Google Ad Management
image source: Avodah Studio

No matter what you choose to call it—Google AdSense, AdWords, or Ads—these are the advertisements that appear alongside search results on Google. Although it’s vital to learn how to put them up, also managing and maintaining their performance is a very separate matter. In this manual, you will get to learn about google Ad management software, agency, and the course(s) to take for a professional certificate.

Running and managing Google AdWords campaigns does not constitute “passive income.” Successful ad campaigns invest a lot of effort in the backend in analyzing the effectiveness of their advertising, investigating various keywords, changing up the layout and wording, and testing everything against important metrics to see how it performs. These are the critical steps to creating a campaign that, if you strike the mark, can pay off for months or even years. Long-term returns make it worthwhile, but if you want to see those kinds of outcomes, your Google ads campaign management needs to be perfect.

Thank goodness Google offers some straightforward methods for tracking stuff in the background. To start with, you can configure email notifications to notify you anytime something of concern happens to your campaign. Some want to be informed of every tiny detail, while others only want emails for urgent matters.

#1. Assess Google Ad Performance Currently

Look at the performance of your ads to evaluate what’s working and what isn’t before deciding what has to change. There are five crucial metrics to monitor:

  • Impressions
  • Clicks
  • Cost
  • Conversions
  • Click-through rate (CTR)

#2. Review Your Advertising Targeting

Targeting is a critical element in all forms of digital marketing. If you don’t already have a well-developed buyer persona created, you should start there in order to comprehend the buying intent of your audience. What desires does your ideal client have? How do they appear? Who lives there? What kind of income do they earn? What do they find interesting? Why are they upset? Consider all of these factors when choosing your ad targeting since you must understand their mindset if you want them to click on your ad and buy from you.

#3. Ad Content and Design A/B Test

Let’s now examine your advertisement’s copy and layout. It’s divided into several sections, including:

  • Your delivery
  • Your headline
  • Your solution
  • A URL
  • Extensions

Try them out against something different if any of these elements are detracting from the effectiveness of your advertisement. The most crucial lesson to learn is that you should only make one adjustment at a time. The only way to determine if that was the problem is to do that.

#4. Examine Negative Keyword Options

Negative keywords are simply those for which you do not want your advertisement to appear. There are several reasons why someone could do this, but one of the main ones is that you’re essentially handing over a lot of decision-making power to Google. For things like brand names, competitors, or other keywords that you know won’t result in a conversion, you might want to employ negative keywords in that situation.

#5. Make Your Landing Pages Better

In order to optimize your landing page, you must consider the overall offer, the title, the page’s structure, the CTA, and the positioning of buttons and calls to action. A/B testing is the most effective method of finding the issue.

#6. Think About Using Automatic Bidding

There are two options available when creating a Google ad: automated or human bidding. Each has benefits and drawbacks. With automated bidding, Google can choose your cost per click depending on a few important parameters.

#7. Prevent Common Errors With Google Ads

There are a few crucial errors with Google advertisements that can instantly ruin your campaign. Here are a few illustrations:

  • Using an Inappropriate Keyword Match
  • Faulty advertising copy
  • Having fuzzy margins

With the use of Google’s advertising platform, businesses can develop ads with specific keywords in them and bid on certain keywords to rank on Google’s search results pages (SERPs). Pay-per-click advertising is billed only when someone clicks on your advertisement (PPC). Now that you are aware of what the Google AdWords software can accomplish for your campaigns, let’s look at 10 of the top features.

#1. Dashword Google Ad Management Software

Dashword assists authors in creating content that performs well with this keyword tool. The software analyzes data from the top 30 Google results for any given topic to estimate relevance using self-built machine learning (ML) models. Afterward, each topic is given a score, and you can assess the material of your competitors. An excellent addition to any toolkit for SEO. Dashword also aids in the creation of better content. You’ll obtain a list of all the crucial subjects that must be covered in your material, get an immediate quality evaluation, and learn how your writing stacks up against the best entries.

