Business Process Outsourcing Meaning
Business process outsourcing (BPO) is a business practice in which one organization hires another company to perform a process task that the hiring organization needs in order for its own company to be successful.
BPO has its roots in the manufacturing industry. Manufacturers contract with other companies to handle certain processes, such as: B. Parts of their supply chains that are not related to the core competencies needed to make their end products.
Types of BPO
Since companies around the world provide BPO services to other organizations, BPO can be divided into several types based on the location of the service provider:
- Outsourcing on land: when an organization hires a service provider that is located in the same country. It is also known as national outsourcing.
- Nearshore Outsourcing: when an organization hires a service provider in a neighboring country.
- Offshore outsourcing: when an organization hires a service provider in another country. Also called offshoring.
How does BPO work?
Organizational executives make the decision to outsource a business process in a number of ways. For example, startups often have to outsource back office and front office functions because they do not have the resources to develop the workforce and the support functions to carry them out internally. On the other hand, an established company may choose to outsource a task that it has been doing all the time after analysis shows that an outsourced provider can do the job better and at a lower cost.
Management experts recommend that corporate executives identify functions that can be outsourced and then weigh that function against the pros and cons of outsourcing to determine if it makes strategic sense for the company to move that function to an outsourced provider.
In this case, the organization not only needs to identify the best supplier to do the job, but it must also move the work itself from the internal supplier to the external one.
This requires a significant amount of change management, as switching to an outsourced vendor generally has an impact on people, established processes, and existing workflows.
The relocation also affects the finances of the company, not only in terms of shifting the costs of the internal function to the outsourced providers, but also in terms of taxes and reporting requirements.
The organization may also need to invest in a technology solution to enable a smooth flow of work from the organization itself to the outsourcing provider. The scope and costs of this technology solution depend on the scope of the outsourced function and the maturity of the solution. The technology infrastructure is available at both companies.
What is BPO used for?
Companies contract with BPO providers for two main areas:
- Back-office Operations: This includes payment processing, information technology services, quality assurance, etc.
- Front Desk Operations: This includes marketing, sales, customer relations, and complaint procedures.
In many cases, organizations outsource one or more functions. For example, instead of outsourcing all human resources functions, the company only outsources accounting processes.
Over the years, the BPO industry has grown significantly, offering a wide range of services and functions to businesses.
Types of BPO Services
BPO services are generally divided into horizontal and vertical services. These are explained below:
Horizontal BPO includes role-focused outsourcing. The provider specializes in performing certain functions in various industries. Examples of horizontal BPO are outsourcing in the areas of procurement, payroll, human resources, facilities management, and similar functions. getix focuses on providing services in horizontal functions such as payroll, human resources, benefits administration, tax solutions, etc. However, Gartner says that companies should focus on providing vertical services as the market matures.
A vertical BPO focuses on demonstrating various functional services in a limited number of industry sectors. Healthcare, financial services, manufacturing, and retail are examples of vertical BPO domains.
Types of BPO jobs done from home
One of the most common business processes outsourced in the US is call center work. While most call center jobs are actually done in stationary call centers, more and more BPOs are using in-house call center agents. These can be freelance jobs or contracts.
Data entry and transcription
Data entry is another common job type that BPOs offer their clients, and many of the jobs in this area are from home. Typically, work-from-home data entry jobs are intended for independent contractors. They often pay by the piece, which can mean less than minimum wage. Many data entry companies use crowdsourcing to distribute available work among a large remote workforce. The transcription is more slick and generally more worthwhile than entering data.
Hospitals, doctor’s offices, and insurance companies often hire BPOs who specialize in medical business processes such as medical coding, billing, and transcription.
Accounting / bookkeeping
Accounting and bookkeeping functions are often outsourced to BPOs. However, relatively few BPOs use home-based workers for this type of work. However, there are a few on this list for accounting jobs from home.
Below are top BPO Companies
- EXL Service
- SunTec India
- Unity Communications
- Plaxonic Technologies
- Octopus Tech
Benefits of BPO
- Lower cost
One of the main reasons for business outsourcing is cost reduction. Instead of buying IT equipment and hiring more employees for different tasks, they can outsource the tasks to a service provider and thus reduce or even eliminate overhead costs.
- Greater efficiency
BPO companies have experience in various areas and work at the highest level. They also adopt best practices and use the latest technology. This, of course, leads to greater efficiency and productivity.
