WHAT IS AN ELEVATOR PITCH: Meaning, Importance & Purpose

Elevator Pitch
Patriot Software

Think about being in an elevator. It stops, and the vice president of a company where you want to work steps in. Definitely, before he exits the elevator, you will need to introduce yourself, convey your message, and maintain contact. In this situation, it helps to have an “elevator pitch.” Moreover, when you go to an event where you might meet potential job or networking connections, it’s helpful to have an elevator pitch ready. But how do you define an elevator pitch?  examples of an elevator pitch, and what is an elevator pitch designed to​ do? This article will explore the answers to these questions and provide you with a detailed explanation of how to write an elevator pitch and why it is important.

What Is an Elevator Pitch

An elevator pitch is a concise summary of your professional and educational achievements, as well as important information relevant to your talents and career ambitions. It refers to a brief speech outlining an idea for a product, service, or project. The name “elevator pitch”  is derived from the idea that the speech should be delivered in the brief time span of an elevator ride. An elevator pitch should be no longer than 30 seconds, with a maximum of 60 seconds. The goal of an elevator pitch is to get the person listening interested enough to take action, like asking for more information or setting up a follow-up meeting.

What Is an Elevator Pitch Examples

Let’s look at some examples of an elevator pitch for various settings. Whether you’re presenting for your company or yourself, an elevator pitch can help you organize your thoughts and prepare for the real thing. Let’s have a look at some key pointers for every situation you might find yourself in.

#1. Networking Event

A networking event is likely to be one of the most common examples of situations you encounter in creating an elevator pitch. With the new emphasis on virtuality, it may be even more difficult to establish meaningful connections via video chat. It is therefore essential to prepare a persuasive elevator pitch regardless of the location from which you are delivering it. While most salespeople in this environment engage in casual pitching, you may have the opportunity to meet an influential executive. Therefore, you should be prepared with a flexible pitch template

  • I’m Mary from Eagle Enterprises; it’s a pleasure to meet you. We have been able to increase the productivity and collaboration of teams around the globe.  assistance with project management. I think we could do a lot for your business. I will also keep your contact information close at hand.

#2. Job Interview

Looking for a new job or have upcoming career fairs? Many examples of an elevator pitch entail that most interviews start with some version of “Tell me about yourself,” whether with human resources, a recruiter, or a hiring manager. This is an opportunity for job applicants to briefly describe themselves and their professional experience, utilizing keywords and essential abilities from the industry. Having an elevator pitch ready can help you be fully prepared when the opportunity comes

  • I am Mary, an Eagle Enterprises specialist. I picked a profession in project management because I was passionate about it, and today I can proudly say that I’ve been able to make a genuine impact in people’s lives. Therefore, I’m seeking to continue my career with an organization that shares these principles. I am confident that my distinctive abilities will have a significant impact on your organization because I have demonstrated my success on a few important projects.

#3. Formal Meeting

You have secured the meeting, congrats! Now is the time to make an official elevator pitch that will really get their attention. A presentation can be a great addition to standard elevator speech examples when giving a formal pitch. Whether or not you prepare a presentation, the purpose of this meeting is to sell your product in the most professional manner possible. So dress the part and don’t forget your unique selling proposition

  • I observed an opportunity for improvement after examining your present productivity levels. With our project management software, you might gain up to 10 percent extra time every day. That would not only result in more work being completed, but it would also have a good effect on your company’s overall success. In addition, our platform is the only one in the market with goal-tracking tools to guarantee teams remain on track.

#4. Sales Pitch

Professionals frequently use conventional sales terminology in their presentations, but the big key is to establish a genuine connection while subtly mentioning your offering. Instead of the usual sales pitch, start with a personal story or a light-hearted introduction. You can also get ready by making goal templates for your sales department; this way, everyone will be on the same page.

  • Our team had a hard time adjusting to working from home. People had trouble getting in touch with each other and finding the right information to finish projects. But fortunately, we found a solution to our problem. Applying tools for project management not only increased productivity but also made the team work better as a whole. Every company has its own favorite tools, but I can say for sure that our software was the best at linking goals to the work that had to be done to achieve them.

What Is an Elevator Pitch Designed to​ Do

One major thing an elevator pitch is designed to do is provide a brief, persuasive speech that will spark interest in what your company does. An elevator pitch is also designed to create interest in a project, idea, or product—or in yourself.

When creating an elevator pitch, you must keep in mind that it must be interesting, memorable, and brief. An elevator pitch is also designed to describe what makes you, your company, your product, or your idea distinct.

Some people think that an elevator pitch is designed to be useful for salespeople who need to sell their products and services. But you can use an elevator pitch in other situations as well.

For example, you might use one to introduce your business to potential clients or customers. In your firm, you may utilize one to pitch a fresh idea to your CEO or to inform colleagues about the change initiative you’re running. You can even use one to tell people what you do for a living.

 How to Write an Elevator Pitch

If the idea of having to “sell yourself” to someone in less than 30 seconds makes you feel frozen, you’re not alone. To feel more comfortable with your elevator pitch, plan out its basic structure so that you can change it to fit different situations. Here are six simple steps on how to write an effective elevator pitch:

#1. Introduce Yourself

To write effective pitches, start with a simple introduction. It might be as straightforward as giving your name and employer, if relevant. But the more personal you can make your elevator pitch, the more natural it will appear. Body language and eye contact are also essential components of an effective introduction.

