Video-Based Learning: The Future Of Learning?

Video-Based Learning
Photo Credit: Hurix Digital

Since it involves both visual and auditory cognitive processes, video-based learning has recently become more and more popular among L&D departments. In addition to being aesthetically appealing, the topic matter and instructional strategies also keep the learners engaged in the training sessions. It is also often considered that knowledge or skills gained in this manner last longer. In this article, we talk about what video-based learning entails, its primary features, and why you should consider investing in it. Keep reading to learn more about it.

Video-Based Learning: An Overview

Literally speaking, learning activities facilitated by a video are referred to as video-based education. Videos offer multisensory experiential learning like no other eLearning medium since they may integrate video evidence, animation, visuals, text, and voice, all in one frame. That’s why it comes as no surprise that video-based learning is swiftly taking over as the industry standard for online instruction.

Video-based learning is more than merely a trend. It has also been witnessed that using video in corporate training has a number of advantages, including higher learner retention rates.

The four main components of learning motivation that video-based learning addresses are interest, applicability, conviction, and satisfaction. Offering a comprehensive model learning program also demonstrates its high effectiveness.

The numerous advantages of video-based learning are motivating corporations and businesses across the globe to incorporate this development into their standard modes of instruction or training. Learners get the option to learn the topic at their discretion in the most efficient and effective way through video-based learning. The ideal educational environment today is one where learners learn when and where they feel most comfortable, based on their individual needs.

Numerous learners are unable to choose their chosen course because classroom learning, with its predetermined standard framework and schedule, may not be extremely ideal (or flexible) for everyone according to their schedule. However, the boundaries of time and place are broken if the organization makes the course available online in video format.

This type of learning is ideal for today’s brains that grow bored with the old-school style of classroom education because of the extremely engaging subject that is taught by professionals in interactive and fun ways. Video learning is ideally suited to the multi-modal learning method, where the coursework incorporates a variety of image types, including moving and still images, writing, animation, audio, and sound, enabling the student to interact and absorb information on a deeper level.

Features Of Video-Based Learning

There are numerous formats for video-based learning, each of which has a specific function. Following are some characteristics of current video-based learning programs that organizations can consider:

#1. Interactive Videos

Learning via videos does not have to be a sedentary process. By including interactive components, instructors can create a realistic environment where learners’ choices can change the course of the lesson. Some compliance training programs, for instance, offer situations in which learners can take on the role of a protagonist and make choices using their compliance expertise.

#2. Professional-Led Instructional Videos

Advice from experts is usually beneficial. However, it establishes a warm environment that mimics a lecture or perhaps even one-on-one training when it is presented by the subject matter experts themselves in the shape of an educational film. For example, there are several expert-led channels on YouTube that cover practically any topic a user would be interested in.

#3. Cartoon Explanations

Aside from being eye-catching, animated videos are useful for explaining difficult-to-understand or abstract concepts. Additionally, this makes it simpler for learners to digest the information.

Benefits Of Video-Based Learning

It’s critical to comprehend the advantages of video-based learning in addition to its definition. It helps you answer why you should consider this type of learning. These are some of the main advantages:

#1. It Increases Student Retention

Videos can include anything from audio and visual enhancements to interactive components that ask viewers to click or enter their replies. Videos can thus engage learners using a variety of senses, making for a more exciting learning environment and enhancing memory retention.

#2. Multisensory Engagement In Learning

Multi-sensory learning, as its name implies, occurs when a learner actively incorporates all of his senses into the educational activity in which he is taking part. Multi-modal learning is ideally suited to video learning. This is so that the learner can become more fully engaged, learn more, and retain information better. It uses moving and still visuals, text, sound, and auditory improvements. Engagement is merely a logical result. Information can be processed by learners more quickly and efficiently.

#3. Versatility

Video lessons can be used to teach every subject under the sun. Everything from learning about the culture to completing a difficult engineering or clinical process to problem-solving, business training may be taught effectively through video. Additionally, video-based learning improves memory ability.

#4. Widely Accessible Content

It’s critical for eLearning experts to optimize their material for smaller devices and follow up with the development of mobile learning as more and more learners transition to being mobile-first users. A learner can readily view the video on devices other than a desktop computer, such as tablets, phones, or even smart TVs at a time they find convenient.

#5. Pace Flexibility

Viewers are reassured by the idea that the video is accessible, allowing them to watch or review the material whenever they like. They can also start, pause, and rewind at any time as needed. The inherent adaptability of video learning is a strong driver of its appeal.


The most effective strategy for consumer interaction is video. Only videos are capable of the countless possibilities they offer. They contribute to the development of more interesting, dynamic, and enjoyable lectures and courses. Furthermore, learners like short movies over in-depth articles. This indicates that individuals remember visual information more thoroughly. Topics also appear more attractive when presented visually. By using a variety of sensations, learners create stronger brain connections. Additionally, both educational and business training can benefit from this novel approach. It is even more vibrant as a result of this feature.

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