- Focus on core business functions
Many businesses, usually startups, struggle with difficult business activities. By transferring secondary processes to a BPO company, the company has more time to focus on its core business activities.
- Worldwide expansion
When an organization decides to enter a foreign market, some activities that require local market knowledge, national legal knowledge or fluency in foreign languages can be assigned to a BPO company. Helps increase efficiency and expand faster.
- Economic benefits
Organizations often find that an outsourced provider can run a business process at a lower cost, or they find that hiring an outsourced provider can save them money in other ways because of the relationship; B. in tax savings.
With BPO contracts, companies can more flexibly adapt how the outsourced business process is completed, and thus better react to changing market dynamics.
- Competitive advantage
With BPO, companies can outsource processes that are not at the core of their business or mission, allowing companies to focus more resources on what sets them apart from the market.
- Higher quality and better performance
Since the core business of BPO providers is to run the specific processes for which they are mandated, they can theoretically focus on delivering those processes at the highest level, often with greater precision, efficiency, and speed.
Cons of BPO
- Security issues
There is a potential for a security breach when working with a BPO company, as sensitive data must be shared and processed.
- Excessive reliance on the BPO company
When work is outsourced to a BPO company for an extended period of time, an organization can get used to the way it works and tend to rely too heavily on it. This results in the organization paying higher costs than usual when necessary.
- Communication problems
When working with a BPO company abroad, the language barrier can be an obstacle to efficiency. Outsourcing jobs such as development or IT services, involving many people, can lead to errors due to misunderstandings. Sometimes it can be very expensive.
- Unexpected or hidden costs
Since work is not always hard and fast, the organization may underestimate the amount of work and generate higher costs than expected. Working with a BPO company can incur legal costs in the event of a dispute or disagreement. Delays in the delivery of work can also result in indirect costs.
Real Estate Business Cards: Best Ideas, Templates, Samples & Quotes to Close deals Faster
A famous rule in real estate says “ABC: Always Be Closing.” And one way to ensure you stick to this golden rule is to have well-designed and captivating real estate business cards.
This is because it represents your brand. And although you can’t put all your properties on the card, a good design can make it describe your real estate business in the exact way you want your customers to see it.
So, you need to make good use of the small space you have to create something worthwhile.
Not to worry, this article will show you some real estate business card templates and ideas you can choose from to help you close the deal always.
Hence, without further ado, let’s get started!
Why is Real Estate Business Cards so Important?
Due to your type of business, the effect of business cards may not be as intense when compared to other businesses.
Regardless, it still has a role to play. So, here are a few reasons real estate business cards are very important.
1. Serves as a networking tool
The real estate business is one that requires a face-to-face meeting before decisions can be made. So after meeting with your client, one way to make him remember you is to hand out a well-designed business card.
This crowns all of your efforts and prevents you from losing the client due to his or her inability to remember you.
2. Build good relationships
Business cards are also used to help you kickstart client relationships. You know business cards are handed out when you and the client have exchanged pleasantries and has reached a certain level of warmth and comfort.
So, handing out your business card when spending time with a client can prove fruitful to your business.
3. Serves as a marketing Tool
Business cards serve as a marketing tool that can be used to advertise a business anywhere. If well-designed can lure someone into checking what details are on the card. So, by just requesting to the card, the person gets to know about the business.
All you need to do is hand out the card to any of your potential clients. And it markets your business for you.
4. Makes people refer you
Naturally, a business card should contain your contact details as well as what it is you do. This helps you get referrals from people who you’ve previously given your card to.
For example, Mr. A is having a drink with his friends and then he begins to discuss the house he acquired recently, or the land he bought at a fair price. Then his friends who are comfortable with the price start making enquiries to know how they can purchase something similar.
All Mr. A has to do is to hand out your business card to his friends and have them contact you. Boom! new clients arrive.
5. Good first impression
One way to look like a professional in your industry is to have a business card. It puts you above others and makes you look serious and ready to do business. Isn’t it what you want after all?
All this and more makes a business card very important to your business. However, if it doesn’t contain the right information, then it loses its aim.
So, what relevant information should be on your real estate business card? You’ll get to know.
Real Estate Business Card Requirements
The best business cards showcase the brand positively. It is build around the business’s identity and it comprises of a few things.
Here are the features of a good business card.
1. Business name
The main reason you want to have a business card is to advertise your business. So the most important information that your business card should have is your business name.