#2. Present the Problem

Every solution begins with a problem. In order to establish the tone for the rest of your speech, when you write an elevator pitch, it is essential to convey the problem that you or your organization is attempting to solve

#3. Offer the Solution

If the problem is what gets the audience interested, then the answer is what keeps them there. Now is your chance, write why they need you in your pitch. Here’s one possible answer: Business yield gives teams a way to organize and manage their work so that everyone knows what to do, why it’s important, and how to do it.

The solution is probably the most important part when you write an elevator pitch, so spend some time perfecting it. If you’re pitching for a business, it’s likely that someone has already made the quick solution pitch. But again, it’s always better to make your pitch as personal as possible.

#4. Explain Your Value Proposition

Now that you’ve got your audience’s attention, it’s time to close the deal .in your elevator pitch, write why your solution is better than everyone else’s. For instance, one could say that “business yield”  unique selling point is that it is the only platform that bridges the gap between strategic objectives and the day-to-day tasks required to realize those objectives. The value proposition is different from the solution because it focuses on why your audience should choose your solution over a competitor’s. If you don’t know yet, do a competitive analysis to compare your services to those of your competitors or look at your executive summary.

If your market is very specific and there isn’t a clear way to stand out or a lot of competition, look at your communication and interface capabilities. Write about what makes your idea or solution unique enough for someone to want to use it.

#5. Engage the Audience

Before parting ways with your audience, it is necessary to engage them with a compliment or a question, despite the fact that the majority of the difficult job has been completed. Always err on the side of sincerity as opposed to presenting a planned farewell.

There is no right or wrong approach to audience engagement. While concluding with a question can spark a conversation with your audience, a sincere compliment can go a long way. Think about why you pitched them in the first place and use that to end the conversation. Don’t forget to exchange contact information, such as a business card, if you haven’t already.

Why Is It Important

Now that you know what an elevator pitch is, you might be wondering why it’s so important to your career. There are a few reasons for this:

#1. It Doesn’t Make Them Yawn

You might think you have the best idea in the world or that you are the best person for the job, but don’t think they will be too interested in you or your product. Your elevator pitch is important because it acts as a bridge, getting you in the door and showing how valuable you or your idea are in as little time as possible.

#2. It Organizes Your Thoughts

If you’ve ever been asked to describe anything to someone without any preparation, you’ll notice that you frequently ramble on, adding ideas here and there or going back to earlier points. This makes explaining difficult and time-consuming, even if they have explicitly requested the information. creating an elevator Pitch is important because, you do not only have a script ready for whenever the occasion occurs, but it also helps you to write down why you believe you are the greatest candidate for the job, or why your firm or product is the best of its kind. It organizes your thoughts and helps you to assess the factors you believe made it/you successful. Because 30 seconds isn’t much time, it’s important to include the points that will knock someone off their feet.

Not only that, but keeping the personal aspect in mind: having an Elevator Pitch prepared helps alleviate the anxiety of having to speak with someone new, and keeps you from being caught off guard when someone asks “What do you do?” or “So, what’s your company?”

#3. We’re in the Digital Age!

With the rise of social media, the internet, and fast-moving news, it’s becoming increasingly difficult to meet new people in the business world.Making an Elevator Pitch is important because you can have a script ready to use when meeting new people. After all, the point is to keep talking after the 30-second time limit and let people network. It’s great to be ready for the few minutes you might see someone without headphones on or reading a Kindle.

What Should Be in a 5-Minute Elevator Pitch?

  • Keep your story short and to the point. You will only say about 5-700 words in 5 minutes.
  • In your elevator pitch, use big, bold ideas. You are trying to get people to notice you.
  • Try to stand out. Anyone can speak for five minutes.
  • Simple words and short sentences are good. Use:…
  • Start and end with an impact.

What Are the 5 Steps to Making an Elevator Pitch?

  • Describe the issue. The most important thing is to find a problem worth solving….
  • State your plan of action.
  • Be aware of your target market.
  • Give a description of the competition.
  • List the members of your team.

Do and Don’Ts of Elevator Pitch?

Don’t give an elevator speech that will leave your audience thinking, “So what?” Do think about adding an interesting “hook” that will grab the listener’s attention, make him or her want to ask questions, and keep the conversation going. Don’t let your words sound rehearsed or awkward. Do rehearse your speech.

How Do You Start an Elevator Pitch Example?

An elevator pitch is designed to start with an introduction. When approaching someone to pitch at an event, interview, or for any other purpose, one of the examples of an elevator pitch is that you should begin with an introduction. Introduce yourself by giving your full name, smiling, extending your hand for a handshake, and saying something like “Nice to meet you!”

What Are the 4 Parts for an Elevator Pitch?

  • Part 2 is the problem you’re trying to solve.
  • Part 3: Your proposed solution.
  • Part 4: The most important benefit of your solution..
  • Part 1: Name and category of your product.


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