Best Event Marketing Software: Free & Paid Options

According to B2B event marketers, audience engagement is the most difficult obstacle to overcome when hosting virtual events. According to Markletic’s research, the second major problem is sustaining ongoing engagement. To overcome this obstacle, you must use one of the best event marketing platforms. With their extensive features, these platforms may provide you with a number of advantages while also attracting a large number of highly interested guests. However, the overall list of accessible platforms can be quite lengthy. As a result, we’ve put together a detailed list of the 15 best event marketing software platforms for 2023.

What is Event Marketing Software?

Event Marketing software assists organizations in identifying their target audience, as well as in analyzing and marketing their events using event pages, emails, social media, and mobile technologies.

A product must meet the following criteria to be considered for inclusion in the Event Marketing category:

Allow the establishment of a registration web page or portal for an event.
Provide a survey of attendee satisfaction that assesses attendee engagement.
Have attendance list management capabilities as well as attendee check-in management.
Provide an event payment processing gateway.
Create personalized on-brand event pages and event email marketing.

15 Best Event Marketing Software In 2023

#1. Accelevents

Accelevents is a comprehensive virtual event platform with a variety of features for hosting interesting online events. It is well-praised for its 24-hour customer assistance, which allows for a flawless virtual experience, as well as its user-friendly features. The platform can accommodate a large number of attendees, whether they are a hundred or a thousand. The following features help to provide a realistic event experience:

AI-powered networking applications
Powerful analytics tools
Gamification
Live-streaming
Sales of tickets
Booths that operate virtually
Group discussions
Interactive polling in real time
Live messaging/audio/video communication channels

#2. Smartsheet

Smartsheet, one of the best event marketing tools, allows agencies to drive innovation and get greater results. It allows you to manage content calendars, campaign management, event management, initiative tracking, and other tasks all from a single platform. Events can be smoothly integrated with a large turnout of participants by tracking and managing all projects. Smartsheet features to look out for include:

Brand management
Forecasting/budgeting
Methodologies for Agile
Planning an activity
Backlog management
Workflow for approval

#3. VFairs

VFairs takes inspiration from a wide range of physical events and attempts to recreate them in a virtual setting. It provides unique landing pages with a simple user interface based on your brand. VFairs includes all of the tools needed to successfully hold a variety of events such as meetings, conferences, career fairs, trade exhibits, and so on, all with 3D support. Among the notable features are:

Virtual briefcase
Booths that operate virtually
Lobby virtual
Third-party webinar support
Comprehensive analytics report
Q&A, Live Polls, and Surveys are examples of interaction tools.
Interaction tools include live voice, video, and messaging.

#4. ON24

ON24 provides incredible interactive and engaging features to deliver a world-class virtual event experience. It enables businesses to conduct tailored live virtual events based on their needs and provides on-demand video content. Its features are excellent for enhancing audience engagement and attendance while also raising your company’s revenue. The following are significant features:

Analytical power
Drag-and-drop features for creating personalized virtual worlds
dependable and secure
Various engagement tools

#5. Eventzilla

Eventzilla, a leading cloud-based event registration, and marketing software, offers event organizers an easy platform for developing a professional web presence. It includes all of the features you need to create a bespoke event website for programs such as charity, reunions, concerts, sports, fundraisers, conferences, and so on. There are several solutions available to manage guest information, process payments efficiently, and publish the event schedule. Other noteworthy features include:

Branding and forms are completely customizable.
Attendee management
Calendar management
Customer data management
Scanning of tickets/barcodes

#6. Wrike

Wrike is used for event marketing by over 20,000 companies in 400 countries. There are marketing templates included to help you build tasks and allocate them to different team members. Customizable reports with full analytics can aid in campaign performance tracking. The Wrike platform is one of the best event marketing tools accessible today since it is simple to use. Its distinguishing features are as follows:

Asset classification and management
Accounting synchronization
Tracking ROI/Analytics
Complete access control
Workflow for approval
Reporting on the fly

#7. EventCreate

EventCreate, as an all-in-one platform, is one of the best event marketing platforms accessible. It allows you to create visually appealing event websites in a matter of minutes. In addition to creating an event website, you may sell tickets, gather registrations, send out invitations, track attendees, and advertise your event online. Its best features are as follows:

Employee management
Import and export of data
Campaign management
Audience monitoring
Online ticketing
Email marketing
Customer data management

#8. Attendify

Attendify’s mobile event app and registration platform can give all of the resources needed to engage guests, making it a rapid method to drive success for all types of virtual and hybrid events. This technology is unusual in that it also provides attendee data so that the figures can be used. Other significant features include:

Audience segmentation
Maps and an event calendar
Personalization of branding
Vendor management
Profiles of attendees
Application creation

#9. Vevox

Vevox’s goal is to create an interactive experience with real-time polling so that guests may actively participate. Because of its extensive services and features, it is useful for both external and internal meetings.