Hence, ensure that you come up with a business name that describes your business just how you want your customers to understand it. One that is clear, simple, unique and most importantly memorable.
2. Business Logo
Your business name and business logo go hand in hand. They both look and appear good together. This is because, people who may not remember your business name are most likely to remember you business logo once they see it. This makes it another way of branding your business.
You wonder why most car manufacturers don’t bother adding their names, its because their logo does the job for them, suits perfectly on the body of the car and makes it look very beautiful.
So, hire a graphics designer and have them design a logo for your business.
3. Business details
Your business details are the next most relevant information that should be on your business card. Stick to only the details that matter and keep the information simple, short and direct.
The main details that should be on your business card include company name, title, address/ location of the company, telephone number, and email address. You can also decide to add your photos or property photos.
You can also decide to add your social media handles. But don’t add so much information that makes the card appear cluttered.
4. Brand Color
If you take a close look, you’ll see that all business cards don’t have the same color. This is because the brands are different and as such everyone has its unique color.
So, when choosing your brand color, go for something that best describes your business.
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5. Font Style
It’s not just the colors that are different. You’ll also notice that the font styles are different too. The whole idea is to choose which one best resonates with your brand.
As a matter of fact, there are several font styles to choose from when designing your business car. So which one you think best suits your taste.
6. Shape and Orientation
Business cards can come in different shapes and orientations. From the regular rectangular-shaped cards with landscape orientation to square, circular or oval-shaped cards with portrait orientation.
So, choose which one best suits you.
7. Card stock
The final thing that makes up a good real estate business card is its quality. The best business cards are often printed on 400gsm (gram per square meter) card stock with matte, glossy, or silk finishes.
Glossy surfaces make the card look catchy to the eye while the matte and silk finishes give it a more luxurious look especially if printed on a 400 gsm card stock.
Nonetheless, you can still use the regular (200 to 340gsm) to print your business card on. They are more affordable and can still be used with glossy, matte, or silk finishes.
How to Create the Perfect Real Estate Business Card
Creating a business card for your real estate isn’t very difficult. As long as you have a design tool you want to use, whether Canva or Adobe Spark, the rest is easy. The first step is to identify the real estate business card template section. So, you can either use the blank card and design yours from scratch or you can choose any of the templates and customize it.
To this effect, here is how to create the perfect real estate business card
1. Choose your card shape and orientation.
Right there, you have the blank white work sheet that you ca start designing your business card on. You can decide to use rectangle, square, circular or even oval shaped business card with either a landscape or portrait orientation.
The most important thing is to choose which one best suits you.
2. Add business name and color
After you’ve chosen the size of your business card, the next thing is to choose which color best describes your business.
In addition, add your business name to your card as that’s one of the most important details that should be on it.
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3. Add your logo
Go ahead and add your business logo to your card, alongside other graphics you have designed for your business. Your logo doesn’t have to be complicated. It can just be a simple roof or house-shaped structure with the first letter of your business name.
Or it can be any household item joined together with your business name.
4. Add details
Now it’s time to add all the relevant information about your business to your card. Information like your name and title(optional), telephone number, email, address, to name a few.
Ensure that it is just what is supposed to be on your business card that is there. Also, be mindful of the font style you use.
5. Your card is ready
After you’ve added all the necessary information, assess your work to be sure you aren’t missing anything. Check your logo position, spelling, name, details, color, and ensure everything is perfect before you print.
If you’ve done that, Congratulations your real estate business card is ready to be printed and handed out.
Top Real Estate Business Card Ideas
Below are some really good real estate business card ideas I picked from Canva and Adobe Spark. I use Canva a lot so I can boast of their top-notch business card templates that are easy to customize.
1. Unique Real Estate Business Cards
Let your customers know how different your brand is with this unique real estate business card idea. What I love the most about this business card is how the logo is placed and printed. It screams unique all around it.
2. Luxury Real Estate Business Cards
Looking for something a bit more luxurious or of high-quality. Then think about this business card design. Its color combination gives off a more mature, serious, and boujee.
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3. Real Estate Business Card with Photo
Using this business card, allows you to create a human touch to it. Real estate business thrives on relationships. And putting your picture on your business card makes you more relatable.
It also makes your clients remember you even if they forget your business name or logo.
In addition to your face photo, you can showcase one of your property on the card. A clear visual representation of your realtor specialty can greatly help your business thrive.
