ADVERTISING STRATEGIES: Types and Examples

There are different meanings for advertising strategies, but what exactly is a strategy? A strategy can be defined as a process that is adopted by individuals in order for them to achieve their goals. It is an act of creating a set of well-aligned activities with the purpose of acquiring something valuable. An advertising strategy can be referred to as a situation whereby a business organization decides to use a particular process to create awareness for its products and increase its sales. It is a unique technique that is adopted by various businesses to give their products the recognition they need (through marketing) to boost their sales. Let’s have a close look at business advertising strategies, examples, and types available.

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What Are the Strategies for Advertising?

An advertising strategy is a very important tool for the success of a business organization. It introduces the product of a business to the public and helps you attract new customers. However, in order for your business to gain the recognition it needs, you need to use the best advertising strategy. It needs to fit your type of business and also its objectives. Some of these advertising strategies are;

• Influencer Marketing
• SEM
• Discounts and Promotions
• Social AD’s
• Native Advertising

#1. Influencer Marketing

This is a type of advertising strategy that depends on users that have a strong presence on their social media apps. Most business organizations use these influencers to promote their products through their followers. It is important for businesses to look at the number of followers an influencer has before using them for the promotion of their product/brand.

Moreover, this is not the main focus. The main focus is to look out for the number of engagements this particular influencer gets, like micro-influencers. There is no doubt that there are a lot of individuals with massive followings on social apps today, but companies should also be able to pay close attention to the number of engagements these influencers have. This is in order for the company’s product to get the exposure it needs.

#2. SEM

This is one of the most popular advertising strategies used by different businesses. SEM helps you to attract your target audience with a high purchase intent which is based on their searches. It is a type of advertising strategy that appears on search engines, for example, google.

SEM advertising also consists of ADs that are targeted to certain keywords. This means when an individual uses their search engines and types a term that is related to your brand, your ad would appear amongst the results.

Finally, this advertising is a very good strategy as it allows you to reach your target audiences at various stages that have different buying processes. 

#3. Discount and Promotions

Discounts and promotions in a business are a type of advertising strategy which is used by various companies to sell their goods and services to their customers at a lower price for a limited period of time. This also helps to create a sense of urgency that influences your customers to buy.

This type of advertising strategy can be very useful in generating massive customer interest at the launch of a new brand, but it can also help the business to boost its sales. The downside of this strategy is that too much of it can lead to a decrease in the value of your brand, thereby reducing its worth.

This simply means that business organizations that adopt this strategy should not abuse it, as it can lead to a decrease in the value of your products, thereby causing great losses.

#4. Native Advertising

This type of advertising can be defined as a format that is based on integrating an advertisement into a natural form through a website. It is a paid advertisement that is made to feel, look and function similarly to the current media format in which they appear.

Native advertisements are commonly found on social media apps like Instagram, Facebook, Tik Tok, Snapchat, Youtube, and many other social platforms.  Sometimes, this type of ad appears in the news feeds of these social platforms.

What Are the Four Main Types of Advertising?

There are various types of advertising, which have been adopted by many brand companies and business organizations. However, the four main types of advertising are;

• Mobile Advertising
• Display Advertising
• Video Advertising
• Native Advertising

#1. Mobile Advertising

Through the availability of mobile technology, advertising has become easier and faster. Unlike in the olden days, people are no longer making use of their mobile devices for just calls and texts, they use them for much more.

Furthermore, mobile advertising is all about presenting the right information about your product to the right people at the right time in the right way. This form of advertisement is usually targeted at mobile device users. This is done through the use of e-mail, MMS, SMS, and social media.

#2. Display Advertising

Display advertising is a type of advertising that you see on the internet and also off the internet (offline). Some are text-based or video-based, while others make use of banners. All these are called display advertising. Most business organizations pay the owners of the advertising space, hoping to get their ads seen by the right kind of people, and then turn those people into their customers.

Display advertising can also be seen offline. These are the types of advertisements you see on banners, televisions, billboards, or in a shopping mall.

