HOW MUCH DO CAR DEALERS MAKE? Average Income In 2023

How much do car dealers make
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If you’re looking for a job in the car industry, there are many opportunities to choose from. You can become an auto mechanic or salesperson, but it’s best to know exactly how much those positions make first. In this article, we’ll discuss common questions about what car dealers earn and how they make their money so that you can decide if this is right for your career goals.

How Do Car Dealerships Make Money?

People frequently believe that auto dealers make their money primarily by purchasing vehicles from manufacturers and reselling them at a profit. However, dealerships must look to alternative revenue sources because the profit margin has eroded over time. There are, thankfully, plenty. Here are some ideas for how an auto dealer might generate money:

#1. Invoice price vs. sale price

This is the most obvious. The price you pay a manufacturer for a vehicle (the invoice price) should be less than the price you sell it for. However, you will most likely sell the vehicle for less than the MSRP, and auto dealers say that this margin has shrunk over time.

#2. Holdback

Many manufacturers, thankfully, provide holdback. This means that when you sell one of their automobiles, you will receive a percentage of either the invoice price or the MSRP (depending on the manufacturer). If a manufacturer provides holdback, it should be around 2%.

However, you will not normally get this money at the moment of the sale. Most manufacturers distribute holdback funds once a quarter. Nonetheless, this might be a terrific way to supplement your income to cover your operational expenses, including your wage. Some auto dealers prefer to work solely with manufacturers who provide holdback.

#3. Manufacturer-provided incentives

Aside from that, numerous manufacturers provide incentives to sell specific vehicles. For example, if it’s the conclusion of the selling season for that model, they may provide rebates on specific VINs. These incentives, often known as dealer cash, help you increase your bottom line.

#4. Financial and insurance products

You can increase revenue for your dealership by offering add-ons at the time of vehicle sale. This includes vehicle finance, which allows you to earn money on a car loan. Extending warranties, gap insurance, and security systems are common F&I items.

#5. Service and components division

Adding a service and parts department to your car dealership is an excellent method to generate recurring revenue. After all, if the vehicle you sell returns to you for maintenance over time, you’ll make consistent money from it.

There are numerous ways for your dealership to benefit. But that doesn’t guarantee you’ll keep everything. So, let’s have a look at what to expect.

How Do Car Dealers Make Money?

You’ll most likely take a percentage of your dealership’s profit. If you are the sole salesperson, you earn money based on your sales. However, as your dealership expands, so will your pay.

You get the structure as the dealership owner the same way you pay any salesman. You’ll generally pay a base wage, car sales commission, and any bonuses. Make sure to provide enough wiggle room in the compensation structure for any employees so that you can earn a wage yourself.

How Much Money Can Car Dealers Make?

Let’s get down to business. The amount you will earn is determined by the type of dealership you operate. Because dealers renovate used automobiles in-house, they can generally make a higher profit margin on used car sales. So, how much do used car dealerships make? It depends on how much you paid for the car, how much work you had to do, and how much you could sell it.

According to the National Automobile Dealers Association (NADA), the average gross profit for a used car is $2,337. According to the same data set, the average gross profit for new cars is $1,959.

If your dealership makes around $2,000 in gross profit per sale, you’re undoubtedly wondering how much money is left for you.

What Is the Average Income for Car Dealers?

Car dealers have a median income of $35,000/year. The lowest 10 percent of car salesmen make less than $22,000/per year, and the top 10 percent earn more than $90,000/per year.

In 2023, car salesmen had an average salary of $37,000, ranging from $27-$43K (median). In 2021, the average salary was around $36K at both ends; it was lowest in 2020 ($33K) and highest at both ends: lowest in 2028 ($40K) and highest in 2025 ($47K).

The mean income for car dealerships was even higher across all years – $44k per year on average.

How Much Do Car Salesmen Make per Car?

If you’re interested in how much money a car salesman makes per car, here’s some data that might help:

  1. The average commission paid by dealerships is between $2,000 and $3,000. This can go up or down depending on the make and model of the vehicle being sold.
  2. Car dealerships typically pay their salespeople commissions based on a percentage of the sale price plus some other fees they may charge (such as advertising). These commissions are usually paid out at the end of each month so that there’s enough time left over for your paycheck from last week’s auto loan payments to arrive at your doorstep before payday.

How Much Do Car Salesmen Make in Commission?

The average commission rate on a new car is 2.5%, while the average commission rate on a used car is 1.9%. The average luxury commission rate is 3%. Sports cars have an even lower average, at 1.1%.

How Much Do Car Dealers Make In a Year

The average income for car dealers is $700,000.