4. Simple Real Estate Business Card
If you prefer to be simple yet elegant and classy, then this real estate business idea is good for you. It helps you have all your details in one place.
5. Creative Real Estate Business Card
Instead of customizing any template, you can decide to be more creative by totally creating your own real estate business card.
Use any of the design tools listed below to create a jaw-dropping business card for your business. And you’ll be glad you did.
Real Estate Business Card Maker
There are a lot of tools and online design sites that can be used to create a good business card. But since we only care about giving you the best of experience, here are the best tools to use when designing your real estate business card.
And guess what? They are all free.
- Adobe Spark
- Business card maker
- Business Card Land
- FreeLogo Services
- Jukebox Print
- Design Mantic
Do you want your real estate business to be successful? Then get yourself a workable business plan that can give you success regardless of any situation.
Starting a real estate business isn’t so easy. So to make sure you are doing the right things, you need a business plan that constantly reminds you what the goal for the business is.
As a matter of fact, investors who want to invest in your real estate business will demand your business plan to ensure you know exactly what you’re doing. Don’t make them take you as unserious and unprepared. It’s bad for your business.
So, become one of the expert business owners who know that the first step to making a business succeed is by having a workable business plan.
And guess what? We’ve made it easy for you to get in just one click. Not to worry, its been prepared by top-notch business experts who understand the ins and out of business.
Get the Best Real Estate Business Cards
One of the surest ways to get more clients is to have a business card. Have it with you at all times and never forget to hand it out when you have the opportunity to network with potential clients.
Go through this article and choose which business card idea suits you. And if you’re unable to find any, use any of the listed design tools above to create something distinct to your brand.
If there’s anything you’d like me to add, kindly let me know in the comment box below.
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Property Management Business: All You Need to Start From Scratch (+ a Workable Model)
“It’s time to start my own property management business.” You’ve said to yourself. However, there are a lot of things to do, learn, and check for. It may seem easy to do especially if you’ve worked as a property manager before but there’s a lot of work to be done.
Property management is a business that involves managing properties and people such as landlords, tenants, and lots more. And it comes with its own risks and challenges.
For those who can comfortably manage people and properties, this can be a very good career option.
Regardless, whether you can comfortably manage people and properties or not, the truth is, you are here because you want to start a property management business.
So, let’s get started!
What Is Property Management?
Property management is the overseeing of one or multiple properties – residents, student housing, commercial buildings, or industrial buildings.
According to Wikipedia, it is the operation, control, maintenance, and oversight of real estate and physical property. It is also the management of personal property, equipment, tooling, and physical capital assets that are acquired and used to build, repair, and maintain end item deliverables.
The owner and manager can be one person. Additionally, a real estate investor can decide to hire a property management company to oversee all of his property investments.
Who Is a Property Manager?
A property manager, also known as an estate manager is a person who manages, oversees and operates a real estate property when the owner is unable to do so.
A property manager has a primary responsibility to the landlord or property owner and a secondary responsibility to the company.
Similar to real estate managers and community association managers, property managers operate the business of property management and must be licensed for the profession.
Property Manager Roles and Responsibilities
Generally, property managers oversee and manage buildings and other real estate properties for their owners. Here are their other functions.
- They handle everything about the rent of a building. Property managers are responsible for dealing with rent issues, collecting rent, adjusting, and increasing the rent if need be.
- They are responsible for searching for new tenants or buyers for a building. If there are vacancies, they advertise the space and meet with potential tenants or buyers.
- Property managers maintain the financial records of a building and manage its budget. They keep thorough financial records of the building and operate within the specified budget for a building.
- Property managers are responsible for keeping the property in good condition. They conduct routine maintenance, repairs and updating of facilities. Similarly, when there’s need for renovation, they hire someone to do the job.
- They assess tenants who want to live in the house by running background checks on their employment and credit card status.
If this seems like something you can do, then you are on your way to becoming a very good property manager.
How to Become a Property Manager?
If you’ve decided to enter into the property management industry, the processes are a tad easy.
Firstly, to get the best of opportunities, you need to get a degree in either business administration or real estate, or any relevant field as stated by the Bureau of Labor Statistics (BLS).
Afterwards, you need to get a license. Most states require you to get a license so check to see if your state is one of them.
Next, since you’re just starting out, you’d have to start as an entry-level employee and work your way towards the top.
