BRANDED DROPSHIPPING: What Is It and How Does It Work? (2023)

Branded Dropshipping Suppliers
Photo Credit: JotForm

The practice of turning your online store into a brand and selling goods with your branding on them is known as branded dropshipping. Typically, you’ll need to locate a supplier of generic goods, add your brand to them, and market them under your name. When branded dropshipping stores specialize in a single market rather than stocking a wide range of unrelated items, they typically perform much better. We’ve highlighted a few of the most popular branded dropshipping suppliers. By enabling a business to stand out in a niche and distinguish itself from the competition, branded dropshipping gives businesses the best chance of succeeding in the fiercely competitive dropshipping market. 

Branded Dropshipping 

Some of today’s most well-liked startups are dropshipping companies. Dropshipping is the practice of an online retailer selling goods and working with a dropship supplier to produce and deliver those goods directly to customers. When a company uses dropshipping to fill orders, it doesn’t keep an inventory of the goods it sells. Instead, the seller buys inventory from a third party—typically a wholesaler or manufacturer—as needed to complete orders. Dropshippers have little opportunity to set themselves apart from rivals through factors like presentation, packaging, and branding.

The standard dropshipping model is elevated by branded dropshipping. Instead of selling generic, mass-produced goods, you can stand out from the competition by adding your own packaging and branding elements. Additionally, dropshippers can build a stronger brand identity, have more control over product quality, and improve the overall customer experience by personalizing products and packaging.

How Does Branded Dropshipping Work?

Like standard dropshipping, branded dropshipping operates similarly. The only distinction is that you will need to track down manufacturers who offer private labels on their goods. Your brand logo will be applied to the products you choose that are consistent with it. When someone places an order on your website, the supplies will then send the ordered item right to their home. If you want to build a distinctive brand experience without dealing with any logistical snarl-ups, this is the ideal solution.

Benefits of Branded Dropshipping

#1. Enhanced Brand Identity

With branded dropshipping, you can create a distinctive presence at all points of contact with customers. This helps to build customer loyalty and trust while also differentiating your company from those of your rivals.

#2. Less Investment and Risk

Less risk and investment are required because, like with conventional dropshipping, you are not responsible for managing shipping logistics or inventory. As a result, you can test products without having to commit a lot of money upfront, which reduces upfront costs, the risk of unsold stock, and the amount of stock that sits around unclaimed.  

#3. Increased Perceived Value

Your company can command higher prices and increase perceived value by providing branded packaging and customized goods. This will improve your business’s profit margin potential in comparison to standard dropshipping.

#4. Scalability

Because you won’t have to worry about finding storage space or keeping track of inventory, the dropshipping business model makes expansion simple. You can expand your company’s offerings without facing major operational difficulties as it expands.

#5. Retention of Clients

Establishing enduring client relationships is made easier by a strong brand identity. Recurring sales and word-of-mouth recommendations from branded dropshipping can further the development and success of your company.

Drawbacks of Branded Dropshipping

No business plan is flawless! Although branded dropshipping has a fair share of advantages, everything is not peaches and cream. There are some drawbacks, and risks, too

#1. Reduced Profit Margins

Dropshipping suppliers bill customers for their services because they manage inventory and order fulfillment. Because they have less control over sourcing and pricing than in traditional retail models, retailers must frequently accept lower profit margins. To add branding, suppliers might charge more, further reducing margins.

#2. Problems With Quality Control

Because retailers don’t handle the products themselves, they have little control over product quality, which could result in unhappy customers or product returns if the supplier provides subpar goods. This is made more obvious when the customer connects your brand to these problems.

#3. Shipping Complications

Dropshipping suppliers may be spread out across different regions, resulting in variable shipping costs and elapsed times. Shipping costs and delivery times can get complicated if a customer orders multiple items from various vendors, which will have a bad effect on the customer experience.

#4. High Level of Competition

Since it’s so simple to launch a dropshipping business, the retail industry is extremely cutthroat. Without a compelling value proposition or market niche, it can be difficult for retailers to stand out and win a sizeable market share. You will still have a lot of generic competition to contend with even if you have your line of branded goods.

#5. Supplier Dependability

Finding reliable, effective suppliers is essential for starting and running a successful dropshipping business. When you work with unreliable suppliers, you run the risk of experiencing stockouts, delayed shipments, or low-quality products, all of which can be detrimental to the reputation of your brand and customer satisfaction.

#6. Constrained Branding and Personalization

Branded dropshipping offers more customization than standard dropshipping, but personalization is less flexible than a distinctive product created from scratch.

How to Start Branded Dropshipping 

#1. Make Your Brand Name Distinctive and Memorable

The first thing that customers will notice about your company is your brand name. Choose a name that accurately captures your company’s principles and line of business. A good name ought to be simple to say, spell, and recall. To avoid future legal problems, investigate potential trademark infringements and steer clear of them.

#2. Create a Distinct Visual Identity

It goes beyond a name to be a brand. It consists of your company’s logo, color palette, typefaces, and overall design aesthetic. This needs to be the same on all of your websites, packaging, and social media profiles.  

