Generating sales is an online store’s most crucial task. Only a few visitors to your website will decide to purchase. Therefore, your objective should be straightforward: increasing the percentage of consumers by implementing platforms that improve customer experience.
If you have been in the B2B business for a while, you may have heard of Magento eCommerce platforms. What are they, and why are they beneficial to a company that wants to open up an online store? All answers to these questions are presented below!
What is Magento?
Magento is a well-known PHP-based software for online stores that is available in two versions: Magento Open Source and Magento Commerce.
The Magento Open Source is accessible for free but must be installed on your own hosting. It is a feature-rich package that enables you to build a polished, technologically sophisticated web store without needing to employ additional, costly plugins.
The system also has a paid version called Magento Commerce. It can manage a massive volume of daily transactions and can help you, for instance, connect the store to your call centre at no extra cost. In addition, it enables the automated sending of personalized email marketing campaigns, whose content is specifically tailored to each customer based on their behaviour in the store.
Magento 2 development and how it differs from Magento 1
The Magento platform has been greatly enhanced and optimized in Magento 2. For instance, because Magento extension development has become simpler, a pluggable connection is now standard practice for shipping providers like DHL and payment gateways like PayPal. Magento 2 is noticeably more mobile-friendly than Magento 1, with the checkout more optimized and the themes more responsive. Moreover, it performs better on the front end, with homepage and product page load times averaging about 50% faster. Therefore, Magento 2 provides a better customer experience to those that visit your website looking for possible purchases.
Who should utilize Magento 2 platforms?
Since eCommerce websites frequently experience heavy traffic, they require a dependable, scalable, and adaptable solution like Magento. As mentioned, the updated version, Magento 2, includes the newest technology and brand-new features, enhancements, and fixes. It suits companies that want to develop a long-term professional eCommerce website.
Even though Magento 2 Open Source is free, it is still efficient tool for comfortable management of even very extensive e-commerces. For instance, this preliminary version offers an improved architecture, enables sites to leverage full-page caching (FPC) on the server to rapidly show all the essential categories, CMS pages, and items, and guarantees multilingual and multi-currency compatibility. Therefore, it is an excellent fit for many online businesses, even those needing custom Magento development.
On the other hand, Magento 2 Commerce, built on top of the free edition and including all its features, will mainly benefit large stores and eCommerce merchants. It has split-database solutions that allow using three separate master databases for different functional areas (checkout, order, product data), providing flexibility in how the database tier can be scaled. To add more, the feature of a visual merchandiser ensures easier navigation through categories and products because of an opportunity to build product displays on preview mode and make adjustments before publishing it on the live site.
Magento 2 Commerce. The ultimate benefits
With the help of Magento eCommerce, you can build both straightforward web stores and robust sales systems. However, specific programming experience is advised to utilize its possibilities fully. So why should you pick Magento?
Usability: The use, automation, and management of orders, sales, shipping, inventory, and reporting are made easier by powerful backend technologies. In Magento 2, its backend improves users’ experiences.
Optimization Capability: Brand-new features in Magento 2 allow you to optimize products using drag-and-drop visual merchandising.
Internationalization: Due to its support for numerous languages and regional currencies, Magento 2 bridges cultural and national divides.
Multistore Management: Utilizing the system leads to the effective management of not one but multiple online stores from a single control panel.
Ease of integration: It integrates with ERP and CRM systems and other popular shopping websites and social networking sites.
To sum up
With time and the advancement of technologies, operating an online business has become challenging and complex. Therefore, modern online stores must arm themselves with various features to live up to the rising standards of customers. If you want to remain competitive and offer an enhanced shopping experience to your consumers, implementing Magento eCommerce (Magento 2) is necessary. Choose your developer and keep selling!
Related Articles