Subsequently, you’d learn everything about property management and make valuable connections that would help you when you eventually start your own property management company.
Property Management Company Requirements
Before you can work at a property management company, there are some skills you must possess. This is due to the nature of the job. And sharpening these skills gets you to the top of the adder quickly.
- Ability to be well organized
- Knowing how to connect and empathize with people
- Ability to be creative under urgent circumstances
- Ability to communicate with potential buyers, and residents
- Strong customer service skills
- Knowing how to create good working relationships.
- Must have basic knowledge of local, state, and federal housing laws.
- Financial reporting
- Facilities Management
Is Property Management Business Profitable?
Yes. Property management is a very profitable business. In fact, according to PayScale, the national average salary for property managers is $50,436/year. For higher experienced property managers, they earn $59k per year. While an entry-level property manager with less than 1 year experience can expect to earn an average of $41,059.
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How to Start a Property Management Business
Starting a property management business is similar to starting any other commercial business. As long as you follow the right procedures, you are definitely on the right track.
So, here are the steps to start a property management company.
1. Draft a Business Plan
Having a good business plan can help you make better decisions. Take some time out, stay focused, think about what you want your business to be like and what exactly you intend to do.
Consider your long term and short term goals, what kind of services you intend to render, how to handle maintenance, how to hire a team, and how to structure your team. Answering these questions will give you a clearer view of what you want to do.
Let us do the thinking for you. There are several other things you have to focus on doing to get your property management company up and running. Hence, you don’t have so much time to spend on drafting a business plan.
You can choose any from our catalog of business plans designed for your business to succeed. These plans were put together by experts in business management and all factors have been put into consideration including market research and analysis.
So, waste no more time, click on the button below to get started with it.
2. Brand your business
After you have drafted a business plan, the next step is to brand your property management company. This means that you have to come up with a business name, logo, and business card.
More so, it’s your business name that your customers will remember, and will be used to carry out transactions. So, when thinking of a business name, be sure to create something clear, simple, and unique to you.
Resist the urge to make it mysterious, that its only you that it makes sense to. If your customers find it hard to understand, remember or pronounce, that’s bad for your business.
3. Determine the Legal structure of your business
The next thing is to establish a legal entity for your business. This means that you have to determine what type of legal entity you want to do business as. This will determine the taxes you’ll have to pay, investment properties, and paperwork to file.
There are four types of legal structure for a business. They are:
- Sole Proprietorship: This means that you are responsible for your business profits and debts. It is the most basic business structure.
- Corporation: This is entirely different from the owners. corporations can own properties and are held accountable to pay taxes.
- Partnership: A partnership is a shared responsibility between two or more people who are liable for a business
- Limited Liability Company(LLC): This structure allows owners to limit personal liability. However, they still get to pay taxes and enjoy other benefits.
Generally, most property management companies operate as a Limited Liability Corporation (LLC) or an incorporated business (S or C-Corporation). And you can decide by going to your state’s official site; you’ll find information there. Or you can hire an attorney to do it for you.
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4. Obtain a License
Not all states require a license for property managers. However, before you set up your property management company, make sure to check if your state requires a license. If they do, ensure you have the license to practice in your state.
5. Organize your Finances
The next major part of starting a property management business is your finances. You need to consider your revenue and expenses.
Now, to properly do that, you need to set up your property accounting. Keep track of your owner’s properties, as well as money coming in and going out. Money coming in – revenue can be from rent or management fee while money going out is from expenses made on the property.
Keep your records monthly, quarterly, and yearly. This will enable you to understand if you’re making more profits than loss or vice versa. Additionally, it’ll help you set more realistic revenue goals.
6. Set up your office and website
Just like every other business, you need a place where you can operate from. So, get a good place where you can meet with your clients, discuss properties, respond to email, and receive uninterrupted phone calls.
Often times, most property managers choose to work from home to cut expenses. And as soon as business starts growing and expanding, they can hire staff and rent a commercial space to serve as the office.
Whichever way, set up your office with equipment and stationery designed to make your work easier.
Also, build a website for your property management business. In this time and age, the internet is the go-to for anything. A lot of people prefer to go online to search for property managers around them, so you would want to be part of the team.
Ensure that your website can be used by both you and your clients. It makes your work easier for you.
Additionally, employ the use of the best SEO (search engine optimization) practices to make your website more visible and easily discovered by your potential customers.
