life insurance
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Life insurance is intended to provide financial security for your loved ones following your passing. Finding a policy that works with your budget over the long term, though, might be difficult. But you can select the best insurer for your requirements and financial situation with our ranking of the Cheapest Life Insurance Companies of 2023.

So, in this article, we’ve compared life insurance providers based on criteria in the following cost-based categories: policy features and types, financial stability, application procedures, customer satisfaction, customer service, riders, and living benefits.

What Is Life Insurance?

A life insurance policy agreement between a policyholder and a life insurance company In return for premiums paid by the policyholder during their lifetime, a life insurance policy promises the insurer will pay money to one or more named beneficiaries after the covered person passes away.

What Is the Process of Life Insurance?

To provide a death benefit in exchange for paying premiums, life insurance works. One common type of life insurance, called term life insurance, only lasts for a predetermined period, such as 10 or 20 years. Although the death benefit of permanent life insurance likewise lasts during the policyholder’s lifetime as long as premiums are paid, it does not.

Types of Life Insurance 

Numerous life insurance options suit a wide range of requirements and tastes. The fundamental decision of whether to choose temporary or permanent life insurance is crucial, depending on the individual’s short- or long-term demands.

#1. Long-Term Care Insurance

Term life insurance is intended to last for a set period before expiring. When you purchase the insurance, you select the term. The usual durations are 10, 20, or 30 years. The finest term life insurance plans compromise cost-effectiveness and long-term financial stability.

#2. Renewable Term Life Insurance

Renewable term life insurance with coverage that declines at a set pace throughout the policy’s life is known as decreasing term life insurance. The ability to convert a term policy to permanent insurance is provided by convertible term life insurance.

Once the term is finished, many term life insurance policies allow you to renew the contract each year. This is one approach to extending your life insurance coverage, but because your age determines the renewal rate at the time, annual rates may increase dramatically. 

#3. Convertible Term Life Insurance

Converting your term life insurance policy to a permanent one is a superior long-term protection option. If this is important to you, search for a convertible term policy because this is not always an option on term life insurance policies.

#4. Permanent Life Insurance

Unless the policyholder stops making premium payments or surrenders the policy, permanent life insurance remains in effect for the duration of the insured’s life. It costs more than the term.

A form of permanent life insurance is whole life insurance. For the duration of the insured person’s lifetime, it builds up a cash value. The policyholder of cash-value life insurance may use the cash value for various things, such as a source of loans or cash or to pay policy payments.

#5. Universal Life Insurance

A type of permanent life insurance with an interest-earning cash value component is universal life (UL) insurance. Premium options are adjustable with universal life.

The cash value component of indexed universal life (IUL), a type of universal life insurance, allows the policyholder to receive a fixed or equity-indexed rate of return.

The policyholder of Variable Universal Life (VUL) insurance may invest the policy’s cash value in a readily accessible separate account.

How to Get Life Insurance

A death benefit and a premium are the two primary parts of a life insurance policy. These are the two parts of term life insurance. However, whole or permanent life insurance policies also include a cash value element.

#1. Death Benefit 

The amount of money the insurance company promises to the beneficiaries named in the policy when the insured dies is known as the death benefit or face value. Examples of the insured and beneficiaries include parents and their children. Based on the anticipated future needs of the beneficiaries, the insured will select the desired death benefit amount. Based on its underwriting standards for age, health, and any dangerous activities the proposed insured engages in, the insurance company will decide if there is an insurable interest and whether the proposed insured is eligible for the coverage.

#2.  Premium

The cash the policyholder spends on insurance is known as a premium. If the policyholder pays the required premiums, the insurer must pay the death benefit when the insured dies. The insured’s age, gender, medical history, work dangers, and high-risk hobbies are all factors that can affect how long they live.

The premium also partially covers the operating expenses of the insurance industry. Larger death benefits, riskier applicants, and permanent insurance with cash value accumulation come with higher premiums. Money Value. Permanent life insurance has two uses for its financial value. It is a savings account that the policyholder can use for as long as the insured person is alive, and the money grows tax-deferred.

The policyholder can also use the cash value to cover additional insurance costs or premium payments. The cash value stays with the insurance company as a living benefit when the insured dies. The cash value’s outstanding loans will lower the policy’s death benefit.

Factors to Consider Before Purchasing Life Insurance

#1. Reviewing Company and Policy Options

Given that life insurance policies are a significant investment and financial commitment, conducting adequate research is crucial to ensuring your selected company has a strong track record and financial stability. After all, your heirs might not start receiving death benefits for decades. Investopedia has examined numerous insurance providers and has listed the top ones in various categories.

