Affiliate marketing is a source of income for certain people in Nigeria and other parts of the world. It is, no doubt, one of the best ways to make money on the Internet in recent times. Affiliate marketing began in 1989 with an Internet marketer named William Tobin. As other businesses and owners saw the results, they opted to use the approach for their own gain. Here, you’ll learn how to start out on affiliate marketing in Nigeria with different platforms like Jumia and Amazon.
What is Affiliate Marketing?
According to Wikipedia, affiliate marketing is a sort of marketing that focuses on “performance.” It is a technique for major firms to recognize and pay their affiliates for marketing efforts that convince customers to buy their products or services. Affiliate marketing in Nigeria, on the other hand, is a great sales and marketing model that allows you to promote and market for e-commerce enterprises while also receiving rewards for your efforts.
How Does Affiliate Marketing Work In Nigeria?
Affiliate marketing is Internet word-of-mouth advertising. There were salesmen who went ‘house to house’ years ago. They’d have a product and go around neighborhoods selling it.
They did not create the product. There is no upfront payment. If a product costs N10,000 and they receive a 30% commission on every sale, their commission is N3,000. If they sold 100 items in a day, that would be N300,000,000.
They were not working for the corporation. They were working as independent contractors. Also, they choose their own hours and work on their own timetable. When they sold something, they made money. They were not bound by a firm and could market as many things as they wanted.
The marketing and earning methods remain the same. It’s only the tools that have changed, thanks to the Internet. You can now reach a larger audience than they can, which means you can generate more money because you are no longer geographically confined as they were.
Let’s take a closer look at the various components that comprise successful affiliate marketing in Nigerian system.
The Merchant (Seller)
A manufacturer is a corporation that is in charge of producing a specific product. Anyone, regardless of background, can set up and run an affiliate marketing network in Nigeria. All that is required for affiliates to sign up and advertise products is the availability of a product to offer as well as the availability of the product to affiliate networks.
The Affiliate (You)
This party is also known as the publisher. Apart from that, affiliates can range from a single person to a major corporation. This is where the marketing happens. A companion’s role is to promote one or more affiliate items in order to attract and persuade potential clients to purchase the product in question.
The Buyer (Consumer)
Customers, also referred to as customers, are at the heart of the affiliate system. There will be no commissions or income to disperse if there are no sales; thus, the situation is inverted. To contact the customer, the affiliate will use any medium of communication available to them, such as social media, digital billboards, or content marketing on a blog published on a search engine, among others.
The Network (Escrow)
Only a small percentage of affiliate marketers are concerned about the network. Affiliate marketing networks, however, are critical to the success of any affiliate marketing strategy since they serve as a conduit between affiliates and merchants. When it comes to promoting a product for safety concerns, companions may be forced to work through an affiliate network. Alternatively, if a merchant (Seller) distributes their goods through a single affiliate network, companions may be forced to operate through an affiliate network.
Furthermore, the affiliate network serves as a repository for a variety of affiliate programs via which an affiliate marketer can promote their items.
How To Start Affiliate Marketing In Nigeria
Follow these steps to get started with affiliate marketing in Nigeria:
#1. Select an affiliate marketing campaign theme.
When there is a lack of excitement and passion in a firm, fear reigns supreme. Aside from that, affiliate marketing in Nigeria is a viable way to generate money. It is vital to choose a specialization for your affiliate marketing in Nigeria or any other part of the world.
#2. Create a blog.
You’ve done your research on the affiliate marketing sector in Nigeria and are ready to get started. The next thing to do is to create an affiliate marketing in Nigeria blog to help disseminate information about your programmers. Creating a blog for your affiliate business allows you to create recurring revenue from it. Even if you are not currently employed, a blog allows you to earn money from previous efforts.
Creating a blog is considerably easier than in earlier generations. You don’t even need to know how to code to get started. Just be certain that you’re dealing with WordPress and not something else.
Choosing a Web Address for Your Company
To begin, you must first obtain a domain name for yourself. In most cases, the domain name you select will be the foundation for the name of your website. Create a distinct character; however, keep in mind that the first name that springs to mind may already be taken; therefore, create a few alternates.
Purchase web hosting for your website and correctly configure it.
Similarly to how a domain name serves as the address for your website, hosting serves as the physical location where your website sits. The speed with which your website responds when viewed via the internet is strongly related to the quality of your web hosting. Because a bad hosting company might create downtime at any time, your website should always be hosted by a reputable firm.
#3. Register a Blogger account so that you may start writing on your blog.
After that, you’ll need to start creating material for your blog, which you’ll do once you’ve finished the initial setup. Be rest assured that the notion of writing your first post can be intimidating, but it is always the most difficult step. Keep your writing tone consistent throughout the document. When you write, you improve your writing skills.
Extensive research will be required to provide high-quality content. If you want to be a successful blogger, you must constantly search for blogs in your field. However, this does not mean that you should copy and paste their text verbatim or risk a Google penalty. You can hire a professional to accomplish your job even if you do not consider yourself a proficient writer. A well-written article can be purchased for three to five dollars.
#4. Profit from your content by joining affiliate programs.
If you skip phases 1-3 and go right to step 4, you will have a rushed project. Every procedural step must be followed because it will set your company apart from the competitors.
Ads that display within the text
Your website can display banner adverts for the products and services you are aiming to sell. The bulk of affiliate marketers supply their own set of banners for their affiliates to use in promoting their items.
Contextual navigation is fundamentally based on links to relevant content.