7. Create a marketing plan
Well done for getting to this point in this article, you’re half way to setting up that successful property management company you’ve always wanted. Moving forward, the next step is to create a marketing plan.
You need to understand that customers wouldn’t just lose their way and find themselves at your office. You need to go in search of them and lure them to you. What other way is there to do that than by marketing?
As a startup, the traditional method of advertising which include word of mouth and referral can be good for marketing your business. However, as you grow, you’d need to reach a larger audience.
So you can hire a digital agency to advertise your business everywhere including all social media platforms.
Also, you can use paid ads on Google to increase your chances of getting new clients.
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8. Set your pricing
Just like every business, you need to determine your pricing structure. Make sure to choose one that brings you enough income while still being affordable by your clients. You don’t want to underprice yourself or become the most expensive.
Since you’re just starting, the best thing is to carry out a local research to determine the prices of other property managers in your area. To help you, here are a few fees that will affect your pricing structure.
- Lease fee: This is a fee for leasing a property when it becomes vacant. Usually, it is equivalent to a month’s rent or a percentage of the rent. It is a one-time fee.
- Setup Fee: This is a fee that you charge landlords as the cost of opening an account with your property management company. It’s usually around $250 or less
- Management fee: This is the main deal for your business. You can charge this for as long as you manage the property.
So, find out what your competitors are charging for these services. It’ll help you come up with the perfect pricing structure for your property management business.
For this line of business, it is essential to start heavy networking to gain more clients. This is the only way to grow your business and get investment opprtunities.
So, dive into the sea with big fishes. Create connections, meet new people who’ll patronize your business and becoming your long lasting clients. A real estate investment club is a great place to find landlords and investors who can become your clients.
Although this can be time-consuming as it requires constant effort, you’ll get used to it as soon as you start getting results.
10. Build your clientele
Finally, build your client base. Clients from marketing and networking all make up your client base. Give them good customer treatment as they can tell others about you too.
Offer discounts or gifts once in a while just to show them how much you appreciate them and watch your business grow steadily over the years!
Property Management Companies
Below are the top 5 property management organizations.
- Institute of Real Estate Management (IREM). For residential and commercial real estate managers.
- Building Owners & Managers Association (BOMA). For building owners, managers, developers, leasing professionals, real estate asset managers, and corporate facility managers.
- National Apartment Association (NAA). For apartment industry professionals.
- Community Associations Institute (CAI).
- National Association of Residential Property Managers (NARPM). For small-sized real estate property managers, real estate agents, and brokers.
You’re all set.
However, starting a property management business isn’t an easy task. But with well-explained guidelines, you can be successful at it.
Let me know how starting your own property management business has been going so far using these steps in the comment box below.
Naming Photography Business: Best Complete 2021 Guide & Creative Ideas
Naming your photography business is one of the most important steps to creating a unique photography brand. More so, a good photography business name is one that is unique and sells the brand precisely and by all means.
Conversely, it can be difficult to come up with a befitting name. But because it is important, you have to do it anyway.
So, if you need the perfect photography business name, we have a solution for you.
In this article, we’ll give you a step-by-step guide on how to come up with a good photography business name. Including a formula to help you become more creative, and some photography business name ideas, you can consider.
Let’s get started with the basics.
About Naming Your Photography Business
Having a business name is the first thing to consider when you want to start a business. In fact, before you come up with one, you should properly think about it and be sure it’s something that can sell your brand.
Additionally, your business name is the first thing people see before they even meet you. So, you might want to take your time and come up with something useful.
But, if you don’t know how or where to start, it’s totally fine. We’ve come up with a few questions you can ask yourself to help you streamline your thoughts into creating something worthwhile. Take a look at them below.
- What information do you want to pass across with your business name?
- How do you want your customers to react when they see your business name?
- Do you want a short or a long business name? Does the length even matter to you?
- How will your business name differentiate you from your competitor’s?
- What do you really want your business name to be like? Funny? Memorable? Contradictory? Directly explaining your products and services?
Going over these questions constantly will help you create a better business name. As a matter of fact, one that satisfies the following standard characteristics.
Characteristics Of A Good Photography Business Name
After studying the best names in photography, here are the features these names have in common that help them stand out.
#1. It’s clear and simple
It’s alright to want to get creative and come up with something mysterious that has an underlying meaning. But, hold on, breathe. Will it really sell your brand or will the name leave your customers wondering what kind of human will come up with such a name?
