GOOGLE ADS CERTIFICATION: Detailed Overview

Google Ads is one of the most powerful advertising solutions for increasing traffic and generating leads to your website. In fact, most firms experience a return on their Google ad investment of 200 percent or more. Individuals who exhibit competency in both basic and advanced parts of Google Ads are eligible for Google Ads certification. In this article we’ll be showing you the Google certification Ads cost, course, exam, and how to make money with google.
In addition, receiving a Google Ads certificate will help you generate better, more impactful advertisements on Google.

Google Ads Certification Course

Individuals can show their expertise in online advertising by earning a Google Ads certification. On the Skillshop Google Ads Certification website, you can find certifications for Google Ads. Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurement are the six Google Ads certifications that are currently available.

You can also learn how to establish a digital marketing strategy and grow your business online for free. For a Google Ads certification course, you can pick certain topics or finish the entire online course.

#1. Google Display Ads Certification

This is where you demonstrate your capacity to offer effective display advertising that meets particular marketing objectives to earn a Google Ads Display Certification.

#2. Google Ads Search Certification

Here you would show your understanding of Google Ads Search campaigns and earn a Google Ads Search Certification.

#3. Google Ads Measurement Certification

You’ll demonstrate your ability to track and optimize Google Ads campaign performance to earn a Google Ads – Measurement Certification.

#4. Google Video Ads Certification

Show your ability to generate results with YouTube and Google Video advertising solutions to earn a Google Ads Video Certification.

#5. Shopping Adverts Certification

This is where you show your ability to connect products with buyers throughout their buying process to earn a Shopping Ads Certification.

#6. Google Ads Apps Certification

Demonstrate your ability to design and optimize App campaigns to achieve specific marketing goals to earn a Google Ads Apps Certification. You can also start your online Google Ads certification course at Udemy or at Skillshop.

Google Ads Certification Cost

The Google Ads certification or Google AdWords is available for free. It used to be expensive, so if you’re a marketer, you should make use of it while it’s still free. Google’s pricing can change at any time. Also importantly note that when taking the Google Ads certification exam, there is no limit to how many you can take the exam. So, you can take it as many times as you like.

Google Ads Certification Exam

The Google Ads Certification Exam is a two-part exam that awards you AdWords Certification if you pass both. The Google AdWords Fundamentals must be one of these online multiple-choice tests, as well as another from the list below:

• Adwords for Search
• Advertisement on the Web
• Commercials on Video
• Ads for Shopping
• Mobile Advertising

The Google AdWords Exams: What You Should Know

The google Ads certification cost exam is, thankfully, free, although it does have a time limit. The Google AdWords Fundamental Exam has 100 questions and a time limit of 120 minutes. There are only 70 questions on the supplementary examinations, and you have 90 minutes to finish them.

You’ll get a personalized certification and a Google Partners public profile page listing your qualifications after passing the exam. This is good for a year, after which you’ll have to retake the test to keep your certification.

While you are taking the exam, your browser will not be locked, and you will be able to Google the answers. However, for a variety of reasons, relying on this strategy will not be beneficial. For starters, due to the time constraints, you are unlikely to pass, and you will also not learn how to use AdWords!

Before diving into the advice, it’s important to understand the hurdles of being a Google AdWords certified professional.

Simple Tips

There’s no doubting that the Google AdWords Fundamentals Exam and the supplementary exam you’ll have to pass cover a lot of ground. This may not come as a surprise given the 170 multiple-choice questions, but it is crucial to be aware of the wide range of topics addressed.

The Google AdWords exam questions are designed to deceive you! The questions are asked in a strategic and analytical manner to ensure that you comprehend the meaning behind a definition. For example, you maybe able to recite the definitions off heart, but you should also understand and know how to use them. Finally, there’s the time factor, which includes both the length of the exam and the fact that it’s timed!

Passing the AdWords exam does not make you an expert in sponsored search. Instead, it’s the start of a long-term learning process. The certification itself may not make any difference, but the process is worthwhile since it guides you through everything and gets you learning. Getting certified has no disadvantages, and it will ultimately benefit you. Even if you only take a few small items, that is more than you would have had if you hadn’t taken it.”

How Do You Make Money with Google Ads Certification?

Google has a way for you to make money if you have a website, a blog, or any other kind of online presence. It’s called Google AdSense, and it’s a program that aims to make everyone a financial winner. Advertisers gain new clients or sales through the AdWords program, Google makes money serving those ads, and you make money when people click on them.

Google will serve ads relevant to the content of a web page using internet search technology. For example, if you’re on a page about the latest golf tournament, Google will show you ads for golf clubs or golfing attire. Every time someone clicks on one of those ads, you get paid if you own that site. This is however called Cost per click (CPC) in advertising.

Its Operation

If your blog or website currently receives 100,000 monthly visitors, that’s more than 1 million visitors per year. Consider the following implications for ad revenue:

• You’ve racked up 100,000 ad views (views).
• You have a standard click-through rate (CTR) of 1%.
• One-hundredth of a percent of a million equals one thousand.
• You will earn $10 if the CPC of the ad is $0.01.
• You will earn $1,000 if the CPC of the ad is $1.00.

The two are vastly different, and most ads do not payout at the $1/click rate. You’re more likely to find a rate in the middle, which can add up to hundreds of dollars per month. The lower the CPC, the more obvious and widespread the ad’s keyword, which is what initiates the ad, is—and this is useful information.

Income Optimisation

There are various ways to improve your revenue, whether you want to make money from an existing blog or website, or you want to start a blog solely for the purpose of earning AdSense money:
To optimize the keywords in your text, use search engine optimization (SEO) authoring techniques. Below are some of the things you should take note of:

• The more you write about your topic, the more keywords Google will find and use to serve ads.
• Regularly write; It’s all about having more stuff, and the more recent it is, the better.
• Create material that is both valuable and accurate. It’s difficult to read rubbish that’s full of keywords, and it doesn’t entice visitors to return. Your website should be sticky in order to attract visitors.
• Choose a specialized area. It’s fine to talk about football, but tens of thousands of people do. Another narrative concerns a less well-known issue, such as movie soundtrack collections.
• Avoid generating excessively bad traffic. It’s easier than you think to generate a lot of traffic, but if the traffic isn’t qualified and people aren’t there to read your material, it’ll be a waste of time. Your CTR is also affected.
• Use Google Analytics to track your website’s performance. Google provides free tools to help you evaluate your website and determine whether or not it is profitable.

Conculsion

All e-learning courses given by Google product specialists can be found at Google Skillshop. This is where you’ll go to get Google Ads, Google Ad Manager, and Analytics Academy certifications.

While passing the exam without knowing many of the fundamentals is conceivable, you will do yourself harm in the long term. Treat the exam as a way to improve your knowledge, which will help you in your job interview and throughout your career. You don’t need to be an expert on Google Ads because real-world experience can aid your learning. However, the information you gather while studying for this exam will offer you an advantage. For more useful tips Contact us.

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