You’re missing out if you’re not using Pinterest to sell your products or services – and so are your potential customers. Pinterest’s visual-first structure attracts viewers and piques their interest in learning more. Furthermore, many Pinterest users are specifically looking for items and services, with 85 percent of users making a purchase as a result of the site. Before you sign up and start pinning, here’s everything you need to know about using Pinterest for your business, including how to create an account on the hub, and some Pinterest business ideas you may want to try.
What is Pinterest Marketing?
Pinterest marketing is a set of methods that leverage Pinterest into your company’s larger social media marketing plan in order to attract new audiences and increase brand and product exposure.
Pinterest Business reports that social media marketers use the platform to:
- Increase your web visibility and reach a new audience.
- Increase traffic to the company’s website or online store.
- Encourage conversions such as newsletter subscriptions, ticket sales, and purchases.
In other words, using Pinterest for business can help your company reach a large number of people while also earning money. Pinterest is also popular among those looking for positive inspiration; it is not a forum for FOMO or heated debates.
Now that you understand what Pinterest marketing is, it’s time to learn how to market your brand on Pinterest.
Why Your Business Should Use Pinterest
Pinterest can help your business in a number of ways. Here are a few examples:
#1. Large user base
Pinterest is the sixth most popular social media network in the United States, with over 39 percent of American adults using it. Using it can expose your company to millions of new clients.
#2. Visual platform
Pinterest is an excellent platform for graphically displaying your company. It’s also the only social networking platform that presently offers a visual search, so getting in on this trend early is a good idea.
#3. Commercial activity
Pinterest is frequently used by consumers to decide if they want to make a purchase or simply browse their possibilities. And Pinterest makes it simple to transition from browsing and searching to actual shopping.
#4. Customer insights
The Pinterest Insights hub is prominently shown in the business portal. This is an excellent resource for determining what is currently trending and what is projected, as well as information about the total Pinterest audience.
#5. Brand exposure
With the majority of users claiming that they find new companies and goods on Pinterest every week, Pinterest can increase your visibility to new customers.
How to Use Pinterest for Business
The following are actionable recommendations on how to use Pinterest for your business:
#1. Share creative, inspiring, and actionable pins.
Pinterest is primarily a platform for sharing images and inspirational ideas. To be successful on Pinterest, you must develop and post visually appealing and interesting pins. According to Pinterest, the most popular pins pique people’s interest and entice them to learn more. Vertical pins that demonstrate how to use a product or service are ideal.
#2. Look at trending topics and keywords.
Pinterest trends can help you determine what content to pin or what product to launch next. For example, if you see that DIY projects are hot, now is an excellent moment to search and share DIY content related to your business on Pinterest, making your brand more discoverable.
Trending keywords should be used to identify what type of content to develop. Find appropriate keywords by putting a query into the search bar and reviewing the keyword recommendations that appear just below the search bar. After that, incorporate those keywords into your titles and descriptions.
#3. Advertise on Pinterest.
Pinterest advertising, also known as Promoted Pins, appears to be regular pins. The only difference is that you’re paying for more people to view your pins.
You can use geographic targeting to ensure that your ad is only visible to people in the area you specify. Promoted Pins can have a snowball effect, resulting in more visibility for your pin than you paid for. It is critical to make Promoted Pins appear useful and similar to regular pins.
#4. Study Pinterest Analytics.
Pinterest Analytics provides information on who is viewing your page and pins. You may discover your audience’s demographics, the devices they use, and your most popular pins. You can also check information about your profile’s average daily impressions and views, monthly viewers, and engagements.
#5. Add the Save button to your website.
Have you ever visited a website and hovered over an image to see a red Pinterest button appear? That’s the Pinterest Save button, and it allows Pinterest users to post your material directly from your website to their boards. Including a Save button on your website makes it easier to share your material, which means more people will do so.
#6. Create fun, unique content.
There are numerous ways to develop interesting and distinctive content ideas while promoting your brand on Pinterest:
- Make gift guides. Create a new board that can be used as a gift guide for holidays or other special events. Include products from different brands in addition to your own to avoid the appearance of a massive advertisement for your company.
- Show off your playlists. You aren’t restricted to pinning photographs. Make a playlist board by pinning music videos from YouTube. With Pinterest’s large fitness community, for example, this could be a nice opportunity for fitness-related companies to break away from the type of providing workout plans and exercise gear.
- Prepare a reading list. Create Pinterest boards of all the wonderful read you think your consumers would be interested in to save insightful articles and books linked to your brand. You may also use secret boards to keep track of all the articles and books you want to read in your leisure time so they don’t get lost or forgotten in your bookmarks folder.
- Make giveaways. If you’re running a contest or promotion, pin it to the appropriate Pinterest boards.
#7. Use Rich Pins.
Rich Pins are unique pins that make utilizing the platform easier and more enjoyable. These pins offer additional information in addition to the image, a click-through link, and the pinner’s description. Perhaps best of all, if you link these pins to your website, they will automatically update when your website changes.