Contextual links are regularly utilized by numerous people to advertise affiliate offers. Almost sure, you came across a blog article that featured a link to another website that offers products or services that you are interested in. If a reader clicks on the link and purchases something, the blog owner who provided the affiliate link will be compensated by the shop.
Email marketing as a type of advertising.
If you have a mailing list of email subscribers, you will have a huge edge. As a result, you will be able to quickly and easily create emails that include links to affiliate offerings. You can make nearly unlimited money from their purchases if they click on your affiliate links and complete the transaction on the merchant’s website.
Product Evaluations and Reviews
By submitting product reviews, you can promote affiliate products and generate traffic to your website. Instead of creating a biased appraisal of a product or service in order to earn a commission, focus entirely on the good features of the product or service. If you write in this manner, your viewers will immediately diminish your ambitions. However, they will not be discouraged from purchasing the product or service.
#5. Make your site visible
No matter how new your blog is, you won’t get much traffic unless you put in some effort. The bigger the number of visits, the more money you will make. Keep this in mind as you advertise or promote your website.
- You can write a guest article with the help of others.
- Pay-per-click (PPC) marketing
- Creating and distributing newsletters to subscribers
How To Make Money With Jumia Affiliate Marketing In Nigeria
Jumia KOL Affiliate Program
Jumia Group is a corporation that runs several online marketplaces. Jeremy Hodara and Sacha Poignonnec launched the company in 2013.
Its headquarters are currently located in the Yaba neighborhood of Lagos, Nigeria. The company was founded as the Rocket Internet Company.
However, the company’s quick expansion enabled it to attract significant investors such as CDC, Goldman Sachs, Orange, MTN, and the Millicom group.
You may easily generate money with them because they are the biggest online shopping destination not only in Nigeria, but also in Kenya, Tunisia, and other African countries.
What exactly is the Jumia KOL Program?
Jumia created the KOL Program, which allows individuals and influencers to advertise for Jumia by sharing unique tracking links that they can place on your website or social media, and when they successfully get a customer to make a purchase, Jumia rewards you with a commission of up to 9% based on the final delivered orders.
KOL Program, in a nutshell, is Jumia’s affiliate program that compensates those who promote their items.
Who is eligible to register?
According to the Jumia website, the following categories are eligible to participate in Jumia Affiliate marketing in Nigeria:
#1. Creators / Micro-Influencers
These are people with up to 5,000 social media followers.
If you consider yourself a content creator who enjoys giving recommendations and evaluations to your devoted fans, you can begin Jumia affiliate marketing in Nigeria.
#2. Mega-Influencer
In Nigeria, someone is termed a mega-Influencer if they have more than 100,000 followers on social media.
If you have a large and well-established social media following, your posts will entice your followers to buy the item as quickly as possible.
In Nigeria, you can join the Jumia KOL Program and earn up to 9% commission.
#3. Affiliate
An affiliate is someone who has a website or a social media page that allows you to work in the categories of Cashback, Deals, Reviews, Email Marketing, Loyalty Programs, Coupons, Price Comparisons, or other similar endeavors.
How To Join The Jumia Affiliate Marketing Program In Nigeria
It’s actually quite simple. All you need to do is
#1. Register
If you are an affiliate, you can begin working immediately, and if you are a content creator/influencer, you will be approved within a week.
#2. Advertise
Once approved, you can begin promoting Jumia’s numerous campaigns and get up to 7 days of tracking links as well as discount codes.
#3. Earn
You are then reimbursed for your sales at the end of each month using the payment method you select.
Does Nigeria Affiliate Marketing Pay?
As an affiliate marketer in Nigeria, there is a lot of money to be made; it’s incredibly profitable, and some Nigerians are quietly earning hundreds of thousands of naira via affiliate marketing. Affiliate marketing should be approached as a legitimate business endeavor rather than a get-rich-quick scheme.
What Is The Best Affiliate Program in Nigeria?
The following are the best affiliate programs in Nigeria:
- Jumia Affiliate Program.
- Konga Affiliate Program.
- PayPorte Affiliate Program
- Web4Africa Affiliate Program
- Wakanow Affiliate Program
- VConnect Affiliate Program
- WhoGoHost Affiliate Program
- Bet9ja Affiliate Program
How Many Followers Do You Need to Make Money with Affiliate Marketing?
There is no ideal number of followers for affiliate marketing; nevertheless, 5,000 to 15,000 followers is sufficient to become an affiliate marketer. In addition, your engagement rate for every article should be at least 100 likes.
Does Affiliate Marketing Pay Weekly?
Some of the greatest and highest-paid affiliate programs are incredibly dependable, and many of them are even willing to pay on a weekly basis.
Is Affiliate Marketing Hard For Beginners?
Affiliate marketing is a professional discipline, and understanding the ins and outs may be a long and arduous process. So, at the start of your affiliate job, be prepared to invest a lot of time rather than a lot of money.
How Do I Get Affiliate Links?
Affiliates can obtain links by participating in an affiliate program. Once accepted, customers will be able to visit their dashboard and go through the merchant’s accessible affiliate links. Affiliates can advertise the link by incorporating it into their material.
In Conclusion,
Affiliate marketing in Nigeria is not for the faint of heart, especially for those who are just starting out. If you use the appropriate strategy, this business has the potential to transform your life from one of agony to one of profit. Join one of the country’s most successful affiliate programs and increase traffic to your website through content optimization. To maximize your return on investment (ROI), evenly spread out your affiliate links throughout all of your marketing platforms.
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