As an alternative to the offline traditional approach, display advertising has developed over time to incorporate cutting-edge innovative solutions like inflatable displays that grab attention and efficiently communicate marketing messages for businesses. Blow-up promotional products in these distinctive shapes and layouts are gaining popularity as they help companies draw in and engage potential clients in actual environments. At events, trade exhibitions, outdoor promotions, and other physical venues, these displays, such as inflatable billboards, logos, or product replicas, are frequently seen.

#3. Video Advertising

This is a type of advertising in which brand companies and business organizations use videos to create content about their products. This type of advertisement can be seen everywhere, both offline (on banners, billboards, TVs, and shopping malls) and online (through websites, online shopping stores, or social media platforms).

#4. Native Advertising

This kind of advertising can be seen as a term in which the ad that appears is made to look like the content. This simply means that any site it appears on should be similar to the content that the user searched for, or what the user was viewing or watching.

Examples of Advertising Strategies

There are various examples of advertising strategies that are available and also adopted by many business organizations. Some of these strategies include;

1. Educating people about your product with content creating
2. Using different formats to personalize your advertising strategies
3. Making your own advertisement unique
4. Updating your content regularly
5. Expanding your target audience by using different types of advertising

Examples of advertising strategies include the ones listed above and many more.

Types of Advertising Strategies

With the help of new technology, advertising has been made easier and faster. It has helped business organizations to be able to reach their target audience through different formats. Some types of advertising strategies include;

• Amazon Advertising
• Influencer Marketing
• Email Marketing
• SEM
• Social Media Ads
• Push Advertising
• Native Advertising
• Pull advertising
• Discounts and Promotions

Other types are Guerrilla Marketing, Contests and Sweepstakes, and Loyalty Programs.

What Is the Most Successful Marketing Strategy?

There are a lot of marketing strategies available out there, but in order for your business to grow, you have to be able to make use of the best. One of the most successful marketing strategies used by most business organizations is Content creation.

With the recent developments in technology, the rate at which individuals engage in online activities is quite massive. With this massive engagement of users, brand companies and business organizations have decided to use this to their advantage.

They do this by creating content that they pay for on websites and social media apps like Instagram, Facebook, Twitter, Youtube, etc. Sometimes they even use influencer marketing.

Influencer marketing is a type of advertising strategy whereby businesses pay users that have a strong social presence on their social media pages to create content based on their products. This content usually consists of information about the product such as its advantages, functions, how it works, and sometimes if discount sales and promotions are available.

Furthermore, this is one of the most popular strategies because when consumers see their favorite celebrities with a particular product, they decide to make purchases, which boosts the sales of the brand.

What are the Top Five Marketing Tips?

Marketing tips are well-aligned strategies that are used by business organizations to attract their target audience, which leads to an increment in their sales. These marketing tips will help you reach your goal as a successful business owner. Some of the top marketing tips are;

1. Set a budget
2. Have a certain goal
3. SEO and content marketing should be a part of your marketing strategy
4. Learn how to diversify your available opportunities
5. Learn how to embrace both online and offline marketing

Digital Advertising Strategies

When it comes to marketing strategy, digital advertising is a fantastic medium that many companies have adopted. Digital advertising strategies have a high HOI (high return on income) for your business. One of the goals of this strategy is to promote your products and services, generate brand awareness and increase the sales of your business digitally. 

This type of advertising gives you access to so much data which is needed for the growth of your business. Many companies adopt this strategy because of its benefits.

The following are the four main types of digital advertising:

• Social Media  Advertising
• Native Advertising
• Display Advertising
• Video Advertising

Other types are; Retargeting / Remarketing, Paid search advertising.

Business Advertising Strategies

A business advertising strategy can be defined as a marketing and advertising strategy that branded companies and business organizations use to create the recognition that their products and services need.

There are different types of  advertising strategies, the main types are;

1. Video Advertising
2. Display Advertising
3. Native Advertising
4. Mobile Advertising

The following are other examples of business advertising strategies:

• Pay per click Advertising
• Social Media Advertising
• Broadcast Advertising
• Print Advertising
• Direct Mail Advertising

Conclusion

Advertising strategies are like well-aligned guidelines which are adopted by various business organizations. All these advertising strategies and types (if applied in the proper way) help business owners with the exposure they need and also lead to the growth of their businesses.

Every company should have a unique advertising strategy as this would skyrocket their business.

Advertising Strategies FAQs

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