GENERAL LIABILITY INSURANCE: Coverage & Quotes For Your Business

General liability insurance
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Even the smallest accident has the ability to derail your business, but this does not have to be the case. In the event of a liability claim, the correct general liability policy might assist to protect your company’s future. That’s why in this article we shall discuss what is general liability insurance, its cost, quote and so much more. So, tighten your seat belt for a ride.

What is general liability insurance?

We shall consider some definitions of our focus keyword to help us understand the idea of this post.

Customer injury, customer property damage, and advertising injury are all covered by general liability insurance. It helps you qualify for leases and contracts while also protecting your small business from the hefty expenses of lawsuits.

General liability (GL) is a type of insurance policy that protects a company from bodily harm, personal injury, and property damage resulting from the company’s operations, goods, or injuries that occur on its premises. Although general liability insurance is considered comprehensive business insurance, it does not cover all hazards that a company may encounter.

Risks typically covered by a General Liability Business Insurance policy include:

  • Bodily injury (physical damage to a person’s body, non-employees)
  • Property damage (injury to real or personal property, whether your property or a client’s)
  • Medical payments (resulting from accidents that happen on your premises)
  • Personal liabilities (libel, slander, copyright infringement, invasion of property and privacy, wrongful eviction, false arrest)
  • Advertising liabilities injury (losses caused by your advertising or by violating another company’s copyright)
  • Legal defense and judgment


Different levels of coverage are available for general liability plans. A policy may contain premises coverage, which protects a company from claims that occur at the company’s physical site during normal business hours. It may also cover bodily injury and property damage caused by a finished product or service provided at a different place.

Excess liability coverage can be added to a GLI policy to cover claims that exceed the policy’s maximum. Exclusions to what activities are covered may exist in some general liability insurance. A policy might not cover the costs of a product recall, for example.

It is critical for a company to understand the difference between a claims-made policy and an occurrence policy when acquiring general liability insurance. When a claim is made, regardless of when the claim event occurred, claims-made insurance provides coverage. An “occurrence” policy is distinct in that it covers claims that occurred while the policy was in effect.

Why is General Liability Insurance Important?

Business owners should have general liability insurance to safeguard themselves from the more typical threats.

If a customer slips and gets hurt on your premises, or if you accidentally damage someone else’s property, this commercial liability insurance will cover the associated legal fees. Personal and advertising damage like libel and copyright infringement are also covered by this coverage.

General liability insurance is often a requirement of a lease, loan, or contract that small business owners must meet. As an example, while signing a commercial lease, a landlord may need you to provide proof of insurance, such as a certificate.

General liability insurance is a cheap and essential part of any risk management strategy for any size company. Customers of Insureon pay an average of $42 per month for their premiums.

What is General Liability Insurance Based On?

Insurance companies evaluate how much of a risk they are exposed to by providing coverage for your company. They have a need to have additional information regarding your firm, its activities, and the areas where its possible weaknesses lie. Each of these elements has an effect on the amount that business owners have to pay for their commercial general liability insurance.

Do You Need Insurance to Run a Business?

Workers’ compensation, unemployment insurance, and disability insurance are three types of coverage that the government mandates be maintained by any company that employs people. Additionally, supplementary insurance may be required in certain states. Because the laws that need insurance vary from state to state, you should visit the website of your state to learn about the requirements that apply to your company.

General Liability Insurance Cost

According to the Small Business Association, the cost of a small business General Liability Insurance ranges from $750 to $2,000 each year, or $60 to $170 per month. However, without taking into account a few elements specific to your company, such as industry and annual revenue, an average figure could be more or lower than the actual expenditures you’ll incur.

Factors that drive the Cost of General Liability Insurance

When it comes to calculating the cost of your General Liability Insurance coverage, the industry you work in is the most important aspect.

A large business or restaurant in a bustling downtown area of a big city, for example, is significantly more vulnerable to third-party injury claims than a freelance writer working from home. Many people visit your premises in a brick-and-mortar business, so the chances of anything like a slip and fall occurring and resulting in a personal injury claim are significantly higher. Similarly, businesses that manufacture and sell tangible things that may cause harm, such as toys for tiny children or electrical appliances, are more vulnerable than businesses that supply professional services, such as advertising. Companies that perform work that involves their customers’ (or another third party’s) property, such as grounds care or event production, are likewise high-risk.

Cleaning services, construction, manufacturing, retail, and wholesale are among the industries that pay some of the highest rates. Businesses that provide less tangible professional and consulting services, such as marketing, design, management consulting, accountancy, web development, advertising, and insurance, are likely to spend far less on this sort of policy. In fact, several insurers give discounts to home-based enterprises since they are less risky by nature.

The state in which your business is located, the size of your organization (both revenue and number of employees), and the coverage limits and deductibles of the policy you choose are all factors that influence the cost of General Liability Insurance.

Is General Liability Insurance Required by Law?