Let’s say you choose to use the name “Turgid Fine Art Photography”. The word “turgid” already has a strong and heavy feeling attached to it. Your intent may likely be to describe your photography skills as one that’s deeply embellished in style and language.
But your clients may not understand it this way. Moreso, nobody has the time to check what “turgid” means before working with you.
So, or else you get the chance to explain to a million people every day what you really mean by the name, I suggest you keep it clear and simple. Moreover, simple makes it memorable.
#2. Sounds better
The rule is, if it looks good, it definitely has to sound better. A name that sounds better aloud will be easier to memorize and tell people about.
Additionally, it does your marketing for you. You don’t have to struggle to make yourself heard or to explain why the name looks better on paper and weird when said out aloud.
So, a good business name should sound better when your customers say it.
#3. Says something about your personality
The best relationships are built on mutual values and ideas. And one way to qualify for this good relationship is to make your personality clear through your business name. People like to hire those they are comfortable with or like.
So, let your business name say something about who you are. It’ll bring you the right clients.
#4. Isn’t Seasonal
Avoid naming your photography business with something that’s trending at the moment. Maybe, your intention is to make it go viral at the time, but what happens when it’s no longer trending? Will you have to think of another name?
So, let your business name be something that will stand the test of time irrespective of the trends.
#5. Direct Marketing tool
Once your business name explains your services explicitly, half of your marketing is already done. In fact, a good business name doesn’t need anything extra to sell the brand and differentiate you from our competitor.
For example, a name like “Charlottes Fine Art Photography” makes it obvious that I am a fine art photographer and I specialize in it. This differentiates me from other photographers as my clients can easily know what I stand for.
Hence, to come up with one, evaluate your target audience, business mission, and your advantage over your competitors. It’ll help you come up with a name that fits perfectly.
Going through these features will help you come up with a good name for your photography business. But if you are unable to, you can as well name it after yourself.
Naming Your Photography Business After Yourself
Although I said you should try to be creative when naming your photography business, sometimes simplicity just does it.
And what other way is there to have a simple photography business name than to name it after yourself. Now, you may say, “What if my name is confusing?” Well, shorten it if you can, use your middle name if you have to, or come up with a nickname that still has your name in it.
The whole idea is to sell your brand, and YOU are your brand. So get on with it, you’re not the first photographer to name your business after yourself, we have the likes of;
All these “key players” named their photography business after themselves, and so far it’s been going great.
But if you’re still skeptical, here are are a few reasons to consider naming your photography business after yourself.
#1. YOU are your brand
I can also put, “Your brand is YOU”. It’s your idea, skill, creativity, vision, ad passion that drives you to want to make a living out of it. There’s no setting each other apart.
In fact, it makes it easier for people to remember you, once they remember your name. After all, we all want to be known for what we do.
#2. You have more options
Even if you choose to specify your area of specialization, naming your photography business after yourself gives you the chance to have various options. Your name serves as the umbrella, under which your several other photography options are housed.
That way, you don’t need to think of a new name when you want to enter into another option. You can just add it to your name. Like the “Charlotte Allen Photography”.
#3. Makes your referrals easy
People don’t have to memorize two different names because they want to introduce you and your business.
You can make it easy for them when you and your business share the same name, just differentiated by “photography”. As you know, word of mouth is the strongest mode of marketing. The majority of your clients will come by what they’ve heard someone say about you.
So, you do want to keep it simple and make it easy for people to remember.
Bonus Tip: Using your name as your photography business name makes it easy for you to have a domain all to yourself. Since it’s your name, chances are that it’s specific to you. So, you can easily get a domain name, open a social media account, and get this thing running. Even the “big guys” are doing that.
How To Create The Perfect Photography Name For Your Business
Now you have a lot of options. It’s either you give the business your name or you employ your creative skills to come up with something nice.
Regardless, here is a guide on how to really do this thing (name your photography business).
#1. Think about it
All your stress will go away if you can just sit down for a second (literally) and think about the name you want your photography business to have. While thinking, you’d go through your business vision and mission to ensure that the name you come up with is something that aligns with your interest.
Also, don’t worry if you’re coming up with a lot of names. Write them all down as soon as it comes to your mind.
#2. Assess the names
You’ve been able to come up with a long list of potential names for your business after thinking. But hold on, it doesn’t just end there. You need to assess them and discover which one of them has high potential than the others.