Collaboration software
Management of feedback
Learning that is interactive
Personalization of branding
Data analysis software
Distribution of emails
Management of evaluations
Management of the agenda

#10. Localist

Localist, by combining marketing automation with event management, assists in the creation and growth of a community that can accelerate your business’s growth. The site is incredibly user-friendly, with easily discoverable events that might boost attendance. It includes a set of current tools for driving and automating your social media and email marketing. Among the notable features are:

Templates that are editable
Content that is dynamic
CTAs and customizable branding
Audience segmentation
Attendee management
Campaign management

#11. Splash

Splash, which is trusted by more than half of the Fortune 500, is one of the best event marketing platforms accessible. It can streamline the event asset generation process and provide greater attendance information. Splash enables marketers to efficiently contact their target audience and streamlines event marketing execution. It includes all of the premium features, such as:

Attendee management
Email marketing
Online registration is available.
Ticketing
Feedback and surveys
Website management
Social advancement
Processing of payments
Analytics/reporting

#12. Cadmium

Cadmium focuses on educational events and facilitates the planning and management of hybrid, virtual, and live events. Its adaptable platform adds value to online learning by capturing the essence of knowledge and concepts. It is well-known for increasing client retention, increasing income, and lowering total operational costs. Its key features are as follows:

Landing pages and web forms
Sponsorship management
Social advancement
Email marketing
Gamification
Client management
Audience monitoring

#13. Aventri

Aventri is a cloud-based event marketing platform that was previously known as etouches. It is an all-inclusive hybrid and virtual event platform. It enables organizers to arrange virtual events with a high level of immersion and draws attendance. Aventri may also assist in the creation of detailed analytics reports of event engagement for performance measures. Its distinguishing features include:

Rapid registration
Making a Badge
Check-ins are simple.
Event marketing automation
Budget and project management
Create third-party integrations.
Exclusive event promotion website
Support in multiple languages

#14. Constant Contact

Constant Contact, which is listed among the top 20 lead generation software and email marketing software, may assist in the effective creation, management, and promotion of events. It has a library of pre-formatted material that might help your email marketing campaigns run more smoothly. With actionable reporting, you can also track email opens, clicks, registrations, and ticket income. The following are some of the most important features of this best event marketing platform:

Compliance with SPAM
Targeting Audiences
Publishing Automation
Customizable Calls to Action
Segmentation of Customers
Campaign management
ROI Monitoring

#15. Remo

Remo is a virtual event platform that enables companies to hold a variety of events such as webinars, workshops, virtual meetings, and seminars. The most significant advantage is that your participants do not need to install any software to participate in a Remo virtual event. Remo’s key features are as follows:

There are both free and paid virtual events.
Increasing the size of the support staff
Rapid networking
Sponsorship budget allocation
Video and audio quality in high HD
Polls
Sharing a screen
Section of Q&A

How Do I Pick the Best Event Marketing Software?

Understand your business objectives before purchasing any of the best event marketing platforms. Make a list of the features you want in an event marketing platform and keep an eye on current industry trends. Select a few of the best event marketing platforms and do unbiased comparisons.

Keep in mind that you are not merely purchasing an event marketing platform. You are also selecting a marketing tool for your company, and this decision has the potential to increase all of your other marketing efforts.

What is the most effective strategy to publicize an event?

Create Event Promotional Content.
Include Your Event in Your Email Signature
Make the Most of Email Lists.
Make a one-of-a-kind event page.
Facebook Events should be promoted.
LinkedIn Events should be promoted.
Use Instagram to promote events.
Use Snapchat to promote your event.

What methods do you use to track event marketing?

Establish goals for each event and metrics to fulfill those goals.
Create a CRM campaign for your event.
Include call tracking numbers in your event marketing materials.
To gauge brand involvement, use social media networks.
Create a landing page just for your event.

Conclusion

This list of the best event marketing platforms can assist you in finding your ideal marketing fit based on your needs. With changing trends, the event marketing sector is continuously evolving, and virtual is the go-to medium right now.

So, use the best event marketing tool to express your message to attendees and make their trip easy. In the event marketing sector, be the change and embrace it totally.

Event Marketing Software FAQs

How do you measure ROI in event marketing?

To calculate event ROI, simply subtract the total cost of your conference or event from the total revenue earned from sales and divide the result by the total cost of the event. Following that, the value is displayed as a percentage.

When should you start an event marketing?

Begin Early

Early promotion creates momentum and allows you to reach a broader audience. To ensure a wider reach, begin publicizing the event at least 6-8 weeks in advance. This also allows your potential participants to clear their schedules and, if necessary, make travel arrangements.

How would you measure the success of a live event for a brand?

The Number of Tickets Sold and Check-Ins
Post-Event Surveys
Social Media Engagement
Revenue Generated
Sponsors Satisfaction Surveys
Post-event Sales
Volunteer Management.