Email newsletter service is one of the most popular ways to encourage existing and potential clients. Why, mostly because it’s low-cost and has a great return on investment. Therefore using the right tool and design helps your subscribers know what your business is up to, whether you’re developing a new product, rebuilding your customer service center, or offering a sale. Apart from this, an email newsletter is a neatly put-together piece of content like guides, blog posts, news, product reviews, etc created to engage subscribers to keep them updated on the latest information about your product or brand which is dependent on the type of content you have to offer. Stick around as I enlighten you on the example of an email newsletter.
An email newsletter is a type of email sent out by companies or individuals to a subscriber list that includes existing or potential customers that have signed up and given clear permission to receive digital marketing communications from your brand. Email newsletters are sent regularly and contain valuable content like personal recommendations, tips, announcements, and other resources. The email newsletter is an essential part of an email marketing strategy that allows businesses to nurture their contacts by establishing themselves as key players in their industry, sharing insights, and highlighting new products that will drive traffic to the website.
For more effective emails, it’s best to use an email newsletter example that applies the basic features of a newsletter.
- A click-worthy subject line
- Enlightening preview text
- Beneficial featured content
- Eye-catching graphics and readable layout
- A clear call to action
- Minimal promotions
- Contact and social information
We’ve detailed below all you need to know to write an effective email newsletter strategy that your competitors will wish all their emails were like yours.
#1 Stick To One Topic
Pick one theme for your newsletter. This will help it feel cohesive and avoid confusing your reader. Subscribers love consistency and knowing what they can look forward to. To find inspiration, analyze your competitors’ newsletters and newsletters from companies you think are successful at email marketing. This will give you inspiration about new potential topics, products, events, etc. Here is some example of email newsletter content you could include:
- Product launches and industry news
- New or popular blog posts
- Podcasts and YouTube videos
- Upcoming events and webinars
To create and send a newsletter you need recipients. Setting up an email contact list with high interaction rates is relatively simple if you consider certain factors. To gain new subscribers the first thing you’ll need is a responsive subscription widget with a double opt-in process. Some of the most effective places to include your widget are the homepage, the blog, the footer, and pages with gated content.
#3. Give Subscribers a Good Reason to Opt-in
Your newsletter should benefit its readers. Get them to subscribe with enticing offers by making it about your audience not just about your business. Here are some great reasons someone might want to opt into your newsletter.
- A discount code
- A free downloadable resource, template, ebook, or guide
- A free mini email or video course
- New recipes each week
- Weekly tips
Before you start creating newsletters, you need to find a newsletter solution that allows you to create, send, and analyze email campaigns. The problem is that there are many professional newsletter solutions on the market, which can be both a curse and a blessing for senders. On the one hand, you have a wide variety of suitable email service providers (ESPs) to choose from.
#5. Create Click-Worthy Subject Lines
Your newsletter recipients will be receiving dozens of emails per day which means they decide the ones open based on the subject line. To get your newsletter opened, use compelling subject lines that communicate the value that your email will provide. Subject lines should be fifty characters or fewer so that they fit within the email provider’s preview windows.
#6. Speak Directly to One Person in Your Audience
Keep your newsletter conversational. Before you start writing your newsletter, consider your ideal subscriber and write specifically to one of them. Take it one step further and personalize your newsletter for each reader. Most email platforms can auto-populate the subscriber’s name in the subject line or greeting of your email. Emails that address the recipient by their first name can get as much as 20 percent higher open rates.
#7. Craft Your Newsletter Message
As you start planning your campaign consider how you can create a message based on these segments. Essentially, you want your campaign to match the piece you’re sending it to, so always keep your audience in mind. Use images on top of your email to capture the reader’s attention, followed by brief text and a clear call to action.
Each email newsletter example on this list is fantastic for different reasons. Some have exceptional design, copy, and calls-to-action but all are exceptional at solving their subscribers’ need
#1. Buffer
Buffer does a great job at keeping the newsletter brief, making it easy for readers to get the knowledge they need with a skim. They understand that readers want to catch up on the fast-paced and ever-changing social media landscape, so they break down the latest news and trends. The newsletter is packed with information without feeling overwhelming due to its simple and organized structure.
#2. The Hustle
The Hustle is a daily newsletter example that promises “business and tech in 5 minutes or less.”While there are a ton of business and tech newsletters out there, what makes the Hustle remarkable is its tone at the intersection of informational and hilarious.
#3. General Assembly
General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering. The email newsletter example provides valuable dates and allows users to RSVP to upcoming events and workshops. They do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”
#4. John Lewis
Take John Lewis’ email example as a model to base your next holiday campaign. Readers are greeted with a clear and concise Mother’s Day message in the subject line and an easy-to-find link to the company’s gift guide. The brand also uses storytelling to help promote its products. For example, there is an image of breakfast being served in bed, accompanied by a text about letting your mother enjoy her favorite morning treats in her new John Lewis pajamas.
#5. The Washington Post The 7
The news is overwhelming and trying to scroll through Twitter to catch up on what’s happening can lead to distractions. The Washington Post understands this and created “The 7” to break down the seven most important stories of the day.
The newsletter is memorable because you can expect exactly seven stories to be sent to your inbox every weekday morning. The listicle format makes the newsletter skimmable. Under each story, they include bulleted points like “why this matters,” “why now,” and “the numbers” to get the point across succinctly. Complex news is made digestible.