That’s not a lot of money if you’re starting the business, but it can be pretty lucrative if you’ve been around long enough to see your sales numbers grow and your profits increase.

Do Car Salesmen Make More Than Car Mechanics?

The average income for car salesmen is $69,000 per year.

However, this figure can vary significantly based on factors like location and experience. For example, some dealerships may pay their salesmen salaries instead of commissions, while others pay a flat rate in commission only. Some dealerships have salary-based systems where employees receive regular wages at the end of each month. In contrast, others allow employees to earn money based on how many vehicles they sell or how much money they bring in from referrals.

The amount you make as a car dealer depends largely on your location and how many vehicles you sell during your shift (more about that later). Car dealers typically get paid hourly wages for their work, so if your store doesn’t have an automated system, it will be harder for them to track how much each employee makes per hour—but even then, there are ways around this issue.

Do Car Salesmen Get Paid Salaries? Or Commission Only?

It can be a little confusing if you’re new to the car-buying world. You might think that salary is how much money you earn regardless of how many cars you sell, but this isn’t true. Salary refers to how much your employer pays monthly or weekly as a base salary. The commission is when they pay an additional amount based on sales made by the employee.

Salary vs. Commission

The average salary for an auto salesman varies depending on their experience level and volume of business (or lack thereof). According to Glassdoor’s list of highest paying jobs in America released last year, sales professionals make anywhere from $50k-$100k per year, with some making more than double that amount! And no matter where they live—near Detroit or Honolulu—the average starting wage for this job category remains steady at around $40k per year.”

How Do You Become a Successful Car Salesman?

  1. Pay attention to detail.
  2. Be honest and trustworthy.
  3. Be patient.
  4. Be a good listener.
  5. Learn from your mistakes, and don’t be afraid to ask for help.

How Much Do Car Dealers Make On Used Cars?

Car dealers make an average of $55,918 per year. This is based on the average salary of all local car dealers in the United States, who are paid an annual salary that ranges from $40,000 to $80,000, depending on their experience and location. The more experienced a dealer is in his field (car sales), the higher their pay scale will be.

How Much Profit Does a Dealership Make on a Car?

  1. Dealerships make a lot of money on new cars.
  2. Dealerships make a lot of money on used cars.
  3. Dealerships make a lot of money on parts and accessories.
  4. Dealerships also make some extra income from financing and insurance, but this is not considered part of their profit margin because it’s done by other people (banks) rather than the dealer himself or herself.

Do Car Salesmen Make a Lot of Money?

Yes, car salesmen make a lot of money. They make more than the average person. It depends on how good they are at selling cars and how much commission they can get from their managers. If you’re a good salesperson, your income will be in the thousands per year.

If you’re looking for a job where you’ll make $100k+/year (or higher) as an auto dealer consultant or consultant for other types of businesses that sell vehicles like dealerships or car dealerships, then this could be right up your alley.

How Much Commission Does a Car Salesman Make on a $50000 Car?

Here’s how much commission you’ll earn on a $50000 car:

The average commission rate is 5% of the car’s price. So, if you sell a $50000 vehicle, your commission would be $25000.

You can get more or less depending on the type of car and what kind of customer wants to buy it from you (such as if they’re looking for a luxury model). For example, if someone wants to buy an Audi Q7 SUV with eight seats and all-wheel drive but doesn’t want any additional features like a navigation system or leather seats—which would cost extra money—they may only want to pay around $14000-$15000 instead; this means that their total cost would fall within those ranges before taxes/fees were paid out as well.

Why Do Car Dealerships Make So Much Money?

The reason car dealerships make so much money is that they sell cars. They get money from each car’s sale and financing or leasing the vehicle afterward. Car dealerships also make money selling insurance, which is not as prevalent in today’s market. Finally, some dealerships will offer maintenance services to their customers and loans that can be used to purchase additional vehicles or pay down existing ones.

How Do Car Dealership Owners Make Money?

There are two ways that car dealers make money. The first is by selling cars themselves, and the second is by buying vehicles from other dealerships and reselling them to customers at a higher price than they paid for their cars.

Dealerships usually sell new cars at much higher prices than used ones because it costs more money to build brand-new models, so if you’re looking for a used model that’s less expensive than its newer counterpart, look no further.


The average car dealer makes $48,000 per year in commission and salary. This figure is based on the median income for car salespeople in the United States and other factors such as experience and education levels. Car dealerships often own multiple cars, making them more profitable than a single dealership with only one vehicle inventory.

Frequently Asked Questions

What is the highest salary for a Car Salesman?

$178,000 per year.

Where do dealers make the most money?

Arranging car loans, selling add-ons, and making money on your trade-in.


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