No, however, if you choose not to purchase general liability insurance for your company, you run the risk of having to pay for all of the costs associated with a claim that is made against it. Take, for instance, the scenario in which a customer gets injured at your workplace after tripping over a rug and breaking their hip. If you do not have general liability insurance, you run the risk of being held personally accountable for all of the associated costs, including medical expenses and legal fees. Therefore, despite the fact that it is not mandated by law, it ought to be a top priority for your company.

What Does a General Liability Policy Not Cover?

The general liability insurance that a company carries will cover a lot of ground, but it won’t cover everything. It will not cover auto accidents that are related to the business, employee injuries or illnesses, damage to your business property, mistakes made by professionals, claims that exceed your policy limit or unlawful conduct committed by you or your workers.

How Do You Calculate General Liability?

Quotes can be computed by multiplying the rate by the size of your firm or its annual revenues, whichever comes first. To determine your cost, for instance, if the estimate is for ten percent, multiply your total gross revenues by a tenth of a percent. If the price quoted is $25 per square foot, multiply that amount by the total square footage of your workplace that is currently in use.

Is General Liability Full Coverage?

What is the difference between full coverage and liability insurance? When you drive, if you cause damage to other vehicles or injuries to other persons, your liability-only auto insurance policy will cover the costs. Policies with full coverage contain not only liability insurance but also supplementary protection to cover any damage done to the insured driver’s car.

General Liability Insurance Quote

A general liability insurance quote is an estimate of how much a company will charge to issue a new policy. The first step in purchasing a new insurance policy is gathering insurance quotations from one or more insurance providers (or insurers). Each quote will include how much each provider will charge you for a new policy. Also, the coverage you will receive if you decide to purchase. When you approach an insurance company for a new quotation, they will ask you for basic personal information. Moreso, information about the property you wish to insure.

Each general liability insurance quote is tailored to the individual who is purchasing it. If you’re looking for a home insurance quote, for example, the insurance company will inquire about your property’s location, plumbing system, and roof material, among other things. Each of these details affects the policy’s purchasing price. Therefore the insurance company needs to know in order to provide an appropriate quote.

The customer picks what types of coverage they want in their new policy during the quoting process. The quoted price is influenced by the coverage choices.

The quote process for each insurance provider differs. Because each insurance company’s reasons for establishing premiums are different, they’ll ask different questions during the quote process. Furthermore, not all insurers provide the same coverage. So, depending on whatever insurance provider you obtain a quote from, you may have different possibilities.

Having considered what a general liability insurance quote is, let’s take a look at what general liability insurance covers.

What Does General Liability Insurance Cover?

General liability insurance protects you from frequent claims that emerge from your day-to-day operations. It shields you from claims of defamation and copyright breach, as well as consumer injuries and property damage.

General liability insurance provides coverage for:

#1. Third-party bodily injury

If a customer is hurt in an accident involving your business, general liability insurance can help pay for medical expenses. It also covers legal expenses if a customer sues over the injury.

Example: A customer trips over a carpenter’s toolbox and breaks a leg. The doctor’s bills add up fast, so the customer sues to recoup his losses. Your policy can cover the cost of medical expenses, including the emergency room bill. If the customer refuses your assistance and opts to sue at a later date, your policy can help cover the cost of hiring a lawyer.

#2. Third-party property damage

General liability insurance can cover expenses to repair or replace customer property accidentally damaged by a business.

Example: A general contractor backs his pickup truck into a client’s fence. Depending on policy limits, general liability coverage can pay for some or all expenses associated with replacing the damaged fence.

#3. Product liability

Not all property damage or customer injuries happen inside a store. If a business manufactures, distributes, or sells products, it can be sued over the harm its products cause to people or property.

Example: A customer buys a container of a lawn care company’s organic fertilizer. After applying it to her lawn, she suffers a serious allergic reaction and misses three days of work. Blaming her illness on the fertilizer, she sues the lawn care business for lost wages. A general liability policy can typically cover the legal expenses associated with product liability lawsuits.

#4. Advertising injuries

If someone sues a business owner or employee over slander, libel, or copyright infringement, general liability insurance can help pay for legal expenses.

Example: A maid at your house cleaning company tweets a rude comment about sloppy work done by a competing company. The tweet goes viral, and the owner of the competing business decides to sue for libel. Advertising injury coverage in GLI can help pay for legal defence expenses and settlement or judgment costs when you’re sued over advertising mistakes.


How much does a 1 million dollar business insurance policy cost?

On average, your business may pay between $300 and $1,000 annually for $1,000,000 of basic professional liability insurance.

How much does a 1 million dollar umbrella policy cost?

An umbrella policy with $1 million in coverage costs about $150 to $300 per year, according to the Insurance Information Institute. With its high coverage limit, umbrella insurance generally offers good value for the cost.

How much is liability insurance for a personal trainer?

How much personal trainer insurance costs depend on the number of policies and the amount of coverage needed. Trainers who only need general liability typically pay between $400 to $2,100 per year. Those who need additional personal trainer liability insurance often pay another $150 to $500 annually.

Can you do personal training without certification?

No. If you are conducting a normal personal training business, you do not need any special personal trainer licenses or specific business permits. You only need to ensure your employees have the required accreditation with current fitness certificates and registration.

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