#6. Asana
Like other successful newsletters we’ve highlighted in this post, Asana’s example follows a few best practices: it has a primary CTA button to download its e-book, and the content is themed around something seasonal. In this case, Asana breaks down mid-year goal setting, which is an important rallying call for corporate America and knowledge workers everywhere. Plus, this email includes Asana’s trademark visual style — clean, geometric, almost modernist illustrations.
#7. Google
It uses user data to personalize emails for different products. YouTube sends you personalized emails, while Google Maps summarise your month in the number of cities you have traveled, and kilometers you have covered, and updates you on your all-time location history. Google Home users get separate emails with personalized recommendations of what to listen to and what to watch.
Creating an email newsletter design is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. In addition to this, designing a stunning email newsletter design may not sound like an easy feat, but be assured that with the right guidance your newsletters will become a goldmine for your business.so it’s only natural that you learn everything about email newsletter design. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products.
Designing may not sound like an easy feat, but be assured that with the right guidance, your newsletters will become a goldmine for your business,
#1: Start With the Right Template
Designing an email newsletter example from scratch can be daunting, especially if you are a beginner. By selecting a pre-made email template you can use it as your “foundation” and focus on customizing it for your needs.
Fortunately, the top email newsletter tool available in the market offers an abundance of email newsletter templates for many different use cases.
#2: Label Your Email Campaigns
Your customers must recognize your emails so you can build trust with them. To that end, make sure to add your brand logo and tagline in the header.
Moreover, you need to select a certain font that you’ll be using in your emails and use your brand’s colors consistently. If you have a specific font on your website, you can use that to achieve a seamless experience.
#3: Use Color to Stimulate Emotions
Color is a particularly important element in email newsletter design due to its power to invoke specific feelings. According to research your color can attract different types of buyers as well as help with brand recognition. Besides, images can get the message across and make a big statement that written text might not be able to do.
#4: Keep Your Text Short and Engaging
An email newsletter aims to get your target audience from the email to your website or landing page. Given that they receive hundreds of emails in their inboxes every day you need to provide value to them and avoid walls of text that discourage readers. Not only will your newsletters look better (if you have a social media presence, of course) but your audience will also have the chance to engage with you on another channel. Therefore, keep your email copy short and engaging.
#5: Nail the Design of Ctas
The overall success of an email campaign depends on whether you can lead readers toward the CTA button and have them click on it. Generally, your CTAs must be visible and have actionable wording. They can be in different forms such as a button or a link, and they could potentially be repeated once or twice through email. Regardless, you need to follow a solid strategy to help your subscribers reach the precious CTA button.
With the right email newsletter tool and service in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Equally important, when choosing your email newsletter tool, you’ll want to ensure the tool matches your business’s goals. The newsletter tool and service are essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with features such as:
- A/B testing
- Smart content
- Templates and customizability
- Analytics
However, not all email newsletter tools and services are created equal. Therefore, you’ll need to make the best decision for your unique needs based on the following criteria:
- Cost
This one goes without saying, but if you want ROI from your email efforts, you’ll need to choose a solution that fits your budget.
- Elements
If you’re new to email marketing, you’ll want a solution with a simple interface and easy-to-use features (like drag-and-drop email design). More advanced users may require more robust functionality.
- Subscriber Limits
Many solutions will base their pricing on the size of the database or the number of monthly emails sends. Consider the size of your current audience and the rate at which you want to grow to choose a provider that offers plans to accommodate that. With differences in features, pricing, and availability, choosing an email newsletter cant be hard
Finding the right email newsletter tool is paramount to working out what works best for your business.
- Benchmark: best for small businesses
- GetResponse: best in building the look of emails
- Mailchimp: best for Social media influencers.
- Mailerlite: best overall. powerful and affordable paid plans
- Ominisend: best email newsletter software for e-commerce stores.
- Sender Best Email Newsletter Design Software
Most paid newsletters make money through ads and partnerships, like selling ad space or working with brands to create sponsored content. If you have enough paid email subscribers, selling ad space in your newsletter can be a good way to make money.
They normally have a header and a footer, as well as one column or a mix of one- and two-column content blocks. Each column style is normally limited to one per email. When it comes to design, Fenwick recommends keeping it basic.
When done right, newsletters can be a lucrative business opportunity. Businesses can create large cash through monetizing through subscription services, adverts, and selling items or services. Keep in mind that offering value to customers is essential for keeping them interested and subscribed.
Open a new message in Gmail and paste the whole newsletter you copied there. Send it off by including a list of recipients in the “To” field once you’re ready to do so.
Wrapping up
Although the email newsletter example is amongst the oldest forms of marketing available, it is still used by over 70% of businesses worldwide. This is mainly because it has proven to be more effective compared to other forms of digital marketing. For this reason, an email newsletter is a marketing tool and service used by organizations big or small to share relevant information with their already existing network of customers and prospects. It provides a marketer an opportunity to directly reach the clients via their inbox. Thus allowing you to increase customer engagement by sharing interesting content and driving traffic to your website. It is an important part of your marketing strategy if used correctly.
References
- : MailChimp.
- .hubspot
- moosend.
- .freshworks.
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