You can spend money on expert design services to produce eye-catching brand assets and a logo. It takes a lot of effort and resources to build a good brand, but it’s certainly worthwhile 

#3. Choose a Dropshipping Vendor With Caution

Working with dependable vendors who can reliably deliver superior goods is essential. When thoroughly researching and assessing potential suppliers, take into account aspects like product quality, shipping times, and customer service. Building trusting relationships with your suppliers will ensure the reputation of your brand is upheld. 

#4. Create a Basic Online Store

A stunning, user-friendly store is essential for turning visitors into customers, building credibility, and providing customers with a seamless shopping experience. Once your goods are uploaded, sign up with Stripe, Square, PayPal Business, or Braintree to begin taking payments. 

#5. Offer Top-Notch Client Support (And Automate It!)

Your brand will stand out from rivals if you provide excellent customer service. Use a contact form, email, or social media to ensure that customers can easily get in touch with you. The secret is to address problems swiftly while also being receptive, helpful, and sympathetic. The majority of common queries can have email automation set up. The time you save will more than make up for the fact that you won’t be able to respond to every question. By providing proactive customer service, one-time customers may become devoted brand evangelists. 

#6. Take Advantage of (Micro) Influencer Marketing

Social media is one of the few platforms that can greatly expand the credibility and reach of your brand. Business owners, especially those on a tight budget, may find that partnering with micro and nano influencers is a cost-effective strategy. These more modest influencers frequently have highly attentive, niche audiences, which makes them excellent for targeting a particular market sector. In addition to lowering marketing expenses, working with micro and nano influencers ensures more relatable, genuine content that appeals to potential customers. 

#7. Continually Evaluate and Improve Your Brand

As your branded dropshipping business expands, everything being equal, your brand will begin to gain traction. Keep tabs on your brand’s performance over time by monitoring web traffic, conversion rates, social media followers, and overall sales. You can then use this information to pinpoint areas where your company can improve.

Branded Dropshipping Suppliers 

Dropshipping is one option for many online stores if you want to send your customers high-quality goods without keeping them in stock. These branded dropshipping suppliers are listed below in no particular order.

#1. Spocket

With the help of the dropshipping marketplace Spocket, retailers can launch and grow their online stores. Spocket links merchants with tens of thousands of suppliers in the US and Europe. is a Shopify dropshipping application that enables users to quickly and easily import goods from a variety of dropshipping vendors (including AliExpress) into their Shopify store. For quick order processing, your Shopify store’s orders are automatically pulled by the Spocket app. Additionally, it automatically modifies the levels of your Shopify inventory so that you can be certain that products are available when customers make purchases. 

Vancouver, Canada-based Spocket collaborates with vendors from the US, Europe, Australia, and Brazil among other countries. A variety of product categories are available on Spocket, including apparel, jewelry, cosmetics, tech accessories, and pet supplies.  

#2. AliExpress Dropshipping

AliExpress is a branded dropshipping and wholesale platform that connects dropshippers with suppliers and products such as consumer electronics and clothing. The majority of businesses that sell goods on AliExpress are based in China and buy their goods there. Free access is available to everyone worldwide. AliExpress offers international shipping to 254 nations, including the US. The delivery time for packages sent via standard shipping can range from 15 to 45 working days. On AliExpress, you can find more than 100 million items in a variety of categories, including clothing, toys, consumer electronics, skin care, jewelry, furniture, cars, and motorcycles. 

#3. Modalyst

Modalyst is a vendor dropshipping app that automates vendor selection for online stores. It’s renowned for carrying goods from popular brands loved by customers like Calvin Klein, Dolce & Gabbana, and more. Additionally, Modalyst provides a curated selection of independent and cutting-edge brands for each target market. You can easily add millions of new products to your store using a Google Chrome extension thanks to the platform’s official API partnership with AliExpress Dropshipping. 

Because it has a marketplace of US-branded dropshipping suppliers and brands, it offers a free plan, Modalyst is a great place to find the ideal supplier for your company. Domestic orders can be delivered within six to eight days. There are also Australian and UK dropshipping companies to choose from. Businesses can ship to more than 80 countries, though South American and African countries are not among them. broadly speaking, with an emphasis on high-end and current brands. Additionally, Modalyst is a member of the AliExpress Booster Program, which provides dropshippers with access to an infinite selection of goods. 

#4. SaleHoo

A wholesale supplier directory called SaleHoo links dropshippers with suppliers, including those who specialize in a wide range of different markets. It is well known and is similar to other dropshipping marketplaces like Alibaba. More than 8,000 wholesalers that offer dropship are listed in the SaleHoo supplier directory, which appears to be heavily biased in favor of retailers who use dropshipping on eBay and Amazon. SaleHoo offers its services to the US, UK, and Australian markets. AliExpress is the supplier of inventory for SaleHoo. To import products into your Shopify store, you can locate pre-screened dropshipping suppliers from a variety of popular and lucrative niches. 