One way to do this is to ask people. Ask your friends and family including children. Write down the names and let them give you a feedback on which name they think describes your business better. Find out if they have difficulty pronouncing it, or remembering it.
#3. Check if its available
Next is to check if the name is available. See if the domain is obtainable, same with the social media handles. This is because, having a website and social media account helps you showcase your work.
Additionally, it’s essential for customer bookings and inquiries. And also gives you a high level of professionalism.
Note: While choosing a domain, it’s okay if the yourbusinessname .com domain name isn’t available. You can still go for local domains like yourbusinessname.us.
In fact, Google favors domains like this in local searches especially when people search for things like photographers near me. If your site is well optimized, it’d come up on search result pages.
#4. Select the best
After going through the feedbacks and availability of all the names, its time to choose the winner. The winner here is the name that best describes your photography business, has the highest positive feedbacks including being easy to pronounce and memorize, and is available (both the domain and the social media account).
However, if the name that passes all these tests isn’t the one lingering in your gut, you can as well go with what you have in mind. Besides, it’s your business and only you can see the future of the business with that name.
Also, take a break if you have to. No one is putting you under the gun to come up with a photography business name in six hours. Take your time if you have to. Often times, after a break comes more clarity.
Photography Business Name Ideas
There a lot of options to choose from when it comes to naming your photography business. But we’d give you a formula to apply in choosing the best photography business for you.
#1. Your name
Your name is the first thing to come to mind when trying to name your photography business. As I explained earlier, simplicity does it. And using your name makes it simple and perfect.
Even better, you can use your name + photography to make something really cool, just like the big guys (winks).
For example, my name is “Charlotte Allen” and since I want to name my photography business, I can go for something like “Charlotte Allen Photography”. Sounds pretty cool to me.
#2. Be specific
You can decide to be specific about your kind of photography when naming your business. For example if you are a very good fine art photographer, or a portrait photographer, you can add something like “Fine Art” or “Portrait” to your business name.
That would be something like “Charlotte Allen Portrait Photography” or “Charlotte Allen Fine Art Photography”.
This makes it easy for people to know what you really do, places you as an expert, and makes you easily come up in searches. People tend to be specific when searching for what they need online.
In addition, although this may seem to limit you, it doesn’t stop you from expanding into different photography areas.
#3. Add Locations
Good SEO practice is to add your location of practice in either your name or tagline. Remember, people tend to be more specific when searching for what they need. Including location.
#4. Be Creative
Nobody said its compulsory to name your photography business after yourself. You can as well employ your creative skills and come up with something different but unique to your brand. For example, something like Filly Studios, Diamond graphics Studios, Mosca Studios, and lots more.
Or you can read our post on Business Name Ideas to come up with something very creative.
Congratulations if you already have a photography business name. And if you don’t yet? Congratulations too for all the efforts you’ve put.
In no time, you’ll come up with that beautiful business name that’s just perfect.
So what’s next?
What to do When You Have Your Photography Business Name
As soon as you have come up with the perfect name for your photography business, it doesn’t end there. There are a lot of other things to do.
#1. Have a Business Plan
If you did not have any business plan before coming up with a business name, then you really need to get one. How else do you intend to run your business?
A good business plan helps you stay on track, and ensure you are doing only the relevant things that’ll make your business grow.
Not to worry, we got you! Click the button below to have access to our over 500 business plans for your type of business.
#2. Design a Logo
Absolutely! Having a logo to go with your business name gives you a high level of professionalism and the “this-photographer-definitely-knows-what-(s)he’s-doing” comment.
It doesn’t have to be very intense. A simple camera together with the first letter of your business name will do. Or just a camera.
#3. Get your domain and register your social media accounts
Get your domain, set up your website, and register your business social media accounts as soon as possible. You wouldn’t want somebody else to claim your name.
#4. Get a Business Card
Regardless of what anyone says, Business cards are still very much useful. It’s a direct marketing and networking tool that helps you to sell your brand positively.
Severally, you would get clients based on the business cards you’ve handed out to people.
So, go through this photography business card article and get started with creating your business card.
To Wrap it Up… What is Your Photography Business Name?
Naming your photography business doesn’t have to be very difficult. Go through this article and follow our step-by-step guide to creating the perfect name for your photography business.
If you already have one, I want to know. What is your photography business name? Kindly let me know in the comment section.
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