#2. Analyse Your Need For Death Benefits

Life insurance can be a wise financial strategy to safeguard your loved ones should you pass away while the policy is still in effect. But sometimes, it doesn’t make sense, such as when you buy too much or insure people whose income doesn’t need to be replaced. It is crucial to take the following into account:

What bills couldn’t be paid if you passed away? It might not be necessary if your partner makes a good living and you don’t have any children. It is crucial to consider how your impending demise would affect a spouse and how much help they would require so they could grieve without worrying about returning to work before they are ready. However, if maintaining a desired lifestyle or meeting financial obligations requires the income of both spouses, then both spouses may require individual life insurance coverage.

#3. Know Your Reasons for Purchasing Life Insurance

It’s crucial to consider your insurance goals before purchasing a policy on the life of a family member. Children and seniors really don’t have any meaningful income to replace them, but in the event of their deaths, burial costs may need to be paid. A parent may buy modest insurance when their child is young to safeguard their future insurability and pay for burial costs. By doing this, a parent can make sure that their child will be able to support their future family financially. Only up to 25% of the policy currently in effect on their own lives can parents buy life insurance for their kids.

Cheapest Life Insurance Companies of 2023

#1. Pacific Life Insurance

Pacific Life Insurance is distinguished for its excellent customer service and highly competitive term life insurance rates. The company ranked fifth in J.D. Power and Associates’ 2022 Individual Life Insurance Study regarding total customer satisfaction.

The company receives good honours for customer service, so it should come as no surprise that, according to the NAIC, it receives significantly fewer complaints than one would anticipate from an insurer of its size.
When three years of complaint index data were examined, Pacific Life’s average complaint index for individual life insurance was a very low 0.08, ranking among the best of all the insurers we examined and indicating a very low number of complaints. As a result, it earned a spot in our ratings of the top no-medical-exam and senior-friendly life insurance providers.

#2. Ethos Insurance

Ethos Life is renowned for its attempts to work with challenging communities to ensure. The organization provides simple online quotes and term and permanent life insurance options.

Additionally, it has policies that guarantee approval if your age falls within certain ranges. All guaranteed issue insurance offered by Ethos now are whole-life policies. While some companies may provide term life insurance without medical examination, issuance requires underwriter clearance.

For candidates between the ages of 65 and 85, Ethos’ guaranteed coverage plans can provide death payments up to $25,000. Ethos offers full, term, and no medical exam insurance if you want a bigger death benefit. Its monthly rates begin at just $7, but prospective consumers may request an estimate on their selected life insurance plan to determine the actual premiums.

#3. Protective Life Insurance

Of all the insurers we looked at, Protective Life Insurance and Banner are tied for providing the most cost-term insurance. Our analyses of the top life insurance providers for persons over 50 and the year 2023 come in first for best-term coverage. In addition to being reasonably priced, Protective stands out by providing term plans with periods of up to 40 years, whereas most other insurers only do so. Additionally, Protective makes it simple to apply online without contacting an agent, unlike many other businesses that offer term life insurance.

Regarding dependability, AM Best gave Protective an A+ (Superior) grade, indicating that it has proven to have a superior capacity to fulfil its financial commitments, such as paying claims. To determine how many consumer complaints the National Association of Insurance Commissioners (NAIC) received, we also examined the complaint data it provided. Protective has a three-year average complaint index of 0.69 for individual life insurance, which indicates that the company receives fewer complaints than may be anticipated given its size.

#4.  Transamerica Life Insurance

With numerous universal life insurance policies and other permanent choices, Transamerica Life Insurance (AEGON) provides life insurance limits of up to $10 million. Transamerica also offers programs for sale to Visa holders. Certain limits may be applicable for determining your risk class, depending on the nation of origin.

Transamerica has served the life insurance industry for many years. Additionally, it claims to have quicker underwriting and processing timeframes than its rivals. We suggest contacting an agent if you want life insurance via Transamerica. It provides a small number of rates online, but the best insurance plans are typically only available from authorized insurance brokers.

Regarding economical term life insurance, Banner Life Insurance is at the top of the list and is tied with Protective for the cheapest policies we looked at. Like Protective, it provides an easy online application process and the uncommon 40-year term choice. A medical exam is unnecessary to obtain up to $2 million in life insurance coverage for eligible applicants between the ages of 20 and 60.

Banner performs well in terms of financial stability and client happiness. It has much fewer complaints than one might anticipate for an insurer of its size, earning an A+ (strong) rating from AM Best for exhibiting a strong ability to meet its payment responsibilities. The company’s shortcomings include providing fewer types of policies and riders than its rivals.