#2. Adzooma Google Ad Management Software

The Adzooma platform’s campaign setup is simple, giving you time to examine the Opportunity Engine’s smart recommendations, optimize your spending, and manage various advertising accounts on a single screen. Additionally, the fact that Adzooma is free allows them the opportunity to connect with new clients and create an online presence that can help them succeed going forward. It is a wiser decision for Google Ads software.

#3. SEMrush Google Ad Management Software

Although SEMrush’s potent SEO features are its most well-known strengths, the software suite also shines in PPC management. You may optimize your campaigns in SEMrush in a variety of ways. You can examine the budgets and keywords of your rivals to identify any gaps, keep an eye on the ad copy and landing sites for prospective upgrades, and localize your ad campaigns to possibly increase ROI.

#4. SpyFu Google Ad Management Software

In addition to Google Ads spying, there are more all-encompassing capabilities like the AdWords Adviser, which examines the past bids of your rivals and suggests profitable keywords you don’t already have in your ad groups. Also, a negative keyword match tool is available to help you save money on non-duplicate keywords. You may look for a competition, extract their keywords, and check how many clicks and how much they spend for their keywords with its Competitive Keyword Spy Tool. Knowing what they’re doing might enable you to improve your choices or follow in their successful footsteps.

#5. Answer The Public Google Ad Management Software

You may get immediate search insights directly from Google via Answer The Public. With a technology like this, you could respond to the millions of inquiries that users ask Google every day with your PPC advertisement. Even while this isn’t a Google AdWords service explicitly, it’s a fantastic source for ad inspiration.

#5. ClickCease Google Ad Management Software

PPC Protect and ClickCease both provide the same kind of service, however, there are a few minor variations. First off, ClickCease offers 24/7 monitoring, conversion statistics, and bot detection as part of lower-cost pricing plans. Moreover, ClickCease detects click farms and stops them from bidding on your keywords. Your ability to improve your advertising and completely outperform them is made possible by your daily access to their ad wording and tracking of their position.

There are four courses available for free, including one from Google that includes a free certification. Some courses may be more thorough, while others will concentrate on certain tools like Google Search Advertising or be self-paced with exercises like the Google Skillshop course. You can choose any course below for certification in google Ad management skills:

#1. Paid Advertising Campaigns

You will learn the foundations of paid advertising in this course, with a focus on Google Ads and Facebook Advertising. Also, you’ll receive a tutorial on the ad production process, campaign setup, and optimization. This course offers readings, tasks, and quizzes to help you put what you’ve learned into practice. After finishing all courses, you must pass the exam with a passing score of 80% in order to obtain your certification.

#2. Google Ads For Beginners– Step By Step Process 

With the use of tools that will make your foray into digital advertising with Google Search Ads much easier, you will learn how to build an effective campaign from scratch in this hands-on course. It’s crucial to remember that this course primarily focuses on Google Search Ads, which are the advertisements that appear on Google Search. There are 66 lectures and 11 modules in this course. Each module concludes with a knowledge assessment question. To follow along and experiment on your own, you will have access to the 11 downloadable resources.

#3. Google Ads Search Certification

You will learn how to create and enhance Google Search campaigns in this course with a free certification from Google. By granting you the certification, Google acknowledges your capacity to create a digital marketing strategy that translates your vision for online marketing, produce a plan to boost website traffic or sales, create a plan to connect with both existing and potential customers and make sure your marketing strategy is in line with your budget. The readings in this course are interactive, and there are quizzes to help you gauge your understanding. You can keep your responses as you go along and export them later to a pdf to assist you to launch your campaigns.

#4. Google Ads Essential Training

You may get a free certificate and learn the fundamentals of pay-per-click (PPC) advertising with Google AdWords in this introductory course that is both practical and hands-on. Also, you will discover how to enhance your advertisements to increase clicks, conversions, and eventually return on investment (ROI). Finally, ad extensions, a tool that can boost click-through rate by a number of percentage points, will take you beyond the fundamentals.

