions using data analyzed by Zoho Social’s prediction engine. You can engage your audience more effectively and listen to their sentiments in real-time, allowing you to start a more engaging interaction.
Businesses will learn about the market’s pulse and the attitudes toward their products, services, and brands. This information is available in reports that can be shared with your social media team, other departments, or senior executives. Zoho Social integrates seamlessly with Twitter, Instagram, Facebook, Google Plus, and LinkedIn. Furthermore, it works best when combined with Zoho CRM and other modules from the Zoho Suite.
#20. Hootsuite
Hootsuite is one of the most popular social media scheduling tools for various reasons.
One advantage is that it allows you to have and manage multiple social media networks, such as Twitter, Facebook, Instagram, Pinterest, and YouTube, in columns. It also works with WordPress. The intuitive dashboard is fairly simple to use, though the amount of data available may initially overwhelm you. The good news is that you can customize what information appears for each account.
Hootsuite can manage and review organic content, schedule multiple posts, track customer conversations, and provide real-time analytics. Using this app, you can check out a user’s social data with a single click and identify social searches, keywords, and other useful data for your custom stream.
Dropbox, Google Drive, and Microsoft OneDrive are all integrated into Hootsuite. If you’re part of a large team, the app allows for easy, collaborative posting and workflow because each member has easy access to digital assets. They also recently added improved video-first support to optimize video content for Facebook, YouTube, and Twitter.
While Hootsuite has one of the most sophisticated analytics and report generation systems available, it limits some of the most important templates for more expensive plans. For example, team productivity reporting and Facebook Aggregate are only available on the Enterprise Plan.
The main disadvantage of Hootsuite is the price, which may be prohibitively expensive for small businesses. However, for a larger company with a larger team, this is a valuable, sophisticated tool.
Social Media Scheduling Tools: Related Articles
- SCHEDULING SOFTWARE FOR BUSINESS: Employee Scheduling Software
- SOCIAL MEDIA MANAGEMENT TOOLS: The Top Best 2023 Picks
- Five Benefits of Using Employee Scheduling Software
- 20 Free Social Media Management Tools To Try Out In 2023
Social Media Scheduling Tools: References