#8. Participate in and create group boards.
A collaborative board controlled by one person who can add others to contribute to it is known as a group board. If you’re planning a large event or working on a project, this is a terrific resource because numerous individuals can look at the board and pin ideas.
#9. Think of Pinterest as a search engine.
Pinterest is a social media website with a robust search function. Many users visit the site to look for anything specific.
How to Set up Your Pinterest Business Account?
To take advantage of Pinterest’s additional services, such as Promoted Pins and Pinterest Analytics, you must first create a Pinterest business account. So now we’ll go over how to set up your Pinterest business account step by step.
#1. Create your Pinterest business account
There are two ways to get your Pinterest business account up and running. You can either start a new business account or convert your personal Pinterest account to a company profile. You can begin constructing your Pinterest business account right away.
To convert your personal Pinterest profile to a business account, click the arrow in the top right corner of your desktop screen to show the option “Add a free business account.”
You can place your brand’s profile photo here or later when editing your profile with more options in settings.
#2. Set up your Pinterest business profile
Your account has been created, but not all of the work has been completed. You should optimize your profile by editing it.
To edit your Pinterest profile, go to the Business Hub dashboard and click the pencil icon. There, you may upload or edit your brand profile photo. To retain brand identification, upload the same profile photo you use on other social media networks. You’d also like to update the username, which will initially be the same as your email address.
#3. Claim your website
Claiming your website is critical for obtaining data on the performance of your content on Pinterest. Aside from that, your profile image and URL will be displayed next to every pin that originates from your website.
Pinterest Terminology
If you’ve used Pinterest, you’re aware of how distinct it is from other social networking networks. Similarly, its functionality and associated words are distinct. Before you use Pinterest for business, you need to be familiar with the terminology associated with its features.
So, let’s begin with a quick rundown of its main features and what they’re called.
#1. Pins
Pins are ideas to inspire you that are shared on Pinterest. When you click on a pin, you are taken to a website.
#2. Pincodes
Pincodes, similar to QR codes, are special codes that you may design to unlock your business’s curated boards and profile on Pinterest. Users can enter the code to be sent to your recommended boards.
#3. Pinners
This is how Pinterest refers to its users.
#4. Boards
Boards, similar to visual bookmarks or digital bulletin boards, are how you organize your pins.
#5. Group boards
A collaborative board held by one user is referred to as a group board. Owners can invite additional users to participate on the board. You can request to join a group board, but the owner must grant you an invitation.
#6. Archived boards
You can archive a board that you no longer want to delete. Archived boards will no longer appear on your profile, and you will no longer receive board-related suggestions. For example, you can choose not to see wedding gowns after the big day has passed.
#7. Feed
This is a group of pins from people you follow or what Pinterest thinks you’d be interested in, similar to a Facebook or Twitter feed.
#8. Hashtags on Pinterest
Hashtags on Pinterest work the same way they do on other social media platforms, such as Instagram: they help other pinners find your pins and relevant material.
#9. Lens
This Pinterest app feature uses your smartphone’s camera to recommend pins based on the photos you capture. For example, if you take a picture of a product, it will display related items. You can either “explore” similar pins or “shop” for pins that are linked to an online business.
#10. Save
When you click on a pin, you can save, send, or hide it. When you save it, it is pinned to one of your boards.
Is Pinterest Any Good for Business?
With the majority of users claiming that they find new companies and goods on Pinterest every week, Pinterest can increase your visibility to new customers. Pinterest for business can expose your brand to a larger audience and impact your clients’ purchasing decisions.
Is Pinterest for Business Free?
You’ll need a Pinterest business account to get started. Signing up is free, and you’ll have access to exclusive content formats, bespoke analytics, and more.
How Do Businesses Use Pinterest?
Pinterest may also be used to create shoppable pins for e-commerce websites and local sales.
How Much Does Pinterest Cost for a Business?
Personal and business Pinterest accounts are both free! You can have up to four Pinterest accounts, which can be personal or business accounts.
How Do I Create a Pinterest for My Small Business?
When you create an account, you agree to Pinterest’s Business Terms of Service and Privacy Policy. To create an account, follow the steps below:
- Log into your personal Pinterest account.
- Click the directional chevron-down icon at the top-right of the screen.
- Click Add account.
- Under Create a free business account, click Create.
- Click Create a linked business account.
How Many Followers Do You Need on Pinterest to Make Money?
The number of Pinterest followers you have has no bearing on the amount you earn. To successfully market through affiliate links or sponsorships, you must have at least a thousand followers.
What Gets You Money on Pinterest?
You can earn a commission on purchases if Pinners click on your affiliate links and make a purchase. Of course, you may also drive visitors to affiliate-related content, such as blog articles or videos, to get your audience warmed up before they buy.
Conclusion
Pinterest is an excellent platform for displaying graphics of products and services and tying them back to your company. Pinterest also makes it simple for small companies to get started. Use its Help Center, analytics, trend reports, and other features to ensure you’re producing the correct content to attract and convert viewers to buyers.
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