#6.  Haven Life Insurance

For eligible candidates, Haven Life provides coverage ranging from $25,000 to $3 million. Several plans don’t need a medical checkup, and there is term insurance with periods ranging from 5 to 30 years. Both Haven Term and Haven Simple are available for purchase online. However, Haven Simple is different in that no medical examination is necessary.

Haven Life differs in one way from other insurance providers of term policies. Customers of Haven Life can upgrade term insurance plans with an accelerated death benefit rider. Policyholders may withdraw up to $250,000 or 75% of the total death benefit when they most need it, even if the policy will eventually expire.

Many term life insurance consumers have reported being unable to switch their policies before passing away. Before they pass away, their policies expire, leaving loved ones with substantial medical costs and no death benefit. Haven Life provides a reasonable middle ground to safeguard you in the worst-case scenario.

#7. Thrivent Life Insurance 

Thrivent made our list for various reasons, notably because it provides extremely affordable term life insurance and has AM Best’s top financial strength rating. AM Best assigns insurers a grade between D (Poor) and A++ (Superior), depending on their capacity to pay their debts. It is quite likely that claims will be paid as promised because Thrivent has received the highest superior rating of A++ (Superior).

In addition, according to NAIC complaint index data, Thrivent receives significantly fewer complaints than one would anticipate for an insurer of its size. The three-year average complaint index for individual life insurance was 0.076.10The possibility of receiving dividends on whole life, universal life, and variable universal life plans stands out among its life insurance offers. Additionally, the company provides flexible conversion alternatives for holders of term insurance policies and lax guaranteed purchase option riders for holders of permanent insurance policies.

#8. Northwestern Mutual Life Insurance

Northwestern Mutual Life replaced State Farm as the best life insurance provider. Although it may not be at the top of JD Power’s rankings right now, the business nonetheless provides simple quotes, excellent customer service, and an efficient procedure all around. Northwestern Mutual customers can also use various riders to tailor policies to their needs.

One of the inexpensive life insurance riders provided by Northwestern Mutual protects your life insurance coverage if you become ill and cannot make payments. The best method to guarantee that you can adapt your plan to suit your needs is to work with a skilled life insurance agent.

#9. Penn Mutual

Due to the low cost of its term insurance and the substantial quantity of coverage it offers without a medical exam, Penn Mutual Life Insurance made the list. Qualifying candidates 65 and younger can obtain up to $7.5 million in life insurance without having to undergo an examination,, thanks to the insurer’s fast underwriting program. The company is one of the finest no-medical-exam life insurance companies because this is the largest amount we’ve seen without an exam. Additionally, Penn Mutual is on our list of the best whole life insurance providers since it has continuously paid dividends to qualified policyholders for over 175 years.

Penn Mutual offers a wide range of life insurance products, in addition to term insurance, such as whole life, universal life, indexed universal life, and variable universal life. The company has continuously paid dividends to qualified policyholders for more than 175 years, albeit this is not a guarantee.

#10. USAA Life Insurance

Although USAA as a whole has come to be associated with financial services for veterans, USAA Life Insurance is accessible to consumers without a military background. Its life insurance policies are exclusive because they are available to active-duty military personnel. Numerous life insurance firms have special restrictions on coverage for service members outside of SGLI (servicemember’s group life insurance). While you’re in the service, SGLI might be kind. However, the coverage would stop being offered if you split.

For deployed soldiers, USAA offers entire life insurance policies with expedited coverage. Additionally, it offers coverage for wartime injuries and catastrophic injury benefits. The fact that the USAA guarantees SGLI replacement after a veteran leaves the military is a major selling feature for veterans.

How Much Life Insurance Ought to be Purchased

Figuring out how much life insurance to get can be difficult. It relies on several variables, such as your age, income, debt, and family responsibilities. While comprehensive coverage could leave your loved ones with financial hardship and instability, the appropriate coverage can offer security and peace of mind. So let’s have a look at this:

#1. Adult By Himself

Assume you are a self-sufficient adult with no financial ties. For illustration purposes, let’s pretend you are 30 years old and make $50,000 annually. Your overall debt is $30,000, comprised of $10,000 in auto loans and $20,000 in school loans. You have $10,000 in savings. We advise getting life insurance with a 10-year term and about $500,000 in coverage. However, checking and updating your insurance if you get married or have kids is crucial as your financial and family circumstances change.