#5. Doba

Doba is a marketplace that gathers branded dropshipping suppliers and manufacturers in one location. This supplier allows you to conduct a search for wholesale goods relevant to your industry and compile the results into personalized lists. As one of the branded dropshipping suppliers, Doba integrates with suppliers rather than just listing dropshipping vendors (which explains why it only has 165 suppliers), enabling you to place orders with multiple warehouses using its centralized interface.

An additional benefit of membership is a Push-to-Marketplace tool that streamlines the eBay listing process. We imagine that Doba’s centralized system, which is more convenient than the other dropshipping websites, is the reason why the $60 monthly fee is so much higher than that of other directories. If you value convenience highly and can find the goods you’re looking for among their suppliers, Doba’s interface might be pricey. Worldwide shipping; costs are determined by specific dropshipping wholesalers and the prices you establish. 

#6. Wholesale2B

Using the supplier integration platform Wholesale2B, you can select from more than a million products and sell them on BigCommerce, Amazon, and eBay. provides real-time inventory automation so that orders and tracking updates can be quickly imported into your Shopify store. It’s simple to create original product collections thanks to the availability of over a million dropship-ready products across many niches. Wholesale2b is one of the top suppliers for branded dropshipping. Products from Wholesale2b are delivered across both Canada and the US. The amount of time it takes to ship a product depends on the product and the supplier, but Wholesale2b offers a shipping time report that shows you the typical time it takes for each supplier to ship a product. 

#7. Worldwide Brands

This supplier directory, one of the oldest and most well-known, was founded in 1999. It promotes the fact that only wholesalers who adhere to a set of rules are listed as suppliers, guaranteeing reliable, high-quality suppliers. World Wide Brands provides services to retailers everywhere. The wholesale dropshipper you find using the platform will set the shipping costs and destinations because the company serves as a supplier directory. There is a good number of reliable wholesale branded dropshipping suppliers on its extensive list. There are more than 16 million certified wholesale products available in a variety of markets, including pet supplies, jewelry and watches, consumer electronics, home furnishings, clothing, and more.

What Is Branded Dropshipping? 

The practice of selling a dropshipper’s goods under one’s brand is known as branded dropshipping. Before sending the goods to the customer, the dropshipper packages the items in branded packaging and applies brand labels. It entails integrating branding components into your dropshipping operation. There are many places where branding can be observed, including your website, the products you dropship, the packaging of your goods (both inside and outside), and even the voice used in your brand’s content. 

Is It Ok to Dropship Branded Products? 

Most small and medium-sized brands can dropship branded products online legally and successfully through AliExpress, Alibaba, and other Chinese marketplaces. You are not even required to request permission or obtain any sort of license. Dropshipping is entirely legal in the USA, but you must do your research and learn about the legal ramifications before starting a business of this nature. 

How Do I Get Branded Dropshipping?

  • Pick a niche
  • Pick your products
  • Craft your message
  • Choose a brand logo
  • Choose A supplier  
  • Select a selling channel 
  • Choose an automation software
  • Import your products
  • Market your products And store
  • Offer personalized customer service
  • Monitor for success

How Much Do Branded Dropshippers Make? 

Every sale generates a profit of 20% to 30% for dropshippers, which amounts to an average annual income of $100,000. The remaining funds are used for marketing, dropshipping fees, hosting dropshipping websites, and product acquisition from the supplier. The dropshipping category, niche, product, and store size are the main determinants of the average income made by dropshippers.

What Mistakes to Avoid With Dropshipping? 

  • Making a poor niche selection
  • Delivering a subpar online user experience
  • Lack of a consistent marketing plan
  • Inadequate branding skills
  • Slow shipping speeds
  • Having no strategy in place to deal with peak season 
  • Relying Too Heavily on Suppliers
  • Ignoring Reviews and Customer Feedback
  • Setting unrealistic goals
  • Insufficient Product Research
  • Bad branding
  • Hands-Off Management

Can You Dropship Name Brand Clothes?

Unless the product is one for which the seller lacks the necessary authorization to sell under their brand name and logo, dropshipping branded clothing is legal. When you first start, any of these product categories, including formal clothing, activewear, outdoor clothing, and party wear, can be a good choice. 


Branded dropshipping will give your company a distinct identity and make it easier for customers to trust your products. Dropshipping with a brand name is preferable to dropshipping without a brand name because product branding is a successful marketing tactic. You can make more money by branding your goods by raising brand recognition, establishing credibility, fostering brand expansion, and other factors.

A key component of branded dropshipping is developing your unique eCommerce branding, which may include a logo, packaging, labels, etc. To be successful, however, you must invest some time in creating a well-executed brand, from selecting a suitable logo to becoming an SEO expert and claiming your place on the appropriate online marketplaces.

  1. Best Dropshipping Websites In 2023
  2. THE BEST DROPSHIPPING PRODUCTS IN 2023: How To Choose Your Niche
  3. HOW TO DROPSHIP TO AMAZON: Everything You Need to Know!!!
  4. BIGCOMMERCE vs SHOPIFY: Features, Price & Which Is Better
  5. DROP SHIPPING BUSINESS IDEAS: 21+ Ideas to Inspire You & Make Money in 2023


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like