There are 51 videos and 10 parts in this course. Each chapter concludes with a quiz to test your understanding, and there is an integrated discussion board where you can pose questions to other readers. You will receive a certificate of completion after completing all the videos and quizzes, which you can then publish to your LinkedIn page.

So, we’ve put together this list of the top Google Advertising companies to assist you to exploit Google Ads without adding to your workload. While some just offer PPC services, others provide a variety of google ad management agencies.

#1. SmartSites Google Ad Management Agency

Two brothers founded SmartSites more than ten years ago. They not only have the same parents, but they both have a strong interest in technology. In addition to SEO, site design, and digital PR, they may support PPC campaigns for businesses. Their team of PPC specialists can assist you in developing a data-driven plan as a Premier Google Partner. market segmentation, advanced bidding, remarketing, expert analysis, and real-time reporting are a few of their additional offerings.

#2. Disruptive Advertising Google Ad Management Agency

One of the best Facebook Ad agencies is Disruptive Advertising, but they can also assist you with Google AdWords. They will work with you to comprehend your business goals and how these will affect your clients as a Google AdWords Premier Agency Partner. After that, they’ll make this into an original and genuine Google Adwords campaign.

By optimizing their adverts, they have aided hundreds of businesses. They’ll boost productivity and expand your Google AdWords campaigns by using your target audience, offers, budget, and the power of machine learning.

#3. NinjaPromo Google Ad Management Agency

NinjaPromo provides the most efficient Google Adwords tactics to promote your business by drawing on its extensive experience in the B2B, fintech, blockchain, and software industries. The company’s ad professionals create Google AdWords and Google Shopping Ads that will reach clients at every point of their buyer’s journey using cutting-edge targeting and bidding choices. In order to locate the ideal PPC solution, NinjaPromo also believes in the effectiveness of Google AdWords’ remarketing and switching between conventional and responsive advertisements.

#4. Thrive Internet Marketing Agency

PPC campaigns are among the many services provided by the multi-award-winning internet marketing company Thrive Internet Marketing Agency. Their PPC specialists will assist you in setting up Google Shopping advertising if you run an eCommerce shop and want to attract customers who are prepared to make a purchase. Their group of certified Google Adwords PPC experts can also assist you to increase traffic by conducting thorough PPC audits to ensure your products are reaching the proper audience.

#5. Moburst Google Ad Management Agency

It researches the behavior of your target market to develop a Google AdWords plan that can outperform your user acquisition targets. This includes marketing your software in Google Play Store search results. With its expertise in app store optimization and familiarity with Google’s ecosystem and algorithm, Moburst can assist you in locating the ideal customers at the lowest possible cost for the greatest return on investment. For Pfizer’s iGrow app, the firm planned a 48-hour media blitz that tapped into a number of mobile ad networks, including Google. As a result, iGrow was one of the top three free apps on the App Store in terms of downloads.

What Does a Google Ad Manager Do? 

Granular controls are offered by Ad Manager, which also supports a variety of ad networks and exchanges, like AdSense, third-party networks, Ad Exchange, and third-party exchanges.

How Much Does It Cost to Have Someone Manage Your Google Ads? 

This figure is even lower for clients who use white-label PPC. There may be setup fees for some management firms. Expect to pay a one-time setup fee if you don’t already have a Google Adwords account.

How Do I Get To Google Ad Manager? 

Enter your Google Account username and password at to log in. To get started if you don’t already have one, register for an Ad Manager account or speak with a sales representative.

How Do I Manage Google Business Ads? 

You can register for an account and quickly set up an advertisement that will run.

How Do I Get Paid from Google Ad Manager? 

Set up your payment method:

  • Open Google Ad Management and log in.
  • Choose Payments. Payment details…
  • To add a payment method, click.
  • Enter your account details after choosing the account type.
  • Press Save.
  • You can add a variety of payment options if you’d like.

Is Google Ad Manager Free?

A useful tool for advertisers that manage several ad accounts and campaigns is Google Ad Manager. Your ad performance and ROI can be improved by using Google Ad Manager, which is free to use.


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