#2. Young Student in College

Consider a scenario in which you are a 20-year-old college student who works part-time to pay for your living expenses while you are in school and has no dependents. You don’t have any sizable savings or investments, and you owe $15,000 in student loans. In this situation, it’s crucial to consider the potential financial burden on your family in the event of an untimely death. Even if you might not require a sizable life insurance plan, having some coverage is nonetheless crucial to assist your family in covering your final bills.

A small-term life insurance policy with $10,000 to $25,000 in coverage is advised for a young person because it can be reasonably priced. Thanks to this sum, your family won’t have to suffer the financial burden of paying for your funeral and any outstanding obligations. You can examine and modify your insurance coverage as you advance in your profession and begin a family.

#3. Married But Without Kids

Consider a scenario in which you and your spouse have a combined annual salary of $150,000 and are both 40 years old. You have a $250,000 mortgage and no other major bills. You have $100,000 in savings and investments altogether. Financial experts advise purchasing a life insurance policy with a 15-year term and at least $500,000 in coverage. If one of you were to pass away, this sum would assist your spouse in covering your income, paying off any outstanding obligations, and maintaining their living standards. You must constantly assess and modify your policy as your financial status and those of your family evolve. For instance, you might need to enhance your coverage if you want to protect the financial security of your children in the future.

#4. Married and Have Kids

Consider that you and your spouse have a combined annual salary of $120,000 and are both 35 years old. You owe $20,000 on a car loan and $300,000 on a mortgage. In addition, you owe $50,000 in school loans. Your two kids are five and three years old. In addition to your total savings of $30,000, your elder child has a 529 college savings plan with $10,000. In this case, financial experts advise acquiring a life insurance policy with a 20-year term and at least $1 million in coverage. If one of you were to pass away, this sum would assist your spouse and children in covering your costs, eliminate debt, and continue to fund your children’s education.

#5. Senior

Assume you are a retiree in your 70s with deteriorating health. You have previously paid off your mortgage and have no big debt, but you still want to leave your children and grandchildren with financial security. You receive social security benefits and a modest pension to help with everyday costs. Considering the high cost of end-of-life care in this situation and the potential financial strain on your family is crucial. Due to your health, you might not be able to buy typical term or permanent life insurance, but you could be able to buy a final expense or burial insurance policy. These sorts of policies cover funeral bills and other end-of-life costs, which normally have coverage between $5,000 and $25,000.

It’s crucial to remember that because these policies are designed for those facing greater health risks, their premiums may be higher than those for conventional life insurance plans. They might still be a good choice to give your loved ones peace of mind during your departure.

 Advantages Life Insurance

The advantages of getting life insurance are numerous. Life insurance policies’ most significant benefits and safeguards are listed below.

Financial Insurance

Most people buy life insurance to give money to beneficiaries who would be financially disadvantaged in the event of the insured’s passing. The tax benefits of life insurance, such as the tax-deferred growth of cash value, tax-free dividends, and tax-free death payments, might, however, present extra strategic opportunities for wealthy people.

Eliminating Taxes

A life insurance policy’s death benefit is typically tax-free. Rich people occasionally get permanent life insurance within a trust to cover estate taxes. This tactic aids in maintaining the estate’s worth for the benefit of the heirs. Unlawful tax evasion should not be confused with tax avoidance, which is a lawful method of reducing one’s tax obligation.

How Much Life Insurance Can I Get for $50 a Month?

For a 40-year-old with $500,000 in coverage, a 20-year term life insurance policy typically costs $50 per month.

How to Get the Best Price on Life Insurance?

Purchase insurance as soon as you need it.

If you need life insurance and know it, purchasing coverage as soon as possible is a good idea because life insurance firms reserve their best rates for young, healthy applicants. Your likelihood of developing health problems increases with age while your life expectancy decreases.

What Type of  Life Insurance is the Best Value?

Term life insurance can be your best option if sticking to your budget is your top priority. Whole life insurance might be a preferable option if you have many dependents. However, universal life insurance might be a good choice if cash value and financial planning are your top priorities.

What is the Most Sold Life Insurance Policy?

The most popular kind of life insurance policy is whole life. One advantage of whole life insurance is that it can accrue financial value over time.

What is the Cheapest Age to Buy A Type of Life Insurance?

You’ll save more money when purchasing life insurance if you’re younger and healthier. As we get older, our chances of being sick rise, which can lead to greater mortality rates and more expensive life insurance. At age 25, compared to age 40, you’ll normally pay less for life insurance.


Purchasing life insurance need not be expensive. Even though it doesn’t accrue financial value, term life insurance is often an easy and reasonable way to ensure that your family will be cared for if you can no longer provide for them.


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